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    Keynotes with:
    Ray Hennessey ENTREPRENEUR magazine (formerly)
    Ray Hennessey, former editorial director
    Managing the message in a charged political environment
    Mark Buchanan Cisco
    Mark Buchanan, program lead, brand language
    Your writing is worth billions (but your business leaders might not know it)
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela, president

    The walls between PR and "real" news are down: Transforming your PR in the new media age
    Jake Jacobson Children's Mercy Kansas City
    Jake Jacobson, director of public relations
    Doing better PR with less, and having a ton of fun in the process
    Justina Chen MICROSOFT (formerly)
    Justina Chen, story strategist and former executive communicator
    Enthrall: 7 secrets of storytelling
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo, CEO
    Write for today's audiences: How to switch gears to write effectively for print, online content, social media, and multimedia channels
    Breakout sessions with:
    Brandon Daniels Marathon Petroleum Corporation (MPC)
    Brandon Daniels, tt&r communications specialist
    Using video, infographics, contests and advocates to shape a powerful employment brand
    Katrina Blauvelt The Home Depot
    Katrina Blauvelt, senior director, associate communications
    Communications dashboards: Create a tool that reports results and drives programming
    Robin Farr WestJet Airlines
    Robin Farr, director of internal communications and culture
    Strategies for communicating with a distributed workforce
    Nigel Williamson Interact
    Nigel Williams, head of customer insight
    Engaging the most valuable members of your workforce
    Christian Ramirez Two Gents Digital
    Christian Ramirez, co-owner and lead producer
    Turn your comms team into video mavens: What to think about when producing town hall meetings, executive addresses and "man on the street" videos
    Jason Baker Fed Ex
    Jason Baker, senior communications specialist for global content production and brand journalism
    Our brains are hooked on stories—feed that need!
    Gene King H&R Block
    Gene King, director, global media relations and corporate communications
    Measure the unmeasurable: How to get actionable insights from media campaigns
    Spencer Sutherland CHG Healthcare Services
    Spencer Sutherland, public relations and social media manager
    Making your own news: How to use internal stories to create external media opportunities
    Colleen Newvine THE ASSOCIATED PRESS
    Colleen Newvine, product manager for AP Stylebook
    How PR pros can write (and think) like journalists
    Michelle Killebrew Nomiku
    Michelle Killebrew, CMO
    Evangelism 2.0: The future of influencer marketing for B2B and B2C
    Beth Nyland StoryStudio
    Beth Nyland, lead instructor
    Just say what you mean
    Nick Lanyi PORTER NOVELLI (formerly)

    Nick Lanyi, consultant and instructor
    From good to great: Tips to make your writing exceptional
    Mary Olivieri CBD Marketing
    Mary Olivieri, EVP, executive creative director
    Communicate with pictures: The writer's role in creating powerful infographics
    Don Harder CBD Marketing
    Don Harder, associate creative director and art director
    Communicate with pictures: The writer's role in creating powerful infographics
    Leanora Minai Duke University
    Leanora Minai, director, communications
    How to find and tell more effective stories