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    Keynotes with:
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela, president

    The walls between PR and "real" news are down: Transforming your PR in the new media age
    Jake Jacobson Children's Mercy Kansas City
    Jake Jacobson, director of public relations
    Doing better PR with less, and having a ton of fun in the process
    Breakout sessions with:
    Jason Baker Fed Ex
    Jason Baker, senior communications specialist for global content production and brand journalism
    Our brains are hooked on stories'feed that need!
    Gene King H&R Block
    Gene King, director, global media relations and corporate communications
    Measure the unmeasurable: How to get actionable insights from media campaigns
    Spencer Sutherland CHG Healthcare Services
    Spencer Sutherland, public relations and social media manager
    Making your own news: How to use internal stories to create external media opportunities
    Colleen Newvine THE ASSOCIATED PRESS
    Colleen Newvine, product manager for AP Stylebook
    How PR pros can write (and think) like journalists
    Michelle Killebrew Nomiku
    Michelle Killebrew, CMO
    Evangelism 2.0: The future of influencer marketing for B2B and B2C