This link has been expired.

You may be attempting to access a past event or an old product page. To browse our current selection of events and products please visit

You may contact our customer service department at 800.878.5331 or if you have any questions or wish to place an order.

  • Learn more about sponsoring this event
    Keynotes with:
    Brandi Boatner IBM
    Brandi Boatner, digital experience manager
    Rosanna Fiske Wells Fargo
    Rosanna Fiske, VP of corporate communications
    Breakout sessions with:
    Greg Galant Muck Rack and Sawhorse Media
    Greg Galant
    Founder, CEO

    Use data to pitch the right journalists and build relationships with the press
    Laura Frnka-Davis LifeGift
    Laura Frnka-Davis
    Managing director of communications

    Measure beyond numbers: Effective nonprofit (and for-profit) PR strategies
    Sandra Fathi Affect
    Sandra Fathi

    Show me the money: PR measurement metrics to impress the C-suite
    Paul Berry Spirit Airlines
    Paul Berry
    Director of communications, advertising and brand

    Move past impressions and outdated metrics: Authentic PR measurement
    Britt Peemoller Microsoft Latin America
    Britt Peemöller
    Senior communications manager

    How PR pros and measurement can become a match made in heaven