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  • Learn more about sponsoring this event
    Keynotes with:
    Brandi Boatner IBM
    Brandi Boatner, digital experience manager
    Rosanna Fiske Wells Fargo
    Rosanna Fiske, VP of corporate communications
    Breakout sessions with:
    Greg Galant Muck Rack and Sawhorse Media
    Greg Galant
    Founder, CEO

    Use data to pitch the right journalists and build relationships with the press
    Laura Frnka-Davis LifeGift
    Laura Frnka-Davis
    Managing director of communications

    Measure beyond numbers: Effective nonprofit (and for-profit) PR strategies
    Sandra Fathi Affect
    Sandra Fathi
    President

    Show me the money: PR measurement metrics to impress the C-suite
    Paul Berry Spirit Airlines
    Paul Berry
    Director of communications, advertising and brand

    Move past impressions and outdated metrics: Authentic PR measurement
    Britt Peemoller Microsoft Latin America
    Britt Peemöller
    Senior communications manager

    How PR pros and measurement can become a match made in heaven