PR Measurement Conference

PR Measurement Conference

Feb. 1-2, 2017
Standard Price: $995
Price: $895
Member Price: $745

Pre-Conference Workshops: Feb. 1 | Main Conference: Feb. 2


  • How to set a solid foundation for your PR campaign measurement
  • Strategies to measure PR inputs, outputs, outtakes and outcomes
  • Tools to monitor news, adjust your media tactics fast and report your PR effect
  • What PR data can tell you beyond the numbers

Twitter hashtag: #RaganMeasure

Can't attend in person? Sign up for our live webcast!

Presented by:    
PR Daily Ragan Communications, Inc.
Hosted by:    Sponsored by:
Florida International University BryteBox Trendkite
Product Code: Y17CK0FL
  • Learn more about sponsoring this event
    Keynotes with:
    Brandi Boatner IBM
    Brandi Boatner, digital experience manager
    Rosanna Fiske Wells Fargo
    Rosanna Fiske, VP of corporate communications
    Breakout sessions with:
    Greg Galant Muck Rack and Sawhorse Media
    Greg Galant
    Founder, CEO

    Use data to pitch the right journalists and build relationships with the press
    Laura Frnka-Davis LifeGift
    Laura Frnka-Davis
    Managing director of communications

    Measure beyond numbers: Effective nonprofit (and for-profit) PR strategies
    Sandra Fathi Affect
    Sandra Fathi

    Show me the money: PR measurement metrics to impress the C-suite
    Paul Berry Spirit Airlines
    Paul Berry
    Director of communications, advertising and brand

    Move past impressions and outdated metrics: Authentic PR measurement
    Britt Peemoller Microsoft Latin America
    Britt Peemöller
    Senior communications manager

    How PR pros and measurement can become a match made in heaven

A PR professional's job is getting harder.

You have to capture a distracted audience's attention, create content that boosts the bottom line and respond to crises on traditional and social media. At the same time, you're expected to measure your efforts and prove your worth to executive and clients.

Ragan's 2017 PR Measurement Conference will show you how to perfectly perform the juggling act—and get results.

Learn how to set measureable goals and objectives, research and data-collecting tools you can use (even on a budget), how to go beyond social media vanity metrics and how to effectively report your efforts—without fearing the numbers. Attendees will also learn how to follow the Barcelona Principles for more effective campaigns, the tools and techniques essential to building beneficial relationships with journalists and how to research and measure influencer marketing efforts.

You will learn how to:

  • Write clear PR objectives that set you up for success
  • Find the best evaluation criteria and tools for objectives
  • Ask the right PR research questions
  • Evaluate changes in awareness, attitudes and action in your audiences
  • Communicate PR's ROI to executives
  • Use social media to respond first to media queries
  • Tie your PR outreach to qualitative goals
  • Employ strategies for persuading volunteers and partners to help you achieve goals
  • Identify which PR metrics matter to the C-suite
  • Show performance optimization and innovation in PR
  • Use tools to monitor news, adjust your media tactics fast, and report your PR effect
  • Master data analytics for the PR pro
  • Measure PR beyond media impressions and social media sentiment
  • Identify metrics that influence business decisions and increase your value
  • Discover the resources and tools available to PR pros on any budget
  • Stay abreast of measurement trends and technology
  • Determine which research guidelines to put your PR campaigns on the right track

Who should attend?
Directors, managers, heads and specialists of:

checkmark Corporate communications
checkmark Public relations
checkmark Marketing
checkmark Media relations
checkmark Digital communications
checkmark Social media
checkmark Corporate affairs
checkmark Community relations
checkmark Strategic communications
checkmark Digital media
checkmark Branding

Presented by:
PR Daily Ragan Communications, Inc. PRSA

Hosted by:
Florida International University BryteBox  

Sponsored by: