PR and Media Relations Summit
CONFERENCE

PR and Media Relations Summit

April 5-7, 2017
New York City
Standard Price: $1195
Price: $995
Member Price: $745

Pre-Conference Workshops: April 5 | Main Agenda: April 6-7

  • Practice more compelling, credible brand journalism
  • Update your content strategy with an omni-channel plan
  • Merge social and media relations efforts to increase ROI
  • Script and shoot videos that attract eyeballs—and business
  • Protect your organization from fake news and cyber threats

Digital PR • Social Media • Media Relations • Crisis Communications • Pitching the Press
Writing • Videography • Storytelling

Twitter hashtag: #raganPR

Can't attend in person? Sign up for our live webcast!

Presented by:    
Ragan Communications, Inc. PR Daily PRSA: Public Relations Society of America
Sponsored by:   Hosted by:
LexisNexis Trendkite Con Edison
Product Code: Y17CM0NY
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    Featuring keynote presentations from:
    Cameron Blanchard Condé Nast
    Cameron Blanchard, chief communications officer
    Fast like Condé Nast: How to manage rapid transformation in today's media landscape
    Eric Schnure JOHNS HOPKINS UNIVERSITY
    Eric Schnure, adjunct professor; former White House speechwriter
    Wisdom from the White House: What's your "Howdahell" hook?
    Jeff Lanza FEDERAL BUREAU OF INVESTIGATION (FBI)
    Jeff Lanza, former agent and spokesman; author, "Pistols to Press"
    Hackers to attack journalists: Defend against today's most common crises
    Also featuring:
    Mark Ragan Ragan Communications
    Mark Ragan, CEO
    Brand journalism boot camp to transform your PR and content strategy
    Paul Brady CONDÉ NAST TRAVELER
    Paul Brady, senior editor
    Brave the "Pitch Tank": Editors and new survey reveal keys to more press
    John David DAVID PR GROUP
    John David, author, "How to Protect (or Destroy) Your Reputation"
    CYA or DOA? Protect (or destroy) your online reputation in the era of fake news
    Mike Delgado EXPERIAN
    Mike Delgado, senior manager of social media and public relations
    Videography for PR: Master video and live streaming to build your brand
    Lauren Lefebvre FEDERAL EMERGENCY MANAGEMENT AGENCY (FEMA)
    Lauren Lefebvre, deputy director of external affairs
    Not a relic: Write powerful press releases to revitalize results and reach
    Christopher Barger GENERAL MOTORS, IBM (FORMERLY)
    BRAIN + TRUST PARTNERS

    Christopher Barger, founding partner
    The science of trust: The communicator's survival guide for the "age of post-factualism"
    Alexander Kaufman THE HUFFINGTON POST
    Alexander Kaufman, senior editor
    Brave the "Pitch Tank": Editors and new survey reveal keys to more press
    Molly McKenna Jandrain MCDONALD'S
    Molly McKenna Jandrain, brand PR and engagement director
    Rev up ROI: Smarter measurement methods to demonstrate PR value
    Gregory Galant MUCK RACK
    Gregory Galant, chief executive officer
    Brave the "Pitch Tank": Editors and new survey reveal keys to more press
    Katrina Najm PRICEWATERHOUSECOOPERS LLP
    Katrina Najm, firmwide social media and PR manager
    Smash silos, spike ROI: How social and earned media can work together
    Jarvis Jackson PRICEWATERHOUSECOOPERS LLP
    Jarvis Jackson, firmwide social media and PR senior associate
    Smash silos, spike ROI: How social and earned media can work together
    Nick Lanyi PORTER NOVELLI (FORMERLY)
    RAGAN TRAINING

    Nick Lanyi, consultant and instructor
    Become a trusted brand storyteller: Break through in the Trump era with authentic writing
    Randy Krum SOUTHERN METHODIST UNIVERSITY
    COOL INFOGRAPHICS

    Randy Krum, instructor and author
    Create infographics the mainstream media and social media will love
    Ken O'Quinn WRITING WITH CLARITY
    Ken O'Quinn, founder
    Not a relic: Write powerful press releases to revitalize results and reach

Welcome to what's been dubbed the post-truth, post-trust crisis—fueled by everything from fake news and election fallout to corporate fraud, cyber security threats, social media scams, relentless marketing hyperbole and a tone-deaf premium placed on "clever messaging" over honest communication.

PR and media relations don't work if the public and press doesn't trust you. After all, it's counterproductive to issue a release, distribute a white paper, publish a blog post or even tweet an alert if nobody believes the source.

Companies, CEOs and communicators must now embrace plain talk. They must connect with audiences with greater transparency—and across more emerging channels—to rebuild trust and instill confidence in their organizations or brands.

The good news: This summit will help you—and your organization—speak with a voice that makes a difference. The benefits include:

  • Improved corporate credibility and reputation
  • Enhanced employee recruitment and retention
  • Increased customer relationships and loyalty
  • Better media coverage and positive press
  • More likes, comments and shares

But that's only the beginning. This conference is also your best opportunity to experience the latest PR, media relations, social media and content marketing innovations firsthand—and to learn the new channels, tools and strategies that others are using to master today's always-on, hypercritical media environment.

You'll hear inspiring and instructional case studies guaranteed to help you take advantage of the forces reshaping communications and the media today—and walk away with best practices you can use immediately to win the attention—and trust—of the public and press alike.

You'll learn how to:

  • Discover—or revamp—your brand voice
  • Practice "authentic" storytelling, not story-selling
  • Turn blogs into omni-channel content machines
  • Master the latest videography skills and cameras
  • Easily add live streaming to your content planning
  • Experiment with VR, 3D and 360 video—before it's too late
  • Create stellar infographics that engage the public and press
  • Train your staff and leadership on new social media channels
  • Plan and execute popular Snapchat takeovers
  • Publish winning content on new platforms like Medium
  • Connect CSR to your social media and media programs
  • Write amazing press releases and alerts editors will love
  • Engage journalists on Twitter, Facebook and Instagram
  • Pitch Time Inc.'s 100 media brands—and other top outlets
  • Pinpoint the KPIs that execs crave—and that prove PR ROI
  • Score ink in top NYC outlets'by joining our live "pitch tank"
  • Assign value to impressions, articles, shares, likes and more
  • Handle the latest scams, schemes and hoaxes
  • Keep your content and accounts safe from hackers
  • Train execs to be comfortable in front of any camera
  • Avoid the tricks and traps of legendary "gotcha journalists"
  • Rebuild trust with stakeholders and stockpile it for future crises
  • And much more ...

Join this one-of-a-kind learning experience to dramatically increase:
Results • Respect • ROI • Reputation

Who should attend:

checkmark Media Relations Specialists
checkmark Corporate Communicators
checkmark Digital and Social Media Managers
checkmark Public Relations Managers
checkmark Marketing Managers
checkmark Community Relations Managers
checkmark Social Media Specialists
checkmark Content Creators
checkmark And More ...


Presented by:    
Ragan Communications, Inc.       PR Daily PRSA: Public Relations Society of America

Sponsored by:  
LexisNexis Trendkite

Hosted by:
conEdison