PR Now & Next Conference

You have to stay sharp if you want to thrive in today's fast-changing business environment. You're either gaining new skills or losing ground. Like a shark, you've got to constantly keep moving forward. With new tools and channels emerging almost daily, this "shark theory" applies to PR and communications now more than ever.

Good news: This conference will arm you with what you need to get ahead and stay there. It will deliver real-world tactics you can use to stay competitive in a complex world. And it delivers practical skills you can put to work to build momentum and accelerate your success—today and tomorrow.

We reject pie-in-the-sky theory, rambling panel discussions and unwieldy, expensive strategies that only corporate giants can implement. This conference offers more than a dozen dynamic, how-to mini-workshops throughout two intensive days—each one with takeaways you can easily implement in minutes.

If you want to stay sharp, grow strong and keep ahead of your competitors instead of being devoured by them, this is one conference you can't afford to miss.

You'll learn how to:

• Build an exciting, lucrative PR career path
• Use exclusive insights from CareerBuilder to get promoted
• Take more buzzworthy photos for social media
• Master Instagram's latest features and filters
• Plan, shoot and share Hollywood-quality videos
• Choose the best cameras and mics for any budget
• Optimize videos for YouTube, Facebook, Snapchat and more
• Spike your Facebook ROI with rare tips from a Facebook exec
• Transform data into action with insights from Google
• Elevate your videos with storyboards and scripts
• Write more compelling, concise and clean copy in half the time
• Quickly spot and fix "BS words" in any PR document
• Trend on Google News with SEO-ready headlines and leads
• Craft pitches that win over journalists in six words or less
• Win placement in top outlets during our live "PR pitch tank"
• Hook editors with images, video and infographics
• Boost ad performance on Facebook and Instagram
• Snap like a pro during our live Snapchat party
• Use Snapchat geofilters to attract more viewers
• Win over audiences with "brutally honest" storytelling
• Easily add visuals, video and social media to speeches
• Master plot, character, conflict and setting in PR stories
• Create a future-proof visual content strategy
• Activate brand ambassadors across all social media
• Prepare now for augmented reality, chatbots and conversation marketing
• Reinvent your content and writing with a "hyperlocal" focus
• Redefine your influencer marketing program with mobile communications
• Align today with your marketing partners of tomorrow
• Brainstorm bigger ideas for a competitive edge
• Go head to head with advertising for tomorrow's dollars
• And much more ...

BONUS: SPECIAL NETWORKING EVENT on July 20
Join fellow conference attendees at Chicago's favorite comedy show!
Ragan invites you to enjoy a Second City show on us. You'll see some favorite scenes and songs from a rich history and plenty of improvisation created just for you. So laugh with your co-worker, laugh with your new friends, or laugh with complete strangers!
 

Join this one-of-a-kind learning experience to:
Master what's now • Discover what's next • Get ahead • Stay ahead

Who should attend:

	Corporate communicators
	Public relations managers
	Media relations specialists
	Digital and social media managers
	Marketing managers
	Content creators
	Community relations managers
	Social media specialists
	And more ...

Presented by:
Sponsored by: