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CONFERENCE
PR Now & Next Conference
Transform your PR results and career with today's essential skills and tomorrow's tools
July 20-21, 2017 Chicago
Price: $1395 Member Price: $1145
- Increase your recognition—and earn bigger budgets
- Learn new secrets of getting hired or promoted in PR
- Fire up brand ambassadors with honest storytelling
- Shoot videos that move audiences—and boost the bottom line
- Get a jump on the trends shaping the PR of tomorrow
- Pitch A-list journalists in a live "pitch tank"
Master what's now • Discover what's next • Get ahead • Stay ahead
Twitter hashtag: #prnow
Can't attend in person? Sign up for our live webcast!
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Featuring keynote presentations from:
CAREERBUILDER.COM
Mike Erwin, director of corporate communications and social media
Take charge of your career: Exclusive hiring trends and career advice for communicators |
THE MOTH
Shannon Cason, host and Mainstage storyteller
Truth to power! Brutally honest storytelling is the future of PR |
BRIGHAM YOUNG UNIVERSITY
Joseph Ogden, professor of communications
Be brilliant: Turn "big idea" campaigns into tomorrow's competitive edge |
Also featuring: |
THE ULTIMATE GUIDE TO INSTAGRAM
Jenn Herman, author of "The Ultimate Guide to Instagram"
Take breathtaking Instagram photos: Secrets of a visually stunning feed |
MICROSOFT
Drew Keller, content developer, video team
Concept to can: Essential videography skills to save your job |
SPRINT
Michelle Leff Mermelstein, media relations manager
The "write" stuff: Craft a perfect media pitch in less time |
NORTHWESTERN UNIVERSITY
Michele Weldon, professor emerita
Brave the media pitch tank: 10 seconds to succeed or die |
CHICAGO TRIBUNE
Gail Marksjarvis, personal finance reporter
Brave the media pitch tank: 10 seconds to succeed or die |
WINDY CITY BLOGGER COLLECTIVE
Kit Graham, founder and blogger
Brave the media pitch tank: 10 seconds to succeed or die |
ABC7 CHICAGO
Stephen J. Lewis, features producer
Brave the media pitch tank: 10 seconds to succeed or die |
B96 RADIO
Showbiz Shelly, entertainment reporter, co-host (The J Show)
Brave the media pitch tank: 10 seconds to succeed or die |
STORYSTUDIO WORDS FOR WORK
Beth Nyland, lead instructor
Cut the bull! How to write short in the age of "less is more" |
TRONC
Carolyn Shelby, director of SEO
How to trend: Get into Google News with a killer headline and lead |
VIRGIN AMERICA
Tony Amrich, director of social media
Oh, Snap! Join the Snapchat party to engage your millennial audience |
Oh Snap! You Can Use Snapchat for Business
Kate Talbot, author of "Oh Snap! You Can Use Snapchat for Business"
Oh Snap! Join the Snapchat party to engage your millennial audience |
FACEBOOK
G. Andrew Meyer, creative lead, global marketing
Next-level Facebook strategies: Interactive ads and new tools to tell—and sell—your story |
Dell
Sarah Luden, global communications consultant
The future content strategist: Update today's content plans for tomorrow |
AFFECT
Sandra Fathi, president
State of the union: Future-proof your PR team in the era of fake news, emerging tech and "reputation as currency" |
SHUTTERSTOCK
Siobhan Aalders, vice president of communications
State of the union: Future-proof your PR team in the era of fake news, emerging tech and "reputation as currency" |
HOLTZ COMMUNICATION + TECHNOLOGY
Shel Holtz, principal
Communicating in a screenless world: Get ready for chatbots, augmented reality and mixed reality |
STORYSTUDIO CHICAGO
Jill Pollack, founder and director
"Hyperlocal" isn't hype: Tell micro-focused stories for macro results |
THE WALSH GROUP
Peter Doherty, director of public relations
"Hyperlocal" isn't hype: Tell micro-focused stories for macro results |
GOOGLE
Louis Gray, advocacy team leader, Google Analytics
The next phase of analytics: Go beyond the numbers to transform data into action |
You have to stay sharp if you want to thrive in today's fast-changing business environment. You're either gaining new skills or losing ground. Like a shark, you've got to constantly keep moving forward. With new tools and channels emerging almost daily, this "shark theory" applies to PR and communications now more than ever.
Good news: This conference will arm you with what you need to get ahead and stay there. It will deliver real-world tactics you can use to stay competitive in a complex world. And it delivers practical skills you can put to work to build momentum and accelerate your success—today and tomorrow.
We reject pie-in-the-sky theory, rambling panel discussions and unwieldy, expensive strategies that only corporate giants can implement. This conference offers more than a dozen dynamic, how-to mini-workshops throughout two intensive days—each one with takeaways you can easily implement in minutes.
If you want to stay sharp, grow strong and keep ahead of your competitors instead of being devoured by them, this is one conference you can't afford to miss.
You'll learn how to:
- Build an exciting, lucrative PR career path
- Use exclusive insights from CareerBuilder to get promoted
- Take more buzzworthy photos for social media
- Master Instagram's latest features and filters
- Plan, shoot and share Hollywood-quality videos
- Choose the best cameras and mics for any budget
- Optimize videos for YouTube, Facebook, Snapchat and more
- Spike your Facebook ROI with rare tips from a Facebook exec
- Transform data into action with insights from Google
- Elevate your videos with storyboards and scripts
- Write more compelling, concise and clean copy in half the time
- Quickly spot and fix "BS words" in any PR document
- Trend on Google News with SEO-ready headlines and leads
- Craft pitches that win over journalists in six words or less
- Win placement in top outlets during our live "PR pitch tank"
- Hook editors with images, video and infographics
- Boost ad performance on Facebook and Instagram
- Snap like a pro during our live Snapchat party
- Use Snapchat geofilters to attract more viewers
- Win over audiences with "brutally honest" storytelling
- Easily add visuals, video and social media to speeches
- Master plot, character, conflict and setting in PR stories
- Create a future-proof visual content strategy
- Activate brand ambassadors across all social media
- Prepare now for augmented reality, chatbots and conversation marketing
- Reinvent your content and writing with a "hyperlocal" focus
- Redefine your influencer marketing program with mobile communications
- Align today with your marketing partners of tomorrow
- Brainstorm bigger ideas for a competitive edge
- Go head to head with advertising for tomorrow's dollars
- And much more ...
BONUS: SPECIAL NETWORKING EVENT on July 20
Join fellow conference attendees at Chicago's favorite comedy show!
Ragan invites you to enjoy a Second City show on us. You'll see some favorite scenes and songs from a rich history and plenty of improvisation created just for you. So laugh with your co-worker, laugh with your new friends, or laugh with complete strangers!
Join this one-of-a-kind learning experience to:
Master what's now • Discover what's next • Get ahead • Stay ahead
Who should attend:
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Corporate communicators |
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Public relations managers |
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Media relations specialists |
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Digital and social media managers |
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Marketing managers |
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Content creators |
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Community relations managers |
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Social media specialists |
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And more ... |
Presented by: |
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Sponsored by: |
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