Infographics Master Class

Infographics Master Class

Friday, Dec. 8, 2017
Noon-3:20 p.m. Central
Price: $395
Member Price: $295

Infographics are not only visually appealing, they're a compelling, efficient and effective way to tell a story.

That's why they're liked and shared on social media three times more than any other type of content and can dramatically increase your content marketing profits.

Where do you start? How do you get through that mound of data to focus on what's important?

Whether you're a seasoned veteran or just starting your career, you'll walk away from this master class with tried-and-true techniques for data visualization that will enable you to deliver consistent results.

This master class is a rebroadcast of the top infographic sessions from the past year at various Ragan events.

Product Code: Y17WC13


Noon-12:55 p.m.
Infographics and data visualization for communicators

Bill Shander Infographics are accessible, attractive, memorable and powerful. They smash through Web clutter and workplace email noise.

In this session you'll learn how to:
  • Distill data and complex information down to their essentials
  • Develop a strategy and a clear narrative before you design
  • Blend data, dynamic design and text in your infographics
  • Convert abstract ideas into visual elements
  • Organize information in an easily understood narrative
Bill Shander is the founder of Beehive Media, a Boston-based data visualization and information design consultancy.

1-1:55 p.m.
Unlock your creativity:
Produce inspired infographics that engage and educate

Karl GudeLearn how to plan and produce data-driven visuals that break through the content glut. Infographics guru Karl Gude will give you tools and techniques for planning and designing more effective infographics—as well as offer creative ideas to help you think differently so your visual message can rise above the clutter.

In this session you'll learn:

  • How to plan a visual project with maximum creativity
  • How to find the story in the data—and where to find that data
  • Surprising lessons of an award-winning, widely distributed infographic
  • Major design considerations for building infographics
Karl Gude is director of the Media Sandbox in the College of Communications at Michigan State University and former director of information graphics at Newsweek and The Associated Press. @karlgude

2-3:20 p.m.
Design and publish infographics that get results
Randy KrumInfographics can be powerful communication tools, yet most never fulfill their potential. Designing a compelling infographic is just half the battle. You must publish, promote and share it across key communications channels, including your website, social media platforms, blogs and mainstream media. This session will walk you through techniques to optimize your infographics for SEO and social media, create an infographic landing page, execute an outreach strategy to influencers and master new ways to track and prove ROI.

In this session, you'll learn:

  • Crucial design decisions for creating successful infographics
  • Key steps to publishing and promoting your infographics
  • How to optimize infographics for search
  • Why—and how—to build an infographic landing page
  • Self-promotion tactics and outreach strategies to build awareness of your infographic
Randy Krum is founder and president of the design firm InfoNewt and author of "Cool Infographics: Effective Communication with Data Visualization and Design."