Reach and retain millennials

Reach and retain millennials

Friday, March 16, 2018
Noon-3:30 p.m. Central
Price: $445
Member Price: $345

Millennials now represent the largest slice of the workforce. Yet many communicators haven't updated the programs, tools and content needed to reach these plugged-in employees. The result is plummeting engagement. Join this workshop with Kristin Scroggin (University of Alabama), Cody Jones (NASA) and Leah Sketo (Lockheed Martin Space) for the latest communication strategies to motivate millennials—and every other generation in the workplace.

What you'll learn:

  • Who millennials are: new data, stats and psychographics
  • Speaking millennial—the new role of video, emojis and GIFs
  • Authentic storytelling: How to create and share long-form and short-form corporate communiqués that appeal to Gen Y
  • Best ways to gain, train and retain millennials—plus how to turn these employees into brand ambassadors
  • Lessons from NASA, Lockheed Martin, and more

Product Code: Y18VC02


Noon-1 p.m.
Session 1: Engaging four generations
Generation Them: Win with new research and communication approaches
Kristin T. ScrogginMillennials are taking over the workforce—and Baby Boomers will be eligible for retirement in a decade. Join this session to prepare for these shifts by learning the commonly held perspectives of each generation, the source of their shared work behaviors, how best to motivate them to fulfill their potential and how to adapt your communication plan accordingly.

You'll learn:

  • New ways to identify and engage the four generations in the workplace
  • Work behaviors and communication preferences of each generation
  • How to create (or update) your multigenerational workforce communications strategy—templates and tips to borrow from top companies
  • Case studies and lessons from clients such as NASA and Lockheed Martin
Kristin T. Scroggin is a communication arts lecturer at the University of Alabama and founder of Workplace Training Solutions@genWHYtraining

1:15-2:15 p.m.
Session 2: Focusing on millennials
Speaking Millennial: A deep dive into hot buttons and best channels
Kristin T. ScrogginMillennials are your managers of today and execs of tomorrow—but only if you appeal to, retain and inspire them. This session is your guidebook to "The Elusive Generation." You'll discover best communication channels for millennials, best ways to provide direction while allowing for autonomy, how to implement social-media-enabled intranets that millennials will love, and more.

You'll learn:

  • New do's and don'ts of reaching Gen Y employees
  • Preferred communication channels (cell/email/text/etc.)
  • How to provide direction and autonomy to millennial staff
  • What millennials expect from intranets (social media enabled, mobile applications, messaging, etc.)
  • Insights into "Speaking millennial"—including how to tap into gamification, values, career advancement, brevity, hot-button words and phrases, video, emojis, GIFs and more
Kristin T. Scroggin is a communication arts lecturer at the University of Alabama and the founder of Workplace Training Solutions@genWHYtraining

2:30-3:30 p.m.
Session 3: Real-world applications
From Gen 'Me' to Gen 'We':
How to build engagement and brand ambassadorship

Leah SketoCody JonesYou've heard the theory, data and takeaways from our expert. Now see how these principles have been applied in actual workplaces. Join this session to discover how collaborative environments and communication programs at NASA and Lockheed Martin empower and prioritizes their employees. You'll hear what tools and techniques they're using to keep younger employees engaged—and how you, too, can improve your employee communications to transform "Generation Me" into "Generation We."

You'll learn:

  • What motivates millennials—what they really look for in employers
  • Communication approaches and content that appeal to Gen Y
  • Ideas for creating a "generations in the workplace" toolkit for team leaders
  • How to transform employees into brand ambassadors who attract future talent
Leah Sketo is a human resources manager at Lockheed Martin Space.

Cody Jones is a payload communicator at the National Aeronautics and Space Administration.