PR Writing Virtual Summit

PR Writing Virtual Summit

Friday, Feb 16, 2018
Noon-3:30 p.m. Central
Price: $445
Member Price: $345

Join this three-hour session to learn from top industry experts in PR Writing that will help inject the WOW! factor into copy for greater reach and ROI.

Top 6 reasons to attend this virtual summit:

  • You'll learn from the nation's leading PR and social media writing experts
  • You're guaranteed hands-on, how-to instruction and techniques you can use immediately
  • You'll receive all presentations and handouts
  • You'll receive a certificate of completion
  • You'll get access to an on-demand recording of the entire event for six months
  • You'll attend this immersive summit without leaving your desk
PR Daily's PR University PRSA: Public Relations Society of America
Product Code: Y18VP02


Deborah Katz Deborah Katz is vice president of digital strategy at Launch DRTV, where she oversees direct-to-consumer digital content and e-commerce strategies for customer acquisition and retention. Katz is also founder and chief strategy officer at Prescient Marketing Inc., where she offers strategic consulting and advisory services to organizations on the use of scalable, data-driven marketing solutions fueling revenue growth. She has more than 15 years of experience in digital writing, and her knowledge has drastically advanced in the era of social media for mobile.
Michael Long Michael Long is an accomplished writer, speechwriter, educator and award-winning screenwriter and playwright. With Dr. Daniel Lieberman, he is the author of the forthcoming book, “The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity–and Will Determine the Fate of the Human Race” (August 2018). He has taught writing to audiences around the world and has written remarks for members of Congress, U.S. cabinet secretaries, CEOs and presidential candidates. He has also appeared as a guest on CNBC and on “Good Day New York” with Greg Kelly.
Jim Ylisela Jim Ylisela, co-founder and managing partner of Ragan Consulting Group, is an award winning veteran Chicago journalist and former publisher of He brings more than 30 years of experience in writing, editing, communications research and consulting. Ylisela has designed and organized newsrooms for many organizations, including Northwestern University's Medill School of Journalism, where he served as faculty member and co-director of the Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications. @jpyjr