AGENDA
Noon-1:30 p.m.
Session 1: Strategy and tools
Success starts here: Infographics planning, storytelling and tools
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This immersive workshop will unveil how audiences perceive visuals—and a methodology you can use to create data presentations that resonate. You'll also discover fundamental data storytelling skills to turn your pile of numbers into compelling communications vehicles, analyze best-in-class examples for secrets of success, and demo the latest low-cost infographic-creation suites.
You'll learn:
- What a fail-proof infographics strategy looks like
- Data visualization storytelling principles: how to organize your information and find the simple story with complex data
- Essential tools—live demos, pros and cons of leading infographics creation tools and mapping apps
- How to kick-start your execution—a step-by-step guide
- Quick tips for working with infographics designers
Bill Shander is a data visualization instructor and founder of
Beehive Media.
@billshander
1:45-2:30 p.m.
Session 2: Production and management
Master 7 C's of dazzling infographics: Lessons from Cleveland Clinic
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This is where you tie it all together and see the principles you've learned put into practice. Award-winning content marketer Amanda Todorovich will reveal how her team creates 150+ infographics a year—and how you, too, can consistently produce compelling data visualizations that move editors, audiences and the bottom line.
You'll learn:
- Common infographic killers and how to avoid them
- How to pick the most compelling data and narrative themes
- Design secrets of clear, colorful and colloquial infographics—including best typefaces, color palettes and more
- How to incorporate conflict, controversy and comedy
- Tips to ensure strong writer/designer collaboration
Amanda Todorovich is the director of content marketing at
Cleveland Clinic.
@amandatodo
2:45-3:30 p.m.
Session 3: Publishing and promotion
Boost reach and ROI:
Sharing infographics on internal and external channels
Learn how to plan and publish award-winning data visualizations for maximum exposure across internal and external channels—from the team that won first place in the "Infographics" category of the PR Daily 2017 Content Marketing Awards. You'll hear how Aflac strategizes, produces and publishes infographics that bolster its reputation and drive ROI—with minimal resources.
You'll learn:
- How to conceive infographics that tie to business goals
- What to look for in designers (and what to pay them)
- How to pitch and place infographics to mainstream media
- How to repurpose and repackage infographic content for even more visibility
- Measurement: How to track and show ROI for infographics
Casie Harbin is a senior integrated communications consultant at
Aflac.
@aflac
Angie Blackmar is senior producer for corporate communications at
Aflac.
@aflac
Register for this March 2 virtual summit to arm your team with the latest infographics production and publishing skills.
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