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  • Speakers:
    Jason Golden American Red Cross
    Jason Golden is the Senior Systems and Operations Lead for the American Red Cross national headquarters Communications department and has been involved in Red Cross communications for 10 years. His day job includes maintaining the national Red Cross chapter database, providing internal communications solutions to the organization and staying on top of the latest technology trends.
    Lee Aase Mayo Clinic
    Lee Aase is Director of the Mayo Clinic Center for Social Media. Through the Center for Social Media and the Social Media Health Network, Mayo is accelerating its adoption of social media and helping other health-related organizations get started.
    Dr. Bill Crounse, MD Microsoft Corp.
    Bill Crounse, MD, is Senior Director, Worldwide Health, for the Microsoft Corp.
    Dr. Claire McCarthy, MD Children's Hospital of Boston
    Claire McCarthy, MD, is a pediatrician with 20 years of primary care and writing experience. A graduate of Harvard Medical School, Dr. McCarthy did her residency training at Children’s Hospital Boston and has worked as a primary care pediatrician ever since.
    Matt Cyr Children's Hospital of Boston
    Matt Cyr is the Director of Patient and Family Communications at Children's Hospital Boston. He has helped develop one of the most comprehensive, coordinated and successful hospital social media programs in the country. The hospital's Thrive blog was named one of the best pediatric health blogs in the U.S. by Parent and Child magazine in 2009.
    Megan Maisel The University of Texas MD Anderson Cancer Center
    Megan Maisel, Associate Director for Internal Communications at the MD Anderson Cancer Center, shares how her team uses these tools to educate, inspire and motivate employees who are Making Cancer History (r).
    Dr. Bryan Vartabedian, MD Texas Children's Hospital/Baylor College of Medicine
    Bryan Vartabedian, MD, is an assistant professor of Pediatrics at Baylor College of Medicine in Houston, Texas, and attending physician at Texas Children's Hospital, America's largest children's hospital.
    Wendy Sue Swanson Seattle Children's Hospital
    Dr. Wendy Sue Swanson, a blogging and tweeting pediatrician at Seattle Children’s Hospital, will show you how to get your physicians engaged in social media. Swanson takes advantage of social media to communicate to patients, parents and the outside audience.
    Melissa Tizon Swedish
    Melissa Tizon, Swedish Health Services’ Communications Director, will reveal how the largest nonprofit health system serving great Seattle established a social media strategy before launching its successful program.
    Dr. Ted Eytan The Permanente Federation
    Ted Eytan, MD, is board certified in family practice with an interest in patient empowerment and patient-centered health information technology. He uses social media to promote Kaiser Permanente's work and his involvement with health 2.0 and health IT.
    Vince Golla Kaiser Permanente
    In this session, Vince Golla will talk about Kaiser Permanente's use of video in its PR activities, lessons learned and how the team concluded that free is great, cheap is better, but the best solution ultimately is "you've gotta spend money to make money."