At a time when "information overload" and "attention deficit" describe how people react to communications in the digital era–your role as a PR professional is even more critical. Give us one day and we'll show you how to cut through the clutter and noise!
This summit will provide you with practical tips and insider experience on how to create meaningful relationships with the media (online and offline), measure your PR, deal with a crisis and incorporate gaming into your strategy.
You will learn how to:
Accurately measure your organization's influence in traditional and social media and demonstrate results to leadership
Become the MOST trusted name for your audience by following simple guidelines for content curation
Organize a PR response to a global crisis and preserve your brand's reputation—online and in traditional media
Apply the principles of gaming and gamification to branding, customer interactions, and content marketing to ramp up sales and reputation
Bring together earned social media and paid media to increase your organization's credibility and reach through content marketing
Other summit highlights include:
Opening keynote with Jeremy Epstein from Never Stop Marketing on how to create and sustain solid relationships with new and traditional media on Twitter, Facebook and LinkedIn
Evan Welsh from SAP on how to move beyond merely counting clips to measuring PR coverage that matters
Shel Holtz from Holtz Communication + Technology will show you how applying games to communication challenges produces better outcomes
Closing keynote with Maggie Fox from Social Media Group on the art and science of content marketing
Whether you're new to your role or a seasoned veteran, you'll leave with practical tips and new ideas you can apply immediately to your PR strategy!