PR and Social Media Summit

PR and Social Media Summit

SAS World Headquarters
Cary, NC
Nov. 30, 2012
Price: $745
Member Price: $595
  • Measure your PR and translate ROI to impress management
  • Create content "good enough to steal"
  • Establish authentic dialogues and relationships–online and off
  • Online games: How they can achieve PR goals

Presented by Ragan Communications, hosted by SAS.

Twitter hashtag: #raganPR | Facebook Page

Can't make the date? Take a virtual seat at the summit webcast!

This one-day summit is part of Ragan's Breakthrough Strategies for Corporate Communications Conference.
Add to your learning:
Click here to register for the Internal Communications Summit on Nov. 28.
Click here to register for the Corporate Writers and Editors Summit on Nov. 29.

Product Code: Y2CB3NC
  • Practical sessions with:
    Laura HoweAmerican National Red Cross
    Laura Howe
    Tara Carraro SAS
    Kirsten Hamstra
    Evan Welsh SAP
    Evan Welsh
    Shel Holtz
    Maggie Fox

At a time when "information overload" and "attention deficit" describe how people react to communications in the digital era–your role as a PR professional is even more critical. Give us one day and we'll show you how to cut through the clutter and noise!

This summit will provide you with practical tips and insider experience on how to create meaningful relationships with the media (online and offline), measure your PR, deal with a crisis and incorporate gaming into your strategy.

You will learn how to:

  • Accurately measure your organization's influence in traditional and social media and demonstrate results to leadership
  • Become the MOST trusted name for your audience by following simple guidelines for content curation
  • Organize a PR response to a global crisis and preserve your brand's reputation—online and in traditional media
  • Apply the principles of gaming and gamification to branding, customer interactions, and content marketing to ramp up sales and reputation
  • Bring together earned social media and paid media to increase your organization's credibility and reach through content marketing

Other summit highlights include:

  • Opening keynote with Jeremy Epstein from Never Stop Marketing on how to create and sustain solid relationships with new and traditional media on Twitter, Facebook and LinkedIn
  • Evan Welsh from SAP on how to move beyond merely counting clips to measuring PR coverage that matters
  • Shel Holtz from Holtz Communication + Technology will show you how applying games to communication challenges produces better outcomes
  • Closing keynote with Maggie Fox from Social Media Group on the art and science of content marketing

Whether you're new to your role or a seasoned veteran, you'll leave with practical tips and new ideas you can apply immediately to your PR strategy!