10 lessons for PR pros from the 2012 presidential campaign
PR Daily Webinar

10 lessons for PR pros from the 2012 presidential campaign

Thursday, October 25, 2012
2:00 – 3:15 p.m. Central Time
Price: $0

3–4:15 p.m. Eastern | 1–2:15 p.m. Mountain | 12–1:15 p.m. Pacific

A 75-minute webinar featuring Brad Phillips

In this session you'll learn:

  • How to instantly handle a crisis — even when it's on tape
  • What to say when your mind goes blank in an interview
  • Priceless PR lessons from Clinton, Gingrich, Cain, and Santorum that apply to your own clients
Product Code: Y2TP13
Quantity:
Webinar recording only
Price: $30

Webinar ($0/0) + webinar recording for
Price: $30

 

Political races produce terrific examples of PR dos and don’ts, and Campaign 2012 offers plenty.

The 2012 presidential campaign has run nearly two years.

In this time you’ve seen candidates: plagued by scandal, offer shifting explanations and swear at the press.

We’ve also seen great behind-the-scenes work by PR professionals just like you.

PR pros helped candidates perform better than anyone 

Let Brad Phillips of the Mr. Media Training blog show you in his new webinar how to apply the lessons of the 2012 presidential campaign to your company, nonprofit organization, or government agency.

This session is NOT just for political junkies. It’s for PR professionals who want to learn how to deal instantly with crises, bad publicity, misunderstood quotes, unfortunate public gaffes and other unexpected stumbles.

Brad won’t pick any political sides or favorites!

In this webinar, you’ll learn:

  • Why your “seven-second stray” may be the only thing your audience remembers about you
  • How to create a plan for when your mind goes blank: Why “rolling disclosures” deepen a crisis
  • Why anger in an interview isn’t always bad—but non-strategic anger is
  • How to define yourself before the competition does
  • Why secrecy allows baseless rumors to fester—and how to avoid it
  • Why “credible but boring” doesn’t sell
  • …and much more

Put the 2012 campaign to work for you. Register for this webinar and learn priceless PR lessons from the top media offenders…politicians.