Grammar Girl and Ragan writing workshop:
WEBCAST

Grammar Girl and Ragan writing workshop:

Tuesday, July 31, 2012
11:00 a.m.—2:30 p.m. Central
Price: $495
Member Price: $395

Three virtual workshops featuring Ragan Communications CEO Mark Ragan, PR Daily Editor Michael Sebastian and best selling Grammar Girl author Mignon Fogarty.

Product Code: Y2WC21
Quantity:
 

Corporate and organizational writing pros:

  1. Re-ignite your passion for the written word.
  2. Add pizzazz and magic to your prose.

We’ve condensed our 2011 Corporate Writers & Editor’s Conference: A new half-day virtual workshop of the three highest-rated sessions from the conference.

Want to write irresistible headlines, leads, content, and quotes? Three influential writers and editors tell you everything you need to know to become the master of company and industry news:

  • The “breath rule” for leads and headlines
  • How to boost stories and features to the top of search engine results
  • How to exploit the human element in storytelling
  • Eliminate confusion over stumbling blocks like affect and effect

This three-hour session will also teach you:

  • How to avoid the 10 most common writing mistakes
  • 3 essential rules for grabbing and keeping employee interest
  • Why the social media revolution makes corporate editors more powerful than ever
  • 8 tips for turning dull stories into must-read pieces
  • Editorial guidelines for blogs and other new media
  • 3 tips for killer leads
  • The 10 writing books every wordsmith should own

Confused about writing and grammar? Mignon Fogarty has you covered. The New York Times bestselling author of Grammar Girl’s Quick and Dirty Tips for Better Writing brings her humor and memory aids to teach you how to:

  • Make your words count
  • Use the power of punctuation
  • Avoid 10 common errors (hint: impact isn’t the verb you’re looking for)
  • Learn how grammar myths can improve your writing

Mark Ragan—a former top national reporter who built Ragan Communications into the go-to source for three global communications fields—shows where your career will be in five years, and how your job is changing now. Don’t be left behind.

11:00 a.m. - 12:00 p.m.
Mark Ragan explains how the job of editor has evolved—and what you need to know to keep up with the speed-of-light changes in online corporate writing.

12:10 p.m. - 1:10 p.m.
Michael Sebastian—a former reporter with a leading newspaper and founding editor of PRDaily.com—follows with surefire ways to clear a path through the jungle of your writing and make your headlines pop and your content sizzle. He will immerse you in dozens of tips and real-life examples. He’ll show to do your best writing now.

1:20 p.m. - 2:30 p.m.
Mignon Fogarty brings her sense of humor and memory tricks to help you tackle the top 10 most common grammar mistakes that plague communicators.

She will cover the most important rules around grammar, punctuation and word choice that your English classes should have covered, but never did.

Read what attendees said:

“Mark is a riveting speaker with a compelling message—even for jaded old pros like me.”

“Mark was engaging, lively, funny, inspirational and informational all at once. He made me realize how much passion there is and should be in this type of job.”

“I wasn't sure if a presentation on grammar was the best way to end the day, but I thoroughly enjoyed this presentation. Mignon is a very charming and engaging presenter. Nice overview of how to avoid common grammar mistakes. I'm going to order her books.”

“Michael’s tips were so specific and concise that they can be applied to any writing that you do, be it an article, a Facebook post, a press release or a simple email.”

Won’t you join us on July 31? The Mark, Michael, and Mignon DVD will become the cornerstone of your library on organizational writing and editing. Pack a conference room of people to watch it. And it’s perfect for training new hires. You’ll even get a complete set of PowerPoint slides.