Are you sick of crummy content?
Then think of content as breadcrumbs that must lure in potential customers, says Shelly Kramer, CEO of V3 Integrated Marketing in Kansas City. And feed your pigeons tasty morsels that will win them over.
Shelly’s is just one of the sessions that will ignite your organization’s writing in this three-for-one package from Ragan’s 21st Annual Corporate Communicators Conference. In these webcasts, rated among the conference’s most popular:
Shelly Kramer explains how your words and strategy on Twitter, Facebook, and LinkedIn—as well as your blog—can catapult your organization to success.
Steve Crescenzo, CEO of Crescenzo Communications, explains how to switch gears and write effectively for print, online content, Web 2.0 vehicles and multimedia channels
Mark Ragan, CEO of Ragan Communications, explains the secrets to great headlines, leads and quotes. Hint: Engage the reader with your first three words.