The Influential Writer and Editor

Here’s a test.

Read back some copy you wrote. Be honest, now: Are you bored? Then don’t expect readers to stay awake.

Pull up a chair for this top-rated doubleheader featuring two veteran journalists and communications experts. And master the rules for grabbing and keeping readers’ interest.

You’ll learn:

• How the social media revolution can make you more powerful than ever
• 8 tips for turning corporate blather into must-read stories
• Editorial guidelines for writing and editing blogs and other new media
• 3 tips for writing a killer lead
• Common mistakes writers and editors make and how to avoid them
• The top 10 writing books every writer should own
• The 5 qualities of a great writer and editor today
• How to eliminate writer's block immediately
• How your job will change in the next five years and what you can do to prepare