PR and Social Media Summit
CONFERENCE

PR and Social Media Summit

May 1, 2013
Gleacher Center
Chicago, IL
Price: $745
Member Price: $595
  • Shape the conversation to get ahead during a crisis
  • Measure your efforts to prove business impact; use the data to inform strategies  
  • Create and curate compelling content to boost your brand
  • Identify, woo and engage your most crucial online influencers

Twitter hashtag: #RaganCCC | Facebook 

Can't make the date? Take a virtual seat at the summit webcast!

This one-day summit is part of Ragan's 22nd annual Corporate Communicators Conference. Add to your learning:
Click here to register for the Internal Communicators Summit on April 29.
Click here to register for the Corporate Writers & Editors Summit on April 30.
 

Product Code: Y3CC3CH
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  • Keynotes with:
    David Armano David Armano, Managing Director of Edelman Digital Chicago
    Gini Dietrich Gini Dietrich, Founder and CEO of Arment Dietrich
    Speakers include:
    Brooks Thomas SOUTHWEST AIRLINES
    Brooks Thomas
    Maria Poveromo Adobe
    Maria Poveromo
    Ramon De Leon Domino's Pizza
    Ramon De Leon
    Dallas Lawrence Burston-Marsteller
    Dallas Lawrence
    Ragan Communications
    Mark Ragan

Tired of pitching with the same old press release formula?

Finding it hard to measure the impact of social media on your PR?

Still trying to develop a fail-safe crisis communications plan?

We've assembled some of the top pros to share their experiences and lessons learned so you can tackle all those issues—and many more!

At this summit, you will learn how to:

  • Engage customers and influencers using next generation storytelling devices
  • Develop a corporate newsroom, using employees and customers as reporters
  • Use video to convey a message that a tweet cannot
  • Find and empower brand advocates among your customers
  • Measure directly your PR's effect on your organization's goals
  • Assess the strengths and weaknesses of your current crisis communications strategy
  • Monitor social media channels for viral messages that may harm your brand's reputation
  • Integrate social, PR, and advertising into one strategy
  • Get company executives to buy into and participate in what you're doing
  • And so much more!


Presented by Ragan Communications

Ragan Communications