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2012 Digital PR and Social Media Awards Luncheon
PR Daily's

2012 Digital PR and Social Media Awards Luncheon

Thursday, January 24, 2013
11 a.m.-3 p.m.

The Roosevelt Hotel
45 East 45th Street
New York, NY 10017
Price: $395

A luncheon to celebrate the winners of the 2012 Digital PR and Social Media Awards, presented by PRDaily.

Twitter hashtag: #PRDAwards

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Join your fellow awards finalists for a luncheon to recognize and honor the winners of the 2012 awards.

Why should you attend?
Because if you win, you get:

  • The opportunity to thank your colleagues and be publicly recognized
  • Networking at the event with the best-of-the-best fellow finalists
  • Online fame: Your name in headlines on PRDaily. com and ragan.com
  • Recognition from 80,000 peers and the chance to benchmark your work
  • A superb memento of your victory and free registrations to any Ragan conference through 2013

Let's be honest: Very few really enjoy ordinary awards luncheons.

Ragan awards events are different because we keep things fast-paced, entertaining and informative.

Here's what finalists and winners said about our last awards luncheon:

"Good venue. Good pacing. Good company. Very well done."

"Fun, good food and thanks for the wine!"

"The atmosphere, food and length of the event were fantastic."

"Mark was great. He kept the audience engaged and offered informative nuggets of information for each of the projects that won an award."

"Not boring at all, which is a rarity at award luncheons."

2012 Finalists:

Best Blog
Black Duck Software
Adfero Group and American Airlines Cargo
Definition 6, Lexisnexis
Jeff Calaway, Cook Children's Health Care System
Erica Burman and Molly Mattessich, National Peace Corps Association
Sanford-Burnham Medical Research Institute
Likeable Media
Scott Roeben, Pulse of Vegas Blog, Caesars Entertainment

Best Community Manager
MD Anderson Dept. of Integrated Media
Applied Robotics, Inc., Joanne Brown
Angelique Picanco, Nadia G's Bitchin' Kitchin
BCV on behalf of the InterContinental Hotels of San Francisco

Best Content Marketing/Brand Journalism site
Blue Fountain Media
CSC Global Brand & Digital Marketing
Adfero Group and American Airlines Cargo
Matthew Royse, Forsythe Technology
Nissan Global Media Center
Richard Levick, Levick Strategic Communications

Best Crisis Management
Spirit AeroSystems
Brian Conway, Weber Shandwick for American Airlines
Chesapeake Energy Corporation
AMD FX/ Guinness Record Project
Richard Levick, Levick Strategic Communications
Chevrolet—General Motors

Best Digital Marketing Campaign
Porter Novelli New Zealand and WilliamsWarn
Ignite Social Media, LLC & Chrysler Group
Cramer & ableBanking
HORN
AMD FX/ Guinness Record Project
C Squared Advertising | Ainsworth Engineered
Informatica Corporation
PR Newswire Association & Apple Vacations

Best Digital Newsroom
MWW and Nikon
Dan Hammond, Just A Pinch Recipe Club
TURKCELL

Best Digital PR Campaign
Mullen and CENTURY 21
MWW and Bowling Proprietors' Association of America
Chesapeake Energy Corporation
RadioShack and Weber Shandwick
AMD FX/ Guinness Record Project
Allrecipes.com and 360 Public Relations
The Clorox Company with Ketchum

Best Email Marketing Campaign
ICMA-RC's Paper Retires Campaign
Noble Strategic Partners, Inc. on behalf of the Smoke-Free Texas Campaign
Agri Beef Co./Double R Ranch Co.
UT Southwestern Medical Center
Earthbound Farm & Leereedy Xylem Digital

Best Email Newsletter
Regional Transportation District
Ulteig Engineers, Inc
Coyne PR HotSheet
Jaclyn D. Grosso, Syracuse University College of Law
Hunter Public Relations
EvansHardy+Young, Inc. for National Honey Board

Best Event or Stunt
KB Home
HORN
MWW and Nikon
Los Angeles County Museum of Art
Chesapeake Energy Corporation
Ripley Entertainment Inc.

Best Government Social Media Communications
Regional Transportation District
UT Southwestern Medical Center and LifeBlue Media (Design)
UT Southwestern Medical Center
Philippe Leclerc, City of Regina
U.S. Department of Energy Solar Decathlon

Best Location-Based Campaign
Mindy Mizell, World Vision Media Relations Director
Matter Communications for Verizon Wireless of New England
AMD FX/ Guinness Record Project

Best Media Relations Campaign
MWW and Bowling Proprietors' Association of America
Matter Communications for Pinhole Press
MWW and Zumba Fitness
American College of Physicians' Public Relations Department
HealthStar PR on behalf of Conceptus, Inc.
The Tech Museum
TrojanOne Ltd.

Best Microsite or Custom Website
Dana-Farber Cancer Institute
UT Southwestern Medical Center and LifeBlue Media (Design)
The Colorado Health Foundation
Adfero Group and American Airlines Cargo
Southwest Airlines' 2011 One Report
Ultimate Software

Best Mobile App
Borenstein Group, Inc.
Tony McCaulay, Steve Reilly, Tiffany Angell
Waggener Edstrom and tenfour Agency
Philippe Leclerc, City of Regina
Xivic Inc.
LeapFrog Interactive and Texas Roadhouse
Seminole Hard Rock Hotel & Casino Tampa

Best New Website
Rich Products Corporation
Waggener Edstrom Worldwide, representing the Shared Learning Collaborative
Dan Hammond, Just A Pinch Recipe Club
Weber Shandwick: MilkPEP—The Breakfast Project
Richard Levick, Levick Strategic Communications
Blue Cross and Blue Shield of North Carolina
T.Y. Lin International

Best Relaunch or Redesign of a Site
Gerry Nelson & Elaine Keough, University of Massachusetts Lowell
UC Berkeley Office of Communications and Public Affairs
KB Home
Cramer

Best Social Media Campaign
Brandware Public Relations on Behalf of Airgas Inc.
The Clorox Lounge, Clorox® Toilet Products with Current, Matter and EQAL
Identity & Children's Leukemia Foundation of Michigan
CRT/tanaka for Vibrant Rioja
AMD FX/ Guinness Record Project MSL China,
MSL China, MSLGROUP with Singapore Tourism Board
GolinHarris/Nintendo of America

Best Social Media Director
Tim Baker, MWW Group
Angelique Picanco, Nadia G's Bitchin' Kitchin
Shannon Zimmerman, Auntie Anne's Pretzels
Joshua Landsberg, KB Home

Best Social Media News Release
AMD FX/ Guinness Record Project
Weber Shandwick for the American Airlines AAdvantage Program

Best Social Media Team
Norwegian Cruise Line
MWW
Chobani, Inc.
Auntie Anne's Pretzels
KB Home
Access Communications
BCV on behalf of the InterContinental Hotels of San Francisco

Best Use of Digital or Social Media for Media Relations
Weber Shandwick—Unilever, CLEAR SCALP & HAIR THERAPY
MWW and McDonald's
Tweeting with Purpose: Using Twitter as an Extension of Media Outreach RF|Binder with Akerman Senterfitt
GolinHarris
D S Simon Productions, Inc.
The U.S. Army with Weber Shandwick
Anaheim Orange County Visitor & Convention Bureau/Purry Communications Group

Best Use of Facebook
Colin Alsheimer, Weber Shandwick for the American Airlines AAdvantage Program
Grow Financial Federal Credit Union
Backbone Media: Polartec Made Possible Campaign
Rachel Kay Public Relations
Scholastic Inc.
Edelman and True Value
Nawras (Omani Qatari Telecommunications Company SAOG)
Mountain America Credit Union

Best Use of Pinterest
MD Anderson Dept of Integrated Media
Chobani, Inc.
Scholastic Inc.
Honda and RPA

Best Use of SEO
David Henry, President, Vice Chairman, CEO, Kimco Realty
CRT/tanaka for The Federation of Quebec Maple Syrup Producers
Risdall Marketing Group and Allina Health
Risdall Marketing Group and CVS Flags
lotus823
LeapFrog Interactive and Sun Tan City

Best Use of Twitter
Scharffen Berfer Daily Retweet Contest—R|F Binder
Chobani, Inc.
Delta Air Lines
Angelique Picanco
EvansHardy+Young, Inc. for California Walnuts
BCV on behalf of the InterContinental Hotels of San Francisco
Dixon Schwabl and Heritage Classic Foundation
TURKCELL

Best Video
The Talent of Talenti: Talenti Gelato e Sorbetto with RF|Binder
CRT/tanaka and Network Solutions, LLC
BECU with Colehour + Cohen, DNA, and Zaaz
Chesapeake Energy Corporation
D S Simon Productions, Inc.
Walk-And-Talk with Every Body Walk!

Best Viral Campaign
NetBase
Lehigh University Media Relations
Honda and RPA
AMD FX/ Guinness Record Project
Waggener Edstrom and tenfour Agency
D S Simon Productions, Inc.

Grand Prize: Best Digital PR and Social Media Campaign
Porter Novelli New Zealand and WilliamsWarn
HORN: Tech the Halls
HORN for NBC and News Corporation
Major League Baseball
Los Angeles County Museum of Art
Chesapeake Energy Corporation
AMD FX/ Guinness Record Project