How to communicate via games and gamification
PR Daily Webinar

How to communicate via games and gamification

Thursday, January 17, 2013
2:00 p.m. – 3:15 p.m. Central Time
Price: $199
Member Price: $159

 3–4:15 p.m. Eastern | 1–2:15 p.m. Mountain | 12–1:15 p.m. Pacific

A 75-minute webinar with Shel Holtz
Product Code: Y3TP01
  • 64% of C-suite executives take daily breaks from work to play video games.
  • When today’s children reach 18, they will have spent 10,000 hours playing gamesexactly the time Malcolm Gladwell believes it takes to master a skill.
  • Gartner, a technology research company, believes 70% of large companies will be using gamification by 2014.

Detect a trend here?

Gamification will be a standard tool for communications. Whether gamification responsibility falls on communicators will depend on how prepared communicators are to manage game projects.

In this webinar, Shel Holtz will introduce you to the principles of gaming and gamification. He’ll prepare you to add these to your communication toolkit.

You'll learn...

  • How applying games to communication produces better outcomes
  • Motivations that drive people to spend time playing games
  • How different games can be used to achieve PR goals
  • The misunderstood difference between games and gamification

This new tool is NOT just fun and games. Register for this webinar and prepare for the future of communications.