Content marketing: Communicate your brand like a media company
WEBINAR

Content marketing: Communicate your brand like a media company

Tuesday, April 30, 2013
2 p.m. – 3:15 p.m. Central Time
Price: $199
Member Price: $159
A 75-minute webinar and live Q&A with Michael Brito
Product Code: Y3TP04
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No surprise: Content marketing has taken off recently.

Content is the beating heart of social media.

It’s your lifeline. It can rescue your next branding campaign.

But content is much more than SEO, creativity or marketing, more than what you blog, tweet, post on Facebook or say in video.

Large and small brands must create original content. ALL brands must strategically feed the content beast day in, day out.

Brand managers and marketers don’t have the resources to do this. So they must start thinking and acting like media companies.

Join Michael Brito of Edelman Digital for this webinar, and he’ll give you practical tips to write a powerful content marketing strategy.

You’ll learn how to:

  • Spark real change with a solid social business strategy
  • Apply that social business strategy: Change your content to move away from brand messages to content relevant to your customers
  • Build the right content teams
  • Think like a publisher: Overcome your company’s lack of consistent, relevant content
  • Apply this 6-step process to create, plan, curate, aggregate, approve and distribute relevant content.
  • Move to converged media: Integrate paid, earned and owned media content

You know the importance of content marketing. You’re ready to start. You need this webinar to do superior content marketing.

Register for this session. In just 60 minutes you’ll get the ideas you need to write great content marketing.