Corporate Video Workshop: Practical tips to produce a video and make it go viral

Corporate Video Workshop: Practical tips to produce a video and make it go viral

January 15, 2013
Price: $395
Member Price: $295

In this webcast, you will learn:

  • How to create content sharable by your brand's regional markets for replicable success
  • Marketing and PR campaign-seeding strategies that deliver results
  • The "Four Peaks" of shaping great video content
  • The seven steps to powerful video storytelling: Does your video embody them?
  • Why an improvised script practically guarantees your video will fall flat
Product Code: Y3WC01

AJ Brustein AJ Brustein, Senior Global Brand Manager for The Coca-Cola Company, has been defining strategy and managing execution for some of the world's biggest and well-known brands and is currently heavily focused on brand strategy, digital communication, and innovation where he has led numerous award-winning projects. He has been building brands both from a global role and years of in-market experience in Japan and is currently focused on delivering brand love and brand value for Coca-Cola in an ever-evolving global marketplace.

Drew Keller Drew Keller is an award-winning television producer, editor, Web developer and educator. His production experience ranges from international documentaries to prime-time specials; community events to national advertising; multimedia and children's programming to home movies of his kids. Drew recently developed an internal media portal for Microsoft, and is the developer and host of StoryGuide.

Paul McClay Paul McClay leads the Strategy and Media Groups for Definition 6, one of the fastest-growing unified marketing agencies in the country. McClay delivers strategies that deploy digital marketing tactics (including paid media), search, social media, video and mobile. McClay helps clients redefine brand experiences and get measurable business results. He counseled Coca-Cola on its "Happiness Machine," a digital marketing campaign that earned a Gold CLIO and "Campaign of the Year" from Ad Age.