The New Public Relations: How Content Marketing and Brand Journalism have become the Next Great Practice in PR
2014 PR DAILY WORLD CONFERENCE

The New Public Relations: How Content Marketing and Brand Journalism have become the Next Great Practice in PR

November 5-6, 2014
New York City

Pre-Conference Workshops: November 5
Conference: November 6
Price: $995
Member Price: $845
  • Create a content strategy across multiple platforms
  • Write content that readers want to share
  • Use visual storytelling techniques to tell your brand's story
  • Prepare for and manage an online crisis
  • Measure the value of your social media initiatives

An event presented by PR Daily and PR Newswire

Twitter hashtag: #prdailyconf

Product Code: Y4CU0NY
Register
 
  • Keynotes with:
    Andrew DavisAndrew Davis, Brandscaping
    Lexie Riegelhaupt Lexie Riegelhaupt, Mashable
    Breakout sessions with:
    Scott Linabarger Cleveland Clinic
    Scott Linabarger
    Social ROI: Measuring the value of engaging consumers with strong content
    Brandi Boatner IBM
    Brandi Boatner
    Media relations strategies in the age of Twitter, Buzzfeed and digital content
    Michael Pranikoff PR Newswire
    Michael Pranikoff
    Demand attention now: Creating your brand's moment of truth
    Andrew Bowins MasterCard
    Andrew Bowins
    Create a powerful content strategy for PR communications
    Allyson Collins NYU Langone Medical Center
    Allyson Collins
    Visual storytelling: How to create images and infographics that are worth a thousand words (and shares)
    Paull Young charity: water
    Paull Young
    Video storytelling techniques to generate buzz, drive traffic and raise funds
    Michael SinatraWhole Foods
    Michael Sinatra
    Media relations strategies in the age of Twitter, Buzzfeed and digital content
    Andrew BlumAJB Communications
    Andrew Blum
    Media relations strategies in the age of Twitter, Buzzfeed and digital content

PR is evolving. You no longer have to wait for the media to tell your story.

New channels of communication give content creators more control over what they want to say, where it should be, and who they want to see it.

Join us for the 2014 PR Daily World Conference and learn how to become a content superstar.

Don't miss this chance to learn best practices from brands and organizations like MasterCard, charity: water, IBM, Whole Foods, Cleveland Clinic, Mashable and more.

 

You will learn how to:

  • Write catchy headlines, compelling leads and content that readers want to share
  • Use visual platforms to share your organization's message
  • Keep the interest of readers in the Age of “Commun-itainment”
  • Leverage social media channels to respond to an online crisis
  • Create video content with a limited budget
  • Establish benchmarks to measure social media success
  • Recognize the importance of mining—and minding—your data
  • Establish and maintain a consistent brand voice and message
  • Use social media before, during and after a crisis
  • Leverage existing and new partnerships with journalists

Who should attend?

checkmark Public relations professionals
checkmark Directors of corporate communications
checkmark Media relations directors
checkmark Social media managers
checkmark Marketing directors
checkmark Digital media managers
checkmark Online communicators


Presented by:  
Ragan Communications, Inc. PR Newswire