How gamification increases employee engagement, customer interaction, social traffic & revenue

How gamification increases employee engagement, customer interaction, social traffic & revenue

Thursday, October 23, 2014
2 p.m. - 3:15 p.m. Central Time
Price: $199
Member Price: $159

A 75-minute webinar and live Q&A with Gabe Zichermann

Product Code: Y4TP08
Webinar recording only
Price: $199 Member Price: $159

Webinar ($199/159) + webinar recording for
Price: $229 Member Price: $189

The communications game has changed.

Gamification changed it.

From startups to the Fortune 500, game mechanics in non-game contexts helps savvy communicators and marketers cut through the noise and educate and engage employees and customers.

The results: lower costs of acquisition, increased customer loyalty and cheaper product promotions.

Gamifying has gone far beyond making a branded version of Angry Birds or adding badges and points to a social intranet.

Nike, Google, Verizon, Tabasco, American Express, McDonald’s, Zappos and hundreds of others have seen eye-opening bottom-line business results:

  • Customer & Employee engagement boosted by 200%
  • Revenues increased by 30-50%
  • Readership of company intranets jumped by 75%
  • Social media traffic shot up 300%

How did they do it?


Behind their amazing success is the science of measurable human engagement, proven design patterns and cost-effective technologies. In short gamification has become the winning strategy for these leading companies, and it can work for you too.

Join the world’s foremost expert on gamification, the author of the book, The Gamification Revolution (McGraw Hill, 2013), Gabe Zichermann for a data-packed, hour-long webinar that reveals:

  • How gamification works - and doesn’t
  • The best and worst gamified programs for internal and external communications
  • Key gamification strategies you can use immediately to dominate your market and engage your employees
  • How Verizon uses game-based technology to increase employee engagement at company meetings
  • How to appeal to the game-crazy Millennial generation
  • How gamification principles can boost readership of your online publication
  • Why employee training programs should always include gamification—and how to do it

Learn how to gamify your existing communication channels, create new ones and see real results in engagement, traffic and revenue! Register now.