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  • Keynotes with:
    Raymond F. Kerins, Jr.BAYER CORPORATION 
    Raymond F. Kerins, Jr., Senior Vice President, Head of Communications & Government Relations
    Achieving the Nirvana of Communications: How Bayer hit the "C-suite spot," boosted budgets and tied media relations to reputation
    Tammy Gordon AARP
    Tammy Gordon, President, Social Communications & Strategy; Vice President, AARP Studios
    Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
    Jay Hamilton MARRIOTT INTERNATIONAL
    Jay Hamilton, Head of Digital Corporate Relations
    Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
    Sara DunajPRINCESS CRUISES

    Sara Dunaj, Manager, Social Media
    Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
    Mark RaganRAGAN COMMUNICATIONS
    Mark Ragan, CEO, Editor-in-Chief
    Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
    Sessions with:
    Elina KazanMACY'S
    Elina Kazan, Vice President, Media Relations & Cause Marketing
    Keep the love alive with the press: Inspiring secrets of building long-term relationships with A-list media
    Kevin MartinezESPN
    Kevin Martinez, Vice President of Corporate Outreach
    Reinventing reputation amid media cynicism: How corporate citizenship can transform your coverage and reputation
    Jay HamiltonMARRIOTT INTERNATIONAL
    Jay Hamilton, Head of Digital Corporate Relations
    Revitalizing your media relations strategy: How to reach millennials, engage boomers and skyrocket social media results
    Tammy GordonAARP
    Tammy Gordon, President of Social Communications & Strategy, Vice President of AARP Studios
    Lights, camera, action! Think like Hollywood studios to create kick-ass videos that woo the press and break the Internet
    Bob VarettoniVERIZON COMMUNICATIONS
    Bob Varettoni, Executive Director, Corporate Communications
    Face the press with confidence: Timeless media training techniques for turning execs into media darlings
    Sarah ShepardBUSINESS WIRE
    Sarah Shepard, Vice President, New York
    Press release (r)evolution: 7 secrets of wowing the press and public in the age of selfies
    Susan GetgoodBLOGHER NETWORK /
    SHE-KNOWS MEDIA

    Susan Getgood, Senior Vice President of Integrated Marketing
    Mastering A-list media, blogger and influencer outreach: The latest paid and PR pitching techniques for reaching millions
    Jill SeimanGLAMAMOM
    Jill Seiman, Founder
    Mastering A-list media, blogger and influencer outreach: The latest paid and PR pitching techniques for reaching millions
    Lance SomerfeldCITY DADS GROUP
    Lance Somerfeld, Co-Founder
    Mastering A-list media, blogger and influencer outreach: The latest paid and PR pitching techniques for reaching millions
    Pre-conference workshops with:
    Katie CreaserAFFECT
    Katie Creaser, Vice President
    Next-gen social media relations: Proven methods for placing stories and building journalist relationships beyond Twitter
    Michael SmartMICHAEL SMARTPR
    Michael Smart, Principal
    From snooze to news: 8 formulas to generate newsworthy, shareable angles that journalists and social media love
    Katie Delahaye PainePAINE PUBLISHING
    Katie Delahaye Paine, Founder
    What's your "kick butt" media measurement index? How to create a budget-boosting media analysis scorecard
    Mary S. MillerABBVIE (FORMERLY)
    Mary Miller
    What's your "kick butt" media measurement index? How to create a budget-boosting media analysis scorecard