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  • Keynotes with:
    Mark Buchanan CISCO
    Mark Buchanan
    Winning with Words: How Cisco reinvented its brand language to make powerful connections and inspire action
    Paul FurigaWORDWRITE COMMUNICATIONS

    Paul Furiga
    PR Storytelling: Harnessing synaptic shortcuts to share your brand story in the era of social media seduction
    Breakout sessions with:
    Tripp FrohlichsteinMEDIAMASTERS
    Tripp Frohlichstein
    The Incredible Power of Message Mapping: How to focus messages to strengthen branding, positioning and reputation
    Amy GuthTRIBUNE PUBLISHING COMPANY AND WGN RADIO
    Amy Guth
    10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches
    Sandra GuyCHICAGO SUN-TIMES
    Sandra Guy
    10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches
    Raschanda HallBUSINESS WIRE
    Raschanda Hall
    Amazing Press Releases: Power writing secrets and multimedia techniques for maximizing reach, readers and ROI
    Richard LaermerRLM PR
    Richard Laermer
    10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches
    Lindsay NicholsAmerica's Charities
    Lindsay Nichols
    Amazing Press Releases: Power writing secrets and multimedia techniques for maximizing reach, readers and ROI
    Mary OlivieriCBD MARKETING 
    Mary Olivieri
    Brilliance on Demand: Breakthrough creative processes to inspire, transform and accelerate your writing
    Pre-conference workshop with:
    Mark RaganRagan Communications
    Mark Ragan
    Brand Journalism for Corporate Communicators