CISCO
Mark Buchanan
Winning with Words: How Cisco reinvented its brand language to make powerful connections and inspire action |
WORDWRITE COMMUNICATIONS
Paul Furiga
PR Storytelling: Harnessing synaptic shortcuts to share your brand story in the era of social media seduction |
Breakout sessions with: |
MEDIAMASTERS
Tripp Frohlichstein
The Incredible Power of Message Mapping: How to focus messages to strengthen branding, positioning and reputation |
TRIBUNE PUBLISHING COMPANY AND WGN RADIO
Amy Guth
10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches |
CHICAGO SUN-TIMES
Sandra Guy
10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches |
BUSINESS WIRE
Raschanda Hall
Amazing Press Releases: Power writing secrets and multimedia techniques for maximizing reach, readers and ROI |
RLM PR
Richard Laermer
10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches |
America's Charities
Lindsay Nichols
Amazing Press Releases: Power writing secrets and multimedia techniques for maximizing reach, readers and ROI |
CBD MARKETING
Mary Olivieri
Brilliance on Demand: Breakthrough creative processes to inspire, transform and accelerate your writing |
Pre-conference workshop with: |
Ragan Communications
Mark Ragan
Brand Journalism for Corporate Communicators |