Molly McKenna Jandrain is Director of Public Relations for McDonald's USA
Luke Peterson is Director of Analytics Products for Burson-Marsteller
Breakout sessions with:
AARP Jenn Lee Reeves Social media reporting made simple
Informatica Debbie O'Brien How to measure social media influencers
PBS Kevin Dando What's on the horizon: New trends and measurement best practices for 2014
The Coca-Cola Company Ashley Callahan Crafting content that cuts through the noise: Why Coca-Cola embraced the role of storyteller and made content king
Stanton Communications Amy Calhoun Metrics that matter: Creating a social media measurement strategy for high-impact results
McDougall Communications Mike McDougall What's on the horizon: New trends and measurement best practices for 2014
National Wildlife Federation Danielle Brigida Social media reporting made simple
Hill+Knowlton Margot Sinclair Savell How to measure social media influencers
TESTIMONIALS
"Great material. Maggie (Fox) is brilliant and inspiring. Learned a lot about influence, advocacy, earned media, merchandising and value."
"This was the best session I attended! Katie (Coldwell) was engaging, dynamic, had great content and provided real examples, insights and suggestions that you can actually take back to the office and use. I was very impressed with Southwest."
"Becky (Brown) is a digital leader with a great company. Really appreciated her behind the scenes look into their business and how they shaped the structure of their social media pages with so many pages and users."
Speakers:
Best Buy Co. Andrew Hokenson
Senior Specialist—Employee Communications
SAS Becky Graebe
Internal Communications Manager
Mayo Clinic Karen Trewin
Manager for Institutional Communications
Mayo Clinic Hoyt Finnamore
Senior Communications Consultant
Your presenters:
Brad Parler
digital communications administrator at Blinds.com
Ann Cameron
New York’s director of creative services Con Edison.
Marcia Cummings
a writer and editor at Con Edison.
Robert “Bob” Michelson
president and CEO of RMG Networks.
Your presenters:
Steve Crescenzo
CEO of Crescenzo Communications
Jeff Herrington
president of Jeff Herrington Communications.
Rob Reinalda
is Executive Editor at Ragan Communications.
Featured speakers:
Carla Buzasi is an award-winning editor and writer. She's the Editor-in-Chief of the Huffington Post UK.
Norbert Cappetti is the Communications Manager for Holland Heineken House (Heineken Netherlands).
Shel Holtz is principal of Holtz Communication + Technology, which has counseled companies about online communications since 1996.
Neville Hobson, ABC, is a communicator, blogger and podcaster, one of the leading European early adopters, opinion-leaders and influencers in social media communication for business.
Nick Jue is CEO of ING Domestic Bank Netherlands and President of the Board of ING Netherlands.
Marshall Manson is Managing Director of Digital for Edelman in EMEA, and a leader in online strategy, communications and reputation management.
Jeramie McPeek (@jmcpeek) is the Vice President of Digital for the Phoenix Suns.
Inger Paus is Area PR Lead for Microsoft Western Europe and orchestrates PR across 12 Western European countries.
Mark Ragan is the Publisher of PR Daily and CEO of Ragan Communications.
Allan L. Schoenberg is Director of Corporate Communications for CME Group.
Simone Versteeg directs PR and Corporate Communications for Dell Services in Europe, the Middle East & Africa (EMEA).
Thomas Smith is Social Media Director at Disney Destinations.
Joyce Veekman is Director Corporate Communications & Media at KLM.
Jussi-Pekka Erkkola is a heading Valio's digital marketing and responsible for digital and social strategies and implementation.
Featuring keynote speakers:
Whole Foods Kate Lowery
DELL Adam Brown
Eastman Kodak Jennifer Cisney
Livestrong Heidi Schultz Adams
Homeaway Eileen Buesing
Ragan Communications Mark Ragan
FEATURED SPEAKERS:
THE COCA-COLA COMPANY AJ Brustein
Senior Global Brand Manager.
MAYO CLINIC Hoyt Finnamore
Senior Communications Consultant.
AT&T Lee Diaz
Lead Consultant—Emerging Communications.
Ragan Communications Mark Ragan
CEO and Editor-in-chief for the daily Ragan.com news sites.
GREAT PLACE TO WORK® Erin Liberman Moran
Senior Vice President of People and Client Services.
Crescenzo Communications Steve Crescenzo
Leading employee communications expert.
Definition 6 Paul McClay
Director of Strategy and Media.
MCDOUGALL TRAVERS COLLINS Michael McDougall, APR
Managing Partner.
FEATURED SPEAKERS:
HOLTZ COMMUNICATIONS + TECHNOLOGY Shel Holtz, principal Save employee communications: The profile of the 21st-century internal communicator
RUCKUS FACTORY DIGITAL STUDIOS Justin Allen, CEO and head of content Killer video on a small budget: Your smart phone is the only thing you really need
BAYER CORPORATION Amy Miller, manager, U.S. internal communications BayerNet: Move from simply overwhelming to simple, together
Interact Daren Jennings, vice president A new perspective on the digital workplace: Debunking collaboration myths with 100 million intranet activities
DOMINO'S PIZZA Stacie Barrett, manager, internal communications and events Lessons Learned: How Domino's tackled an intranet transformation
YAHOO Carolyn Clark, director, corporate & internal communications The "Backyard": Behind the scenes at an award-winning intranet
BAYLOR SCOTT & WHITE HEALTH Jerry Stevenson, digital communications manager, corporate communications Build engagement: Let employees and customers tell their stories!
Quintiles Laura Grover, director, senior digital strategy Create a global social intranet to connect everyone and open up your communications
FEATURED SPEAKERS:
HOLTZ COMMUNICATIONS + TECHNOLOGY Shel Holtz, principal Save employee communications: The profile of the 21st-century internal communicator
BAYER CORPORATION Amy Miller, manager, U.S. internal communications BayerNet: Move from simply overwhelming to simple, together
Interact Daren Jennings, vice president A new perspective on the digital workplace: Debunking collaboration myths with 100 million intranet activities
DOMINO'S PIZZA Stacie Barrett, manager, internal communications and events Lessons Learned: How Domino's tackled an intranet transformation
YAHOO Carolyn Clark, director, corporate & internal communications The "Backyard": Behind the scenes at an award-winning intranet
BAYLOR SCOTT & WHITE HEALTH Jerry Stevenson, digital communications manager, corporate communications Build engagement: Let employees and customers tell their stories!
Quintiles Laura Grover, director, senior digital strategy Create a global social intranet to connect everyone and open up your communications
Keynotes with:
DC WATER George Hawkins
CEO & General Manager Tortoise to the Hare: The DC Water Story
GEORGIA POWER COMPANY / SOUTHERN COMPANY Aaron Strickland
Emergency Operations Director Use the right words to influence events
Breakout sessions with:
BLACK HILLS CORPORATION Amy Estes
Senior Manager: Communications, Community Relations & Economic Development Team Remake your utility's media relations with new media tactics
DC WATER Alan Heymann
Chief Marketing Officer The path to "Water Utility 3.0"
PEOPLES NATURAL GAS Sadie John Kroeck
Former Director, Community Affairs/Customer Relations Non-traditional methods to communicate with customers. Or, everything old is new again
CENTRAL BASIN MUNICIPAL WATER DISTRICT Priscilla Segura
Public Information Officer How to build transparency that cuts through external noise
PLATTE RIVER POWER AUTHORITY Pete Hoelscher
Chief External Affairs and Customer Relations Officer Give a practical new twist to customer relationship management (CRM) with communication
CUMING COUNTY PPD Nicki White
Communications Manager Communicate EVERYWHERE in your utility: Tips, tools, and takeaways to strengthen communication among departments
This is the best training you can get to improve your writing and boost your content! Don't take our word for it— some comments from past attendees:
"This is the best formal training I've ever experienced. Engaging from start to finish and content was very relevant. I had several 'ahh ha' moments."
"Very engaging! I wanted to pay close attention the whole time!"
"One of the best trainings I've been to. Practical tips that I can use in the office now."
"The content was very useful and I loved being in a setting with others who experience the same challenges working in a corporate environment."
"Very useful—have already been applying what I learned."
"Learned many new tricks of the trade. Who said you can't teach an old dog new tricks?"
Keynotes with:
American Express Global Business Travel (GBT) Taylor Corrado
Senior digital marketing manager You can't do it all: How to tackle your biggest digital marketing challenges
Children's Hospital Colorado Melissa Vizcarra
Media relations specialist Activating your audience across multiple mediums
LOCKHEED MARTIN SPACE SYSTEMS Martha Hirschfield
Digital communications manager Out-of-this-world social media: Build a digital strategy to engage unique audiences
LOCKHEED MARTIN SPACE SYSTEMS Danielle Hauf
Marketing communications specialist Out-of-this-world social media: Build a digital strategy to engage unique audiences
Breakout sessions with:
FCA US (Fiat Chrysler Automobiles) Mike Driehorst
Editorial director of online media Rev it up: How an iconic car maker sends consistent messages on several social channels
DENVER WATER Travis Thompson
Media coordinator How Denver Water uses brand journalism to lure fans and feed the media beast
MUCK RACK Gregory Galant
Co-founder and chief executive How to measure PR and digital media
GEORGETOWN UNIVERSITY Laura Wilson
Director of digital engagement and social media Snapchat and live video: Join the live-storytelling revolution to reach millennials
TRANSPORTATION SECURITY ADMINISTRATION Bob Burns
Social media team lead How to create hot visual social-media content to set your brand voice and identity
StoryGuide Drew Keller
TV producer and faculty member Social video on a small budget: Your smart phone is the only thing you need
CBD MARKETING Mary Olivieri
Senior vice president and executive creative director Writing on Demand: Breakthrough creative processes to inspire, transform and accelerate your digital communications
U.S. Fish and Wildlife Service Danielle Brigida
Social media strategy lead Integrating digital metrics for actionable results
Keynotes with:
David Litt, former speechwriter for President Obama and current head writer for Funny or Die Lessons learned from Between Two Ferns: Use humor to make your point
Michael Flynn, former deputy director of speechwriting for Vice President Biden and current principal at West Wing Writers Your story is your strategy: How to capture attention and inspire action
Breakout sessions with:
U.S. State Department Rachel Wallace, speechwriter and press advisor for Secretary's Office of Global Women's Issues The power of the pen: 3 ways speechwriters can lead
THE COCA-COLA COMPANY William Smith, leadership communications director Leadership communications: How to build a powerful platform that makes your boss (and you) wildly successful
GENENTECH/ROCHE Judith Narang, senior director of communications A tale of two CEOs: Match your speech to the personality
PACE UNIVERSITY Jeff Opperman, director of executive communications Why executive communication strategies differ from all other strategies
U.S. DEPARTMENT OF AGRICULTURE Nina Anand, speechwriter Panel: How to overcome the two perennial dilemmas of (1) access to your leader and (2) the dreaded approval process
KPMG LLP Daniel Ginsburg, executive director of corporate and functional communications Panel: How to overcome the two perennial dilemmas of (1) access to your leader and (2) the dreaded approval process
U.S. DEPARTMENT OF ENERGY Daron Christopher, speechwriter Panel: How to overcome the two perennial dilemmas of (1) access to your leader and (2) the dreaded approval process
U.S. DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT Christian Nwachukwu Jr., deputy director of speechwriting Panel: Unlikely sources of inspiration for your speeches process
Biotechnology Innovation Organization Eric Kleiman, executive speechwriter to the president and CEO Panel: Unlikely sources of inspiration for your speeches process
MASTERCARD Douglass Hatcher, vice president of executive communications Panel: Unlikely sources of inspiration for your speeches process
Your presenter:
Shel Holtz, principal of Holtz Communication + Technology, is a thought leader in organizational communications. He has nearly 40 years of consulting to the world's largest organizations. He's trained thousands of communicators.
Keynotes with:
Paul Caluori, global director for digital services, Associated Press
Louis Gray, advocacy team lead, Google Analytics
Breakout sessions with:
The Associated Press Colleen Newvine Product manager for AP Stylebook How PR pros can write (and think) like journalists
Muck Rack, Sawhorse Media Greg Galant Co-founder and CEO of Sawhorse Media How to pitch journalists and build relationships with the press
TrendKite Erik Huddleston CEO The PR pro's secret weapon: Combined SEO and PR measurement
Flipboard Marci McCue Co-founder and director of communications Influencer campaigns
Pre-conference workshops with:
Public NYC Marco Larsen CEO Why brands PANIC: A powerful new PR language for branding
University of Central Florida's Nicholson School of Communication Melissa Dodd Research methods, measurement and evaluation for PR Advanced research, measurement and evaluation for PR specialists
Ragan Communications Mark Ragan CEO Brand journalism boot camp to transform your PR and content strategy
Featuring presentations by:
ZILLOW GROUP Spencer Rascoff CEO
FACEBOOK Craig Mullaney Strategic partner development manager, business influencers
Burson-Marsteller Don Baer Worldwide chair and chief executive officer of the strategic communications firm
EDELMAN Richard Edelman President and CEO
TOMS Jordan Glassberg Vice president of business development
WALMART Blake Jackson Director of corporate communications
FACEBOOK MEDIA SOLUTIONS Katie Richman Program lead
Attend this one-of-a-kind conference hosted by Facebook at its global headquarters in Menlo Park, California.
Keynotes with:
Paul Caluori, global director for digital services, Associated Press
Louis Gray, advocacy team lead, Google Analytics
Breakout sessions with:
The Associated Press Colleen Newvine Product manager for AP Stylebook How PR pros can write (and think) like journalists
Muck Rack, Sawhorse Media Greg Galant Co-founder and CEO of Sawhorse Media How to pitch journalists and build relationships with the press
TrendKite Erik Huddleston CEO The PR pro's secret weapon: Combined SEO and PR measurement
Flipboard Marci McCue Co-founder and director of communications Influencer campaigns
Your presenters:
Beth Nyland is lead instructor on the StoryStudio Words for Work faculty.
Jill Pollack is founder and director of StoryStudio Chicago.
Keynotes with:
IBM Brandi Boatner, digital experience manager
Wells Fargo Rosanna Fiske, VP of corporate communications
Breakout sessions with:
Muck Rack and Sawhorse Media Greg Galant
Founder, CEO
Use data to pitch the right journalists and build relationships with the press
LifeGift
Laura Frnka-Davis
Managing director of communications
Measure beyond numbers: Effective nonprofit (and for-profit) PR strategies
Affect Sandra Fathi
President Show me the money: PR measurement metrics to impress the C-suite
Spirit Airlines Paul Berry
Director of communications, advertising and brand Move past impressions and outdated metrics: Authentic PR measurement
Microsoft Latin America Britt Peemöller
Senior communications manager How PR pros and measurement can become a match made in heaven
Keynotes with:
Gideon Gil, managing editor for enterprise and partnerships at STAT
Angus Macaulay, chief revenue officer at STAT
Kena Lewis, director of public affairs and media relations at Orlando Health
Ben McAllister, director of strategy, connected fitness at Under Armour
Jared Johnson, manager of digital marketing for Phoenix Children's Hospital
Breakout sessions with:
DAVITA KIDNEY CARE Kristin Hayek, manager, village communications Transform your intranet into a place where employees want to get company news
JOHNS HOPKINS MEDICINE Tristin Bates, social media and blogging specialist 1 + 1 = 3: How a multi-channel digital campaign gets bigger marketing returns
MEDSTAR MEDICAL GROUP Tia Mason Howard, director, internal communications Bring employee communications new life through social recognition
VIRGINIA COMMONWEALTH UNIVERSITY Anne Dreyfuss, public relations specialist Facebook Live: Health care brand-promotion opportunities beyond point-and-shoot
CHG HEALTHCARE SERVICES Michael Waterman, senior director of communications We can see clearly now: How transparency builds trust, engagement & retention
THE LEUKEMIA & LYMPHOMA SOCIETY Marcie Klein, senior vice president of communications Storytelling for maximum effect in marketing & communications in a cancer non-profit
CRESCENZO COMMUNICATIONS Cindy Crescenzo, president Extreme communicator makeover: Use research and measurement to transform your job from order taker to strategic counselor
Johns Hopkins Medicine Physicians Therese Lockemy, director of internet marketing and social engagement Guiding your physicians to make impact with the use of social
Johns Hopkins Medicine Margaret S. Chisolm, MD, vice chair for education, Department of Psychiatry and Behavioral Sciences Guiding your physicians to make impact with the use of social
Johns Hopkins Medicine Phillip Pierorazio, MD, assistant professor of urology and oncology, Brady Urological Institute Guiding your physicians to make impact with the use of social
Johns Hopkins Medicine Elliott Haut, MD, PhD, vice chair of quality, safety, and service, Department of Surgery Guiding your physicians to make impact with the use of social
Affect
Melissa Baratta, senior vice president and healthcare lead The ROI of storytelling: Metrics that matter to your executives
Keynotes with:
Riley Roberts, former chief speechwriter to Attorney General Eric Holder and principal at West Wing Writers
Vinca LaFleur, former speechwriter for President Bill Clinton
Noam Neusner, former speechwriter for George W. Bush
Chris Michel, attorney at Kirkland & Ellis LLP and former director of speechwriting for President George W. Bush
Sarada Peri, former senior presidential speechwriter for President Barack Obama
Barton Swaim, author of The Speechwriter: A Brief Education in Politics and a contributing columnist at The Washington Post
Breakout sessions with:
Former speechwriter for President George H. W. Bush Mary Kate Cary, writer, filmmaker Finding your executive’s voice: How to be real, relevant and consistent across all communications channels
Former speechwriter for President Bill Clinton Paul Orzulak, founding partner of West Wing Writers Finding your executive’s voice: How to be real, relevant and consistent across all communications channels
Sprint Jason Gertzen, director, corporate and executive communications Off the cuff: Sprint reveals how intense preparation leads to CEO Marcelo Claure’s "unfiltered" style
Disneyland Resort Jay Shannon, manager, executive communications Know your audience: How Disney adjusts speeches to meet audiences where they are
American Association of Tissue BANKs Sarah Gray, director of communications Notes from backstage: Lessons from a TED-Talk and Moth-Mainstage- performance speaker
West Wing Writers Brian Agler, speechwriter and humorist Humor demystified: How (and why) to make every speech funnier
Featuring keynote presentations from:
Condé Nast Cameron Blanchard, chief communications officer Fast like Condé Nast: How to manage rapid transformation in today's media landscape
JOHNS HOPKINS UNIVERSITY Eric Schnure, adjunct professor; former White House speechwriter Wisdom from the White House: What's your "Howdahell" hook?
FEDERAL BUREAU OF INVESTIGATION (FBI) Jeff Lanza, former agent and spokesman; author, "Pistols to Press" Hackers to attack journalists: Defend against today's most common crises
Also featuring:
Ragan Communications Mark Ragan, CEO Brand journalism boot camp to transform your PR and content strategy
CONDÉ NAST TRAVELER Paul Brady, senior editor Brave the "Pitch Tank": Editors and new survey reveal keys to more press
DAVID PR GROUP John David, author, "How to Protect (or Destroy) Your Reputation" CYA or DOA? Protect (or destroy) your online reputation in the era of fake news
EXPERIAN Mike Delgado, senior manager of social media and public relations Videography for PR: Master video and live streaming to build your brand
FEDERAL EMERGENCY MANAGEMENT AGENCY (FEMA) Lauren Lefebvre, deputy director of external affairs Not a relic: Write powerful press releases to revitalize results and reach
GENERAL MOTORS, IBM (FORMERLY)
BRAIN + TRUST PARTNERS Christopher Barger, founding partner The science of trust: The communicator's survival guide for the "age of post-factualism"
THE HUFFINGTON POST Alexander Kaufman, senior editor Brave the "Pitch Tank": Editors and new survey reveal keys to more press
MCDONALD'S Molly McKenna Jandrain, brand PR and engagement director Rev up ROI: Smarter measurement methods to demonstrate PR value
MUCK RACK Gregory Galant, chief executive officer Brave the "Pitch Tank": Editors and new survey reveal keys to more press
PRICEWATERHOUSECOOPERS LLP Katrina Najm, firmwide social media and PR manager Smash silos, spike ROI: How social and earned media can work together
PRICEWATERHOUSECOOPERS LLP Jarvis Jackson, firmwide social media and PR senior associate Smash silos, spike ROI: How social and earned media can work together
PORTER NOVELLI (FORMERLY)
RAGAN TRAINING Nick Lanyi, consultant and instructor Become a trusted brand storyteller: Break through in the Trump era with authentic writing
SOUTHERN METHODIST UNIVERSITY
COOL INFOGRAPHICS Randy Krum, instructor and author Create infographics the mainstream media and social media will love
WRITING WITH CLARITY Ken O'Quinn, founder Not a relic: Write powerful press releases to revitalize results and reach
Featuring keynote presentations from:
Condé Nast Cameron Blanchard, chief communications officer Fast like Condé Nast: How to manage rapid transformation in today's media landscape
JOHNS HOPKINS UNIVERSITY Eric Schnure, adjunct professor; former White House speechwriter Wisdom from the White House: What's your "Howdahell" hook?
FEDERAL BUREAU OF INVESTIGATION (FBI) Jeff Lanza, former agent and spokesman; author, "Pistols to Press" Hackers to attack journalists: Defend against today's most common crises
Also featuring:
CONDÉ NAST TRAVELER Paul Brady, senior editor Brave the "Pitch Tank": Editors and new survey reveal keys to more press
DAVID PR GROUP John David, author, "How to Protect (or Destroy) Your Reputation" CYA or DOA? Protect (or destroy) your online reputation in the era of fake news
FEDERAL EMERGENCY MANAGEMENT AGENCY (FEMA) Lauren Lefebvre, deputy director of external affairs Not a relic: Write powerful press releases to revitalize results and reach
GENERAL MOTORS, IBM (FORMERLY)
BRAIN + TRUST PARTNERS Christopher Barger, founding partner The science of trust: The communicator's survival guide for the "age of post-factualism"
THE HUFFINGTON POST Alexander Kaufman, senior editor Brave the "Pitch Tank": Editors and new survey reveal keys to more press
MCDONALD'S Molly McKenna Jandrain, brand PR and engagement director Rev up ROI: Smarter measurement methods to demonstrate PR value
MUCK RACK Gregory Galant, chief executive officer Brave the "Pitch Tank": Editors and new survey reveal keys to more press
PRICEWATERHOUSECOOPERS LLP Katrina Najm, firmwide social media and PR manager Smash silos, spike ROI: How social and earned media can work together
PRICEWATERHOUSECOOPERS LLP Jarvis Jackson, firmwide social media and PR senior associate Smash silos, spike ROI: How social and earned media can work together
SOUTHERN METHODIST UNIVERSITY
COOL INFOGRAPHICS Randy Krum, instructor and author Create infographics the mainstream media and social media will love
WRITING WITH CLARITY Ken O'Quinn, founder Not a relic: Write powerful press releases to revitalize results and reach
Keynotes with:
ENTREPRENEUR magazine (formerly) Ray Hennessey, former editorial director Managing the message in a charged political environment
Cisco Mark Buchanan, program lead, brand language Your writing is worth billions (but your business leaders might not know it)
Breakout sessions with:
Marathon Petroleum Corporation (MPC) Brandon Daniels, tt&r communications specialist Using video, infographics, contests and advocates to shape a powerful employment brand
The Home Depot Katrina Blauvelt, senior director, associate communications Communications dashboards: Create a tool that reports results and drives programming
WestJet Airlines Robin Farr, director of internal communications and culture Strategies for communicating with a distributed workforce
Interact Nigel Williams, head of customer insight Engaging the most valuable members of your workforce
Two Gents Digital Christian Ramirez, co-owner and lead producer Turn your comms team into video mavens: What to think about when producing town hall meetings, executive addresses and "man on the street" videos
Keynotes with:
Ragan Consulting Group Jim Ylisela, president The walls between PR and "real" news are down: Transforming your PR in the new media age
Children's Mercy Kansas City Jake Jacobson, director of public relations Doing better PR with less, and having a ton of fun in the process
Breakout sessions with:
Fed Ex Jason Baker, senior communications specialist for global content production and brand journalism Our brains are hooked on stories'feed that need!
H&R Block Gene King, director, global media relations and corporate communications Measure the unmeasurable: How to get actionable insights from media campaigns
CHG Healthcare Services Spencer Sutherland, public relations and social media manager Making your own news: How to use internal stories to create external media opportunities
THE ASSOCIATED PRESS Colleen Newvine, product manager for AP Stylebook How PR pros can write (and think) like journalists
Nomiku Michelle Killebrew, CMO Evangelism 2.0: The future of influencer marketing for B2B and B2C
Keynotes with:
MICROSOFT (formerly) Justina Chen, story strategist and former executive communicator Enthrall: 7 secrets of storytelling
Crescenzo Communications Steve Crescenzo, CEO Write for today's audiences: How to switch gears to write effectively for print, online content, social media, and multimedia channels
Breakout sessions with:
StoryStudio Beth Nyland, lead instructor Just say what you mean
PORTER NOVELLI (formerly)
RAGAN TRAINING Nick Lanyi, consultant and instructor From good to great: Tips to make your writing exceptional
CBD Marketing Mary Olivieri, EVP, executive creative director Communicate with pictures: The writer's role in creating powerful infographics
CBD Marketing Don Harder, associate creative director and art director Communicate with pictures: The writer's role in creating powerful infographics
Duke University Leanora Minai, director, communications How to find and tell more effective stories
Keynotes with:
ENTREPRENEUR magazine (formerly) Ray Hennessey, former editorial director Managing the message in a charged political environment
Cisco Mark Buchanan, program lead, brand language Your writing is worth billions (but your business leaders might not know it)
Ragan Consulting Group Jim Ylisela, president The walls between PR and "real" news are down: Transforming your PR in the new media age
Children's Mercy Kansas City Jake Jacobson, director of public relations Doing better PR with less, and having a ton of fun in the process
MICROSOFT (formerly) Justina Chen, story strategist and former executive communicator Enthrall: 7 secrets of storytelling
Crescenzo Communications Steve Crescenzo, CEO Write for today's audiences: How to switch gears to write effectively for print, online content, social media, and multimedia channels
Breakout sessions with:
Marathon Petroleum Corporation (MPC) Brandon Daniels, tt&r communications specialist Using video, infographics, contests and advocates to shape a powerful employment brand
The Home Depot Katrina Blauvelt, senior director, associate communications Communications dashboards: Create a tool that reports results and drives programming
WestJet Airlines Robin Farr, director of internal communications and culture Strategies for communicating with a distributed workforce
Interact Nigel Williams, head of customer insight Engaging the most valuable members of your workforce
Two Gents Digital Christian Ramirez, co-owner and lead producer Turn your comms team into video mavens: What to think about when producing town hall meetings, executive addresses and "man on the street" videos
Fed Ex Jason Baker, senior communications specialist for global content production and brand journalism Our brains are hooked on stories—feed that need!
H&R Block Gene King, director, global media relations and corporate communications Measure the unmeasurable: How to get actionable insights from media campaigns
CHG Healthcare Services Spencer Sutherland, public relations and social media manager Making your own news: How to use internal stories to create external media opportunities
THE ASSOCIATED PRESS Colleen Newvine, product manager for AP Stylebook How PR pros can write (and think) like journalists
Nomiku Michelle Killebrew, CMO Evangelism 2.0: The future of influencer marketing for B2B and B2C
StoryStudio Beth Nyland, lead instructor Just say what you mean
PORTER NOVELLI (formerly)
RAGAN TRAINING Nick Lanyi, consultant and instructor From good to great: Tips to make your writing exceptional
CBD Marketing Mary Olivieri, EVP, executive creative director Communicate with pictures: The writer's role in creating powerful infographics
CBD Marketing Don Harder, associate creative director and art director Communicate with pictures: The writer's role in creating powerful infographics
Duke University Leanora Minai, director, communications How to find and tell more effective stories
Presenters:
Ragan Communications, Inc. Mark Ragan Publisher and CEO
Ragan Consulting Group Jim Ylisela Co-owner and managing partner
Featuring top speakers:
GODADDY Auguste Goldman Chief people officer
GODADDY Lauren Antonoff SVP of presence and commerce
GREAT PLACE TO WORK® Elizabeth Stocker Consultant
VAIL RESORTS Meredith Mirrington Culture and communications director
Salesforce Theresa Ludvigson Head of global onboarding
Pitney Bowes Scott Irgang Director of labor relations & employee engagement
Your presenter:
Rob Reinalda has spent decades as an editor and writer for print and online publications, including the Chicago Tribune and the New York Daily News. He has been executive editor for Ragan Communications since 2008. He wrote and edited Ragan's internal style guide, and he has crafted tremendously successful articles about grammar, usage and punctuation for Ragan's audiences. His humorous essays on writing have been featured on Ragan.com, PR Daily and The Huffington Post.
Presenters:
Ragan Communications, Inc. Mark Ragan Publisher and CEO
Ragan Consulting Group Jim Ylisela Co-founder and managing partner
Presenters:
Ragan Communications, Inc. Mark Ragan Publisher and CEO
Ragan Consulting Group Jim Ylisela Co-owner and managing partner
Presenter:
Ragan Consulting Group Justin Allen Head of production and video strategy
Presenters:
Ragan Communications, Inc. Mark Ragan Publisher and CEO
Ragan Consulting Group Jim Ylisela Co-owner and managing partner
Your Presenter:
Bryant Hilton is an affiliate consultant for Ragan Consulting Group. He's a global communications leader who is passionate about the power of standout employee communications to help organizations achieve business objectives and become the companies that people clamor to join. He works with organizations to design and manage employee communications strategies that increase engagement, especially during times of transition, growth, and crisis. His firm Great Communicate, helps organizations find their unique story, create compelling efforts to tell it, build employer brands, and increase employee engagement.
Your Workshop Leaders:
Ragan Communications, Inc. Mark Ragan Publisher and CEO
Ragan Consulting Group Jim Ylisela Co-owner and managing partner
Featuring dynamite speakers including:
ENTREPRENEUR (FORMERLY) Ray Hennessey
Former editorial director How to supercharge conversation and ideas in your financial communities
FEDERAL RESERVE BANK OF CHICAGO Jocelyn Sims
Internal communications manager Employee engagement: Mission-critical teamwork
FEDERAL RESERVE BANK OF CHICAGO Rebecca Shaffer
Senior internal communications analyst Employee engagement: Mission-critical teamwork
SEC Vanessa Horton-Emmanuel
Assistant regional director Communicate with investors and the public: Navigate the law
THE MAIN STREET AMERICA GROUP Mark Friedlander
Head of corporate communications How to think outside the box with cross-platform storytelling
MORNINGSTAR, INC. Leslie Marshall
Director of events, magazine & social media Finance is regulated; social media isn't: How to avoid costly mistakes
MASTERCARD Rebecca Kaufman
Worldwide communications program manager From social listening to social intelligence
Keynotes with:
Sarah Hurwitz
Former head speechwriter for Michelle Obama Lessons learned from first lady Michelle Obama on how to write a powerful, memorable and authentic speech
Cappy Surette
Senior manager, executive communication for Walt Disney World Resort Castles in the air: Lessons from the Disney way to present
Breakout sessions with:
Wells Fargo Oscar Suris
Head of corporate communications Executive communications in a time of change
Honeywell Mary Gibson
Director, executive and employee communications Shape-shifter: Becoming the right communications partner for any executive
McDonald's Corp. Liz Coffey
Manager, executive communications/global internal communications Building a better executive communications presence
Microsoft Canada Lisa Gibson
Executive communications lead and senior business manager Multiple communications platforms, one unifying purpose
American Society for the Prevention of Cruelty to Animals (ASPCA) Joel Schwartzberg
Senior director of strategic and executive communications How to coach your speakers—and yourself—to make points clearly and convincingly through effective public speaking techniques
Dynamite keynotes with:
Sarah Hurwitz
Former head speechwriter for Michelle Obama Lessons learned from first lady Michelle Obama on how to write powerful, memorable and authentic stories
Ana White
Human resources general manager for marketing and consumer business, Microsoft Culture is more than a catchphrase: Putting communications to work to roll out meaningful change
Sessions with:
DOMINO'S PIZZA Stacie Barrett
Manager of internal communications
SMART ELECTRIC POWER ALLIANCE Mike Kruger
Director of communications
WALMART Blake Jackson
Director of corporate communications
RUBICON PROJECT Dallas Lawrence
Chief communications officer
GODADDY Kim Clark
Director of internal communications
LINKEDIN Blythe Morris Yee
Head of internal and executive communications
AARP Andrew Bates
Director of enterprise data strategy
Featuring keynote presentations from:
CAREERBUILDER.COM Mike Erwin, director of corporate communications and social media Take charge of your career: Exclusive hiring trends and career advice for communicators
THE MOTH Shannon Cason, host and Mainstage storyteller Truth to power! Brutally honest storytelling is the future of PR
BRIGHAM YOUNG UNIVERSITY Joseph Ogden, professor of communications Be brilliant: Turn "big idea" campaigns into tomorrow's competitive edge
Also featuring:
THE ULTIMATE GUIDE TO INSTAGRAM Jenn Herman, author of "The Ultimate Guide to Instagram" Take breathtaking Instagram photos: Secrets of a visually stunning feed
MICROSOFT Drew Keller, content developer, video team Concept to can: Essential videography skills to save your job
SPRINT Michelle Leff Mermelstein, media relations manager The "write" stuff: Craft a perfect media pitch in less time
NORTHWESTERN UNIVERSITY Michele Weldon, professor emerita Brave the media pitch tank: 10 seconds to succeed or die
CHICAGO TRIBUNE Gail Marksjarvis, personal finance reporter Brave the media pitch tank: 10 seconds to succeed or die
WINDY CITY BLOGGER COLLECTIVE Kit Graham, founder and blogger Brave the media pitch tank: 10 seconds to succeed or die
ABC7 CHICAGO Stephen J. Lewis, features producer Brave the media pitch tank: 10 seconds to succeed or die
B96 RADIO Showbiz Shelly, entertainment reporter, co-host (The J Show) Brave the media pitch tank: 10 seconds to succeed or die
STORYSTUDIO WORDS FOR WORK Beth Nyland, lead instructor Cut the bull! How to write short in the age of "less is more"
TRONC Carolyn Shelby, director of SEO How to trend: Get into Google News with a killer headline and lead
VIRGIN AMERICA Tony Amrich, director of social media Oh, Snap! Join the Snapchat party to engage your millennial audience
Oh Snap! You Can Use Snapchat for Business Kate Talbot, author of "Oh Snap! You Can Use Snapchat for Business" Oh Snap! Join the Snapchat party to engage your millennial audience
FACEBOOK G. Andrew Meyer, creative lead, global marketing Next-level Facebook strategies: Interactive ads and new tools to tell—and sell—your story
Dell Sarah Luden, global communications consultant The future content strategist: Update today's content plans for tomorrow
AFFECT Sandra Fathi, president State of the union: Future-proof your PR team in the era of fake news, emerging tech and "reputation as currency"
SHUTTERSTOCK Siobhan Aalders, vice president of communications State of the union: Future-proof your PR team in the era of fake news, emerging tech and "reputation as currency"
HOLTZ COMMUNICATION + TECHNOLOGY Shel Holtz, principal Communicating in a screenless world: Get ready for chatbots, augmented reality and mixed reality
STORYSTUDIO CHICAGO Jill Pollack, founder and director "Hyperlocal" isn't hype: Tell micro-focused stories for macro results
THE WALSH GROUP Peter Doherty, director of public relations "Hyperlocal" isn't hype: Tell micro-focused stories for macro results
GOOGLE Louis Gray, advocacy team leader, Google Analytics The next phase of analytics: Go beyond the numbers to transform data into action
Keynotes with:
Joseph Ogden, Brigham Young University
Anne Marie Mitchell, Columbia College Chicago
Demetrio Maguigad, Columbia College Chicago
Breakout sessions with:
The AP Stylebook Colleen Newvine
Product manager How AP style can accelerate your PR efforts
Muck Rack and Sawhorse Media Greg Galant
Founder, CEO Crafting business copy that will get you in the door—and into headlines
The Knot, The Nest and The Bump Lauren Nolan
Public relations manager Once upon a time: Learning to pen your brand's story
Your Presenter:
RAGAN TRAINING Nick Lanyi Consultant and instructor
Your Presenter:
Justin Allen is an affiliate partner with Ragan Consulting Group.
Past participants have raved about Justin's hands-on workshops:
"Justin is one of the more dynamic and entertaining speakers I have encountered. Very worthwhile."
"Really good to learn from someone who had his type of experience and current working situation."
"Privilege to receive lessons from him. What a supertalented man."
"Knowledgeable and personable presenter, provided information clearly for all levels of experience."
Your Presenter:
Justin Allen is an affiliate partner with Ragan Consulting Group.
Past participants have raved about Justin's workshops:
"Justin is one of the more dynamic and entertaining speakers I have encountered. Very worthwhile."
"Really good to learn from someone who had his type of experience and current working situation."
"Privilege to receive lessons from him. What a supertalented man."
"Knowledgeable and personable presenter, provided information clearly for all levels of experience."
Keynotes with:
Jake Jacobson, Children's Mercy Kansas City
Justin Allen, Ragan Consulting Group
Breakout sessions with:
Norwegian Cruise Line Vanessa Picariello
Senior director of public relations How to prepare for and handle crisis communications in an increasingly turbulent world
IBM Brandi Boatner
Digital experience manager Deciphering the data: Measurement secrets that can help PR pros come out on top
Ragan Communications Mark Ragan
CEO Brand journalism boot camp to transform your PR and content strategy
Front-Line Anti-Bribery LLC Richard Bistrong
CEO From white-collar crime to industry thought leader: Lessons from a journey to rebuild reputations
Pure Performance Communications Deirdre Breakenridge
CEO From white-collar crime to industry thought leader: Lessons from a journey to rebuild reputation
The Associated Press Amir Bibawy
Editor of breaking news and digital strategy Think like a journalist: How to write compelling copy that appeals to your audience
TrendKite Russ Somers
Vice president of marketing PR pros in action: How to use data to measure and boost your bottom line
Communicate4IMPACT Douglass Hatcher
Founder and president Why the story of business will be the business of story in the 21st Century
USA Today Donna Leinwand Leger
Managing editor Can you stand out in "The Pitch Tank"?
HuffPost Alexander Kaufman
Politics team reporter Can you stand out in "The Pitch Tank"?
Muck Ruck Natan Edelsburg
Chief operating office Can you stand out in "The Pitch Tank"?
NPR Hugo Rojo
Corporate social media communications manager Can you stand out in "The Pitch Tank"?
Keynotes with:
Tapestry Dante Ragazzo
Director of enterprise portal
IBM Karen Lilla
Cigna Andrew Jayne
Internal communications manager
JetBlue Airways Kate McMillan
Corporate communications manager
Breakout sessions with:
Edward Jones Jennifer Ruffino
JonesLink senior department leader How to quantify intranet return on investment
UPMC Karissa Quinlan
Senior manager, internal communications technology Launch day isn't the beginning ... or the end: Practical tips to make sure you're prepared
Holtz Communication + Technology Shel Holtz
Principal If you build it, they will come ... or will they? Increasing employee engagement with your intranet
Interact Daren Jennings
Vice president of sales Are you guilty of intranet malpractice? A modern approach to classic intranet mistakes
KIPP Foundation Jenni B. Baker
Product innovation manager Design thinking: DIY techniques to drive intranet improvements
Keynotes with:
Jake Jacobson, Children's Mercy Kansas City
Justin Allen, Ragan Consulting Group
Breakout sessions with:
Front-Line Anti-Bribery LLC Richard Bistrong
CEO From white-collar crime to industry thought leader: Lessons from a journey to rebuild reputations
Pure Performance Communications Deirdre Breakenridge
CEO From white-collar crime to industry thought leader: Lessons from a journey to rebuild reputation
The Associated Press Amir Bibawy
Editor of breaking news and digital strategy Think like a journalist: How to write compelling copy that appeals to your audience
TrendKite Russ Somers
Vice president of marketing PR pros in action: How to use data to measure and boost your bottom line
Communicate4IMPACT Douglass Hatcher
Founder and president Why the story of business will be the business of story in the 21st Century
USA Today Donna Leinwand Leger
Managing editor Can you stand out in "The Pitch Tank"?
HuffPost Alexander Kaufman
Politics team reporter Can you stand out in "The Pitch Tank"?
Muck Ruck Natan Edelsburg
Chief operating office Can you stand out in "The Pitch Tank"?
NPR Hugo Rojo
Corporate social media communications manager Can you stand out in "The Pitch Tank"?
Featuring keynote speakers:
Justina Chen is the former Executive Communications Manager, Speechwriter and Publicist for the President of Entertainment at Microsoft.
Justin Fong is the Vice President of Internal Communications at Teach For America, whose mission is to build the movement to eliminate educational inequity by enlisting the nation's most promising leaders as teachers.
TESTIMONIALS
"LOVED Kim Darnofall! She shared lots of practical/proven ideas from her experience. Definitely embodied the "show/don't tell" philosophy of presenting... much appreciated!"
"Kim's presentation was both enjoyable and informative. Great use of visuals and examples. One of the best presentations from the conference."
"Karen Trewin is a great presenter with a lot of fantastic information. I walked out of the sessions with more ideas that I could ever execute. Very well done."
"Karen was excellent. She was funny, engaging and she kept me interested the entire time. In fact I wish the session was longer. She gave concrete examples and was extremely informative. I really enjoyed her presentation."
Three great keynotes that will energize and inspire you!
NASA astronauts Michael Fossum and Ron Garan share their personal experiences with using social media to get the public excited and engaged in the world beyond Planet Earth.
Carlos Dominguez helps you make the case to persuade your executives to embrace social media.
Steve Crescenzo shows you the winners and sinners in government websites and social media efforts—with practical tips you can take back to your office immediately.
Speakers include:
U.S. ARMY CORPS OF ENGINEERS Eric Hamilton
U.S. NAVY LT Shawn Eklund
CENTERS FOR DISEASE CONTROL AND PREVENTION (CDC) Jessica Schindelar
TSA Curtis "Blogger Bob" Burns
WASHINGTON STATE GOVERNOR'S OFFICE Kris Rietmann
AMERICAN RED CROSS Laura Howe
HOUSTON MAYOR'S OFFICE Justin V. Concepcion
NASA Nicole Cloutier-Lemasters
UNICEF Nicholas Ledner
IRS Eric Erickson
Director
U.S. NAVY J. Overton
U.S. DEPARTMENT OF AGRICULTURE Amanda Eamich
NASA John Yembrick
Summit speakers include:
Bob Garfield NPR
Patrick Stiegman ESPN.com
Michael Litchfield Doremus
Brooks Thomas Southwest Airlines
Mary Henige General Motors
Maggie Giddens DoubleTree by Hilton
Morgan Baden Scholastic
Joe Cohen MWW
Ruth Sarfaty Sparkpr
Summit location
This event is being held at The Newseum in Washington, D.C.—a 250,000-square-foot museum of news that offers visitors an experience that blends five centuries of news history with up-to-the-second technology and hands-on exhibits.
Summit location:
This event is being held at The Newseum in Washington, D.C.—a 250,000-square-foot museum of news that offers visitors an experience that blends five centuries of news history with up-to-the-second technology and hands-on exhibits.
Summit speakers include:
Bob Garfield NPR
Patrick Stiegman ESPN.com
Michael Litchfield Doremus
Brooks Thomas Southwest Airlines
Mary Henige General Motors
Maggie Giddens DoubleTree by Hilton
Morgan Baden Scholastic
Keynotes with:
Mayo Clinic Center for Social Media Lee Aase
Mayo Clinic Dr. Farris Timimi
KCKidsDoc.com Dr. Natasha Burgert
Sessions with:
American Academy of Dermatology Dr. Jeff Benabio
Mayo Clinic Shawn Bishop
Inova Health System Chris Boyer
SSM Cardinal Glennon Children’s Medical Center Dan Buck
Women's Heart Clinic at Mayo Clinic Dr. Sharonne N. Hayes
Children's National Medical Center Dr. Ivor Horn
Baylor Health Care System Ashley Howland
Oregon Health & Science University (OHSU) Brycie Jones
Indiana University Health Libby Manship
VCA Animal Hospitals Alexis Nahama
UCLA School of Nursing Laura Perry
OnSurg Dr. Chris Porter
The Children's Medical Center of Dayton Grace Rodney
Greater Baltimore Medical Center Michael Schwartzberg
Centers for Disease Control and Prevention Maggie Silver
University of California San Francisco (UCSF) Iana Simeonov
Rush University Medical Center Deborah Song
Baylor College of Medicine & Texas Children’s Hospital Dr. Bryan Vartabedian
We're excited to partner with NASA for this event.
The summit will be held at Space Center Houston, the Official Visitor Center for NASA's Johnson Space Center. The event will take place steps away from thrilling historic space exhibits, including the Apollo 17 command module, Lunar Rover Vehicle trainer, moon rocks, space capsules and a full-scale replica of the shuttle.
Practical and insightful keynotes with:
Amber Naslund, President of SideraWorks and co-author of the social business book "The NOW Revolution."
Stephanie Schierholz, 2012 Winner of the Shorty Award for Best Social Media Manager, and Social Media Manager at Raytheon.
SSM Cardinal Glennon Children’s Medical Center Dan Buck
Women's Heart Clinic at Mayo Clinic Dr. Sharonne N. Hayes
Baylor Health Care System Ashley Howland
Oregon Health & Science University (OHSU) Brycie Jones
Indiana University Health Libby Manship
VCA Animal Hospitals Alexis Nahama
The Children's Medical Center of Dayton Grace Rodney
Greater Baltimore Medical Center Michael Schwartzberg
Centers for Disease Control and Prevention Maggie Silver
University of California San Francisco (UCSF) Iana Simeonov
Rush University Medical Center Deborah Song
Featured Speakers Include:
SAS Dennis Massengill
SAS Karen Lee
Mayo Clinic Karen Trewin
Ford Motor Company Sara Tatchio
IBM Ethan McCarty
Micron Alyson Oüten
Crescenzo Communications Steve Crescenzo
Featured Speakers Include:
ELI LILLY and COMPANY Rob Friedman
RAGAN COMMUNICATIONS Mark Ragan
SAS Becky Graebe
SAS Kim Darnofall
DUFF MEDIA PARTNERS Jim Ylisela Jr.
MICHAELSMARTPR Michael Smart
Crescenzo Communications Steve Crescenzo
Featured Speakers:
MICHIGAN STATE UNIVERSITY Karl Gude, former director of information graphics at Newsweek and The Associated Press How to use infographics to tell compelling visual stories
STATE FARM Joe Strupek, assistant vice president, public affairs Not yours, not mine, but ours: Collaboration in successful visual storytelling
HOLTZ COMMUNICATION + TECHNOLOGY Shel Holtz, principal Virtual reality is coming. Are you ready?
HUMAN RIGHTS CAMPAIGN Maureen McCarty, deputy marketing director Facebook, Snapchat or none of the above: Develop a strong content distribution strategy
ARNOLD PALMER MEDICAL CENTER Michael Schmidt, vice president Create a process to shoot powerful videos on a limited budget
MICROSOFT PRODUCTION STUDIOS John Schoonover, senior executive producer Executive video: How to get senior leaders to relax and trust your video team
AMERICAN MUSEUM OF NATURAL HISTORY Armistead Booker, associate director of design and visual communication The power of design: The dos and don'ts of visual storytelling
Chick-fil-A, Inc. Ashley Callahan, content strategy and PR manager Find inspiration where you live: Identify visual stories in your own backyard
MERCER Tad Kanae, senior associate, internal social business strategist Measurement is king: How to measure social and visual communications to achieve real business outcomes
MERCER Erin Robinson-Lis, global head, colleague communications Measurement is king: How to measure social and visual communications to achieve real business outcomes
SAP Lee Schosid, director of global branding Storytelling with data: How to do data visualization
Featured Speakers:
Author of Brandscaping Andrew Davis
Turn your content marketing costs into tangible assets?
Crescenzo Communications Steve Crescenzo
Winners and sinners in content marketing and brand journalism: Learn about the organizations that do it right...and the ones that do it wrong!
Innovative-e Dux Raymond Sy
Lead the digital marketing revolution: 4 key steps to maximize social media
NPR Kathie Miller
Content matters: Ask the experts panel
Ragan Communications Mark Ragan
Rope'em in: How to write irresistible headlines in the age of social media
Dialog Studios Melissa Rach
Content and cash: How to prove the value of your content
NASCAR David Higdon
Driven to change: How NASCAR revs up communications through unprecedented fan engagement
WGN-TV Andrew Lennie
Rope 'em in: How to write irresistible headlines in the age of social media
AARP Mary C. Hickey
Letting go of the past: How AARP embraced the content revolution
Forsythe Technology Matthew Royse
A to Z: 26 things you should know about content marketing before you leave this conference
Indiana University Rebecca Salerno
Buyer personae: How to customize content based on the emotional states of target audiences
DDB Chicago Sam Jemielty
Content matters: Ask the experts panel
Fleishman Hillard Darrell Jursa
Conversation to content: The "black box"
Content Company Hilary Marsh
Content matters: Ask the experts panel
U.S. Waterproofing Matthew Stock
How content marketing saved a family business from a gloomy forecast: The story of US Waterproofing
Duff Media Partners James Ylisela
Running the news desk: How to build an editorial process for content marketing
Keynotes with:
Chris Bevolo, Author of “Joe Public Doesn't Care About Your Hospital”, will share how revamped marketing communications will make your messages relevant to patients, internal staff and the media like never before.
Steve Crescenzo, CEO of Crescenzo Communications a national authority on integrating print and online and an eloquent evangelist for getting executives fired up about social media, will show you how to tell your organization's greatest stories to your most important audiences.
Sessions with:
North Shore-LIJ Health Chris Boyer Prove the ROI—real, cash-value ROI!—of all your communications by creating an internal measurement discipline
ADVOCATE HEALTH CARE Stephanie Johnson How to conceive, create and launch your brand journalism site
Mayo Clinic Karen Trewin Amplify your message through content coordination to increase your output and decrease your costs
Rush University Medical Center Deborah Song Hospital Social: Create a strong, living social media culture to boost your organization's visibility and reputation
Rush University Medical Center Thurston Hatcher Hospital Social: Creating a strong, living social media culture to boost your organization's visibility and reputation
HEALTH CARE COMMUNICATION NEWS Ann Tracy Mueller How to make the most of video for your hospital communications
LOYOLA HEALTH SYSTEM Ryan Nagdeman How to make the most of video for your hospital communications
DUFF MEDIA PARTNERS INC. James Ylisela Jr. How to conceive, create and launch your brand journalism site
Keynotes with:
Andrew Davis, bleeding-edge marketing futurist and author, will share insights on how to feel less overwhelmed by, more inspired by, and more focused on, your digital communications.
Adam Brown, Executive Strategist at Salesforce.com, will show you how to get a measurable, significant effect on your business from digital.
Sessions with:
JETBLUE AIRWAYS Morgan Johnston Engage customers, build brand awareness and diffuse crises with a blog
ADOBE Maria Poveromo Digital PR measurement tips: Best advice from the trenches
KPIX NEWS Joe Vazquez Should you tweet, Facebook or email? How to connect with journalists using social media
KAISER PERMANENTE Holly Potter Digital PR measurement tips: Best advice from the trenches
WALL STREET JOURNAL Don Clark Should you tweet, Facebook or email? How to connect with journalists using social media
FEMA Mary Simms Should you tweet, Facebook or email? How to connect with journalists using social media
PACIFIC GAS AND ELECTRIC COMPANY Tim Fitzpatrick Welcome remarks
STORYGUIDE Drew Keller Use YouTube to boost your brand by making your content go viral
RAGAN COMMUNICATIONS Sam Hosenkamp Digital PR measurement tips: Best advice from the trenches
HOLTZ COMMUNICATION + TECHNOLOGY Shel Holtz How to use content to drive your PR and marketing efforts
Keynotes with:
Ashley Brown, Group Director, Digital Communications & Social Media at The Coca-Cola Company, will show you how Coca-Cola wrote original content for its owned media to break through the noise.
Mark Penn, Executive Vice President of Advertising and Strategy at Microsoft Corporation, will present cutting-edge insights born from the fast-paced world of political communication.
Mary Flowers, Vice President of Global Associate Communications at Walmart and Jenifer Bice, Senior Director of Global Associate Communications at Walmart, will show how employee insights spur more effective communication.
Breakout sessions with:
American Airlines Jon Bird Standing up for the #newAmerican: How we use digital crisis management to defend our changing American Airlines brand
NASCAR David Higdon How NASCAR ignited its communications through unprecedented fan and media engagement
Hyatt Mary Sojka Rethink a "one size fits all" intranet
The Seattle Foundation Norman B. Rice What NGOs can learn about engagement from a government champion of civic debate and dialogue
Whole Foods Market Michael Aaron Bepko "Pin It!" Understand social networking around personal interests
Microsoft Steve Clayton Lessons from Microsoft's investigative journalist
Crescenzo Communications Steve Crescenzo Take the "corporate" out of corporate communications
St. Jude Children’s Research Hospital Kimberly Ovitt To know you is to love you: How demystifying your organization can help make it a great workplace
Federal Reserve Bank of Chicago Karan Chandler Extreme makeover: How the Federal Reserve Bank of Chicago changed its (pin) stripes
The Dow Chemical Company Fletcher Dean Speechwriters: It's not just about the writing
Mayo Clinic Hoyt Finnamore Boost employee engagement with storytelling, compelling content and a social intranet
Raytheon Stephanie Schierholz Surround-Sound: The convergence of paid, owned and earned media at Raytheon
Keynotes with:
Laura Howe, Vice President, Public Relations, American Red Cross
Scott Linabarger, Senior Director, Multichannel Content Marketing, Cleveland Clinic
Breakout sessions with:
Affect Sandra Fathi How to prove the value of your social media efforts
American Heart Association Krisleigh Hoermann How to integrate your social media strategy across your organization
AARP Jen Lee Reeves From follower to trendsetter: Digital platforms and trends to maximize your social media strategy
The Children's Medical Center of Dayton Grace Rodney Top social tools for raising money and awareness
Duff Media Partners Inc. Jim Ylisela Jr. How to conceive, create and launch your brand journalism site
Lights. Camera. Help David J. Neff Top social tools for raising money and awareness
PBS Kevin Dando 30 ideas in 30 minutes
UCLA School of Nursing Laura Perry 30 ideas in 30 minutes
UNICEF Nicholas Ledner From follower to trendsetter: Digital platforms and trends to maximize your social media strategy
University of Chicago Medicine Matt Wood 30 ideas in 30 minutes
Praise for Cindy and Steve:
Crescenzo Communications Cindy Crescenzo
President
Crescenzo Communications Steve Crescenzo
CEO
"(Steve's seminar) dramatically changed the trajectory of our internal communication efforts. It was a seismic shift noticed at the highest levels of our organization...If you have the chance to attend—don't miss it!"
—Kathy Baeir, Lockheed Martin
"In my thirty years experience with an aerospace company that advocates professional development, very few seminars have provided practical value, but this one did. Thank you,"
—Michael Smalley, Manager, Communications & Advertising, Crane Aerospace & Electronics
"I was able to bring back some great strategies for my group and also have a renewed sense in my ability to perform my own research and question the way we have always done things. Great course!"
—Megan Wolfinger, AltaLink
"This is the first seminar that made me laugh like I was visiting a comedy club, but also allowed me to walk away with invaluable information."
—Angelica Evans, Johns Hopkins
"I thought the presentation style with the hand-offs between Steve and Cindy was great, the current real-life examples very engaging, and the whole ‘show' to be well-prepared with a good flow. I learned a lot, and will take back some great techniques to refine on the job. I'd definitely recommend this to other communicators."
—Anthony Chu, Federal Aviation Administration
"I can't say enough about the Strategy Ladder that was presented. I couldn't get moving on rolling out an initiative, and it's exactly what I needed to get started. Thank you!"
—Patricia Kelly, Pfizer
Your presenter:
Crescenzo Communications Steve Crescenzo
CEO
Featuring:
Mayo Clinic Center for Social Media Lee Aase Opening keynote: Accelerating the social media revolution
Mayo Clinic Center for Social Media Dr. Farris Timimi Opening keynote: Accelerating the social media revolution
Baylor College of Medicine Dr. Bryan Vartabedian Closing keynote: Public medicine: Understand the transformed role of the physician in an open, networked age
NEWYORK-PRESBYTERIAN HOSPITAL Gina Czark Making cause-related marketing social
MD ANDERSON CANCER CENTER Adelina Espat Hottest trends—Instagram, Infographics and Vine
BETH ISRAEL DEACONESS MEDICAL CENTER Rhonda Mann Communicate in a crisis to inform employees, the public and media: Best practices
Frederick Memorial Hospital Amanda Changuris Sticky situations: How to handle social media when it gets messy
RUSH UNIVERSITY MEDICAL CENTER Deborah Song How to identify and engage employee ambassadors to help tell your story
Mayo Clinic Cancer Education Program Sheryl M. Ness, RN, M.A. Create a greater voice: How to get doctors and nurses to write an engaging blog
SUNY Upstate Medical University Bob West The emperor has no clothes: 21st century medicine in America
Intermountain Healthcare Nicholas Dragon Set up social media for your hospital so safe that even execs will sign off on it
MAYO CLINIC Dr. Edward Creagan Reputation is everything: How medical professionals can best manage their online reputation
Vanderbilt University Medical Center Cynthia Floyd Manley Across (fr)enemy lines: Build an integrated social media team
NORTH SHORE-LIJ HEALTH SYSTEM Chris Boyer Create an internal measurement discipline to prove your social media ROI
Magee Rehabilitation Hospital Kimberly Shrack Create a greater voice: How to get doctors and nurses to write an engaging blog
FLETCHER ALLEN HEALTH CARE Alexandra Tursi Pinterest: A powerful tool to share wellness content
ARNOLD PALMER MEDICAL CENTER Michael Schmidt Create health care marketing videos patients love
Keynotes with:
Andrew Davis, bleeding-edge marketing futurist and author, shares insights on how to brand your content, your staff and your vision.
Peter LaMotte, Senior Vice President and Chair, Digital Practice at LEVICK, reveals how to measure your brand reputation during and after a crisis.
Mark Ragan, CEO of Ragan Communications will present an extended keynote discuss the role of the content producer in the age of social media.
Breakout sessions with:
GE Tomas Kellner Transform your external corporate blog from a press release aggregator into a content factory
Fedex Victor Reiss How to curate and create visual content
MICHAELSMARTPR Michael Smart 7 secrets of the new media relations superstars
AMERICAN HEART ASSOCIATION Krisleigh Hoermann How to get media attention on Facebook, Twitter and LinkedIn
HILL+KNOWLTON Murali How to prove the value of PR to your company: It's all about measurement
BETH ISRAEL DEACONESS MEDICAL CENTER Jerry Berger The dos and don'ts of crisis management
Kaiser Permanente Won Ha The dos and don'ts of crisis management
180 COMMUNICATIONS Lee Gordon Did you really just say that to a reporter? How to treat every interview as a business opportunity
Hilton Worldwide Chris Brooks How to get media attention on Facebook, Twitter and LinkedIn
PR Newswire Sarah Skerik How to prove the value of PR to your organization
National Audubon Society Elizabeth Sorrell How to curate and create visual content
Keynotes with:
Mark Ragan, CEO of Ragan Communications, will share how to get sustainable adoption for your social networks.
Steve Clayton is Editor of the Next at Microsoft blog, resident Microsoft storyteller and manages Microsoft's 'owned' corporate media platforms.
Breakout sessions with:
MichaelSMARTPR Michael Smart 7 secrets of the new media relations superstars
American Bus Association Dan Ronan The holy grail of PR writing: Clear, concise and creative content
Sears Holding Company Sean McGinnis Writing for SEO: A guide to crafting content that people can't help but promote
Duff Media Partners Inc. Jim Ylisela Jr. The holy grail of PR writing: Clear, concise and creative content
Chicago Tribune Media Group Carolyn Shelby Writing for SEO: A guide to crafting content that people can't help but promote
Cramer-Krasselt Nick Papagiannis Writing for SEO: A guide to crafting content that people can't help but promote
MPS/PRCC at Georgetown University Michael Long The perfectly written press release (and the one-paragraph PR pitch)
Preferred Hotel Group Caroline Michaud The perfectly written press release (and the one-paragraph PR pitch)
Jones Lang LaSalle Paige Steers The holy grail of PR writing: Clear, concise and creative content
Keynotes with:
Don Bartholomew, Senior Vice President, Digital & Social Media Research, Ketchum
Tom Webster, Vice President, Strategy for Edison Research
Breakout sessions with:
Burson-Marstellar Priya Ramesh How to measure the value of social media strategy
Adobe Cory Edwards How to link PR to business results
Affect Sandra Fathi How to develop an effective PR measurement strategy
Alexander's Pete Codella Top tools for PR measurement: What they do, how to manage them and what they cost
PBS Kevin Dando How to measure the value of social media strategy
CoryWest Media Barbara Rozgonyi Top tools for PR measurement: What they do, how to manage them and what they cost
Communication AMMO Sean Williams PR measurement in action: Best practices from three measurement case studies
Edelman Berland Pauline Draper-Watts How to link PR to business results
MasterCard Worldwide Andrew Bowins PR measurement in action: Best practices from three measurement case studies
Salience Insight Angela Jeffrey How to measure the value of social media strategy
APCO Insight® Bill Dalbec PR measurement in action: Best practices from three measurement case studies
Keynotes with:
Tom Rath, Senior Scientist for Gallup and best selling author.
Michele Sullivan, Director of Corporate Communications for Land O'Lakes.
Breakout sessions with:
TEACH FOR AMERICA Aaron French Build an internal social network that fosters employee collaboration
RED HAT Kim Jokisch Get employees interested in producing content and engaged in being ambassadors for your organization
FEDERAL RESERVE BANK OF CHICAGO Lynn Benjamin Stuck in a medieval time warp? How the Federal Reserve Bank of Chicago pulled its employee communications into the 21st Century
RALEIGH-DURHAM AIRPORT AUTHORITY Kelli Clark Get employees interested in producing content and engaged in being ambassadors for your organization
AIR CANADA Sebastian Cosgrove Build an internal social network that fosters employee collaboration
MICRON TECHNOLOGY Alyson Oüten Maintain employee confidence, trust and engagement during a crisis
QUINTILES Laura A. Grover Build an internal social network that fosters employee collaboration
FEDERAL RESERVE BANK OF CHICAGO Karan Chandler Stuck in a medieval time warp? How the Federal Reserve Bank of Chicago pulled its employee communications into the 21st Century
Keynotes with:
James Gilbey, Vice President Group Creative Director, Discovery Communications, will discuss the importance of innovation and creativity in your everyday writing.
Jim Ylisela, President and Co-Owner of Duff Media Partners will discuss how to build an editorial process for your corporation.
Breakout sessions with:
Georgetown University Mike Long The power of storytelling: What you can learn from executive speechwriters
Hilton Worldwide Chris Brooks How to write for social media consumption: Twitter, Facebook and YouTube
Straton Communications Meredith Pratt Think like an editor: Slim down your prose, remove fluff
GE Tomas Kellner Transform your external corporate blog from a press release aggregator into a content factory
Formerly with Microsoft Justina Chen Corporate storytelling: Winning hearts and minds?
PepsiCo Rod Thorn The power of storytelling: What you can learn from executive speechwriters
MD Anderson Megan Maisel How to write for social media consumption: Twitter, Facebook and YouTube
West Wing Writers Vinca LaFleur The power of storytelling: What you can learn from executive speechwriters
FEMA Karissa Marcum Think like an editor: Slim down your prose, remove fluff
Keynotes with:
Cheryl Fiandaca
Bureau Chief, Public Information Boston Police Department
Lisa Stark
Correspondent ABC News
Matthew Cooper
National Correspondent National Journal
Donna Leinwand Leger
Reporter USA Today
Breakout sessions with:
AMERICAN NATIONAL RED CROSS Laura Howe Crisis communication strategies to manage an online crisis
DUFF MEDIA PARTNERS Jim Ylisela Optimize your online newsroom content for media coverage
GEORGETOWN UNIVERSITY Michael Long Create a pitch that gets the media's attention every time
SAP Evan Welsh How to get media attention on Twitter and LinkedIn
BURSON-MARSTELLER Priya Ramesh Crisis communication strategies to manage an online crisis
SODEXO Michael McManus How to get media attention on Twitter and LinkedIn
STANTON COMMUNICATIONS Lori Russo How to get media attention on Twitter and LinkedIn
You'll hear from these dynamite speakers:
TEACH FOR AMERICA Aaron French Build an internal social network that fosters employee collaboration
RED HAT Kim Jokisch Get employees interested in producing content and engaged in being ambassadors for your organization
SAP Evan Welsh How to get media attention on Twitter and LinkedIn
FEDERAL RESERVE BANK OF CHICAGO Lynn Benjamin Stuck in a medieval time warp? How the Federal Reserve Bank of Chicago pulled its employee communications into the 21st Century
AIR CANADA Sebastian Cosgrove Build an internal social network that fosters employee collaboration
MICRON TECHNOLOGY Alyson Oüten Maintain employee confidence, trust and engagement during a crisis
QUINTILES Laura A. Grover Build an internal social network that fosters employee collaboration
AMERICAN NATIONAL RED CROSS Laura Howe Crisis communication strategies to manage an online crisis
Georgetown University Mike Long The power of storytelling: What you can learn from executive speechwriters
West Wing Writers Vinca LaFleur The power of storytelling: What you can learn from executive speechwriters
BURSON-MARSTELLER Priya Ramesh Crisis communication strategies to manage an online crisis
SODEXO Michael McManus How to get media attention on Twitter and LinkedIn
Hilton Worldwide Chris Brooks How to write for social media consumption: Twitter, Facebook and YouTube
FEMA Karissa Marcum Think like an editor: Slim down your prose, remove fluff
GE Tomas Kellner Transform your external corporate blog from a press release aggregator into a content factory
Duff Media Partners Jim Ylisela Running the news desk: How to build an editorial process
PepsiCo Rod Thorn The power of storytelling: What you can learn from executive speechwriters
MD Anderson Megan Maisel How to write for social media consumption: Twitter, Facebook and YouTube
Keynotes with:
Marcus Sheridan, Founder of The Sales Lion, will show you how to use your current employees to generate more content for no extra cost.
Mark Ragan, CEO of Ragan Communications, will explore how the role of the content producer has changed for good in the Age of Social Media.
Kiersten Lawson, Content Strategy Director, Waggener Edstrom Worldwide, will provide tools and tips for creating content that delights and captivates.
Breakout sessions with:
AFFECT Sandra Fathi Sticky Content: Are your stories "obsolete after a single tweet"? How to create content for the long haul
CONVINCE & CONVERT Daniel Lemin Get it right with personas
AMERICAN EXPRESS Jenn Eldin Brand or publisher? Walking the authenticity tightrope
Kraft Foods Group Julie Fleischer Content disciplined by big data: How to mine data to create content and experiences that engage consumers
GE Corporate Jenna Pelkey Customer experience as brand: Step inside GE Garages, become a designer, an inventor, an innovator
Buyer Persona.com Adele Revella Listen, then write: How content marketers become buyer experts
Addvocate.com Marcus Nelson 5 reasons your content could be holding you back
Your instructors:
Mark Ragan, CEO of Ragan Communication, is a former award-winning political and investigative newspaper reporter. He currently acts as editor in chief of four major news sites for corporate and organizational communicators.
Jim Ylisela has more than 30 years of experience in journalism, teaching and communications consulting. Jim also taught for 13 years in the graduate program at Northwestern University's Medill School of Journalism.
We've crisscrossed the country with this workshop and are pleased to share some rave reviews from your peers:
I loved all of the interaction that we had for this workshop. It really helped that Mark and Jim were constantly asking us questions and keeping us on our toes about problems in our workplace and finding ways to cure common problems in our writing.
I really enjoyed this workshop and felt that it provided applicable business writing advice/tips.
I always go into a writing workshop thinking I already know everything that will be taught. I was pleasantly surprised at this one, using tips quite literally every day.
It was a great fresher as well as learning some new tips and tools. Best writing workshop I have taken in a long time.
It was an excellent workshop. There were a lot of helpful tips, and it was nice to address the fundamentals. There was a good balance of addressing external and internal communications.
Excellent content. Enthusiastic, knowledgeable speakers, great energy.
It was very relevant, entertaining and interesting. Some of it was a refresher. But truly of the tips and tricks you forget as you begin to drown in corporate-speak. This was an exceptional class.
Keynotes with:
Gottfried Leibbrandt, CEO, SWIFT will discuss the importance of executive communications and what it takes to be effective in the c-suite.
Dave Coplin, Chief Envisioning Officer, Microsoft UK, will discuss the power of "enterprise social" and how this cultural change in collaboration can benefit your organization.
Mark Ragan, CEO, Ragan Communications, will discuss how to develop a content strategy that turns prospects into buyers and converts readers into brand evangelists for your company.
Tom Coombes, Founder and CEO, Cognito will discuss how big data can be used to inform your PR strategy.
Kim Bratanata, Head of Social and Digital Media, SWIFT, will show how to infuse dry topics with tongue-in-cheek creativity while you stay on message.
Breakout sessions with:
Formerly of Belgian Ministry of Social Security Laurence Vanhee Happiness at work? How to increase employee engagement and satisfaction to boost the bottom line
StoryGuide Drew Keller How organizations use branding in internal video and storytelling to create a corporate identity
Tsjee.com Cor Hospes Give content, get customers: How your brand can become a publisher in 5 steps
SAP Sarah Kellman Social media alchemy: Turning customers into mentors and employees into ambassadors
ING Cindy Penders Challenges for PR and media relations in a continuously changing media landscape
Blue Rubicon Craig Le Grice Build, manage and defend your corporate reputation in the social age
CME Group Allan Schoenberg Creating and maintaining content that sticks around for the long haul on social media
Formerly of Microsoft Justina Chen The secrets of storytelling: Create a powerful narrative to engage all your internal and external audiences
Speakers include:
GOOGLE Adam Singer Social that adds up: Performance and measurement
TEACH FOR AMERICA Justin Fong Create an enterprise social network: How to make the impossible possible
SAS Lisa Arney The super water cooler: Create an intranet that spans the globe, connects staff and breeds innovation
CHICAGO TRIBUNE MEDIA GROUP Carolyn Shelby SEO: A guide to crafting content that people can't help but promote
FEDEX Victor Reiss The corporate symphony: Taking center stage
Arnold Palmer Medical Center Michael Schmidt Creating powerful marketing videos that share your organization's story
WHOLE FOODS Natanya Anderson Social media engagement: Tried and true tactics
DAVIS & GILBERT Allison Fitzpatrick How to manage the legal and PR risks in social media
Mercury Marine Lee Gordon How newsrooms use social media to report and break news—and how that helps you as a PR pro
CRESCENZO COMMUNICATIONS Steve Crescenzo "Safe" social media: How to put Web 2.0 tools to use in your organization without scaring executives or damaging your brand
AMERICAN AIRLINES Jon Bird Social rebranding: The #newAmerican is arriving
NORTHWESTERN MUTUAL Peter Balistrieri Social media for social impact: How to get engagement around a cause
12 Stars Media Rocky Walls Overcoming the four obstacles to create an effective brand journalism video program
Insight Enterprises Robyn Itule Real-world strategies to work with your legal department—while still allowing social media to thrive at your organization
American Express Carrie Parker Creating shareable content: Lessons from American Express OPEN Forum
Presentations with:
DOMINO'S PIZZA Tim McIntyre Find out how Domino's Pizza broke all of the rules of traditional marketing to turn its brand around
BRANDSCAPING Andrew Davis 5 secrets that will inspire the media to pick up your pitch
Olapic Ian Greenleigh You are a source: How to reach and influence journalists on social media
PR EXECUTIVE Andy Blum How to create a memorable press event that lands big coverage
VIRGINIA TECH Andrea Brunais Build a newsy YouTube channel: Punch up your content with stories
SESAME STREET Daniel N. Lewis How (and why) puppets play on social media
American Red Cross Laura Howe Prove your worth: How to measure the effectiveness of your communications
Cornerstone Agency Ed James How to create a memorable press event that lands big coverage
Whole Foods Kate Lowery Big brand results on a small budget: How to tell better stories outside the walls of the store
Hear from these dynamite speakers:
The Coca-Cola Company Ashley Callahan
Cisco Carlos Dominguez
WCG Michael Brito
MAYO CLINIC Ron Petrovich
RED HAT Leigh Blaylock
WHOLE FOODS MARKET Michael Bepko
WGN-TV Andrew Lennie
FORSYTHE TECH Matthew Royse
RAGAN COMMUNICATIONS Mark Ragan
DUFF MEDIA PARTNERS Jim Ylisela
NASCAR Brett Jewkes
Keynotes with:
Nancy Duarte, Principal of Duarte, Inc. will discuss how to inspire enthusiasm and support your vision through great storytelling.
John Favreau, former Director of Speechwriting for President Barack Obama will show you how to get behind your words and create dialogue that powerfully articulates what matters and why we should care.
Andrew Davis will teach you how to use visual storytelling to create a sudden urge to act.
Breakout sessions with:
Microsoft Production Studios John Schoonover Executive video: How to get senior leaders to be at ease with and trust your video team
Federal Reserve Bank of Chicago Jocelyn Sims Stuck in a medieval time warp? How the Federal Reserve Bank of Chicago pulled its employee communications into the 21st Century
NASCAR David Higdon How NASCAR ignited its communications through unprecedented fan and media engagement
Crescenzo Communications Steve Crescenzo Employee engagement: The communicator's role is critical
JLL America Chris Close How to smite your enemies (or why I learned to love metrics and you should too)
Northwestern Memorial HealthCare Bonita Brodt Use inside voices to break down barriers and reach outside corporate walls
Teach for America Justin Fong Inform and inspire your employees with budget-friendly video
AT&T Blair Klein Bringing sexy back: How simplifying your social media footprint pays off
Michigan State University Karl Gude How to engage your audience with visual storytelling
USAA Chris Olson Engaging employees through communities: USAA's best practices in building a culture of collaboration
Johns Hopkins Medicine Dalal Haldeman Transfer of power: Bridging the gap in executive communications during a change in top leadership
Chrysler Ed Garsten Chrysler's pioneering approach to corporate journalism
Affect Sandra Fathi Crisis management in the age of social media
Mercury Marine Lee Gordon Coach your boss or client to ace the next media interview
MediaMasters, Inc. Tripp Frohlichstein How to develop the right message for your leaders (and organization)
Hear from these dynamite speakers:
The Coca-Cola Company Ashley Callahan
Cisco Carlos Dominguez
WCG Michael Brito
MAYO CLINIC Ron Petrovich
RED HAT Leigh Blaylock
WHOLE FOODS MARKET Michael Bepko
WGN-TV Andrew Lennie
RAGAN COMMUNICATIONS Mark Ragan
DUFF MEDIA PARTNERS Jim Ylisela
NASCAR Brett Jewkes
Keynotes with:
Justina Chen, an Executive Communications Strategist and Storytelling Consultant who was the former Executive Communications Manager, Speechwriter and Publicist for the President of Entertainment at Microsoft.
Mark Ragan, CEO of Ragan Communications, is a former award-winning political and investigative newspaper reporter. He is the creator and editor-in-chief of four major online news sites for corporate and organizational communicators.
Jim Ylisela, President and CEO of Duff Media Partners, Inc., has more than 30 years of experience in journalism, teaching and communications consulting. Jim also taught for 13 years in the graduate program at Northwestern University's Medill School of Journalism.
Sessions with:
TRIBUNE COMPANY Carolyn Shelby Writing for SEO: A guide to crafting content that people can't help but promote
GEORGETOWN UNIVERSITY Mike Long The perfectly written press release (and the one-paragraph PR pitch)
CBD MARKETING Mary Oliveri The zen of writing words that get read: Creative tips to get to the good stuff faster
EYE OPENER Justin Allen 10 ways to get TV and digital video producers to listen to your pitches (and 10 ways to get them to ignore you)
Hear from these dynamite speakers:
LINKEDIN Catherine Fisher
SAP Crispin Sheridan
CHARITY: WATER Paull Young
Brandscaping Andrew Davis
MAYO CLINIC Ron Petrovich
GOOGLE Adam Singer
COPYBLOGGER Jerod Morris
ADOBE Matt Rozen
RAGAN COMMUNICATIONS Mark Ragan
CRESCENZO COMMUNICATIONS Steve Crescenzo
Linkedin Lutz Finger
Spredfast Ashley Brown
Featuring:
American Heart Association Krisleigh Hoermann Powerful tools for visual storytelling
AndMore Communications Ann Andrews Morris Effective strategies to prevent and manage a digital crisis
APCO Worldwide David Oarr Measure the value of internal communications
Baylor Scott & White Health Ashley Howland How to build a social media program that's ethical and compliant
Carilion Clinic Alice Ackerman, MD Get your leadership to sign off on social media
Children’s Mercy Hospital Jake Jacobson What to do when you work with really, really smart people
Johns Hopkins Medicine Therese Lockemy Connecting the people of the world with the people of Johns Hopkins Medicine
Mayo Clinic Elizabeth Harty Give employees a voice with Yammer
Mayo Clinic Karl W. Oestreich, ABC Create and launch a brand journalism site
MDigitalLife Greg Matthews Reunited and it feels so good: How hospitals and doctors use online channels to communicate in partnership
MediaSource Lisa Arledge Powell Use brand journalism for earned media
Medical Risk Institute Michael J. Sacopulos Online reviews: Why you should care and what you need to know about them
Nebraska Methodist Health System Sue Klein Audience participation: The power of letting your patients own your brand
Piedmont HealthCare Tracey Christensen Powerful tools for visual storytelling
Spectrum Health Susan Krieger Google+ Hangout: Not your grandmother’s press conference
University of Utah Health Care Brian Gresh Breaking down the silos to create an integrated content strategy
University of North Carolina School of Medicine Ryan D. Madanick Break down the barrier: Get your physicians to see the upside of social media
Scripps Health Heather Gjerde Social storytelling that engages and involves your employees
Featuring:
LAND O' LAKES Michele Sullivan From order-taker to strategic partner: Transform communications to match business strategy
MICROSOFT (formerly) Justina Chen The 7 secrets of storytelling: Engage. . .energize. . .enthrall!
CARGILL Mike Fernandez Back to the future
CARGILL Tim Connelly How to build a global master brand, one colleague at a time
HOTELS.COM Taylor Cole Amplify your messages with interactive news releases that generate buzz
US BANK Monica Wiant Tell stories to energize your company-wide, multi-channel campaign for a special event
THE HOME DEPOT Dave Watson Attention, retention, engagement, advocacy: Home Depot's "AREA" model for internal communications
The Grossman Group David Grossman Cutting to win: 6 steps for getting employees on your side during cost cuts
Mayo Clinic Center for Social Media Ron Petrovich How the Mayo Clinic takes its story directly to the media: A case study
MATTEL (formerly) Dallas Lawrence Best practices to protect your brand—before, during and after a crisis
MichaelSMARTPR Michael Smart The strategic secrets of media pitching success—what will work in 2015
The Dow Chemical Company Fletcher Dean The key to successful and sustained storytelling: The Executive Thought Leadership Plan
Likeable Media Mallorie Rosenbluth Social storytelling: How to boost your brand by weaving stories into your social communications
Your instructors:
Mark Ragan, CEO of Ragan Communications, is a former award-winning political and investigative newspaper reporter. He currently acts as editor in chief of four major news sites for corporate and organizational communicators.
Jim Ylisela has more than 30 years of experience in journalism, teaching and communications consulting. Jim also taught for 13 years in the graduate program at Northwestern University's Medill School of Journalism.
Your presenter:
Crescenzo Communications Steve Crescenzo
One of the nation's leading experts in employee communications, he has helped thousands of communicators improve their print and electronic communication. Steve was voted the No. 1 seminar leader for the IABC Global Conference for three years in a row (2008, 2009 and 2010), and has spoken in IABC's "All Star Track" for the past five years.
Featuring:
YAMMER Adam Pisoni Turn disruption into an organizational plus: The power of open communication
SALESFORCE Adam Brown It's just a sandwich: How to remember what effective communications is all about
GALLUP Larry Emond The global state of engagement²
MICROSOFT Katherine Hallen Day One of a merger and beyond: Build employee engagement in an acquisition
MICROSOFT Carol Soriano Day One of a merger and beyond: Build employee engagement in an acquisition
SEATTLE SEAHAWKS Kenton Olson Put the social back in social media: Build a scalable response strategy
COMCAST Tina Davis How to influence executives to get a truly social enterprise
MOTOROLA SOLUTIONS Therese Van Ryne Strengthen your PR to project a global voice for your company
WESTJET AIRLINES Robin Farr Strategies for communicating with a distributed workforce
MICROSOFT Daniel Orme-Doutre Digital signage and employee comms: Key lessons from Microsoft
RUN STUDIOS Paolo Tosolini Digital signage and employee comms: Key lessons from Microsoft
CDW Mary Viola Build the perfect partnership: own employee engagement with your CEO
CISCO Joie Healy Brand journalism: Beyond the buzz
HOME INSTEAD SENIOR CARE® Jami Hahn How to communicate big ideas on a beer budget
STORYGUIDE Drew Keller How to create a video production process that optimizes your time and your organization's resources
OFFICE.COM, MICROSOFT Doug Thomas Grass-roots video marketing inside billion-dollar companies
KAISER PERMANENTE Dani Townsend Measure communications effectiveness: Stop counting activity and start measuring results
ADOBE Cory Edwards Rethink your business to be social-by-design: Build a social media Center of Excellence
DAVIS & GILBERT Allison Fitzpatrick How to manage the legal and PR risks in social media
UNION PACIFIC RAILROAD Aaron Hunt How Union Pacific uses its history to engage media, employees and rail fans
NATIONAL WILDLIFE FEDERATION Danielle Brigida How to match social media strategy to your organization's goals
INTERNATIONAL JUSTICE MISSION Mindy Mizell Think like a journalist: Use breaking news for real-time PR & crisis management
RAGAN COMMUNICATIONS Mark Ragan Breathe life back into your writing! Create irresistible content that engages stakeholders and builds your brand
LEHIGH UNIVERSITY Jordan Reese Do the right thing: Preserving reputation through a year-long crisis
EXPEDIA, INC. Kristin Graham Do's and don'ts learned from dot-com employee communications
THE TRIBUNE COMPANY Carolyn Shelby How to demonstrate hard ROI through social media measurement
Featuring:
YAMMER Adam Pisoni Turn disruption into an organizational plus: The power of open communication
SALESFORCE Adam Brown It's just a sandwich: How to remember what effective communications is all about
GALLUP Larry Emond The global state of engagement²
MICROSOFT Katherine Hallen Day One of a merger and beyond: Build employee engagement in an acquisition
MICROSOFT Carol Soriano Day One of a merger and beyond: Build employee engagement in an acquisition
SEATTLE SEAHAWKS Kenton Olson Put the social back in social media: Build a scalable response strategy
COMCAST Tina Davis How to influence executives to get a truly social enterprise
MOTOROLA SOLUTIONS Therese Van Ryne Strengthen your PR to project a global voice for your company
WESTJET AIRLINES Robin Farr Strategies for communicating with a distributed workforce
MICROSOFT Daniel Orme-Doutre Digital signage and employee comms: Key lessons from Microsoft
RUN STUDIOS Paolo Tosolini Digital signage and employee comms: Key lessons from Microsoft
CDW Mary Viola Build the perfect partnership: own employee engagement with your CEO
CISCO Joie Healy Brand journalism: Beyond the buzz
HOME INSTEAD SENIOR CARE® Jami Hahn How to communicate big ideas on a beer budget
OFFICE.COM, MICROSOFT Doug Thomas Grass-roots video marketing inside billion-dollar companies
ADOBE Cory Edwards Rethink your business to be social-by-design: Build a social media Center of Excellence
DAVIS & GILBERT Allison Fitzpatrick How to manage the legal and PR risks in social media
UNION PACIFIC RAILROAD Aaron Hunt How Union Pacific uses its history to engage media, employees and rail fans
NATIONAL WILDLIFE FEDERATION Danielle Brigida How to match social media strategy to your organization's goals
INTERNATIONAL JUSTICE MISSION Mindy Mizell Think like a journalist: Use breaking news for real-time PR & crisis management
LEHIGH UNIVERSITY Jordan Reese Do the right thing: Preserving reputation through a year-long crisis
EXPEDIA, INC. Kristin Graham Do's and don'ts learned from dot-com employee communications
THE TRIBUNE COMPANY Carolyn Shelby How to demonstrate hard ROI through social media measurement
Featuring:
For more than 20 years, former White House speechwriter Eric Schnure has counseled leading executives and organizations, helping make their messages more memorable, their words more effective and their delivery more powerful. In addition to strategic communications and speechwriting, Eric lectures and conducts workshops around the world on storytelling and the art and science of persuasion.
Bob Lehrman was Chief Speechwriter for Vice President Al Gore in the White House, before leaving to begin Lehrman Communications, his speechwriting business, and has taught at American University since 1998. As a speechwriter, he has written thousands of speeches for politicians at every level, including presidential candidates, governors, senators, cabinet secretaries, corporate CEOs, heads of nonprofits and celebrities.
Your Presenter:
Drew Keller is an award-winning television producer, editor, web developer and educator.
He is one of Ragan's highest rated speakers. Here are some reviews from his recent trainings:
"His workshop was easily the best I've ever attended. Entertaining, informative, engaging, relevant and current. I couldn't believe some of the things I was learning—and I am not exactly someone who's in the dark when it comes to technology."
"Educational, informative, entertaining. You can tell he knows his stuff and enjoys it!"
"Extremely knowledgeable, but was able to translate to those who aren't as familiar with video."
"He was exceptional. Very helpful during the conference and after; made his resources available to participants and has made himself available afterwards for questions/tips."
"He was outstanding. Best presenter yet!"
You'll hear from one of these leading infographics instructors:
Bill Shander is Founder of Beehive Media, a Boston-based data visualization and information design consultancy. Bill specializes in creating interactive experiences for thought leadership, research, advocacy and knowledge management. Having focused on "Digital Design for Knowledge" for most of his career, he brings unique insight into what it takes to deliver rich, engaging and impactful content to diverse audiences. Clients over the years have included PricewaterhouseCoopers, Strategy&, Harvard University, World Economic Forum and the EPA. Bill has a B.A. in English from Wesleyan University and a M.A. in Journalism from the University of Colorado at Boulder.
Bob Zeni is an editor, a designer and infographics guru. He has more than three decades of experience in journalism, graphic design and teaching. His clients have included AT&T, Accenture, American Bar Assn., Baxter Healthcare, BMO/Harris Bank, Edelman, Gagen MacDonald, Hill & Knowlton, ITW, JonesLangLaSalle, McDonald's, Motorola, Northern Trust, Walgreens, Weber Shandwick and dozens of others. Before starting Bob Zeni & Associates 25 years ago, he spent ten years in commercial publishing, designing Crain's Chicago Business as founding art director and leading the art, design and photography departments at the Chicago Sun-Times as managing editor for graphics. Bob teaches in the School of Journalism at DePaul University and in the Visual Communications Department at the School of the Art Institute of Chicago.
Keynotes with:
Andrew Davis, Brandscaping
Lexie Riegelhaupt, Mashable
Breakout sessions with:
Cleveland Clinic Scott Linabarger Social ROI: Measuring the value of engaging consumers with strong content
IBM Brandi Boatner Media relations strategies in the age of Twitter, Buzzfeed and digital content
PR Newswire Michael Pranikoff Demand attention now: Creating your brand's moment of truth
MasterCard Andrew Bowins Create a powerful content strategy for PR communications
NYU Langone Medical Center Allyson Collins Visual storytelling: How to create images and infographics that are worth a thousand words (and shares)
charity: water Paull Young Video storytelling techniques to generate buzz, drive traffic and raise funds
Whole Foods Michael Sinatra Media relations strategies in the age of Twitter, Buzzfeed and digital content
AJB Communications Andrew Blum Media relations strategies in the age of Twitter, Buzzfeed and digital content
Keynotes with:
Tim McIntyre
Vice President, Communications Domino's
Crayton Webb
Vice President, Corporate Communications & Corporate Social Responsibility Mary Kay Inc.
Breakout sessions with:
UBISOFT Michael Beadle, Associate Director of Public Relations Characters, plot, theme, narrative: The art of storytelling
GUITAR CENTER Christopher Ian Bennett, Vice President of Communications & Corporate Affairs
WHIRLPOOL CORPORATION Deborah O'Connor, Director of Global Corporate Reputation and Community Relations How a newsroom became the solution to #FixPR at Whirlpool Corporation
DALLAS/FORT WORTH AIRPORT Mary Jo Polidore, Vice President, Communications and Public Affairs Match your PR strategies to your business objectives
AFFECT Sandra Fathi, President How to create an effective crisis communications plan before disaster strikes
Keynotes with:
Larry Solomon, Senior Vice President, Corporate Communications, AT&T, will discuss changing your company's brand and your skills for a mobile-social world.
Breakout sessions with:
GOODWILL OF GREATER WASHINGTON Brendan Hurley, Chief Marketing Officer The move toward mobile: A Goodwill approach
SAS INSTITUTE Karen Allen Lee, Senior Director, Internal Communications How social media makes SAS a smarter, stronger global enterprise
AT&T Joy Hays, Director of Digital and Social Media Create a first-rate social media content strategy
FLEISHMANHILLARD Marc Matthews, Senior Vice President, Social Media Engagement Social media governance: One big happy family
UNISYS Paul Roberts, Global Vice President, Unified Social Business Deliver breakthrough value from social technologies: Unisys's social business transformation
IBM Kevin Winterfield, Enterprise Social & Digital Strategist, Influencer Engagement Manager How to be a social agent of change
Keynotes with:
Mark Buchanan, Brand Experience Design, Program Lead with Cisco, will speak about Cisco's brand language initiative and how it has transformed the company.
Steve Crescenzo, CEO of Crescenzo Communications, will discuss the communicator's role in employee engagement
Breakout sessions with:
ANDTHEN COMMUNICATIONS Sharon McIntosh, President Educating and empowering your employees to become brand ambassadors
BP John David Slavney, Director of Digital Communications, US Use simple technology to drive radical efficiency in employee communications
STANTEC Stefan Riches, Senior Writer and spark Editor From zero to story: How Hemingway, a hundred dollar bill, and digital technology helped kick-start Stantec's storytelling culture
ALLSCRIPTS Valeri Oliver, Internal Communications Senior Consultant All IN! How to cultivate employees who embody your company's goals
You'll hear from these dynamite speakers:
DOMINO'S Tim McIntyre, Vice President, Communications How Domino's Pizza broke all the traditional marketing rules to turn its brand around
UBISOFT Michael Beadle, Associate Director of Public Relations Characters, plot, theme, narrative: The art of storytelling
GUITAR CENTER Christopher Ian Bennett, Vice President of Communications & Corporate Affairs
WHIRLPOOL CORPORATION Deborah O'Connor, Director of Global Corporate Reputation and Community Relations How a newsroom became the solution to #FixPR at Whirlpool Corporation
DALLAS/FORT WORTH AIRPORT Mary Jo Polidore, Vice President, Communications and Public Affairs Match your PR strategies to your business objectives
AFFECT Sandra Fathi, President How to create an effective crisis communications plan before disaster strikes
MARY KAY INC. Crayton Webb, Vice President, Corporate Communications & Corporate Social Responsibility
AT&T SERVICES, INC. Larry Solomon, Senior Vice President, Corporate Communications Evolve your company's brand and your skills for a mobile-social world
GOODWILL OF GREATER WASHINGTON Brendan Hurley, Chief Marketing Officer The move toward mobile: A Goodwill approach
SAS INSTITUTE Karen Allen Lee, Senior Director, Internal Communications How social media makes SAS a smarter, stronger global enterprise
AT&T Joy Hays, Director of Digital and Social Media Create a first-rate social media content strategy
FLEISHMANHILLARD Marc Matthews, Senior Vice President, Social Media Engagement Social media governance: One big happy family
UNISYS Paul Roberts, Global Vice President, Unified Social Business Deliver breakthrough value from social technologies: Unisys's social business transformation
IBM Kevin Winterfield, Enterprise Social & Digital Strategist, Influencer Engagement Manager How to be a social agent of change
CISCO Mark Buchanan, Brand Experience Design, Program Lead How powerful is the pen? We're finding out at Cisco
ANDTHEN COMMUNICATIONS Sharon McIntosh, President Educating and empowering your employees to become brand ambassadors
BP John David Slavney, Director of Digital Communications, US Use simple technology to drive radical efficiency in employee communications
STANTEC Stefan Riches, Senior Writer and spark Editor From zero to story: How Hemingway, a hundred dollar bill, and digital technology helped kick-start Stantec's storytelling culture
ALLSCRIPTS Valeri Oliver, Internal Communications Senior Consultant All IN! How to cultivate employees who embody your company's goals
Crescenzo Communications Steve Crescenzo, CEO The communicator's role in employee engagement
Featuring:
HOLTZ COMMUNICATIONS + TECHNOLOGY Shel Holtz, Principal Earned Social Media: Online's Holy Grail
MCDONALD'S Jenina Nuñez, U.S. Communications Manager Influencer marketing: How to engage and capitalize on the voices that affect your brand
Ketchum Global Research & Analytics Dan Hindin, Vice President, Global Digital Research & Analytics The consumer journey: How to measure digital at five key moments in the customer lifecycle
GENERAL MOTORS Peter Ternes, Social Media Strategist How to match your measurement strategies to your budget and organizational goals
MASTERCARD Andrew Bowins, Senior Vice President, Corporate & Digital Communications The war on content pollution and the fight for relevance in the Digital Age
UNITED STATES GEOLOGICAL SURVEY David Hebert, Internal and Audio-Visual Communications Chief Keep the C-suite sane: The art and science of goal-setting and measurement
BOZZUTO.COM Shashi Bellamkonda, Vice President, Digital Marketing How to match your measurement strategies to your budget and organizational goals
AFFECT Sandra Fathi, President Payback: The ROI of social media measurement
Featuring:
HOLTZ COMMUNICATIONS + TECHNOLOGY Shel Holtz, Principal Earned Social Media: Online's Holy Grail
MCDONALD'S Jenina Nuñez, U.S. Communications Manager Influencer marketing: How to engage and capitalize on the voices that affect your brand
Ketchum Global Research & Analytics Dan Hindin, Vice President, Global Digital Research & Analytics The consumer journey: How to measure digital at five key moments in the customer lifecycle
GENERAL MOTORS Peter Ternes, Social Media Strategist How to match your measurement strategies to your budget and organizational goals
MASTERCARD Andrew Bowins, Senior Vice President, Corporate & Digital Communications The war on content pollution and the fight for relevance in the Digital Age
UNITED STATES GEOLOGICAL SURVEY David Hebert, Internal and Audio-Visual Communications Chief Keep the C-suite sane: The art and science of goal-setting and measurement
BOZZUTO.COM Shashi Bellamkonda, Vice President, Digital Marketing How to match your measurement strategies to your budget and organizational goals
AFFECT Sandra Fathi, President Payback: The ROI of social media measurement
Your speakers include:
DISNEY PARKS Thomas Smith Director of Social Media
NASCAR David Higdon Managing Director, Integrated Marketing Communications Vroom Tweet Post! How NASCAR informs its business through unprecedented fan and media engagement
Spredfast (formerly Coca-Cola Company) Ashley Brown Vice President of Social Strategy Don't meet the benchmark, become it: New brand content strategies
NEWYORK-PRESBYTERIAN Gina Czark Head of Social Media Create social employees that become your rock-star social media team
ASSOCIATED PRESS (formerly) Karl Gude Director of Infographics How to engage your audience by creating buzz-worthy Infographics
NATIONAL GEOGRAPHIC Carolyn Fox Director of Content Initiatives Create a successful integrated content social media campaign: Lessons from National Geographic Travel
CHARITY: WATER Jaclyn Lindsey Director of Key Relationships Disruption: How charity: water changes the way people give
SAS Lisa Arney Internal Communications Manager How to extend the reach of internal video on social media
MUCK RACK Greg Galant Co-Founder and CEO Unleash the power of social media for PR: pitch, monitor and measure
LINKEDIN Jill Hirz Corporate Communications Manager Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company
Sessions with:
PCI Frances Reimers Infographics worth a thousand words
Crystal Run Healthcare Mark Trocino Infographics worth a thousand words
WHOLE FOODS Michael Bepko How to engage your audience with visual storytelling
FARMERS INSURANCE Jennifer Arani Digital signage strategies for corporate message building
Cisco Joie Healy Video storytelling to humanize your company's purpose and build brand affinity
AMERICAN HEART ASSOCIATION Krisleigh Hoermann Pin it to win it: How to tell your brand story on Pinterest
AARP Jen Lee Reeves Top visual-storytelling resources: What they do, how to manage them, what they cost
Sprinklr Ekaterina Walter Make your communications memorable with visual storytelling
Pre-conference workshops with:
HOLTZ COMMUNICATION + TECHNOLOGY Shel Holtz Social visual communication is your future as a corporate communicator
DARE Clint Schaff Infographics boot camp for PR and corporate communicators
STORY GUIDE Drew Keller Create powerful videos without a big team or budget
Jen Grant #nofilter: Master Instagram for PR
Sessions with:
SAP Julie Roehm
AMERICAN HEART ASSOCIATION Krisleigh Hoermann
McDONALD'S USA Tyler Litchenberger How to go from speaking at customers to engagement and conversation
Cleveland Clinic Amanda Todorovich How to develop an infographics strategy: Key lessons from Cleveland Clinic
PBS Kevin Dando Top resources for visual storytelling: What they do, how to manage them and what they cost
THREADLESS Jess Hanebury Pin it to win it: How to tell your brand story on Pinterest
The New York Times Graham Roberts What corporate communicators must know about graphic design
Nationwide Children's Kim Dwyer Digital signage strategies for corporate message building
Keynotes with:
EMORY UNIVERSITY
Nancy Seideman, Associate Vice President, University Communications Executive Director, University Media Relations
NEBRASKA MEDICINE
Taylor Wilson, Sr. Media Relations Coordinator
Breakout sessions with:
CENTERS FOR DISEASE CONTROL AND PREVENTION
Carol Crawford, Chief, Digital Media Branch, Division of Public Affairs Social Media and Ebola: How to manage social media during a crisis
Bellevue Hospital Center
Evelyn Hernández, Associate Executive Director, Public Affairs and Community Relations Managing the hype and hysteria through collaboration and composure: Bellevue treats NYC's first and only Ebola patient
NEBRASKA MEDICINE
Paul Baltes, Manager, Corporate Communications Keep morale up: How to engage staff and protect your reputation from the inside out when crisis strikes
NEBRASKA MEDICINE
Taylor Wilson, Sr. Media Relations Coordinator Beating the crisis crush: Preparing spokespeople for the sudden increase of media attention
Come a day early (Jan. 29) for pre-conference workshops with:
Risdall Marketing Group
James E. Lukaszewski, President of The Lukaszewski Group Division
MEDIA MASTERS, Inc.
Tripp Frohlichstein, President
SUCCESS IN MEDIA, INC.
Jess Todtfeld, President
RAGAN COMMUNICATIONS
Mark Ragan, CEO
Keynotes with:
EMORY UNIVERSITY
Nancy Seideman, Associate Vice President, University Communications Executive Director, University Media Relations
NEBRASKA MEDICINE
Taylor Wilson, Sr. Media Relations Coordinator
Breakout sessions with:
CENTERS FOR DISEASE CONTROL AND PREVENTION
Carol Crawford, Chief, Digital Media Branch, Division of Public Affairs Social Media and Ebola: How to manage social media during a crisis
Bellevue Hospital Center
Evelyn Hernández, Associate Executive Director, Public Affairs and Community Relations Managing the hype and hysteria through collaboration and composure: Bellevue treats NYC's first and only Ebola patient
NEBRASKA MEDICINE
Paul Baltes, Manager, Corporate Communications Keep morale up: How to engage staff and protect your reputation from the inside out when crisis strikes
NEBRASKA MEDICINE
Taylor Wilson, Sr. Media Relations Coordinator Beating the crisis crush: Preparing spokespeople for the sudden increase of media attention
Keynotes with:
Rod Thorn, Senior Director of Communications for PepsiCo
Mark Buchanan, Lead for Brand Experience Design at Cisco
Cappy Surette, Senior Manager for Executive Communications, Walt Disney World Resort
Breakout sessions with:
MICROSOFT Monique Visintainer, Senior Executive Communications Manager Executives? They may be VIPs but they're only half of your communications strategy
VIRGINIA COMMONWEALTH UNIVERSITY Danny Woodward, Director of Executive Communications The knack of time: Master your calendar; master your speeches
DRUG ENFORCEMENT ADMINISTRATION David Levey, Lead Speechwriter 30 ideas in 30 minutes panel
UPS Dean Foust, Director of Executive Communications The Strategic Speechwriter: How to connect your work with the organization's larger strategic goals through thought leadership
MBO Partners, Inc Randy Lee, Speechwriter Consultant Communications during a transition in leadership
PENN STATE UNIVERSITY Karen Wing, primary Speechwriter for the Office of the President Navigate a crisis: How to speak from the executive suite
American Society for the Prevention of Cruelty to Animals (ASPCA) Joel Schwartzberg, Senior Director of Strategic and Executive Communications How to coach your speakers—and yourself—to make points clearly and convincingly through effective public speaking techniques
DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT Gregory Bell, Senior Speechwriter 30 ideas in 30 minutes panel
THE COCA-COLA COMPANY Luke Boggs, Director of Executive Communications Communications during a transition in leadership
THE DOW CHEMICAL COMPANY Fletcher Dean, Director of Executive Communications Rhetorical devices that should be in every speechwriter's toolkit
ELI LILLY AND COMPANY Rob Friedman, Senior Director of Executive Communications How to create an effective TED talk
Conference Speakers:
KETCHUM CHANGE David Rockland, Managing Director and CEO From Barcelona to integration: Powerful measurement principles for superior PR programs
PEPPERCOMM Nicole Moreo, Senior Manager, Research and Analytics Achieving PR's "Holy Grail"—Secrets of tying PR to business objectives (and impressing execs)
LOCKHEED MARTIN Larisa Cioaca, Manager, Media Relations Advanced analytics for media relations: How to code media coverage and extract real business insights for the C-suite
UNITED STATES POSTAL SERVICE Toni DeLancey, Senior Manager, Public Relations Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results
US FISH & WILDLIFE SERVICE Danielle Brigida, National Social Media Manager Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results
HOWARD UNIVERSITY Dr. Erica Taylor Southerland, Assistant Professor Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results
THE JONATHAN RICK GROUP Jonathan Rick, President Show me the stories: How to measure and market social media to the C-suite
EMC CORPORATION Kari D'Elia, Manager, Social and Business Insights Smarter social media programs: How to use social data to shape PR messaging and social strategy
PORTER NOVELLI Catherine Schum, Executive Vice President, Strategic Planning, Analytics and Research The PR guide to mastering big data: How to mine your data for actionable insights
SKDKNICKERBOCKER Bianca Prade, Vice President Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results
Conference Speakers:
OMNI HOTELS AND RESORTS Anne Tramer Brownlee, Vice President, Corporate Communications Socially devoted to you: How to make your cross-channel communications consistent
CLEVELAND CLINIC Eileen Sheil, Executive Director, Corporate Communications How to turn PR measurement into a leadership behavior
TED Vancouver Christopher Ian Bennett, Senior Director and Chief Speechwriter How to broker an exclusive story: When fewer press hits are better than more
VERIZON WIRELESS Torod Neptune, Vice President and Head of Corporate Communications Beyond breaking news: How to invent and practice measurable brand journalism
MASTERCARD Douglass Hatcher, Vice President and Senior Business Leader, Thought Leadership Communications How to summit the PR mountain: An interactive, tailored roundtable
MCDONALD'S USA Molly McKenna Jandrain, Director of Public Relations How McDonald's uses content and engagement to build its brand
NASCAR David Higdon, Vice President, Integrated Marketing Communications Shape perception: How NASCAR boosts itself with reputation management
DOMINO'S Tim McIntyre, Vice President, Communications for Domino's Pizza Negative brand-equity crisis: How Domino's turned it around
UPS Dean Foust, Director of Executive Communications The new PR: Why PR should lead thought leadership in your organization
LOCKHEED MARTIN Jessica Nielsen, Vice President of Communications How your press office should prepare for and respond to data breaches
UNITED STATES GEOLOGICAL SURVEY (USGS) David Hebert, Internal and Audio-Visual Communications Chief The line between audience insights and invasions of privacy: The blurred outlines of modern market intelligence
AMERICAN BUS ASSOCIATION Dan Ronan, Senior Director Communications, Media Relations and Communications Crisis communications beyond Day One: How to implement a better crisis plan
Thought Leader Communications Pete Weissman, Founder Thought Leadership lightning roundtable: How to put thought leadership into action
NAVISTAR Steve Schrier, Director of Corporate Communications and Chief Spokesperson How to manage issues before a crisis hits
Keynotes with:
BAYER CORPORATION Raymond F. Kerins, Jr., Senior Vice President, Head of Communications & Government Relations Achieving the Nirvana of Communications: How Bayer hit the "C-suite spot," boosted budgets and tied media relations to reputation
AARP Tammy Gordon, President, Social Communications & Strategy; Vice President, AARP Studios Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
MARRIOTT INTERNATIONAL Jay Hamilton, Head of Digital Corporate Relations Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
PRINCESS CRUISES Sara Dunaj, Manager, Social Media Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
RAGAN COMMUNICATIONS Mark Ragan, CEO, Editor-in-Chief Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
Sessions with:
MACY'S Elina Kazan, Vice President, Media Relations & Cause Marketing Keep the love alive with the press: Inspiring secrets of building long-term relationships with A-list media
ESPN Kevin Martinez, Vice President of Corporate Outreach Reinventing reputation amid media cynicism: How corporate citizenship can transform your coverage and reputation
MARRIOTT INTERNATIONAL Jay Hamilton, Head of Digital Corporate Relations Revitalizing your media relations strategy: How to reach millennials, engage boomers and skyrocket social media results
AARP Tammy Gordon, President of Social Communications & Strategy, Vice President of AARP Studios Lights, camera, action! Think like Hollywood studios to create kick-ass videos that woo the press and break the Internet
VERIZON COMMUNICATIONS Bob Varettoni, Executive Director, Corporate Communications Face the press with confidence: Timeless media training techniques for turning execs into media darlings
BUSINESS WIRE Sarah Shepard, Vice President, New York Press release (r)evolution: 7 secrets of wowing the press and public in the age of selfies
BLOGHER NETWORK /
SHE-KNOWS MEDIA Susan Getgood, Senior Vice President of Integrated Marketing Mastering A-list media, blogger and influencer outreach: The latest paid and PR pitching techniques for reaching millions
GLAMAMOM Jill Seiman, Founder Mastering A-list media, blogger and influencer outreach: The latest paid and PR pitching techniques for reaching millions
CITY DADS GROUP Lance Somerfeld, Co-Founder Mastering A-list media, blogger and influencer outreach: The latest paid and PR pitching techniques for reaching millions
Pre-conference workshops with:
AFFECT Katie Creaser, Vice President Next-gen social media relations: Proven methods for placing stories and building journalist relationships beyond Twitter
MICHAEL SMARTPR Michael Smart, Principal From snooze to news: 8 formulas to generate newsworthy, shareable angles that journalists and social media love
PAINE PUBLISHING Katie Delahaye Paine, Founder What's your "kick butt" media measurement index? How to create a budget-boosting media analysis scorecard
ABBVIE (FORMERLY) Mary Miller What's your "kick butt" media measurement index? How to create a budget-boosting media analysis scorecard
Featured Speakers:
AVEPOINT PUBLIC SECTOR Dux Raymond Sy, Chief Technology Officer #ShiftHappens: How to inspire, transform and facilitate business-driven corporate communications
AON CORPORATION Margaret Barrett, Director, Global Internal Communications Case study: How a global business transformed its internal news channel
COMCAST ENGINEERING & PLATFORM SERVICES Tina Davis, Executive Director, Communications & Employee Engagement Build a culture of innovation: How to spur ideation through internal social media
NETJETS, INC. William Amurgis, Director, Global Corporate Communications A strategic plan to improve your intranet
CARGILL Tim Connelly, Director of Employee Communications Here, there and everywhere: Five ways to reach a distributed workforce
SAS Karen Lee, Senior Director of Internal Communications How social media makes SAS a smarter, stronger global enterprise
CRESCENZO COMMUNICATIONS Steve Crescenzo, CEO When worlds collide: Tap your internal audience to tell your best stories to the world
Featured Speakers:
THE RUBICON PROJECT Dallas Lawrence, Senior Vice President, Head of Corporate Communications Best practices to protect your brand—before, during and after a crisis
MCDONALD'S Jenina Nuñez, Manager, Social Engagement, U.S. Digital How to work with a PR agency: Manage your partnership for maximum success
MASTERCARD Marcy Cohen, Vice President and Senior Business Leader, Worldwide Communications The war on content pollution and the fight for relevance in the Digital Age
NORTHWESTERN UNIVERSITY FEINBERG SCHOOL OF MEDICINE Nicole Mladic, Communications Director Create an agile comms strategy that connects to all your audiences
INSIGHT ENTERPRISES Jeff Hecht, Internal Communications Manager Create an agile comms strategy that connects to all your audiences
BMO FINANCIAL Rachel Gerds, Vice President and Director of North American Digital Content Create an agile comms strategy that connects to all your audiences
ARNOLD PALMER MEDICAL CENTER FOUNDATION Michael Schmidt, Vice President Create a process for capturing powerful videos
CHICK-FIL-A, INC. Ashley Callahan, Content Strategy and PR Manager Social media is more than social
MICROSOFT (formerly) Justina Chen, Story Strategist Storytelling: How to win hearts and minds
Featured Speakers:
SOUTHWEST AIRLINES Brandy King, Communications Director, Southwest Airlines Surround sound: The irresistible art of listening and engaging
ADOBE Maria Saltz, Senior Manager of Social Media Analytics Beyond likes and followers: How to measure social's business value
FLEISHMANHILLARD Marc Matthews, Senior Vice President, Social Media Engagement Social media governance: One big happy family
U.S. BANK Monica Wiant, Director, Social Media Training & Employee Engagement Can you teach #social? Inside U.S. Bank's social media employee training program
UCLA Vickie Bates, Communications and Change Management Lead Infographics: How to get the good, avoid the bad and banish the ugly
EMC CORPORATION Thom Lytle, Director, Social Business & Community Engagement Mo' accounts, mo' problems: Social branding alignment
LAUGHLIN CONSTABLE Maggie Avram, Social and Content Integration Manager Your social reputation: Practical advice for managing your company's reputation online
You'll hear from these dynamite speakers:
THE RUBICON PROJECT Dallas Lawrence, Senior Vice President, Head of Corporate Communications Best practices to protect your brand—before, during and after a crisis
MCDONALD'S Jenina Nuñez, Manager, Social Engagement, U.S. Digital How to work with a PR agency: Manage your partnership for maximum success
MASTERCARD Marcy Cohen, Vice President and Senior Business Leader, Worldwide Communications The war on content pollution and the fight for relevance in the Digital Age
NORTHWESTERN UNIVERSITY FEINBERG SCHOOL OF MEDICINE Nicole Mladic, Communications Director Create an agile comms strategy that connects to all your audiences
INSIGHT ENTERPRISES Jeff Hecht, Internal Communications Manager Create an agile comms strategy that connects to all your audiences
BMO FINANCIAL Rachel Gerds, Vice President and Director of North American Digital Content Create an agile comms strategy that connects to all your audiences
ARNOLD PALMER MEDICAL CENTER FOUNDATION Michael Schmidt, Vice President Create a process for capturing powerful videos
CHICK-FIL-A, INC. Ashley Callahan, Content Strategy and PR Manager Social media is more than social
MICROSOFT (formerly) Justina Chen, Story Strategist Storytelling: How to win hearts and minds
ADOBE Maria Saltz, Senior Manager of Social Media Analytics Beyond likes and followers: How to measure social's business value
FLEISHMANHILLARD Marc Matthews, Senior Vice President, Social Media Engagement Social media governance: One big happy family
SOUTHWEST AIRLINES Brandy King, Communications Director, Southwest Airlines Surround sound: The irresistible art of listening and engaging
U.S. BANK Monica Wiant, Director, Social Media Training & Employee Engagement Can you teach #social? Inside U.S. Bank's social media employee training program
UCLA Vickie Bates, Communications and Change Management Lead Infographics: How to get the good, avoid the bad and banish the ugly
EMC CORPORATION Thom Lytle, Director, Social Business & Community Engagement Mo' accounts, mo' problems: Social branding alignment
LAUGHLIN CONSTABLE Maggie Avram, Social and Content Integration Manager Your social reputation: Practical advice for managing your company's reputation online
AVEPOINT PUBLIC SECTOR Dux Raymond Sy, Chief Technology Officer #ShiftHappens: How to inspire, transform and facilitate business-driven corporate communications
AON CORPORATION Margaret Barrett, Director, Global Internal Communications Case study: How a global business transformed its internal news channel
COMCAST ENGINEERING & PLATFORM SERVICES Tina Davis, Executive Director, Communications & Employee Engagement Build a culture of innovation: How to spur ideation through internal social media
NETJETS, INC. William Amurgis, Director, Global Corporate Communications A strategic plan to improve your intranet
CARGILL Tim Connelly, Director of Employee Communications Here, there and everywhere: Five ways to reach a distributed workforce
SAS Karen Lee, Senior Director of Internal Communications How social media makes SAS a smarter, stronger global enterprise
CRESCENZO COMMUNICATIONS Steve Crescenzo, CEO When worlds collide: Tap your internal audience to tell your best stories to the world
Keynotes with:
THE NEW YORK TIMES Graham Roberts
Lemonly John T. Meyer
Breakout sessions with:
ALLRECIPES.COM Seth Kolloen
CISCO Joie Healy
GOODWILL INDUSTRIES INTERNATIONAL Charlene Sarmiento
HOLTZ COMMUNICATION + TECHNOLOGY Shel Holtz
LINHARTPR Kaitlyn Viater
LINHARTPR Noel Runkle
SCRIPPS HEALTH Denise Tanguay
Globally Social Cathy Hackl
STANTON COMMUNICATIONS Megan Berry
ARIN Jennifer Bly
STORYGUIDE Drew Keller
Keynote Speakers:
ALTIMETER GROUP Brian Solis, Principal Analyst; Author, "WTF: What's the Future of Business," "The End of Business as Usual" and "Engage" #AdaptiveContent: Using responsive design to reinvent corporate storytelling and reignite ROI
THE CONTENT WRANGLER Scott Abel, CEO; Co-author, "The Language of Content Strategy," Contributor, EContent Magazine The content marketing forecast: 15 powerful trends you can't afford to ignore
CITI Karen Peltyszyn, Senior Vice President of Social Media The content marketing forecast: 15 powerful trends you can't afford to ignore
LINKEDIN John Phillip Loof, Product Manager The content marketing forecast: 15 powerful trends you can't afford to ignore
Pre-conference workshops with:
CISCO Mary Wayte Bradburne, Strategy Lead, Social Media Communications Bank on brand journalism: How to do content marketing that supports business goals
CISCO Kirsten Chiala, Digital Content Manager Bank on brand journalism: How to do content marketing that supports business goals
The Medicines Company Buddy Scalera, Senior Director, Content Strategy The power of S-T-O-R-Y: How to create and distribute corporate narratives that move audiences, social media and markets
IBM, CLICKZ Michelle Killebrew, Program Director, Strategy & Solutions—Social Business, IBM; Contributing Writer, ClickZ The power of S-T-O-R-Y: How to create and distribute corporate narratives that move audiences, social media and markets
LINKEDIN Jill Hirz Jones, Evangelist Breakthrough brand journalism on LinkedIn: How to leverage the world's #1 professional network to boost brand, messaging and reach
LINKEDIN John Loof, Product Manager Breakthrough brand journalism on LinkedIn: How to leverage the world's #1 professional network to boost brand, messaging and reach
RAGAN COMMUNICATIONS Mark Ragan, CEO and Publisher Transform teams into content marketing heroes: How to integrate brand journalism for greater reach and ROI
Breakout sessions with:
ELECTRONIC ARTS Charles Kha, Senior Director, Digital Communications Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
THE CONTENT WRANGLER, UNIVERSITY OF BERKELEY Scott Abel, CEO; Co-author, "The Language of Content Strategy," Contributor, EContent Magazine Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
CITI Karen Peltyszyn, Senior Vice President of Social Media Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
Red Touch Media Group Wayne Scholes, Executive Chairman & CEO Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
FORD MOTOR COMPANY Angie Kozleski, Global Marketing and Digital Communications Manager Case Study: How to integrate content marketing in the real world—best practices and pitfalls to avoid
INTEL Patrick Darling, Online Media Relations Manager Concept to Cannes: How to create award-winning video, infographics and photos that reach millions in a mobile world
SPRINKLR Ekaterina Walter, Evangelist; Author, "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand" Concept to Cannes: How to create award-winning video, infographics and photos that reach millions in a mobile world
NowSourcing Brian Wallace, President & Founder How to make infographics that actually work
GOOGLE Louis Gray, Senior Program Manager, Google Analytics Measurement math or myth? Practical ways to prove value and ROI for your content marketing efforts
LINKEDIN John Loof, Product Manager Measurement math or myth? Practical ways to prove value and ROI for your content marketing efforts
LinkedIn Marketing Solutions Jason Miller, Leader of Global Content and Social Initiatives Measurement math or myth? Practical ways to prove value and ROI for your content marketing efforts
Keynote Speakers:
ALTIMETER GROUP Brian Solis, Principal Analyst; Author, "WTF: What's the Future of Business," "The End of Business as Usual" and "Engage" #AdaptiveContent: Using responsive design to reinvent corporate storytelling and reignite ROI
THE CONTENT WRANGLER Scott Abel, CEO; Co-author, "The Language of Content Strategy," Contributor, EContent Magazine The content marketing forecast: 15 powerful trends you can't afford to ignore
CITI Karen Peltyszyn, Senior Vice President of Social Media The content marketing forecast: 15 powerful trends you can't afford to ignore
LINKEDIN John Phillip Loof, Product Manager The content marketing forecast: 15 powerful trends you can't afford to ignore
Breakout sessions with:
ELECTRONIC ARTS Charles Kha, Senior Director, Digital Communications Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
THE CONTENT WRANGLER, UNIVERSITY OF BERKELEY Scott Abel, CEO; Co-author, "The Language of Content Strategy," Contributor, EContent Magazine Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
CITI Karen Peltyszyn, Senior Vice President of Social Media Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
Red Touch Media Group Wayne Scholes, Executive Chairman & CEO Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
FORD MOTOR COMPANY Angie Kozleski, Global Marketing and Digital Communications Manager Case Study: How to integrate content marketing in the real world—best practices and pitfalls to avoid
INTEL Patrick Darling, Online Media Relations Manager Concept to Cannes: How to create award-winning video, infographics and photos that reach millions in a mobile world
SPRINKLR Ekaterina Walter, Evangelist; Author, "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand" Concept to Cannes: How to create award-winning video, infographics and photos that reach millions in a mobile world
NowSourcing Brian Wallace, President & Founder How to make infographics that actually work
GOOGLE Louis Gray, Senior Program Manager, Google Analytics Measurement math or myth? Practical ways to prove value and ROI for your content marketing efforts
LINKEDIN John Loof, Product Manager Measurement math or myth? Practical ways to prove value and ROI for your content marketing efforts
LinkedIn Marketing Solutions Jason Miller, Leader of Global Content and Social Initiatives Measurement math or myth? Practical ways to prove value and ROI for your content marketing efforts
Speakers:
MasterCard Susan Warner, Vice President of Worldwide Communications How SharePoint transformed internal communications at MasterCard
Hallmark Cards Jessica Noble, Digital Communication Consultant Lessons learned from SharePoint 2010: Building SharePoint 2013
Land O'Lakes, Inc. Juliana Wallace leads internal communications From productivity wasteland to a robust collaboration: How Land O' Lakes reinvented its intranet
Yammer. Matt Ontell, Director of Customer Success Improve internal communications with enterprise social networks
Keynotes with:
Coca-Cola Company Jay Moye
Michigan State University Karl Gude
Breakout sessions with:
BLUE CROSS BLUE SHIELD OF MICHIGAN David Murray
MD ANDERSON CANCER CENTER Laura Nathan-Garner
CLEVELAND CLINIC Amanda Todorovich
MASTERCARD Bernhard Mors
NowSourcing Brian Wallace
McDONALD'S USA Tyler Litchenberger
HOLTZ COMMUNICATION + TECHNOLOGY Shel Holtz
STANTON COMMUNICATIONS Megan Berry
STORYGUIDE Drew Keller
GOLIN Brian Camen
Keynotes with:
CISCO Mark Buchanan Winning with Words: How Cisco reinvented its brand language to make powerful connections and inspire action
WORDWRITE COMMUNICATIONS Paul Furiga PR Storytelling: Harnessing synaptic shortcuts to share your brand story in the era of social media seduction
Breakout sessions with:
MEDIAMASTERS Tripp Frohlichstein The Incredible Power of Message Mapping: How to focus messages to strengthen branding, positioning and reputation
TRIBUNE PUBLISHING COMPANY AND WGN RADIO Amy Guth 10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches
CHICAGO SUN-TIMES Sandra Guy 10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches
BUSINESS WIRE Raschanda Hall Amazing Press Releases: Power writing secrets and multimedia techniques for maximizing reach, readers and ROI
RLM PR Richard Laermer 10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches
America's Charities Lindsay Nichols Amazing Press Releases: Power writing secrets and multimedia techniques for maximizing reach, readers and ROI
CBD MARKETING Mary Olivieri Brilliance on Demand: Breakthrough creative processes to inspire, transform and accelerate your writing
Pre-conference workshop with:
Ragan Communications Mark Ragan Brand Journalism for Corporate Communicators
FEATURING KEYNOTE PRESENTATIONS FROM:
NASA John Yembrick, social media manager Out-of-this-world social media with NASA
EXPEDIA (FORMERLY) Kristin Graham, former vice president, engagement and communications Rule #1: Don't be boring!
MICROSOFT (FORMERLY) Justina Chen From leader to thought leader: Develop your own TED talk for internal and external audiences
ALSO FEATURING:
KONTIKI Todd Johnson, president How to use new media to reach multigenerational audiences
TEACH FOR AMERICA Alison Knowlton, director, staff engagement The rise and fall and rise of Yammer: How Teach For America revitalized the use of social media with a dispersed workforce
SAS Kirsten Hamstra, global social media manager Beyond marketing and communications: Bring social to your business
CHILDREN'S MERCY KANSAS CITY Jake Jacobson, senior manager, public relations Turn the choir into preachers: Empower others to sing your praises
CISCO Mary Wayte Bradburne, strategy lead, social media communications Protect and promote your brand on social media
BUSINESS WIRE Serena Ehrlich, director of social & evolving media Word-of-mouth marketing, social and multimedia in PR in 2015
GOODWILL INDUSTRIES INTERNATIONAL Lauren Lawson-Zilai, director of public relations and national spokesperson More than a store: How Goodwill uses social media to boost visibility and mission awareness
NORDSTROM Tara Darrow, public affairs and corporate responsibility director How to prepare a proactive crisis communications plan (that we hope you never have to use)
AFFECT Sandra Fathi, president Trade secrets your agency isn't sharing: How to get the most out of agency partnerships
12 STARS MEDIA Rocky Walls, CEO Create or vend: How to choose the best option for your video budget
INFORMATICA Debbie O'Brien, vice president, corporate communications How to build a data-driven communications team
UNIVERSITY OF MICHIGAN HEALTH SYSTEM Mary Masson, director of institutional positioning How to grab headlines by telling your story in a news-style video
CRESCENZO COMMUNICATIONS Cindy Crescenzo, president Successful communication starts with listening: How to use research and measurement to create a communication plan that works
CBD MARKETING Mary Olivieri, senior vice president and creative director Communicate with pictures: The writer's role in creating powerful infographics
CBD MARKETING Don Harder, associate creative director, design director Communicate with pictures: The writer's role in creating powerful infographics
SALESFORCE Jennifer Johnston, senior director, employee marketing and engagement How to build employer branding that penetrates the web, the public, and traditional media
MAYO CLINIC Elizabeth Harty, specialist, communications public affairs How to make your toughest critics (your employees) your best ambassadors
LORD CORPORATION Eileen Suazo, manager, global internal communications The line of sight from employees to your corporate strategy: Tie your corporate brand to your employee brand
LAND O'LAKES Juliana Wallace, senior manager, internal communications Plan for the unplanned: How to make, then break your intranet content strategy rules
MICROSOFT Tracey Grove, director, communications and recognition, customer service When failure is not an option: How to build a culture of resilience
UMPQUA BANK Amy Nielsen-Scott, vice president, internal communications manager Listen, plan, activate! How to develop agile change management that increases employee engagement, trust and buy-in
KAISER PERMANENTE Vince Golla, director, digital media and syndication A different look at social listening: Kaiser Permanente's Center for Social Intelligence
Keynotes with:
Coca-Cola Company Jay Moye
Michigan State University Karl Gude
Breakout sessions with:
BLUE CROSS BLUE SHIELD OF MICHIGAN David Murray
MD ANDERSON CANCER CENTER Laura Nathan-Garner
CLEVELAND CLINIC Amanda Todorovich
MASTERCARD Bernhard Mors
NowSourcing Brian Wallace
McDONALD'S USA Tyler Litchenberger
FEATURING KEYNOTE PRESENTATIONS FROM:
NASA John Yembrick, social media manager Out-of-this-world social media with NASA
EXPEDIA (FORMERLY) Kristin Graham, former vice president, engagement and communications Rule #1: Don't be boring!
MICROSOFT (FORMERLY) Justina Chen From leader to thought leader: Develop your own TED talk for internal and external audiences
ALSO FEATURING:
KONTIKI Todd Johnson, president How to use new media to reach multigenerational audiences
TEACH FOR AMERICA Alison Knowlton, director, staff engagement The rise and fall and rise of Yammer: How Teach For America revitalized the use of social media with a dispersed workforce
SAS Kirsten Hamstra, global social media manager Beyond marketing and communications: Bring social to your business
CHILDREN'S MERCY KANSAS CITY Jake Jacobson, senior manager, public relations Turn the choir into preachers: Empower others to sing your praises
CISCO Mary Wayte Bradburne, strategy lead, social media communications Protect and promote your brand on social media
BUSINESS WIRE Serena Ehrlich, director of social & evolving media Word-of-mouth marketing, social and multimedia in PR in 2015
GOODWILL INDUSTRIES INTERNATIONAL Lauren Lawson-Zilai, director of public relations and national spokesperson More than a store: How Goodwill uses social media to boost visibility and mission awareness
NORDSTROM Tara Darrow, public affairs and corporate responsibility director How to prepare a proactive crisis communications plan (that we hope you never have to use)
AFFECT Sandra Fathi, president Trade secrets your agency isn't sharing: How to get the most out of agency partnerships
INFORMATICA Debbie O'Brien, vice president, corporate communications How to build a data-driven communications team
UNIVERSITY OF MICHIGAN HEALTH SYSTEM Mary Masson, director of institutional positioning How to grab headlines by telling your story in a news-style video
SALESFORCE Jennifer Johnston, senior director, employee marketing and engagement How to build employer branding that penetrates the web, the public, and traditional media
MAYO CLINIC Elizabeth Harty, specialist, communications public affairs How to make your toughest critics (your employees) your best ambassadors
LORD CORPORATION Eileen Suazo, manager, global internal communications The line of sight from employees to your corporate strategy: Tie your corporate brand to your employee brand
LAND O'LAKES Juliana Wallace, senior manager, internal communications Plan for the unplanned: How to make, then break your intranet content strategy rules
MICROSOFT Tracey Grove, director, communications and recognition, customer service When failure is not an option: How to build a culture of resilience
UMPQUA BANK Amy Nielsen-Scott, vice president, internal communications manager Listen, plan, activate! How to develop agile change management that increases employee engagement, trust and buy-in
KAISER PERMANENTE Vince Golla, director, digital media and syndication A different look at social listening: Kaiser Permanente's Center for Social Intelligence
Keynotes with:
THE NEW YORK TIMES Graham Roberts
Lemonly John T. Meyer
Breakout sessions with:
ALLRECIPES.COM Seth Kolloen
CISCO Joie Healy
GOODWILL INDUSTRIES INTERNATIONAL Charlene Sarmiento
SCRIPPS HEALTH Denise Tanguay
Globally Social Cathy Hackl
Featured Speakers:
NASA Jason Townsend, deputy social media manager NASA's out-of-this-world visual storytelling
STORY GUIDE Drew Keller, television producer, editor, Web developer, educator Create powerful videos without a big team or budget
AARP Jen Lee Reeves, manager, digital strategy Top visual-storytelling resources: What they do, how to manage them, what they cost
BEEHIVE MEDIA Bill Shander, founder and CEO Infographics boot camp for PR and corporate communicators
FREDDIE MAC Jeanne Wolfson, communications strategy director How to make the case for—and transition to—a visual storytelling organization
U.S. FISH AND WILDLIFE SERVICE Danielle Brigida, national social media manager How to create visual content that sparks big buzz
INTERNATIONAL JUSTICE MISSION Mindy Mizell, global public relations director How to optimize visual content for Pinterest, Instagram, Facebook and other platforms
PBS Kevin Dando, senior director, social media strategy and digital communications How to optimize visual content for Pinterest, Instagram, Facebook and other platforms
LOCKHEED MARTIN (formerly) Jessica Pantages Nielsen, vice president, communications How to optimize visual content for Pinterest, Instagram, Facebook and other platforms
BAYLOR SCOTT & WHITE HEALTH Nikki Mitchell, vice president of public relations How to optimize visual content for Pinterest, Instagram, Facebook and other platforms
BEEHIVE MEDIA Bill Shander, founder and CEO Storytelling with data: How to do data visualization
Sprinklr Ekaterina Walter, global evangelist Make your communications memorable with visual storytelling
THE BOEING COMPANY Gordon Johndroe, vice president of government operations communications Videos speak louder than words: When and how to use videos for corporate storytelling
Praise for Justina Chen:
Justina Chen is consistently rated as one of Ragan's top speakers.
Here's feedback from others who have gained from her training:
"I am completely clear that my improvement as a speaker is directly correlated with Justina's new approach, her meticulous writing, and the new visual style." —Robbie Bach, former president, Microsoft
"That was just perfect, exactly what we needed. Justina did an amazing job of jamming through all that content in such a concise way." —Dan Nordstrom, CEO, Outdoor Research
"I believe there was sufficient content in Justina Chen's keynote to justify the cost of attending the entire conference." —Ian Griffin, speechwriter
"You made a difference for many if not all the individuals at a very personal level. There were some powerful impacts and insights at a very human level thanks to your skill, insights and courage." —Sue Bevington, corporate vice president, Microsoft
"Justina gave an opening that handcuffed me to the seat for the rest of the seminar." —Corporate Writers and Editors Conference, University of Chicago Booth School of Business
"I wish there were another higher level than 'excellent.' Justina is in a class by herself. She has such a great spirit that permeates her presentations. Simply outstanding." —SWIFT, Brussels, Belgium
"Best training workshop I attended at Microsoft, by far! I think you are uniquely talented in telling your stories and using your stories to touch the hearts others." —Senior Women in Marketing (directors to presidents), Microsoft
FEATURING PRESENTATIONS FROM:
BAYLOR SCOTT & WHITE HEALTH Craig Civale, manager, media relations How to transform your editorial process and develop your own brand narrative
BAYLOR SCOTT & WHITE HEALTH Deke Jones, manager, media relations How to transform your editorial process and develop your own brand narrative
ELI LILLY AND CO. (FORMERLY) Rob Friedman, former senior director of executive communications How to turn your leaders into thought leaders—and propel your organization forward
CISCO Kirsten Chiala, digital content manager Storytelling: How to create content that counts
VERIZON WIRELESS, INC. Torod Neptune, corporate vice president corporate communications The trusted advisor: How to be indispensable to your C-suite
KOHL'S Lynn Loignon, vice president of internal communication How to connect to and energize a distributed workforce with digital technology
CLEVELAND CLINIC Amanda Todorovich, director, content marketing Measure your storytelling: How to use data-secure resources and leadership support
BAYLOR SCOTT & WHITE HEALTH Marianne Shipley, director corporate communications The value of communicating from an outside-in perspective
LOCKHEED MARTIN (FORMERLY) Jessica Nielsen, former vice president, communications How to prepare for and respond to data breaches
COMMONWEALTH FINANCIAL NETWORK Holly Sivec, HR communications manager How to revive your employee publication and why it matters
BAYLOR SCOTT & WHITE HEALTH Jacob Sloan, director of external digital communications and social media Opening your heart: Inspire your audience with strategic emotional storytelling
FLORIDA HOSPITAL Mike O'Lenick, director of internal communications Winning webcasts: How to use video as an essential tool for strategic communication
KAISER PERMANENTE Tara Herberth, senior director for national PR & communications From integration to syndication: How to make the most of your resources
CRESCENZO COMMUNICATIONS Steve Crescenzo, CEO When worlds collide: Tap your internal audience to tell your best stories to the world
KONTIKI Todd Johnson, president A different point of view: Know your employees' perspective to increase engagement
AMERICAN HEART ASSOCIATION Krisleigh Hoermann, director of operations and digital and social media consultant From like to love: How to build a powerful brand-advocate program in your organization
FEATURING PRESENTATIONS FROM:
VERIZON WIRELESS, INC. Torod Neptune, corporate vice president corporate communications The trusted advisor: How to be indispensable to your C-suite
KOHL'S Lynn Loignon, vice president of internal communication How to connect to and energize a distributed workforce with digital technology
CLEVELAND CLINIC Amanda Todorovich, director, content marketing Measure your storytelling: How to use data-secure resources and leadership support
BAYLOR SCOTT & WHITE HEALTH Marianne Shipley, director corporate communications The value of communicating from an outside-in perspective
LOCKHEED MARTIN (FORMERLY) Jessica Nielsen, former vice president, communications How to prepare for and respond to data breaches
COMMONWEALTH FINANCIAL NETWORK Holly Sivec, HR communications manager How to revive your employee publication and why it matters
BAYLOR SCOTT & WHITE HEALTH Jacob Sloan, director of external digital communications and social media Opening your heart: Inspire your audience with strategic emotional storytelling
FLORIDA HOSPITAL Mike O'Lenick, director of internal communications Winning webcasts: How to use video as an essential tool for strategic communication
KAISER PERMANENTE Tara Herberth, senior director for national PR & communications From integration to syndication: How to make the most of your resources
CRESCENZO COMMUNICATIONS Steve Crescenzo, CEO When worlds collide: Tap your internal audience to tell your best stories to the world
KONTIKI Todd Johnson, president A different point of view: Know your employees' perspective to increase engagement
AMERICAN HEART ASSOCIATION Krisleigh Hoermann, director of operations and digital and social media consultant From like to love: How to build a powerful brand-advocate program in your organization
This year you'll hear keynotes by:
Jon Favreau, President Obama's former Director of Speechwriting on storytelling with President Obama in an age of sound bites.
Justina Chen, former Executive Communications Manager, Speechwriter and Publicist for the President of Entertainment at Microsoft, on how to create a career-defining speech for your leader.
A panel of distinguished Cicero judges on what makes an award-winning speech.
Jerry Tarver, "Dean of Speechwriters" and Professor Emeritus at the University of Richmond.
Tom Rosshirt, former Speechwriter for President Clinton
Dana Rubin, Chief of the New York Speechwriters Roundtable
Jan Cook, veteran corporate, university and nonprofit speechwriter
Fletcher Dean, Director of Leadership Communications at The Dow Chemical Co. and author of 10 Steps to Writing a Great Speech
Practical, tip-packed sessions with:
ROCKERFELLER FOUNDATION Traci Carpenter How to use the speechwriting process to add value to any organization
U.S. STATE DEPARTMENT Desson Thomson The alchemy of funny: How to use humor to illuminate speeches with power and authority, and even get your principal to—uh—see the light
EDELMAN Caryn Alagno Chart your career path: Job advice from three successful speechwriters
EASTERN VIRGINIA MEDICAL SCHOOL Vincent Rhodes How video can save your speaker and your speechwriting sanity
UPS Dean Foust The speech is just the start: Use social media to position your executive as a thought leader
ELI LILLY & CO. Rob Friedman Motivate the troops: The speech to energize, boost morale in tough times and convince people to do hard things
GEORGETOWN UNIVERSITY Mike Long Time management for speechwriters
MASTERCARD Douglass Hatcher Chart your career path: Job advice from three successful speechwriters
UNIVERSITY OF FLORIDA Aaron Hoover New tricks for writing the old ceremonial speech
U.S. DEPARTMENT OF COMMERCE Nate Osburn 10 lessons learned in 10 years . . . that you can learn in just 60 minutes
S3 – STRATEGIC SPEAKER SERVICES, INC. Lori Zetlin Beyond the speech: How to brand your speakers as true thought leaders
Who's speaking?
e-patient Dave
Dave de Bronkart, known on the Internet as "e-patient Dave," is the leading spokesperson for the e-patient movement—e-patients are Empowered, Engaged, Equipped, Enabled.
Mayo Clinic
Lee Aase is the director of the Mayo Clinic Center for Social Media, the first-of-its-kind social media center focused on health care.
Seattle Children's Hospital
Dr. Wendy Sue Swanson, a blogging and tweeting pediatrician at Seattle Children's Hospital, was an early adopter of social media.
Inova Health System
Chris Boyer is Director, Digital Marketing & Communications, for Inova Health System in Falls Church, Va.
Kaiser Permanente
Danielle Cass, National PR & Media Communications, Kaiser Permanente, is an award-winning journalist with 19 years of experience in health care and consumer PR, media relations and social media engagement.
University of Maryland Medical Center
Ed Bennett manages web operations at the University of Maryland Medical Center (UMMC) and maintains the Hospital Social Network List, which tracks the social media activities of more than 900 U.S. Hospitals.
University Orthopedics
Howard Luks, MD, is a Board-Certified Orthopedic Surgeon and an Associate Professor of Orthopedic Surgery at New York Medical College.
Atigeo LLC
Christopher Burgess is the Chief Security Officer and President Global Public Sector for Atigeo LLC, a Compassionate Technology company.
The Harlow Group LLC
David Harlow is Principal of The Harlow Group LLC, a health care law and consulting firm based in Boston, Mass.
Testimonials
Past attendeeS have raved about Pete's workshops:
"I loved this session—one of the few where you actually walked away with immediate 'next steps' and new resources that you could pull from right away."
"Overall, good presenter, good topic, good information. The trifecta."
"Very knowledgeable of the content AND he was a real-world practitioner. That makes a big difference."
"Pete was a fun, informative and interactive speaker. I would certainly attend another session of his."
"He did a great job presenting but engaging, interacting and letting the crowd ask questions and answer some of the questions that others had. This was the best session for me throughout the entire conference."
Featuring these top speakers:
Cisco Carlos Dominguez
Senior Vice President
Office of the Chairman of the Board and CEO
Kaiser Permanente Holly Potter
Vice President
Public Relations
Discovery communications Gayle Weiswasser
Vice President
Social Media Communications
southwest airlines Brooks Thomas
Communications Specialist
Emerging Media
USO Vyqué White
Director
New Media
Inova health system Chris Boyer
Director
Digital Marketing & Communications
Georgetown university Mike Long
Adjunct Professor
voce connect (& formerly general motors ) Christopher Barger
Senior Vice President
Global Programs
Ragan communicationS Mark Ragan
CEO
Holtz communication + technology Shel Holtz
Principal
Three great keynotes that will energize and inspire you!
SAS Jennifer Mann
Vice President
Human Resources
MICROSOFT Justina Chen Former Executive Communications Manager, Speechwriter and Publicist for the President of Entertainment
Great Place to Work® Erin Liberman Moran
Senior Vice President
People and Client Services
Featured speakers:
TEACH FOR AMERICA Justin Fong
Vice President
Internal Communications
MAYO CLINIC Karen Trewin
Manager
Institutional Communications
Chesapeake Energy Lisa Phelps
Vice President
Human Resources
SAS Kim Darnofall
Manager
Internal Communications Project
JOHNSON FINANCIAL GROUP Gretchen M. Herrmann
Vice President
Internal Communications
Dixon Schwabl Lauren Dixon
CEO
SAS Shannon Bailey Manager
Human Resources Communications
Deadlines and Fees
Early Bird - August 26th - $129
Final - September 23rd - $169
All entrants receive a free hour long webinar showcasing the best entries on Dec. 15, 2011
Winners will recieve a personalized trophy and will be profiled on PRDaily.com
Keynotes with leading social media gurus:
Brian Solis will share new ways to combine social media into a powerful form of engagement and leadership.
Chris Brogan will show you social media small business solutions that will build your business and increase sales.
Zappos Graham Kahr
Sessions led by:
Alaska Airlines Elliott Pesut
Citibank Frank Eliason
Discovery Communications Gayle Weiswasser
NCAA Ronnie Ramos
General Motors Rebecca L. Harris
NPR Sarah Lumbard
Salesforce.com Marcus Nelson
Univision Conz Preti
Southwest Airlines Laurel Moffat
SAS Kirsten Hamstra
Virgin America Jill Okawa Fletcher
Keynotes with:
NASA speechwriter and former Chief Speechwriter to President Bill Clinton Terry Edmonds
IABC Gold Quill winner Mark Schumann
Microsoft (formerly) Justina Chen
Vital Speeches of the Day David Murray
Breakout sessions with:
Georgetown University Mike Long
Eli Lilly & Co. Rob Friedman
U.S. State Department Megan Rooney
Microsoft Ben Hawken
Edelman Caryn Alagno
Edelman Kate Linkous
Johns Hopkins University P. Michael Field
The Dow Chemical Company Fletcher Dean
SPEECHwRiTING GURU Jerry Tarver
U.S. Department of Transportation (DOT) Amy L. Bernstein
BP America John Barnes
Featured speakers:
James Campbell, the System Executive of External Affairs for Memorial Hermann Healthcare System, who oversaw the media firestorm around the arrival for rehab care of Rep. Gabrielle Giffords, D-Ariz.
Shel Holtz on 10 things you need to know about the Mobile Revolution in health care communications and why you need to act fast to build a hospital mobile strategy.
Sarah Newson, Associate Vice President for Communications at MD Anderson, on five ways to enhance your national brand and reputation.
Alice Park, a staff writer for Time Magazine, will offer tips on how she finds, pitches and prepares stories on health and medicine for Time and time.com.
Kevin Pho, M.D., an internal medicine physician and founder and editor of KevinMD.com, will show you how to use social media to make a difference in health care.
Wendy Sue Swanson, M.D., a pediatrician at Seattle Children's Hospital and author of Seattle Mama Doc, a pediatric health blog, who will give an inspirational talk about the need for physicians to stay on top of the latest health stories.
Our star-studded list of speakers includes:
CBS News Rebecca Jarvis
Cisco Systems Carlos Dominguez
Elasticity Aaron Perlut
The Wall Street Journal Zach Seward
Mashable Lauren Indvik
Metropolitan Transportation Authority (MTA) Jeremy Soffin
Voce Connect Christopher Barger
Linhart Public Relations Paula Berg
Navy Reserve Public Affairs Rear Admiral Beck
Southwest Airlines Brooks Thomas
"Will it blend?" Campaign George Wright
HolTz Communication + Technology Shel Holtz
Your workshop speakers:
Ketchum Pleon Change AND Ketchum Global Research Dr. David B. Rockland
Partner and CEO
Ketchum Global Research Network Jennifer Fravel
Research Director
FEATURED SPEAKERS:
CRESCENZO COMMUNICATIONS Steve Crescenzo
Leading employee communications expert.
SAS Kim Darnofall
Internal Communications Project Manager.
MAYO CLINIC Hoyt Finnamore
Senior Communications Consultant.
AT&T Lee Diaz
Lead Consultant—Emerging Communications.
GREAT PLACE TO WORK® Erin Liberman Moran
Senior Vice President of People and Client Services.
KDPAINE & PARTNERS LLC Katie Delahaye Paine
CEO & author of Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships.
FEATURED SPEAKERS:
Mark Ragan
CEO, Ragan Communications Former award-winning political and investigative reporter & Editor-in-Chief for the daily Ragan.com news site.
Steve Crescenzo
CEO, Crescenzo Communications Author of the popular blog, Corporate Hallucinations.
Ann Wylie
Founder, Wylie Communications Inc. One of the foremost writing instructors in the US United States.
Luke BoggS
Director of Leadership Communications, The Coca-Cola Company.
Shelly Kramer
CEO, V3 Integrated Marketing.
Michael Sebastian
Managing Editor, PR Daily.
You’ll hear from these dynamite speakers:
SAS Dennis Massengill
Mayo Clinic Karen Trewin
Ford Motor Company Sara Tatchio
ELI LILLY and COMPANY Rob Friedman
Micron Alyson Oüten
IBM Ethan McCarty
SAP Evan Welsh
American National Red Cross Laura Howe
SAS Kirsten Hamstra
SOCIAL MEDIA GROUP Maggie Fox
HOLTZ COMMUNICATION + TECHNOLOGY Shel Holtz
Crescenzo Communications Steve Crescenzo
Keynotes with:
Chesapeake Martha Burger
Senior Vice President
Human & Corporate Resources
Great Place to Work® US Erin Liberman Moran
Senior Vice President
Business Development
TEACH FOR AMERICA Justin Fong Vice President
Internal Communications
Sessions with:
REI Libby Catalinich
Director
Corporate Communications
Crescenzo Communications Steve Crescenzo
CEO
Morningstar Courtney Goethals Dobrow
Director
Internal Communications
Mayo Clinic Jessica Fenske
Public Affairs Specialist
Institutional Communications
Microsoft Katie Hasbargen
Senior Communications Manager
StoryGuide Drew Keller
Developer & Host
SAS Jennifer Mann
Vice President
Human Resources
Great Place to Work® U.S. Erin Liberman Moran
Senior Vice President
Business Development
St. Jude Children's Research Hospital Kimberly Ovitt
Senior Vice President
Communications
Intel Corporation Shannon D. Smith
Rewards & Recognition Manager
Cisco Alicia Swanson
Global Communications Lead
Strategic Communications Consulting
Prescient Digital Media Toby Ward
Founder & CEO
American Fidelity Assurance Company Melody Wortmann
Assistant Vice President
Corporate Communications and Creative Services
SPEAKERS INCLUDE:
DISNEY PARKS Tom Smith
Walt Disney Imagineering Theron Skees
GOOGLE Amy Ravit Korin
SOUTHWEST AIRLINES Paul Flaningan
ESPN.com Patrick Stiegman
WHOLE FOODS Michael Aaron Bepko
MARVEL Ryan Penagos
MICROSOFT John Cirone
PHOENIX SUNS Jeramie McPeek
SPRINT NEXTEL Sara Folkerts
PBS Kevin Dando
AMERICAN ELECTRIC POWER William Amurgis
FEDERAL RESERVE BANK OF CHICAGO Karan Chandler
SAS Karen Lee
KAISER PERMANENTE Catherine Hernandez
Keynotes with:
Ketchum Don Bartholomew
Influential Marketing Group Rohit Bhargava
Sessions with:
Voce Communications Christopher Barger
Linhart Public Relations Paula Berg
North Shore/LIJ Health System Chris Boyer
Shonali Burke Consulting Shonali Burke
Alexander's Pete Codella
PBS Kevin Dando
Sprinklr Jeremy Epstein
Social pulse Sean Gelles
Affect PR Sandra Fathi
McDougall Communications Mike McDougall
Southwest Airlines Ashley Pettit
Ragan Communications Mark Ragan
Burson-Marstellar Priya Ramesh
Keynotes with:
Jeff Shesol, former Speechwriter to President Bill Clinton
Behind the bully pulpit: The (continuing) power of the presidential speech
Jill Giacomoni, Speechwriter to Microsoft CEO Steve Ballmer
Write breakthrough speeches that build trust and change minds
Tom Mucciolo, Speaker Coach
Visually speaking: How to make your speech live beyond the words
Breakout sessions with:
U.S. NAVY Taylor Clark
Survival tips for new speechwriters
QANTAS Lucinda Holdforth
How a ceremonial speech can be your leader's most powerful work
FUNNIER SPEECHES David Glickman
HumorPalooza: How to add humor to any speech
WASHINGTON SPEECHWRITERS ROUNDTABLE Jan Cook
The Speechwriters' Clinic
ELI LILLY & CO. Rob Friedman
Storytelling: Harness the power of stories to bring out your speaker's humanity, drive your arguments home and create a lasting impression
GEORGETOWN UNIVERSITY Michael Long
Rock on: What speechwriters can learn from songwriters
The National Confederation of Trade Unions, Denmark Peter Koch Palshøj
How to make your executive a better speaker
THE DOW CHEMICAL COMPANY Fletcher Dean
Speechwriters take note: It's not just about the writing
VITAL SPEECHES OF THE DAY David Murray
The secrets of successful freelance speechwriting
Take a look at what makes Ragan awards events worth coming to:
YOUR SPEAKERS:
StoryGuide Drew Keller
Run Studios Paolo Tosolini
YOUR SPEAKER:
Holtz Communication + Technology Shel Holtz
YOUR SPEAKER:
Holtz Communication + Technology Steve Crescenzo
YOUR SPEAKER:
Microsoft (Formerly) Justina Chen
YOUR SPEAKER:
StageMaster Inc. Thaddaeus Smith
YOUR SPEAKER:
Georgetown University Michael Long
YOUR SPEAKER:
The Dow Chemical Company Fletcher Dean
YOUR SPEAKER:
Eli Lilly & Co. Rob Friedman
YOUR SPEAKER:
Ketchum Dr. David Rockland
YOUR SPEAKER:
Inova Health System Chris Boyer
YOUR SPEAKER:
Voce Communications Christopher Barger
Keynotes with:
McDonald's Corporation Rick Wion
Ragan Communications Mark Ragan
Reuters Anthony DeRosa
Quartz Zach Seward
The Associated Press Beth J. Harpaz
NowThis News Drake Martinet
Author of Brandscaping Andrew Davis
Sessions with:
JetBlue Airways Allison Steinberg
MichaelSMARTPR Michael Smart
Dopamine, Inc. Mike Martoccia
American Society of Clinical Oncology Claire Johnston
Con Edison Michael Clendenin
Crisis Communications Expert Gerard Braud
Centers for Disease Control and Prevention Jessica Schindelar, MPH
Keynote with:
Steve Crescenzo, highly sought-after consultant, writer and seminar leader
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Molly McKenna Jandrain is Director of Public Relations for McDonald's USA
Luke Peterson is Director of Analytics Products for Burson-Marsteller.jpg)
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Mayo Clinic 
Mayo Clinic 
Carla Buzasi is an award-winning editor and writer. She's the Editor-in-Chief of the Huffington Post UK.
Norbert Cappetti is the Communications Manager for Holland Heineken House (Heineken Netherlands).
Shel Holtz is principal of Holtz Communication + Technology, which has counseled companies about online communications since 1996.
Neville Hobson, ABC, is a communicator, blogger and podcaster, one of the leading European early adopters, opinion-leaders and influencers in social media communication for business.
Nick Jue is CEO of ING Domestic Bank Netherlands and President of the Board of ING Netherlands.
Marshall Manson is Managing Director of Digital for Edelman in EMEA, and a leader in online strategy, communications and reputation management.
Jeramie McPeek (@jmcpeek) is the Vice President of Digital for the Phoenix Suns.
Inger Paus is Area PR Lead for Microsoft Western Europe and orchestrates PR across 12 Western European countries.
Mark Ragan is the Publisher of PR Daily and CEO of Ragan Communications.
Allan L. Schoenberg is Director of Corporate Communications for CME Group.
Simone Versteeg directs PR and Corporate Communications for Dell Services in Europe, the Middle East & Africa (EMEA).
Thomas Smith is Social Media Director at Disney Destinations.
Joyce Veekman is Director Corporate Communications & Media at KLM.
Jussi-Pekka Erkkola is a heading Valio's digital marketing and responsible for digital and social strategies and implementation..jpg)
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David Litt, former speechwriter for President Obama and current head writer for Funny or Die.jpg)
Michael Flynn, former deputy director of speechwriting for Vice President Biden and current principal at West Wing Writers
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Paul Caluori, global director for digital services, Associated Press.jpg)
Louis Gray, advocacy team lead, Google Analytics
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Beth Nyland is lead instructor on the StoryStudio Words for Work faculty.
Jill Pollack is founder and director of StoryStudio Chicago..jpg)
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Gideon Gil, managing editor for enterprise and partnerships at STAT
Angus Macaulay, chief revenue officer at STAT
Kena Lewis, director of public affairs and media relations at Orlando Health
Ben McAllister, director of strategy, connected fitness at Under Armour
Jared Johnson, manager of digital marketing for Phoenix Children's Hospital
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Riley Roberts, former chief speechwriter to Attorney General Eric Holder and principal at West Wing Writers.jpg)
Vinca LaFleur, former speechwriter for President Bill Clinton
Noam Neusner, former speechwriter for George W. Bush
Chris Michel, attorney at Kirkland & Ellis LLP and former director of speechwriting for President George W. Bush 
Sarada Peri, former senior presidential speechwriter for President Barack Obama
Barton Swaim, author of The Speechwriter: A Brief Education in Politics and a contributing columnist at The Washington Post
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Rob Reinalda has spent decades as an editor and writer for print and online publications, including the Chicago Tribune and the New York Daily News. He has been executive editor for Ragan Communications since 2008. He wrote and edited Ragan's internal style guide, and he has crafted tremendously successful articles about grammar, usage and punctuation for Ragan's audiences. His humorous essays on writing have been featured on Ragan.com, PR Daily and The Huffington Post..jpg)
Bryant Hilton is an affiliate consultant for Ragan Consulting Group. He's a global communications leader who is passionate about the power of standout employee communications to help organizations achieve business objectives and become the companies that people clamor to join. He works with organizations to design and manage employee communications strategies that increase engagement, especially during times of transition, growth, and crisis. His firm Great Communicate, helps organizations find their unique story, create compelling efforts to tell it, build employer brands, and increase employee engagement..jpg)
Sarah Hurwitz.jpg)
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Sarah Hurwitz
Ana White.jpg)
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Joseph Ogden, Brigham Young University
Anne Marie Mitchell, Columbia College Chicago
Demetrio Maguigad, Columbia College Chicago.jpg)
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Jake Jacobson, Children's Mercy Kansas City
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Carlos Dominguez helps you make the case to persuade your executives to embrace social media.
Steve Crescenzo shows you the winners and sinners in government websites and social media efforts—with practical tips you can take back to your office immediately.
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Amber Naslund, President of SideraWorks and co-author of the social business book "
Stephanie Schierholz, 2012 Winner of the Shorty Award for Best Social Media Manager, and Social Media Manager at Raytheon.
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Chris Bevolo, Author of “Joe Public Doesn't Care About Your Hospital”, will share how revamped marketing communications will make your messages relevant to patients, internal staff and the media like never before..jpg)
Steve Crescenzo, CEO of Crescenzo Communications a national authority on integrating print and online and an eloquent evangelist for getting executives fired up about social media, will show you how to tell your organization's greatest stories to your most important audiences..jpg)
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Andrew Davis, bleeding-edge marketing futurist and author, will share insights on how to feel less overwhelmed by, more inspired by, and more focused on, your digital communications..jpg)
Adam Brown, Executive Strategist at Salesforce.com, will show you how to get a measurable, significant effect on your business from digital.
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Ashley Brown, Group Director, Digital Communications & Social Media at The Coca-Cola Company, will show you how Coca-Cola wrote original content for its owned media to break through the noise.
Mark Penn, Executive Vice President of Advertising and Strategy at Microsoft Corporation, will present cutting-edge insights born from the fast-paced world of political communication.
Mary Flowers, Vice President of Global Associate Communications at Walmart and Jenifer Bice, Senior Director of Global Associate Communications at Walmart, will show how employee insights spur more effective communication..jpg)
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Laura Howe, Vice President, Public Relations, American Red Cross
Scott Linabarger, Senior Director, Multichannel Content Marketing, Cleveland Clinic.jpg)
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Peter LaMotte, Senior Vice President and Chair, Digital Practice at LEVICK, reveals how to measure your brand reputation during and after a crisis..jpg)
Mark Ragan, CEO of Ragan Communications will present an extended keynote discuss the role of the content producer in the age of social media.
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Don Bartholomew, Senior Vice President, Digital & Social Media Research, Ketchum
Tom Webster, Vice President, Strategy for Edison Research.jpg)
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Tom Rath, Senior Scientist for Gallup and best selling author.
Michele Sullivan, Director of Corporate Communications for Land O'Lakes..jpg)
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James Gilbey, Vice President Group Creative Director, Discovery Communications, will discuss the importance of innovation and creativity in your everyday writing..jpg)
Jim Ylisela, President and Co-Owner of Duff Media Partners will discuss how to build an editorial process for your corporation..jpg)
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Cheryl Fiandaca
Lisa Stark
Matthew Cooper
Donna Leinwand Leger.jpg)
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Marcus Sheridan, Founder of The Sales Lion, will show you how to use your current employees to generate more content for no extra cost.
Kiersten Lawson, Content Strategy Director, Waggener Edstrom Worldwide, will provide tools and tips for creating content that delights and captivates.
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Mark Ragan, CEO of Ragan Communication, is a former award-winning political and investigative newspaper reporter. He currently acts as editor in chief of four major news sites for corporate and organizational communicators.
Gottfried Leibbrandt, CEO, SWIFT will discuss the importance of executive communications and what it takes to be effective in the c-suite.
Dave Coplin, Chief Envisioning Officer, Microsoft UK, will discuss the power of "enterprise social" and how this cultural change in collaboration can benefit your organization..jpg)
Mark Ragan, CEO, Ragan Communications, will discuss how to develop a content strategy that turns prospects into buyers and converts readers into brand evangelists for your company.
Tom Coombes, Founder and CEO, Cognito will discuss how big data can be used to inform your PR strategy.
Kim Bratanata, Head of Social and Digital Media, SWIFT, will show how to infuse dry topics with tongue-in-cheek creativity while you stay on message.
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Nancy Duarte, Principal of Duarte, Inc. will discuss how to inspire enthusiasm and support your vision through great storytelling.
John Favreau, former Director of Speechwriting for President Barack Obama will show you how to get behind your words and create dialogue that powerfully articulates what matters and why we should care..jpg)
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Justina Chen, an Executive Communications Strategist and Storytelling Consultant who was the former Executive Communications Manager, Speechwriter and Publicist for the President of Entertainment at Microsoft..jpg)
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For more than 20 years, former White House speechwriter Eric Schnure has counseled leading executives and organizations, helping make their messages more memorable, their words more effective and their delivery more powerful. In addition to strategic communications and speechwriting, Eric lectures and conducts workshops around the world on storytelling and the art and science of persuasion.
Bob Lehrman was Chief Speechwriter for Vice President Al Gore in the White House, before leaving to begin Lehrman Communications, his speechwriting business, and has taught at American University since 1998. As a speechwriter, he has written thousands of speeches for politicians at every level, including presidential candidates, governors, senators, cabinet secretaries, corporate CEOs, heads of nonprofits and celebrities.
Bill Shander is Founder of Beehive Media, a Boston-based data visualization and information design consultancy. Bill specializes in creating interactive experiences for thought leadership, research, advocacy and knowledge management. Having focused on "Digital Design for Knowledge" for most of his career, he brings unique insight into what it takes to deliver rich, engaging and impactful content to diverse audiences. Clients over the years have included PricewaterhouseCoopers, Strategy&, Harvard University, World Economic Forum and the EPA. Bill has a B.A. in English from Wesleyan University and a M.A. in Journalism from the University of Colorado at Boulder.
Bob Zeni is an editor, a designer and infographics guru. He has more than three decades of experience in journalism, graphic design and teaching. His clients have included AT&T, Accenture, American Bar Assn., Baxter Healthcare, BMO/Harris Bank, Edelman, Gagen MacDonald, Hill & Knowlton, ITW, JonesLangLaSalle, McDonald's, Motorola, Northern Trust, Walgreens, Weber Shandwick and dozens of others. Before starting Bob Zeni & Associates 25 years ago, he spent ten years in commercial publishing, designing Crain's Chicago Business as founding art director and leading the art, design and photography departments at the Chicago Sun-Times as managing editor for graphics. Bob teaches in the School of Journalism at DePaul University and in the Visual Communications Department at the School of the Art Institute of Chicago..jpg)
Lexie Riegelhaupt, Mashable.jpg)
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Tim McIntyre
Crayton Webb
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Larry Solomon, Senior Vice President, Corporate Communications, AT&T, will discuss changing your company's brand and your skills for a mobile-social world.
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Mark Buchanan, Brand Experience Design, Program Lead with Cisco, will speak about Cisco's brand language initiative and how it has transformed the company.
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Jen Grant
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Rod Thorn, Senior Director of Communications for PepsiCo.jpg)
Mark Buchanan, Lead for Brand Experience Design at Cisco
Cappy Surette, Senior Manager for Executive Communications, Walt Disney World Resort
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Jon Favreau, President Obama's former Director of Speechwriting on storytelling with President Obama in an age of sound bites..jpg)
Jerry Tarver, "Dean of Speechwriters" and Professor Emeritus at the University of Richmond.
Tom Rosshirt, former Speechwriter for President Clinton
Dana Rubin, Chief of the New York Speechwriters Roundtable.jpg)
Jan Cook, veteran corporate, university and nonprofit speechwriter
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e-patient Dave .jpg)
Mayo Clinic .jpg)
Seattle Children's Hospital 
Inova Health System 
Kaiser Permanente 
University of Maryland Medical Center 
University Orthopedics 
Atigeo LLC 
The Harlow Group LLC 
Cisco 
Kaiser Permanente 
Discovery communications 
southwest airlines 
USO 
Inova health system 
Georgetown university 
voce connect (& formerly general motors )
Ragan communicationS
Holtz communication + technology 
SAS 
Great Place to Work® 
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Brian Solis will share new ways to combine social media into a powerful form of engagement and leadership.
Chris Brogan will show you social media small business solutions that will build your business and increase sales.
James Campbell, the System Executive of External Affairs for Memorial Hermann Healthcare System, who oversaw the media firestorm around the arrival for rehab care of Rep. Gabrielle Giffords, D-Ariz.
Sarah Newson, Associate Vice President for Communications at MD Anderson, on five ways to enhance your national brand and reputation.
Alice Park, a staff writer for Time Magazine, will offer tips on how she finds, pitches and prepares stories on health and medicine for Time and time.com.
Kevin Pho, M.D., an internal medicine physician and founder and editor of 
Wendy Sue Swanson, M.D., a pediatrician at Seattle Children's Hospital and author of 
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Jeff Shesol, former Speechwriter to President Bill Clinton
Jill Giacomoni, Speechwriter to Microsoft CEO Steve Ballmer
Tom Mucciolo, Speaker Coach
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