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    Speakers include:
    Steve Clayton MICROSOFT
    Steve Clayton, chief storyteller and general manager of Microsoft's Image & Culture team
    The art of corporate storytelling in a digital and social world
    Danielle BrigidaU.S. Fish & Wildlife Service
    Danielle Brigida, national social media manager
    Afraid Google's new search algorithms will make you irrelevant? Sync social media strategy with content to ensure you still get noticed
    Thomas SmithDISNEY PARKS
    Thomas Smith, social media director
    Disney Parks: Igniting a 'culture of content'
    JennEldinBLACKROCK
    Jennifer Eldin, global head of social media and content
    How to write your social playbook and content strategy
    Brooks ThomasSOUTHWEST AIRLINES
    Brooks Thomas, social business advisor
    Evolving with Facebook: Riding the wave of new features and getting ready for the future
    Joni LockridgePGA of America
    Joni Lockridge, director of digital strategy
    30 ideas in 30 minutes
    Jeramie McPeekPHOENIX SUNS
    Jeramie McPeek, vice president for digital
    The visual revolution: How to gain traction and attract more fans on Instagram, Vine, Snapchat, Pinterest and Periscope
    Jen Lee ReevesAARP
    Jen Lee Reeves, manager of digital strategies and training
    Are you a department of one (plus an intern)? How to be effective and productive when you have a small social media team
    Jon HymanMeyers, Roman, Friedberg & Lewis
    Jon Hyman, partner
    Think before you click: Protecting your company and your employees from social media missteps
    Steve CrescenzoCRESCENZO COMMUNICATIONS
    Steve Crescenzo, CEO
    Winners and sinners in social media: You can learn a lot about using social media from the organizations who do it right... and the ones who do it wrong!
    Bob BurnsTRANSPORTATION SAFETY ADMINISTRATION (TSA)
    Bob Burns, social media analyst
    Innovate with Instagram: Secrets of building brands and followers with buzzworthy visuals
    Tim CigelskeMARQUETTE UNIVERSITY
    Tim Cigelske, social media director
    14 proven strategies to get leaders' buy-in for social media
    Kirsten HamstraSAS
    Kirsten Hamstra, global social media manager
    How to grow employee social media advocacy—and train your employees how to use it
    Patrick O'NeilRAILINC CORP.
    Patrick O'Neil, director of corporate marketing and brand communications
    Use social media to build a rock star employer brand (in a crowd of rock star employer brands)
    Justin AllenTHINK TELEVISUAL
    Justin Allen, vice president of content & operations
    Best practices to get your social video to go viral (on Facebook, Vine, Twitter and Instagram)
    Mike KrugerU.S. DEPARTMENT OF COMMERCE
    Mike Kruger, director of digital engagement
    Bringing sexy back: Engaging social media tactics you can use, even if you're not a big brand
    Jeff CalawayCook Children's Health Care System
    Jeff Calaway, senior content specialist
    Making your newsroom newsworthy: How to earn credibility with your audience and journalists
    Kim GriffithCook Children's Health Care System
    Kim Griffith, media relations specialist
    Making your newsroom newsworthy: How to earn credibility with your audience and journalists
    Enjoy the advantages of staying at Disney's Yacht Club Resort:

    Disney©

    Delight in the formal grace of a grand New England-style yacht club at this lakeside hotel. Relax in the inviting elegance of a plush lobby replete with nautical touches, explore the whimsical Stormalong Bay and rent a variety of watercraft from Bayside Marina. Sharing many amenities with its pastel-toned sister, Disney's Beach Club Resort, Disney's Yacht Club Resort is walking distance to Epcot and a convenient boat ride to Disney's Hollywood Studios.