Social Media & Storytelling Summit at Facebook
CONFERENCE

Social Media & Storytelling Summit at Facebook

Price: $1395
Member Price: $1245

Pre-conference workshops: Tuesday, July 26
Main conference: Wednesday, July 27

  • Discover new ways to revitalize your social media for greater ROI
  • Supercharge brand awareness with live-streamed, Hollywood-worthy videos
  • Outsmart the latest algorithm updates so your posts dominate newsfeeds
  • Captivate audiences with your story on the Big Four social media
  • Establish your team—and brand—as social media storytelling "nextperts"
  • Hear firsthand what's next for Facebook, Twitter, LinkedIn and Instagram
Presented by: An event hosted by:  
Ragan Communications, Inc. Facebook    

Sponsored by:
   
Ketchum break through Cision Zignal

Attend a unique conference experience ∙ Engage in a new learning adventure ∙ Participate in a prestigious professional development opportunity ∙ Connect with influencers

Twitter hashtag: #raganfacebook

This event is SOLD OUT. You can still sign up for our live webcast.

Product Code: Y6CQ0CA
 
  • Learn more about sponsoring this event
    Keynotes with:
    Brian Solis BRIAN SOLIS
    Principal analyst, The Altimeter Group; author, "X: The Experience When Business Meets Design"
    The embrace: Compete for digital relevance with pervasive storytelling and engagement
    Jeremiah Owyang JEREMIAH OWYANG
    Founder, Crowd Companies Council; author, "Web Strategy"
    What's after social media? Social commerce lessons of Uber and Airbnb
    Breakout sessions with:
    Craig M. Mullaney FACEBOOK
    Craig M. Mullaney, strategic partnership development
    Leveraging Facebook to connect with a global audience
    Jill Jones LINKEDIN
    Jill Jones, senior manager, corporate communications
    Leverage LinkedIn: Inside secrets of showcasing business and personal brands
    Dana Graves CITI
    Dana Graves, vice president of social media for global public affairs
    Leverage LinkedIn: Inside secrets of showcasing business and personal brands
    Stacey Miller Cision
    Stacey Miller, director of communications
    The new science of Twitter: Trailblazing tactics to spike RTs and ROI
    Joe Martin ADOBE
    Joe Martin, director of social and strategic insights
    Live-streamed panel: How brands can tell engaging stories via live video
    Cathy Hackl LIVE VIDEO CAMPUS
    Cathy Hackl, co-founder, Live Video Campus
    Live-streamed panel: How brands can tell engaging stories via live video
    Ronald C. Pruett, Jr. ROKER MEDIA
    Ronald C. Pruett, Jr., CEO
    Live-streamed panel: How brands can tell engaging stories via live video
    Shanda Maloney UFC
    Shanda Maloney, social media director
    Live-streamed panel: How brands can tell engaging stories via live video
    PLUS! Two-hour workshops with:
    Jeffrey Eagle AARP
    Jeffrey Eagle, director and producer, AARP Studios
    Advanced visual storytelling: How to script, shoot and share amazing videos
    Alejandra Owens AARP
    Alejandra Owens, director of media and social media
    Advanced visual storytelling: How to script, shoot and share amazing videos
    Ashley Mainz SOUTHWEST AIRLINES
    Ashley Mainz, social business manager
    The future of storytelling: Fuel your content engine with social listening
    Bethany Evans SOUTHWEST AIRLINES
    Bethany Evans, social business consultant
    The future of storytelling: Fuel your content engine with social listening
    Amanda Todorovich CLEVELAND CLINIC
    Amanda Todorovich, content marketing director
    Social media measurement: Use data to drive better content marketing and employee advocacy
    Kirsten Hamstra SAS
    Kirsten Hamstra, global social media manager
    Social media measurement: Use data to drive better content marketing and employee advocacy
  • Learn more about sponsoring this event
    Keynotes with:
    Brian Solis BRIAN SOLIS
    Principal analyst, The Altimeter Group; author, "X: The Experience When Business Meets Design"
    The embrace: Compete for digital relevance with pervasive storytelling and engagement
    Jeremiah Owyang JEREMIAH OWYANG
    Founder, Crowd Companies Council; author, "Web Strategy"
    What's after social media? Social commerce lessons of Uber and Airbnb
    Breakout sessions with:
    Craig M. Mullaney FACEBOOK
    Craig M. Mullaney, strategic partnership development
    Leveraging Facebook to connect with a global audience
    Jill Jones LINKEDIN
    Jill Jones, senior manager, corporate communications
    Leverage LinkedIn: Inside secrets of showcasing business and personal brands
    Dana Graves CITI
    Dana Graves, vice president of social media for global public affairs
    Leverage LinkedIn: Inside secrets of showcasing business and personal brands
    Stacey Miller Cision
    Stacey Miller, director of communications
    The new science of Twitter: Trailblazing tactics to spike RTs and ROI
    Joe Martin ADOBE
    Joe Martin, director of social and strategic insights
    Live-streamed panel: How brands can tell engaging stories via live video
    Cathy Hackl LIVE VIDEO CAMPUS
    Cathy Hackl, co-founder, Live Video Campus
    Live-streamed panel: How brands can tell engaging stories via live video
    Ronald C. Pruett, Jr. ROKER MEDIA
    Ronald C. Pruett, Jr., CEO
    Live-streamed panel: How brands can tell engaging stories via live video
    Shanda Maloney UFC
    Shanda Maloney, social media director
    Live-streamed panel: How brands can tell engaging stories via live video
 

These are exciting times for social media and brand storytelling! But the landscape changes so rapidly—new apps, new memes, new technology daily—that it becomes a blur.

Don't fall behind—stop just keeping up—and start getting ahead! Join this conference to go beyond best practices and implement next practices.

Discover what's coming from the very platforms that have redefined social media—and the brands that have already gotten unprecedented social media reach and astounding results.

And what could be better than learning the latest social media PR and marketing strategies, tools and techniques at the hotbed where global branding and marketing started?

Held at Facebook's inspiring headquarters, our conference will give your team the insight and foresight to stay ahead of the social media curve for years.

We guarantee these two idea-packed days will help you outsmart, outperform and outclass the competition.

You'll learn how to:

  • Master the newest features on social media's Big Four
  • Craft "contagious content" that gets shared by millions
  • Reinvent your brand story as a fascinating drama with the "Hero's Journey"
  • Attract and hold audiences with pervasive storytelling on all platforms
  • Harness the amazing power of consistent, purposeful storytelling
  • Inspire a culture of content based on creativity and curiosity
  • Achieve a perfect mix of organic and paid advertising for greater reach
  • Brainstorm brilliant social media stories and memes on the fly
  • Create a social media storytelling strategy execs and fans will love
  • Storyboard customer experiences to charge up your brand's storytelling
  • Master the best free and paid social media measurement tools
  • Quickly analyze social media data to guide your next moves
  • Impress execs with KPIs and dashboards that show your ROI
  • Transform your social media team into a business unit that drives sales
  • Write faster, shorter and better for social media
  • Develop a content calendar that streamlines approvals
  • Shoot stellar photos and videos with a smartphone and easy-to-use gear
  • Quickly punch up your images with simple photo-shopping tips
  • Script, shoot and distribute Hollywood-worthy videos fans crave
  • Post your videos to the widest-reaching sites
  • Create more sophisticated boosted posts on Facebook
  • Add Instant Articles and Messenger updates to your storytelling
  • Broadcast your brand, product or story on Facebook Live
  • Engage millennials with emoticons and Facebook "reactions"
  • Wow audiences with Oculus VR: Be the first to embrace virtual storytelling
  • Grow Twitter followers with compelling Tweets, chats and hashtags
  • Integrate Vine and Periscope into your Twitter strategy
  • Leverage Twitter ads, promoted tweets, cards and retargeting for less
  • Publish on LinkedIn to boost your company and personal brand
  • Optimize your LinkedIn Company Page for lead generation
  • Create a lively LinkedIn group—without the management hassle
  • Revamp and revitalize your Instagram presence
  • Reach more eyeballs on Instagram with hashtags, contests and ads
  • Dazzle Instagram followers with new filters and editing tools
  • Attract and convert leads from Instagram engagement
  • Turn audiences into ambassadors with vital content experiences
  • Spot what's next in content marketing and social media
  • Apply the social storytelling lessons of Airbnb and Uber
  • Prepare your client or company for the next phase of social media
  • And so much more!

Who should attend?

checkmark Marketing
checkmark Digital communications
checkmark Content marketing
checkmark Brand journalism
checkmark Public relations
checkmark Media relations
checkmark Corporate communications
checkmark Social media
checkmark PR
checkmark Public affairs
checkmark Branding
checkmark Global communications
checkmark Community relations
checkmark Strategic communications
checkmark Corporate affairs
checkmark Video
checkmark Video production
checkmark Web content

Don't waste time or money at conferences that talk theory, models, or "paradigms." Leave this one-of-a-kind conference with practical, tactical tips you can use immediately.

Presented by: Hosted by:  
Ragan Communications, Inc. Facebook  

Sponsored by:
   
Ketchum break through Cision Zignal