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  • Keynotes with:
    Molly McKenna JandrainMolly McKenna Jandrain is Director of Public Relations for McDonald's USA
    Luke PetersonLuke Peterson is Director of Analytics Products for Burson-Marsteller
    Breakout sessions with:
    Kristina LarsonAARP 
    Jenn Lee Reeves
    Social media reporting made simple
    Debbie O'Brien Informatica
    Debbie O'Brien
    How to measure social media influencers
    Kevin DandoPBS 
    Kevin Dando
    What's on the horizon: New trends and measurement best practices for 2014
    Ashley Callahan The Coca-Cola Company
    Ashley Callahan
    Crafting content that cuts through the noise: Why Coca-Cola embraced the role of storyteller and made content king
    Amy Calhoun Stanton Communications
    Amy Calhoun
    Metrics that matter: Creating a social media measurement strategy for high-impact results
    Mike McDougallMcDougall Communications 
    Mike McDougall
    What's on the horizon: New trends and measurement best practices for 2014
    Danielle Brigida National Wildlife Federation
    Danielle Brigida
    Social media reporting made simple
    Margot Sinclair Savell Hill+Knowlton
    Margot Sinclair Savell
    How to measure social media influencers
  • TESTIMONIALS

    "Great material. Maggie (Fox) is brilliant and inspiring. Learned a lot about influence, advocacy, earned media, merchandising and value."



    "This was the best session I attended! Katie (Coldwell) was engaging, dynamic, had great content and provided real examples, insights and suggestions that you can actually take back to the office and use. I was very impressed with Southwest."



    "Becky (Brown) is a digital leader with a great company. Really appreciated her behind the scenes look into their business and how they shaped the structure of their social media pages with so many pages and users."

  • Speakers:
    Andrew Hokenson Best Buy Co.
    Andrew Hokenson
    Senior Specialist—Employee Communications
    Becky Graebe SAS
    Becky Graebe
    Internal Communications Manager
    Karen Trewin Mayo Clinic
    Karen Trewin
    Manager for Institutional Communications
    Hoyt Finnamore Mayo Clinic
    Hoyt Finnamore
    Senior Communications Consultant
  • Your presenters:
    Brad Parler 
    digital communications administrator at
    Blinds.com
    Ann Cameron 
    New York’s director of creative services
    Con Edison.
    Marcia Cummings 
    a writer and editor at
    Con Edison.
    Robert “Bob” Michelson 
    president and CEO of
    RMG Networks.
  • Meet Justin

    Justin AllenJustin Allen is a Chicago-based writer, producer and editor who specializes in online video production. He has worked with NBC, the Associated Press, The Chicago Sun-Times, Ragan Communications, Ragan Consulting, and multiple nonprofit organizations. Justin has worked with considerable success before perhaps the single toughest video audience in the world: a roomful of blasé, skeptical network television executives. Most recently, he wrote, produced, directed and edited for network consideration a comedy pilot which was an official selection into the 2009 Chicago Comedy TV Pilot Competition.

  • Speakers:
    Tim McIntyre Domino's Pizza
    Tim McIntyre from Domino’s Pizza will tell you how to prepare a crisis communication plan that will protect your brand – in traditional media and the online world.
    Gordon Deal The Wall Street Journal This Morning
    Gordon Deal from The Wall Street Journal will show you the three things that make your pitch concise, timely and relevant.
    David Pogue The New York Times
    David Pogue from The New York Times will share practical tips on how to pitch journalists in a new media world.
    Carlos Dominguez Cisco Systems
    Carlos Dominquez from Cisco will discuss how to use social media to communicate, collaborate, innovate and connect with the public and your employees.
    Susan Balcom Walton Brigham Young University
    Susan Balcom Walton, Associate Professor and Associate Chair for Student Media, Department of Communications, Brigham Young University.
    Joel Campbell Brigham Young University
    Joel Campbell, Associate Professor, Department of Communications, Brigham Young University.
    Stacy-Marie Ishmael Financial Times
    Stacy-Marie Ishmael is a New York-based reporter for the Financial Times, and the editor of FT Tilt, an online news service dedicated to emerging markets. Previously, she was a blogger for FT Alphaville, the Financial Times' award-winning blog.
  •  
    Erin Lieberman MoranOpening keynote
    Erin Lieberman Moran, Senior VP of People & Client Services at Great Place to Work Institute, will explain how authenticity, listening and nurturing credibility create a great workplace.
    Shel HoltzClosing keynote
    Communications expert, Shel Holtz, will show you how to revitalize your employees and your company with new, creative communications tools.
    Becky GraebeFeatured Speaker
    Becky Graebe, Internal Communications Manager at SAS, will teach you how to create a spectacular intranet that your employees love to engage with.
    Justina ChenFeatured Speaker
    Justina Chen , Executive Communications Consultant, will show you how to craft “Tweet-worthy” sound bites that are repeated verbatim in the press.
  • Your presenters:
    Steve Crescenzo 
    CEO of
    Crescenzo Communications
    Jeff Herrington 
    president of
    Jeff Herrington Communications.
    Rob Reinalda 
    is Executive Editor at
    Ragan Communications.
  • Featured speakers:
    Carla Buzasi Carla Buzasi is an award-winning editor and writer. She's the Editor-in-Chief of the Huffington Post UK.
    Carla Buzasi Norbert Cappetti is the Communications Manager for Holland Heineken House (Heineken Netherlands).
    Shel Holtz Shel Holtz is principal of Holtz Communication + Technology, which has counseled companies about online communications since 1996.
    Neville Hobson Neville Hobson, ABC, is a communicator, blogger and podcaster, one of the leading European early adopters, opinion-leaders and influencers in social media communication for business.
    Nick Jue Nick Jue is CEO of ING Domestic Bank Netherlands and President of the Board of ING Netherlands.
    Marshall Manson Marshall Manson is Managing Director of Digital for Edelman in EMEA, and a leader in online strategy, communications and reputation management.
    Jeramie McPeek Jeramie McPeek (@jmcpeek) is the Vice President of Digital for the Phoenix Suns.
    Inger Paus Inger Paus is Area PR Lead for Microsoft Western Europe and orchestrates PR across 12 Western European countries.
    Mark Ragan Mark Ragan is the Publisher of PR Daily and CEO of Ragan Communications.
    Allan L. Schoenberg Allan L. Schoenberg is Director of Corporate Communications for CME Group.
    Simone Versteeg Simone Versteeg directs PR and Corporate Communications for Dell Services in Europe, the Middle East & Africa (EMEA).
    Thomas Smith Thomas Smith is Social Media Director at Disney Destinations.
    Joyce Veekman Joyce Veekman is Director Corporate Communications & Media at KLM.
    Jussi Pekka Erkkola Jussi-Pekka Erkkola is a heading Valio's digital marketing and responsible for digital and social strategies and implementation.
  • Featuring keynote speakers:
    Kate Lowery Whole Foods 
    Kate Lowery
    Adam Brown DELL
    Adam Brown
    Jennifer Cisney Eastman Kodak 
    Jennifer Cisney
    Heidi Schultz Adams Livestrong
    Heidi Schultz Adams
    Eileen Buesing Homeaway
    Eileen Buesing
    Mark Ragan Ragan Communications
    Mark Ragan
  •  
  • FEATURED SPEAKERS:
    AJ Brustein THE COCA-COLA COMPANY
    AJ Brustein
    Senior Global Brand Manager.
    Hoyt Finnamore MAYO CLINIC
    Hoyt Finnamore
    Senior Communications Consultant.
    Lee Diaz AT&T
    Lee Diaz
    Lead Consultant—Emerging Communications.
    Mark Ragan Ragan Communications
    Mark Ragan
    CEO and Editor-in-chief for the daily Ragan.com news sites.
    Erin Liberman Moran GREAT PLACE TO WORK®
    Erin Liberman Moran
    Senior Vice President of People and Client Services.
    Steve CrescenzoCrescenzo Communications
    Steve Crescenzo
    Leading employee communications expert.
    Melissa McVickerIntel
    Melissa McVicker
    Director, Employee Communications Group.
    Michael SebastianPR Daily
    Michael Sebastian
    Managing Editor.
    Paul McClayDefinition 6
    Paul McClay
    Director of Strategy and Media.
    Mike McDougall MCDOUGALL TRAVERS COLLINS
    Michael McDougall, APR
    Managing Partner.
  • Learn more about sponsoring this event
    FEATURED SPEAKERS:
    Shel Holtz HOLTZ COMMUNICATIONS + TECHNOLOGY
    Shel Holtz, principal
    Save employee communications: The profile of the 21st-century internal communicator
    Justin Allen RUCKUS FACTORY DIGITAL STUDIOS
    Justin Allen, CEO and head of content
    Killer video on a small budget: Your smart phone is the only thing you really need
    Amy Miller BAYER CORPORATION
    Amy Miller, manager, U.S. internal communications
    BayerNet: Move from simply overwhelming to simple, together
    Daren Jennings Interact
    Daren Jennings, vice president
    A new perspective on the digital workplace: Debunking collaboration myths with 100 million intranet activities
    Stacie Barrett DOMINO'S PIZZA
    Stacie Barrett, manager, internal communications and events
    Lessons Learned: How Domino's tackled an intranet transformation
    Carolyn Clark YAHOO
    Carolyn Clark, director, corporate & internal communications
    The "Backyard": Behind the scenes at an award-winning intranet
    Jerry Stevenson BAYLOR SCOTT & WHITE HEALTH
    Jerry Stevenson, digital communications manager, corporate communications
    Build engagement: Let employees and customers tell their stories!
    Laura Grover Quintiles
    Laura Grover, director, senior digital strategy
    Create a global social intranet to connect everyone and open up your communications
  • Learn more about sponsoring this event
    FEATURED SPEAKERS:
    Shel Holtz HOLTZ COMMUNICATIONS + TECHNOLOGY
    Shel Holtz, principal
    Save employee communications: The profile of the 21st-century internal communicator
    Amy Miller BAYER CORPORATION
    Amy Miller, manager, U.S. internal communications
    BayerNet: Move from simply overwhelming to simple, together
    Daren Jennings Interact
    Daren Jennings, vice president
    A new perspective on the digital workplace: Debunking collaboration myths with 100 million intranet activities
    Stacie Barrett DOMINO'S PIZZA
    Stacie Barrett, manager, internal communications and events
    Lessons Learned: How Domino's tackled an intranet transformation
    Carolyn Clark YAHOO
    Carolyn Clark, director, corporate & internal communications
    The "Backyard": Behind the scenes at an award-winning intranet
    Jerry Stevenson BAYLOR SCOTT & WHITE HEALTH
    Jerry Stevenson, digital communications manager, corporate communications
    Build engagement: Let employees and customers tell their stories!
    Laura Grover Quintiles
    Laura Grover, director, senior digital strategy
    Create a global social intranet to connect everyone and open up your communications
  • Learn more about sponsoring this event
    Keynotes with:
    George Hawkins DC WATER
    George Hawkins
    CEO & General Manager

    Tortoise to the Hare: The DC Water Story
    Aaron StricklandGEORGIA POWER COMPANY / SOUTHERN COMPANY
    Aaron Strickland
    Emergency Operations Director

    Use the right words to influence events
    Breakout sessions with:
    Amy Estes BLACK HILLS CORPORATION
    Amy Estes
    Senior Manager: Communications, Community Relations & Economic Development Team

    Remake your utility's media relations with new media tactics
    Alan HeymannDC WATER
    Alan Heymann
    Chief Marketing Officer

    The path to "Water Utility 3.0"
    Sadie John KroeckPEOPLES NATURAL GAS 
    Sadie John Kroeck
    Former Director, Community Affairs/Customer Relations

    Non-traditional methods to communicate with customers. Or, everything old is new again
    Priscilla SeguraCENTRAL BASIN MUNICIPAL WATER DISTRICT 
    Priscilla Segura
    Public Information Officer

    How to build transparency that cuts through external noise
    Pete HoelscherPLATTE RIVER POWER AUTHORITY 
    Pete Hoelscher
    Chief External Affairs and Customer Relations Officer

    Give a practical new twist to customer relationship management (CRM) with communication
    Nicki WhiteCUMING COUNTY PPD 
    Nicki White
    Communications Manager

    Communicate EVERYWHERE in your utility: Tips, tools, and takeaways to strengthen communication among departments
  • Learn more about sponsoring this event
    This is the best training you can get to improve your writing and boost your content! Don't take our word for it— some comments from past attendees:
    "This is the best formal training I've ever experienced. Engaging from start to finish and content was very relevant. I had several 'ahh ha' moments."

    "Very engaging! I wanted to pay close attention the whole time!"

    "One of the best trainings I've been to. Practical tips that I can use in the office now."

    "The content was very useful and I loved being in a setting with others who experience the same challenges working in a corporate environment."

    "Very useful—have already been applying what I learned."

    "Learned many new tricks of the trade. Who said you can't teach an old dog new tricks?"
  • Learn more about sponsoring this event
    Keynotes with:
    Taylor Corrado American Express Global Business Travel (GBT)
    Taylor Corrado
    Senior digital marketing manager

    You can't do it all: How to tackle your biggest digital marketing challenges
    Melissa Vizcarra Children's Hospital Colorado
    Melissa Vizcarra
    Media relations specialist

    Activating your audience across multiple mediums
    Martha Hirschfield LOCKHEED MARTIN SPACE SYSTEMS
    Martha Hirschfield
    Digital communications manager

    Out-of-this-world social media: Build a digital strategy to engage unique audiences
    Danielle Hauf LOCKHEED MARTIN SPACE SYSTEMS
    Danielle Hauf
    Marketing communications specialist

    Out-of-this-world social media: Build a digital strategy to engage unique audiences
    Breakout sessions with:
    Mike Driehorst FCA US (Fiat Chrysler Automobiles)
    Mike Driehorst
    Editorial director of online media

    Rev it up: How an iconic car maker sends consistent messages on several social channels
    Travis Thompson DENVER WATER
    Travis Thompson
    Media coordinator

    How Denver Water uses brand journalism to lure fans and feed the media beast
    Gregory Galant MUCK RACK
    Gregory Galant
    Co-founder and chief executive

    How to measure PR and digital media
    Laura Wilson GEORGETOWN UNIVERSITY
    Laura Wilson
    Director of digital engagement and social media

    Snapchat and live video: Join the live-storytelling revolution to reach millennials
    Bob Burns TRANSPORTATION SECURITY ADMINISTRATION
    Bob Burns
    Social media team lead

    How to create hot visual social-media content to set your brand voice and identity
    Drew Keller StoryGuide
    Drew Keller
    TV producer and faculty member

    Social video on a small budget: Your smart phone is the only thing you need
    Mary Olivieri CBD MARKETING
    Mary Olivieri
    Senior vice president and executive creative director

    Writing on Demand: Breakthrough creative processes to inspire, transform and accelerate your digital communications
    Danielle Brigida U.S. Fish and Wildlife Service
    Danielle Brigida
    Social media strategy lead

    Integrating digital metrics for actionable results
  • Learn more about sponsoring this event
    Keynotes with:
    David Litt David Litt, former speechwriter for President Obama and current head writer for Funny or Die
    Lessons learned from Between Two Ferns: Use humor to make your point
    Michael Flynn Michael Flynn, former deputy director of speechwriting for Vice President Biden and current principal at West Wing Writers
    Your story is your strategy: How to capture attention and inspire action
    Breakout sessions with:
    Rachel Wallace U.S. State Department
    Rachel Wallace, speechwriter and press advisor for Secretary's Office of Global Women's Issues
    The power of the pen: 3 ways speechwriters can lead
    William Smith THE COCA-COLA COMPANY
    William Smith, leadership communications director
    Leadership communications: How to build a powerful platform that makes your boss (and you) wildly successful
    Judith Narang GENENTECH/ROCHE
    Judith Narang, senior director of communications
    A tale of two CEOs: Match your speech to the personality
    Jeff Opperman PACE UNIVERSITY
    Jeff Opperman, director of executive communications
    Why executive communication strategies differ from all other strategies
    Nina Anand U.S. DEPARTMENT OF AGRICULTURE
    Nina Anand, speechwriter
    Panel: How to overcome the two perennial dilemmas of (1) access to your leader and (2) the dreaded approval process
    Daniel Ginsburg KPMG LLP
    Daniel Ginsburg, executive director of corporate and functional communications
    Panel: How to overcome the two perennial dilemmas of (1) access to your leader and (2) the dreaded approval process
    Daron Christopher U.S. DEPARTMENT OF ENERGY
    Daron Christopher, speechwriter
    Panel: How to overcome the two perennial dilemmas of (1) access to your leader and (2) the dreaded approval process
    Christian Nwachukwu U.S. DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT
    Christian Nwachukwu Jr., deputy director of speechwriting
    Panel: Unlikely sources of inspiration for your speeches process
    Eric Kleiman Biotechnology Innovation Organization
    Eric Kleiman, executive speechwriter to the president and CEO
    Panel: Unlikely sources of inspiration for your speeches process
    Douglass Hatcher MASTERCARD
    Douglass Hatcher, vice president of executive communications
    Panel: Unlikely sources of inspiration for your speeches process
  • Speakers:
    Chris Boyer Inova Health System
    Chris Boyer of Inova Health System on how to maximize your social media marketing to boost the the bottom-line. It's more than just starting a Facebook page or tweeting!
    Bill Orr Racepoint Group
    Bill Orr is executive vice president of the Racepoint Group, managing the company’s growing San Francisco office. He currently oversees a portfolio of business that includes healthcare, corporate branding and global technology businesses.
    Ginger Anderson Scripps Health
    Ginger Anderson joined Scripps Health, a leading health care provider, in fall of 2009 to help develop their social media strategy. In an industry where many still fear social media, she has been recognized by the Health Care Communicators with a Gold Award for her work in building a community around Scripps & San Diego.
    Rhonda Mann Beth Israel Deaconess
    Rhonda Mann of Beth Israel Deaconess, who will show you how to engage patients, the public and the media with your message. Rhonda will take you behind the scenes of Beth Israel's HEALTHY IS campaign.
    Gary Goldhammer West Coast Client Service
    Gary Goldhammer is an award winning, thought provoking and business-driving communications strategist with more than 21 years of experience in digital marketing and advertising, social media engagement, public relations, public affairs and journalism.
    Danielle Cass National Public Relations & Media Communications Manager
    Danielle Cass is a former award-winning journalist with 19 years of experience in health care and consumer PR, media relations and social media engagement.
    Phil Baumann Health Is Social
    Phil Baumann is a Registered Nurse who runs Health Is Social, a web-based business helping clients making the most of digital technologies. For over 32 years, he has closely watched the evolution of digital and social software.
  • Who's speaking?
    Dave deBronkart e-patient Dave
    Dave de Bronkart, known on the Internet as "e-patient Dave," is the leading spokesperson for the e-patient movement—e-patients are Empowered, Engaged, Equipped, Enabled.
    Lea Aase Mayo Clinic 
    Lee Aase is the director of the Mayo Clinic Center for Social Media, the first-of-its-kind social media center focused on health care.
    Dr. Wendy Sue Swanson Seattle Children's Hospital
    Dr. Wendy Sue Swanson, a blogging and tweeting pediatrician at Seattle Children's Hospital, was an early adopter of social media.
    Chris Boyer Inova Health System
    Chris Boyer is Director, Digital Marketing & Communications, for Inova Health System in Falls Church, Va.
    Danielle Cass Kaiser Permanente
    Danielle Cass, National PR & Media Communications, Kaiser Permanente, is an award-winning journalist with 19 years of experience in health care and consumer PR, media relations and social media engagement.
    Ed Bennett University of Maryland Medical Center
    Ed Bennett manages web operations at the University of Maryland Medical Center (UMMC) and maintains the Hospital Social Network List, which tracks the social media activities of more than 900 U.S. Hospitals.
    Howard Luks University Orthopedics  
    Howard Luks, MD, is a Board-Certified Orthopedic Surgeon and an Associate Professor of Orthopedic Surgery at New York Medical College.
    Christopher Burgess Atigeo LLC
    Christopher Burgess is the Chief Security Officer and President Global Public Sector for Atigeo LLC, a Compassionate Technology company.
    David Harlow The Harlow Group LLC
    David Harlow is Principal of The Harlow Group LLC, a health care law and consulting firm based in Boston, Mass.
  • Testimonials
    Past attendeeS have raved about Pete's workshops:

    "I loved this session—one of the few where you actually walked away with immediate 'next steps' and new resources that you could pull from right away."

    "Overall, good presenter, good topic, good information. The trifecta."

    "Very knowledgeable of the content AND he was a real-world practitioner. That makes a big difference."

    "Pete was a fun, informative and interactive speaker. I would certainly attend another session of his."

    "He did a great job presenting but engaging, interacting and letting the crowd ask questions and answer some of the questions that others had. This was the best session for me throughout the entire conference."
  • Featuring these top speakers:
    Carlos Dominguez Cisco
    Carlos Dominguez
    Senior Vice President
    Office of the Chairman of the Board and CEO
    Holly Potter Kaiser Permanente 
    Holly Potter
    Vice President
    Public Relations
    Gayle Weiswasser Discovery communications 
    Gayle Weiswasser
    Vice President
    Social Media Communications
    Brooks Thomas southwest airlines
    Brooks Thomas
    Communications Specialist
    Emerging Media
    Vyque White USO 
    Vyqué White
    Director
    New Media
    Chris Boyer Inova health system 
    Chris Boyer
    Director
    Digital Marketing & Communications
    Mike Long Georgetown university 
    Mike Long
    Adjunct Professor
    Christopher Barger voce connect (& formerly general motors )
    Christopher Barger
    Senior Vice President
    Global Programs
    Mark Ragan Ragan communicationS
    Mark Ragan
    CEO
    Shel Holtz Holtz communication + technology 
    Shel Holtz
    Principal
  • Three great keynotes that will energize and inspire you!
    Jennifer Mann SAS
    Jennifer Mann
    Vice President
    Human Resources
    Justina ChenMICROSOFT
    Justina Chen
    Former Executive Communications Manager, Speechwriter and Publicist for the President of Entertainment
    Erin MoranGreat Place to Work® 
    Erin Liberman Moran
    Senior Vice President
    People and Client Services
    Featured speakers:
    Justin FongTEACH FOR AMERICA
    Justin Fong
    Vice President
    Internal Communications
    Karen TrewinMAYO CLINIC
    Karen Trewin
    Manager
    Institutional Communications
    Lisa Phelps Chesapeake Energy
    Lisa Phelps
    Vice President
    Human Resources
    Kim DarnofallSAS
    Kim Darnofall
    Manager
    Internal Communications Project
    Gretchen Herrmann JOHNSON FINANCIAL GROUP
    Gretchen M. Herrmann
    Vice President
    Internal Communications
    Lauren Dixon Dixon Schwabl
    Lauren Dixon
    CEO
    Shannon Bailey SAS
    Shannon Bailey
    Manager
    Human Resources Communications
  •  
  • Deadlines and Fees
    Early Bird - August 26th - $129
    Final - September 23rd - $169

    All entrants receive a free hour long webinar showcasing the best entries on Dec. 15, 2011

    Winners will recieve a personalized trophy and will be profiled on PRDaily.com
  • Keynotes with leading social media gurus:
    Brian Solis Brian Solis will share new ways to combine social media into a powerful form of engagement and leadership.
    Chris BroganChris Brogan will show you social media small business solutions that will build your business and increase sales.
    Graham KahrZappos
    Graham Kahr
    Sessions led by:
    Elliott PesutAlaska Airlines
    Elliott Pesut
    Justin Fong Citibank
    Frank Eliason
    Gayle WeiswasserDiscovery Communications
    Gayle Weiswasser
    Ronnie RamosNCAA
    Ronnie Ramos
    Rebecca L. Harris General Motors
    Rebecca L. Harris
    Sarah Lumbard NPR
    Sarah Lumbard
    Marcus NelsonSalesforce.com
    Marcus Nelson
    Conz Preti Univision
    Conz Preti
    Laurel Moffat Southwest Airlines
    Laurel Moffat
    Kirsten Hamstra SAS
    Kirsten Hamstra
    Jill Okawa Fletcher Virgin America
    Jill Okawa Fletcher
  • Keynotes with:
    Terry Edmonds NASA speechwriter and former Chief Speechwriter to President Bill Clinton
    Terry Edmonds
    Mark Schumann IABC Gold Quill winner
    Mark Schumann
    Justina Chen Microsoft (formerly)
    Justina Chen
    David Murray Vital Speeches of the Day
    David Murray
    Breakout sessions with:
    Mike LongGeorgetown University
    Mike Long
    Rob Friedman Eli Lilly & Co.
    Rob Friedman
    Megan RooneyU.S. State Department
    Megan Rooney
    Ben HawkensMicrosoft
    Ben Hawken
    Caryn Alagno Edelman
    Caryn Alagno
    Kate Linkous Edelman
    Kate Linkous
    P. Michael FieldsJohns Hopkins University
    P. Michael Field
    Fletcher Dean The Dow Chemical Company
    Fletcher Dean
    Jerry Tarver SPEECHwRiTING GURU
    Jerry Tarver
    Amy L. Bernstein U.S. Department of Transportation (DOT)
    Amy L. Bernstein
    John Barnes BP America
    John Barnes
  • Featured speakers:
    James CampbellJames Campbell, the System Executive of External Affairs for Memorial Hermann Healthcare System, who oversaw the media firestorm around the arrival for rehab care of Rep. Gabrielle Giffords, D-Ariz.
    Shel HoltzShel Holtz on 10 things you need to know about the Mobile Revolution in health care communications and why you need to act fast to build a hospital mobile strategy.
    Sarah NewsonSarah Newson, Associate Vice President for Communications at MD Anderson, on five ways to enhance your national brand and reputation.
    Alice ParkAlice Park, a staff writer for Time Magazine, will offer tips on how she finds, pitches and prepares stories on health and medicine for Time and time.com.
    Kevin PhoKevin Pho, M.D., an internal medicine physician and founder and editor of KevinMD.com, will show you how to use social media to make a difference in health care.
    Wendy Sue SwansonWendy Sue Swanson, M.D., a pediatrician at Seattle Children's Hospital and author of Seattle Mama Doc, a pediatric health blog, who will give an inspirational talk about the need for physicians to stay on top of the latest health stories.
  • Our star-studded list of speakers includes:
    Rebecca Jarvis CBS News
    Rebecca Jarvis
    Carlos Dominguez Cisco Systems
    Carlos Dominguez
    Aaron Perlut Elasticity
    Aaron Perlut
    Zach Seward The Wall Street Journal
    Zach Seward
    Lauren Indvik Mashable
    Lauren Indvik
    Jeremy SoffinMetropolitan Transportation Authority (MTA)
    Jeremy Soffin
    Christopher BargerVoce Connect
    Christopher Barger
    Paula BergLinhart Public Relations
    Paula Berg
    Rear Admiral BeckNavy Reserve Public Affairs
    Rear Admiral Beck
    Brooks Thomas Southwest Airlines
    Brooks Thomas
    George Wright "Will it blend?" Campaign
    George Wright
    Shel Holtz HolTz Communication + Technology
    Shel Holtz
  • Your workshop speakers:
    Dr. David B. Rockland Ketchum Pleon Change AND Ketchum Global Research
    Dr. David B. Rockland
    Partner and CEO
    Jennifer Fravel Ketchum Global Research Network
    Jennifer Fravel
    Research Director
  • FEATURED SPEAKERS:
    Steve Crescenzo CRESCENZO COMMUNICATIONS 
    Steve Crescenzo
    Leading employee communications expert.
    Melissa McVicker INTEL
    Melissa McVicker
    Director, Employee Communications Group.
    Kim Darnofall SAS
    Kim Darnofall
    Internal Communications Project Manager.
    Hoyt Finnamore MAYO CLINIC
    Hoyt Finnamore
    Senior Communications Consultant.
    Lee Diaz AT&T
    Lee Diaz
    Lead Consultant—Emerging Communications.
    Erin Liberman Moran GREAT PLACE TO WORK®
    Erin Liberman Moran
    Senior Vice President of People and Client Services.
    Katie Delahaye PaineKDPAINE & PARTNERS LLC
    Katie Delahaye Paine
    CEO & author of Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships.
  • FEATURED SPEAKERS:
    Mark Ragan Mark Ragan 
    CEO, Ragan Communications
    Former award-winning political and investigative reporter & Editor-in-Chief for the daily Ragan.com news site.
    Steve Crescenzo Steve Crescenzo
    CEO, Crescenzo Communications
    Author of the popular blog, Corporate Hallucinations.
    Ann Wylie Ann Wylie
    Founder, Wylie Communications Inc.
    One of the foremost writing instructors in the US United States.
    Luke Boggs Luke BoggS 
    Director of Leadership Communications, The Coca-Cola Company.
    Shelly Kramer Shelly Kramer
    CEO, V3 Integrated Marketing.
    Michael Sebastian Michael Sebastian
    Managing Editor, PR Daily.
  • Learn more about sponsoring this event
    Your presenter:
    Shel HoltzShel Holtz, principal of Holtz Communication + Technology, is a thought leader in organizational communications. He has nearly 40 years of consulting to the world's largest organizations. He's trained thousands of communicators.
  • Learn more about sponsoring this event
    Keynotes with:
    Paul CaluoriPaul Caluori, global director for digital services, Associated Press
    Louis GrayLouis Gray, advocacy team lead, Google Analytics
    Breakout sessions with:
    Colleen Newvine The Associated Press
    Colleen Newvine
    Product manager for AP Stylebook
    How PR pros can write (and think) like journalists
    Gregory Galant Muck Rack, Sawhorse Media
    Greg Galant
    Co-founder and CEO of Sawhorse Media
    How to pitch journalists and build relationships with the press
    Erik Huddleston TrendKite
    Erik Huddleston
    CEO
    The PR pro's secret weapon: Combined SEO and PR measurement
    Marci McCue Flipboard
    Marci McCue
    Co-founder and director of communications
    Influencer campaigns
    Pre-conference workshops with:
    Marco Larsen Public NYC
    Marco Larsen
    CEO
    Why brands PANIC: A powerful new PR language for branding
    Melissa Dodd University of Central Florida's Nicholson School of Communication
    Melissa Dodd
    Research methods, measurement and evaluation for PR
    Advanced research, measurement and evaluation for PR specialists
    Mark Ragan Ragan Communications
    Mark Ragan
    CEO
    Brand journalism boot camp to transform your PR and content strategy
  • Learn more about sponsoring this event
    Featuring presentations by:
    Spencer Rascoff ZILLOW GROUP
    Spencer Rascoff
    CEO
     
    Craig Mullaney FACEBOOK
    Craig Mullaney
    Strategic partner development manager, business influencers
     
    Don Baer Burson-Marsteller
    Don Baer
    Worldwide chair and chief executive officer of the strategic communications firm
     
    Richard Edelman EDELMAN
    Richard Edelman
    President and CEO
     
    Jordan Glassberg TOMS
    Jordan Glassberg
    Vice president of business development
     
    Blake Jackson WALMART
    Blake Jackson
    Director of corporate communications
     
    Katie Richman FACEBOOK MEDIA SOLUTIONS
    Katie Richman
    Program lead
     
    Shannon Mattingly FACEBOOK
    Shannon Mattingly
    Strategic partnership manager
     
    Attend this one-of-a-kind conference hosted by Facebook at its global headquarters in Menlo Park, California.
    Facebook HQ - 1 Hacker Way sign
    Facebook HQ - Menlo Park 20 at night
    Facebook HQ - Epic Cafe
    Facebook HQ - Aerial
  • Learn more about sponsoring this event
    Keynotes with:
    Paul CaluoriPaul Caluori, global director for digital services, Associated Press
    Louis GrayLouis Gray, advocacy team lead, Google Analytics
    Breakout sessions with:
    Colleen Newvine The Associated Press
    Colleen Newvine
    Product manager for AP Stylebook
    How PR pros can write (and think) like journalists
    Gregory Galant Muck Rack, Sawhorse Media
    Greg Galant
    Co-founder and CEO of Sawhorse Media
    How to pitch journalists and build relationships with the press
    Erik Huddleston TrendKite
    Erik Huddleston
    CEO
    The PR pro's secret weapon: Combined SEO and PR measurement
    Marci McCue Flipboard
    Marci McCue
    Co-founder and director of communications
    Influencer campaigns
  • Your presenters:
    Beth NylandBeth Nyland is lead instructor on the StoryStudio Words for Work faculty.
    Jill PollackJill Pollack is founder and director of StoryStudio Chicago.
  • Learn more about sponsoring this event
    Keynotes with:
    Brandi Boatner IBM
    Brandi Boatner, digital experience manager
    Rosanna Fiske Wells Fargo
    Rosanna Fiske, VP of corporate communications
    Breakout sessions with:
    Greg Galant Muck Rack and Sawhorse Media
    Greg Galant
    Founder, CEO

    Use data to pitch the right journalists and build relationships with the press
    Laura Frnka-Davis LifeGift
    Laura Frnka-Davis
    Managing director of communications

    Measure beyond numbers: Effective nonprofit (and for-profit) PR strategies
    Sandra Fathi Affect
    Sandra Fathi
    President

    Show me the money: PR measurement metrics to impress the C-suite
    Paul Berry Spirit Airlines
    Paul Berry
    Director of communications, advertising and brand

    Move past impressions and outdated metrics: Authentic PR measurement
    Britt Peemoller Microsoft Latin America
    Britt Peemöller
    Senior communications manager

    How PR pros and measurement can become a match made in heaven
  • Keynotes with:
    Gideon Gil Gideon Gil, managing editor for enterprise and partnerships at STAT
    Angus Macaulay Angus Macaulay, chief revenue officer at STAT
    Kena LewisKena Lewis, director of public affairs and media relations at Orlando Health
    Ben McAllisterBen McAllister, director of strategy, connected fitness at Under Armour
    Jared JohnsonJared Johnson, manager of digital marketing for Phoenix Children's Hospital
    Breakout sessions with:
    Kristin Hayek DAVITA KIDNEY CARE
    Kristin Hayek, manager, village communications
    Transform your intranet into a place where employees want to get company news
    Tristin Bates JOHNS HOPKINS MEDICINE
    Tristin Bates, social media and blogging specialist
    1 + 1 = 3: How a multi-channel digital campaign gets bigger marketing returns
    Tia Mason Howard MEDSTAR MEDICAL GROUP
    Tia Mason Howard, director, internal communications
    Bring employee communications new life through social recognition
    Anne Dreyfuss VIRGINIA COMMONWEALTH UNIVERSITY
    Anne Dreyfuss, public relations specialist
    Facebook Live: Health care brand-promotion opportunities beyond point-and-shoot
    Michael Waterman CHG HEALTHCARE SERVICES
    Michael Waterman, senior director of communications
    We can see clearly now: How transparency builds trust, engagement & retention
    Marcie Klein THE LEUKEMIA & LYMPHOMA SOCIETY
    Marcie Klein, senior vice president of communications
    Storytelling for maximum effect in marketing & communications in a cancer non-profit
    Cindy Crescenzo CRESCENZO COMMUNICATIONS
    Cindy Crescenzo, president
    Extreme communicator makeover: Use research and measurement to transform your job from order taker to strategic counselor
    Therese Lockemy Johns Hopkins Medicine Physicians
    Therese Lockemy, director of internet marketing and social engagement
    Guiding your physicians to make impact with the use of social
    Margaret S. Chisolm Johns Hopkins Medicine
    Margaret S. Chisolm, MD, vice chair for education, Department of Psychiatry and Behavioral Sciences
    Guiding your physicians to make impact with the use of social
    Phillip Pierorazio Johns Hopkins Medicine
    Phillip Pierorazio, MD, assistant professor of urology and oncology, Brady Urological Institute
    Guiding your physicians to make impact with the use of social
    Elliott Haut Johns Hopkins Medicine
    Elliott Haut, MD, PhD, vice chair of quality, safety, and service, Department of Surgery
    Guiding your physicians to make impact with the use of social
    Melissa Baratta Affect
    Melissa Baratta, senior vice president and healthcare lead
    The ROI of storytelling: Metrics that matter to your executives
  • Learn more about sponsoring this event
    Keynotes with:
    Riley RobertsRiley Roberts, former chief speechwriter to Attorney General Eric Holder and principal at West Wing Writers
    Vinca LaFleurVinca LaFleur, former speechwriter for President Bill Clinton
    Noam Neusner Noam Neusner, former speechwriter for George W. Bush
    Christopher MichelChris Michel, attorney at Kirkland & Ellis LLP and former director of speechwriting for President George W. Bush
    Sarada PeriSarada Peri, former senior presidential speechwriter for President Barack Obama
    Barton SwaimBarton Swaim, author of The Speechwriter: A Brief Education in Politics and a contributing columnist at The Washington Post
    Breakout sessions with:
    Mary Kate Cary Former speechwriter for President George H. W. Bush
    Mary Kate Cary, writer, filmmaker
    Finding your executive’s voice: How to be real, relevant and consistent across all communications channels
    Paul Orzulake Former speechwriter for President Bill Clinton
    Paul Orzulak, founding partner of West Wing Writers
    Finding your executive’s voice: How to be real, relevant and consistent across all communications channels
    Jason Gertzen Sprint
    Jason Gertzen, director, corporate and executive communications
    Off the cuff: Sprint reveals how intense preparation leads to CEO Marcelo Claure’s "unfiltered" style
    Jay Shannon Disneyland Resort
    Jay Shannon, manager, executive communications
    Know your audience: How Disney adjusts speeches to meet audiences where they are
    Sarah Gray American Association of Tissue BANKs
    Sarah Gray, director of communications
    Notes from backstage: Lessons from a TED-Talk and Moth-Mainstage- performance speaker
    Brian Agler West Wing Writers
    Brian Agler, speechwriter and humorist
    Humor demystified: How (and why) to make every speech funnier
  • Learn more about sponsoring this event
    Featuring keynote presentations from:
    Cameron Blanchard Condé Nast
    Cameron Blanchard, chief communications officer
    Fast like Condé Nast: How to manage rapid transformation in today's media landscape
    Eric Schnure JOHNS HOPKINS UNIVERSITY
    Eric Schnure, adjunct professor; former White House speechwriter
    Wisdom from the White House: What's your "Howdahell" hook?
    Jeff Lanza FEDERAL BUREAU OF INVESTIGATION (FBI)
    Jeff Lanza, former agent and spokesman; author, "Pistols to Press"
    Hackers to attack journalists: Defend against today's most common crises
    Also featuring:
    Mark Ragan Ragan Communications
    Mark Ragan, CEO
    Brand journalism boot camp to transform your PR and content strategy
    Paul Brady CONDÉ NAST TRAVELER
    Paul Brady, senior editor
    Brave the "Pitch Tank": Editors and new survey reveal keys to more press
    John David DAVID PR GROUP
    John David, author, "How to Protect (or Destroy) Your Reputation"
    CYA or DOA? Protect (or destroy) your online reputation in the era of fake news
    Mike Delgado EXPERIAN
    Mike Delgado, senior manager of social media and public relations
    Videography for PR: Master video and live streaming to build your brand
    Lauren Lefebvre FEDERAL EMERGENCY MANAGEMENT AGENCY (FEMA)
    Lauren Lefebvre, deputy director of external affairs
    Not a relic: Write powerful press releases to revitalize results and reach
    Christopher Barger GENERAL MOTORS, IBM (FORMERLY)
    BRAIN + TRUST PARTNERS

    Christopher Barger, founding partner
    The science of trust: The communicator's survival guide for the "age of post-factualism"
    Alexander Kaufman THE HUFFINGTON POST
    Alexander Kaufman, senior editor
    Brave the "Pitch Tank": Editors and new survey reveal keys to more press
    Molly McKenna Jandrain MCDONALD'S
    Molly McKenna Jandrain, brand PR and engagement director
    Rev up ROI: Smarter measurement methods to demonstrate PR value
    Gregory Galant MUCK RACK
    Gregory Galant, chief executive officer
    Brave the "Pitch Tank": Editors and new survey reveal keys to more press
    Katrina Najm PRICEWATERHOUSECOOPERS LLP
    Katrina Najm, firmwide social media and PR manager
    Smash silos, spike ROI: How social and earned media can work together
    Jarvis Jackson PRICEWATERHOUSECOOPERS LLP
    Jarvis Jackson, firmwide social media and PR senior associate
    Smash silos, spike ROI: How social and earned media can work together
    Nick Lanyi PORTER NOVELLI (FORMERLY)
    RAGAN TRAINING

    Nick Lanyi, consultant and instructor
    Become a trusted brand storyteller: Break through in the Trump era with authentic writing
    Randy Krum SOUTHERN METHODIST UNIVERSITY
    COOL INFOGRAPHICS

    Randy Krum, instructor and author
    Create infographics the mainstream media and social media will love
    Ken O'Quinn WRITING WITH CLARITY
    Ken O'Quinn, founder
    Not a relic: Write powerful press releases to revitalize results and reach
  • Learn more about sponsoring this event
    Featuring keynote presentations from:
    Cameron Blanchard Condé Nast
    Cameron Blanchard, chief communications officer
    Fast like Condé Nast: How to manage rapid transformation in today's media landscape
    Eric Schnure JOHNS HOPKINS UNIVERSITY
    Eric Schnure, adjunct professor; former White House speechwriter
    Wisdom from the White House: What's your "Howdahell" hook?
    Jeff Lanza FEDERAL BUREAU OF INVESTIGATION (FBI)
    Jeff Lanza, former agent and spokesman; author, "Pistols to Press"
    Hackers to attack journalists: Defend against today's most common crises
    Also featuring:
    Paul Brady CONDÉ NAST TRAVELER
    Paul Brady, senior editor
    Brave the "Pitch Tank": Editors and new survey reveal keys to more press
    John David DAVID PR GROUP
    John David, author, "How to Protect (or Destroy) Your Reputation"
    CYA or DOA? Protect (or destroy) your online reputation in the era of fake news
    Lauren Lefebvre FEDERAL EMERGENCY MANAGEMENT AGENCY (FEMA)
    Lauren Lefebvre, deputy director of external affairs
    Not a relic: Write powerful press releases to revitalize results and reach
    Christopher Barger GENERAL MOTORS, IBM (FORMERLY)
    BRAIN + TRUST PARTNERS

    Christopher Barger, founding partner
    The science of trust: The communicator's survival guide for the "age of post-factualism"
    Alexander Kaufman THE HUFFINGTON POST
    Alexander Kaufman, senior editor
    Brave the "Pitch Tank": Editors and new survey reveal keys to more press
    Molly McKenna Jandrain MCDONALD'S
    Molly McKenna Jandrain, brand PR and engagement director
    Rev up ROI: Smarter measurement methods to demonstrate PR value
    Gregory Galant MUCK RACK
    Gregory Galant, chief executive officer
    Brave the "Pitch Tank": Editors and new survey reveal keys to more press
    Katrina Najm PRICEWATERHOUSECOOPERS LLP
    Katrina Najm, firmwide social media and PR manager
    Smash silos, spike ROI: How social and earned media can work together
    Jarvis Jackson PRICEWATERHOUSECOOPERS LLP
    Jarvis Jackson, firmwide social media and PR senior associate
    Smash silos, spike ROI: How social and earned media can work together
    Randy Krum SOUTHERN METHODIST UNIVERSITY
    COOL INFOGRAPHICS

    Randy Krum, instructor and author
    Create infographics the mainstream media and social media will love
    Ken O'Quinn WRITING WITH CLARITY
    Ken O'Quinn, founder
    Not a relic: Write powerful press releases to revitalize results and reach
  • Learn more about sponsoring this event
    Keynotes with:
    Ray Hennessey ENTREPRENEUR magazine (formerly)
    Ray Hennessey, former editorial director
    Managing the message in a charged political environment
    Mark Buchanan Cisco
    Mark Buchanan, program lead, brand language
    Your writing is worth billions (but your business leaders might not know it)
    Breakout sessions with:
    Brandon Daniels Marathon Petroleum Corporation (MPC)
    Brandon Daniels, tt&r communications specialist
    Using video, infographics, contests and advocates to shape a powerful employment brand
    Katrina Blauvelt The Home Depot
    Katrina Blauvelt, senior director, associate communications
    Communications dashboards: Create a tool that reports results and drives programming
    Robin Farr WestJet Airlines
    Robin Farr, director of internal communications and culture
    Strategies for communicating with a distributed workforce
    Nigel Williamson Interact
    Nigel Williams, head of customer insight
    Engaging the most valuable members of your workforce
    Christian Ramirez Two Gents Digital
    Christian Ramirez, co-owner and lead producer
    Turn your comms team into video mavens: What to think about when producing town hall meetings, executive addresses and "man on the street" videos
  • Learn more about sponsoring this event
    Keynotes with:
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela, president

    The walls between PR and "real" news are down: Transforming your PR in the new media age
    Jake Jacobson Children's Mercy Kansas City
    Jake Jacobson, director of public relations
    Doing better PR with less, and having a ton of fun in the process
    Breakout sessions with:
    Jason Baker Fed Ex
    Jason Baker, senior communications specialist for global content production and brand journalism
    Our brains are hooked on stories'feed that need!
    Gene King H&R Block
    Gene King, director, global media relations and corporate communications
    Measure the unmeasurable: How to get actionable insights from media campaigns
    Spencer Sutherland CHG Healthcare Services
    Spencer Sutherland, public relations and social media manager
    Making your own news: How to use internal stories to create external media opportunities
    Colleen Newvine THE ASSOCIATED PRESS
    Colleen Newvine, product manager for AP Stylebook
    How PR pros can write (and think) like journalists
    Michelle Killebrew Nomiku
    Michelle Killebrew, CMO
    Evangelism 2.0: The future of influencer marketing for B2B and B2C
  • Learn more about sponsoring this event
    Keynotes with:
    Justina Chen MICROSOFT (formerly)
    Justina Chen, story strategist and former executive communicator
    Enthrall: 7 secrets of storytelling
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo, CEO
    Write for today's audiences: How to switch gears to write effectively for print, online content, social media, and multimedia channels
    Breakout sessions with:
    Beth Nyland StoryStudio
    Beth Nyland, lead instructor
    Just say what you mean
    Nick Lanyi PORTER NOVELLI (formerly)
    RAGAN TRAINING

    Nick Lanyi, consultant and instructor
    From good to great: Tips to make your writing exceptional
    Mary Olivieri CBD Marketing
    Mary Olivieri, EVP, executive creative director
    Communicate with pictures: The writer's role in creating powerful infographics
    Don Harder CBD Marketing
    Don Harder, associate creative director and art director
    Communicate with pictures: The writer's role in creating powerful infographics
    Leanora Minai Duke University
    Leanora Minai, director, communications
    How to find and tell more effective stories
  • Learn more about sponsoring this event
    Keynotes with:
    Ray Hennessey ENTREPRENEUR magazine (formerly)
    Ray Hennessey, former editorial director
    Managing the message in a charged political environment
    Mark Buchanan Cisco
    Mark Buchanan, program lead, brand language
    Your writing is worth billions (but your business leaders might not know it)
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela, president

    The walls between PR and "real" news are down: Transforming your PR in the new media age
    Jake Jacobson Children's Mercy Kansas City
    Jake Jacobson, director of public relations
    Doing better PR with less, and having a ton of fun in the process
    Justina Chen MICROSOFT (formerly)
    Justina Chen, story strategist and former executive communicator
    Enthrall: 7 secrets of storytelling
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo, CEO
    Write for today's audiences: How to switch gears to write effectively for print, online content, social media, and multimedia channels
    Breakout sessions with:
    Brandon Daniels Marathon Petroleum Corporation (MPC)
    Brandon Daniels, tt&r communications specialist
    Using video, infographics, contests and advocates to shape a powerful employment brand
    Katrina Blauvelt The Home Depot
    Katrina Blauvelt, senior director, associate communications
    Communications dashboards: Create a tool that reports results and drives programming
    Robin Farr WestJet Airlines
    Robin Farr, director of internal communications and culture
    Strategies for communicating with a distributed workforce
    Nigel Williamson Interact
    Nigel Williams, head of customer insight
    Engaging the most valuable members of your workforce
    Christian Ramirez Two Gents Digital
    Christian Ramirez, co-owner and lead producer
    Turn your comms team into video mavens: What to think about when producing town hall meetings, executive addresses and "man on the street" videos
    Jason Baker Fed Ex
    Jason Baker, senior communications specialist for global content production and brand journalism
    Our brains are hooked on stories—feed that need!
    Gene King H&R Block
    Gene King, director, global media relations and corporate communications
    Measure the unmeasurable: How to get actionable insights from media campaigns
    Spencer Sutherland CHG Healthcare Services
    Spencer Sutherland, public relations and social media manager
    Making your own news: How to use internal stories to create external media opportunities
    Colleen Newvine THE ASSOCIATED PRESS
    Colleen Newvine, product manager for AP Stylebook
    How PR pros can write (and think) like journalists
    Michelle Killebrew Nomiku
    Michelle Killebrew, CMO
    Evangelism 2.0: The future of influencer marketing for B2B and B2C
    Beth Nyland StoryStudio
    Beth Nyland, lead instructor
    Just say what you mean
    Nick Lanyi PORTER NOVELLI (formerly)
    RAGAN TRAINING

    Nick Lanyi, consultant and instructor
    From good to great: Tips to make your writing exceptional
    Mary Olivieri CBD Marketing
    Mary Olivieri, EVP, executive creative director
    Communicate with pictures: The writer's role in creating powerful infographics
    Don Harder CBD Marketing
    Don Harder, associate creative director and art director
    Communicate with pictures: The writer's role in creating powerful infographics
    Leanora Minai Duke University
    Leanora Minai, director, communications
    How to find and tell more effective stories
  • Presenters:
    Mark Ragan Ragan Communications, Inc.
    Mark Ragan
    Publisher and CEO
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela
    Co-owner and managing partner
  • Learn more about sponsoring this event
    Featuring top speakers:
    Auguste Goldman GODADDY
    Auguste Goldman
    Chief people officer
     
    Lauren Antonoff GODADDY
    Lauren Antonoff
    SVP of presence and commerce
     
    Elizabeth Stocker GREAT PLACE TO WORK®
    Elizabeth Stocker
    Consultant
     
    Meredith Mirrington VAIL RESORTS
    Meredith Mirrington
    Culture and communications director
     
    Lane Whatley SAS
    Lane Whatley
    Senior communications specialist
     
    Amanda Gerding Hyland
    Amanda Gerding
    HR internal communications specialist
     
    Theresa Ludvigson Salesforce
    Theresa Ludvigson
    Head of global onboarding
     
    Scott Irgang Pitney Bowes
    Scott Irgang
    Director of labor relations & employee engagement
     
    Jim Ylisela RAGAN CONSULTING GROUP
    Jim Ylisela
    Co-founder and managing partner
     
  • Learn more about sponsoring this event
    Featuring top speakers:
    Auguste Goldman GODADDY
    Auguste Goldman
    Chief people officer
     
    Lauren Antonoff GODADDY
    Lauren Antonoff
    SVP of presence and commerce
     
    Elizabeth Stocker GREAT PLACE TO WORK®
    Elizabeth Stocker
    Consultant
     
    Katee Van Horn GoDaddy
    Katee Van Horn
    VP of global engagement & inclusion
     
    Amanda Gerding Hyland
    Amanda Gerding
    HR internal communications specialist
     
    Lane Whatley SAS
    Lane Whatley
    Senior communications specialist
     
    Theresa Ludvigson Salesforce
    Theresa Ludvigson
    Head of global onboarding
     
    Scott Irgang Pitney Bowes
    Scott Irgang
    Director of labor relations & employee engagement
     
  • Learn more about sponsoring this event
    Your presenter:
    Rob ReinaldaRob Reinalda has spent decades as an editor and writer for print and online publications, including the Chicago Tribune and the New York Daily News. He has been executive editor for Ragan Communications since 2008. He wrote and edited Ragan's internal style guide, and he has crafted tremendously successful articles about grammar, usage and punctuation for Ragan's audiences. His humorous essays on writing have been featured on Ragan.com, PR Daily and The Huffington Post.
  • Presenters:
    Mark Ragan Ragan Communications, Inc.
    Mark Ragan
    Publisher and CEO
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela
    Co-founder and managing partner
  • Presenters:
    Mark Ragan Ragan Communications, Inc.
    Mark Ragan
    Publisher and CEO
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela
    Co-owner and managing partner
  • Presenter:
    Justin Allen Ragan Consulting Group
    Justin Allen
    Head of production and video strategy
  • Presenters:
    Mark Ragan Ragan Communications, Inc.
    Mark Ragan
    Publisher and CEO
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela
    Co-owner and managing partner
  • Your Presenter:
    Bryant Hilton Bryant Hilton is an affiliate consultant for Ragan Consulting Group. He's a global communications leader who is passionate about the power of standout employee communications to help organizations achieve business objectives and become the companies that people clamor to join. He works with organizations to design and manage employee communications strategies that increase engagement, especially during times of transition, growth, and crisis. His firm Great Communicate, helps organizations find their unique story, create compelling efforts to tell it, build employer brands, and increase employee engagement.
  • Your Workshop Leaders:
    Jim Ylisela Ragan Communications, Inc.
    Mark Ragan
    Publisher and CEO
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela
    Co-owner and managing partner
  • Learn more about sponsoring this event
    Featuring dynamite speakers including:
    Ray Hennessey ENTREPRENEUR (FORMERLY)
    Ray Hennessey
    Former editorial director
    How to supercharge conversation and ideas in your financial communities
    Jocelyn Sims FEDERAL RESERVE BANK OF CHICAGO
    Jocelyn Sims
    Internal communications manager
    Employee engagement: Mission-critical teamwork
    Rebecca Shaffer FEDERAL RESERVE BANK OF CHICAGO
    Rebecca Shaffer
    Senior internal communications analyst
    Employee engagement: Mission-critical teamwork
    Vanessa Horton-Emmanuel SEC
    Vanessa Horton-Emmanuel
    Assistant regional director
    Communicate with investors and the public: Navigate the law
    Mark Friedlander THE MAIN STREET AMERICA GROUP
    Mark Friedlander
    Head of corporate communications
    How to think outside the box with cross-platform storytelling
    Leslie Marshall MORNINGSTAR, INC.
    Leslie Marshall
    Director of events, magazine & social media
    Finance is regulated; social media isn't: How to avoid costly mistakes
    Rebecca Kaufman MASTERCARD
    Rebecca Kaufman
    Worldwide communications program manager
    From social listening to social intelligence
  • Keynotes with:
    Sarah Hurwitz Sarah Hurwitz
    Former head speechwriter for Michelle Obama
    Lessons learned from first lady Michelle Obama on how to write a powerful, memorable and authentic speech
    Cappy Surette Cappy Surette
    Senior manager, executive communication for Walt Disney World Resort
    Castles in the air: Lessons from the Disney way to present
    Breakout sessions with:
    Oscar Suris Wells Fargo
    Oscar Suris
    Head of corporate communications
    Executive communications in a time of change
    Mary Gibson Honeywell
    Mary Gibson
    Director, executive and employee communications
    Shape-shifter: Becoming the right communications partner for any executive
    Liz Coffey McDonald's Corp.
    Liz Coffey
    Manager, executive communications/global internal communications
    Building a better executive communications presence
    Lisa Gibson Microsoft Canada
    Lisa Gibson
    Executive communications lead and senior business manager
    Multiple communications platforms, one unifying purpose
    Joel Schwartzberg American Society for the Prevention of Cruelty to Animals (ASPCA)
    Joel Schwartzberg
    Senior director of strategic and executive communications
    How to coach your speakers—and yourself—to make points clearly and convincingly through effective public speaking techniques
  • Learn more about sponsoring this event
    Dynamite keynotes with:
    Sarah Hurwitz Sarah Hurwitz
    Former head speechwriter for Michelle Obama

    Lessons learned from first lady Michelle Obama on how to write powerful, memorable and authentic stories
    Ana White Ana White
    Human resources general manager for marketing and consumer business, Microsoft Culture is more than a catchphrase: Putting communications to work to roll out meaningful change
    Sessions with:
    Stacie Barrett DOMINO'S PIZZA
    Stacie Barrett
    Manager of internal communications
     
    Mike Kruger SMART ELECTRIC POWER ALLIANCE
    Mike Kruger
    Director of communications
     
    Blake Jackson WALMART
    Blake Jackson
    Director of corporate communications
     
    Dallas Lawrence RUBICON PROJECT
    Dallas Lawrence
    Chief communications officer
     
    Kim Clark GODADDY
    Kim Clark
    Director of internal communications
     
    Blythe Morris Yee LINKEDIN
    Blythe Morris Yee
    Head of internal and executive communications
     
    Andrew Bates AARP
    Andrew Bates
    Director of enterprise data strategy
     
  • Learn more about sponsoring this event
    Featuring keynote presentations from:
    Mike Erwin CAREERBUILDER.COM
    Mike Erwin, director of corporate communications and social media
    Take charge of your career: Exclusive hiring trends and career advice for communicators
    Shannon Cason THE MOTH
    Shannon Cason, host and Mainstage storyteller
    Truth to power! Brutally honest storytelling is the future of PR
    Joseph Ogden BRIGHAM YOUNG UNIVERSITY
    Joseph Ogden, professor of communications

    Be brilliant: Turn "big idea" campaigns into tomorrow's competitive edge
    Also featuring:
    Jenn Herman THE ULTIMATE GUIDE TO INSTAGRAM
    Jenn Herman, author of "The Ultimate Guide to Instagram"
    Take breathtaking Instagram photos: Secrets of a visually stunning feed
    Justina Chen MICROSOFT
    Drew Keller, content developer, video team
    Concept to can: Essential videography skills to save your job
    Michelle Mermelstein SPRINT
    Michelle Leff Mermelstein, media relations manager
    The "write" stuff: Craft a perfect media pitch in less time
    Michele Weldon NORTHWESTERN UNIVERSITY
    Michele Weldon, professor emerita
    Brave the media pitch tank: 10 seconds to succeed or die
    Gail Marksjarvis CHICAGO TRIBUNE
    Gail Marksjarvis, personal finance reporter
    Brave the media pitch tank: 10 seconds to succeed or die
    Kit Graham WINDY CITY BLOGGER COLLECTIVE
    Kit Graham, founder and blogger
    Brave the media pitch tank: 10 seconds to succeed or die
    ABC7 CHICAGO
    Stephen J. Lewis, features producer
    Brave the media pitch tank: 10 seconds to succeed or die
    Showbiz Shelly B96 RADIO
    Showbiz Shelly, entertainment reporter, co-host (The J Show)
    Brave the media pitch tank: 10 seconds to succeed or die
    Beth Nyland STORYSTUDIO WORDS FOR WORK
    Beth Nyland, lead instructor
    Cut the bull! How to write short in the age of "less is more"
    Carolyn Shelby TRONC
    Carolyn Shelby, director of SEO
    How to trend: Get into Google News with a killer headline and lead
    Tony Amrich VIRGIN AMERICA
    Tony Amrich, director of social media
    Oh, Snap! Join the Snapchat party to engage your millennial audience
    Kate Talbot Oh Snap! You Can Use Snapchat for Business
    Kate Talbot, author of "Oh Snap! You Can Use Snapchat for Business"
    Oh Snap! Join the Snapchat party to engage your millennial audience
    G. Andrew Meyer FACEBOOK
    G. Andrew Meyer, creative lead, global marketing
    Next-level Facebook strategies: Interactive ads and new tools to tell—and sell—your story
    Buddy Scalera Dell
    Sarah Luden, global communications consultant
    The future content strategist: Update today's content plans for tomorrow
    Sandra Fathi AFFECT
    Sandra Fathi, president
    State of the union: Future-proof your PR team in the era of fake news, emerging tech and "reputation as currency"
    Siobhan Aalders SHUTTERSTOCK
    Siobhan Aalders, vice president of communications
    State of the union: Future-proof your PR team in the era of fake news, emerging tech and "reputation as currency"
    Shel Holtz HOLTZ COMMUNICATION + TECHNOLOGY
    Shel Holtz, principal
    Communicating in a screenless world: Get ready for chatbots, augmented reality and mixed reality
    Jill Pollack STORYSTUDIO CHICAGO
    Jill Pollack, founder and director
    "Hyperlocal" isn't hype: Tell micro-focused stories for macro results
    Peter Doherty THE WALSH GROUP
    Peter Doherty, director of public relations
    "Hyperlocal" isn't hype: Tell micro-focused stories for macro results
    Louis Gray GOOGLE
    Louis Gray, advocacy team leader, Google Analytics
    The next phase of analytics: Go beyond the numbers to transform data into action
  • Learn more about sponsoring this event
    Keynotes with:
    Joseph Ogden Joseph Ogden, Brigham Young University
    Anne Marie Mitchell Anne Marie Mitchell, Columbia College Chicago
    Demetrio Maguigad Demetrio Maguigad, Columbia College Chicago
    Breakout sessions with:
    Colleen Newvine The AP Stylebook
    Colleen Newvine
    Product manager
    How AP style can accelerate your PR efforts
    Greg Galant Muck Rack and Sawhorse Media
    Greg Galant
    Founder, CEO
    Crafting business copy that will get you in the door—and into headlines
    Lauren Nolan The Knot, The Nest and The Bump
    Lauren Nolan
    Public relations manager
    Once upon a time: Learning to pen your brand's story
  • Your Presenter:
    Nick Lanyi RAGAN TRAINING
    Nick Lanyi
    Consultant and instructor

  • Your Presenter:
    Justin AllenJustin Allen is an affiliate partner with Ragan Consulting Group.

    Past participants have raved about Justin's hands-on workshops:

    "Justin is one of the more dynamic and entertaining speakers I have encountered. Very worthwhile."

    "Really good to learn from someone who had his type of experience and current working situation."

    "Privilege to receive lessons from him. What a supertalented man."

    "Knowledgeable and personable presenter, provided information clearly for all levels of experience."
  • Your Presenter:
    Justin AllenJustin Allen is an affiliate partner with Ragan Consulting Group.

    Past participants have raved about Justin's workshops:

    "Justin is one of the more dynamic and entertaining speakers I have encountered. Very worthwhile."

    "Really good to learn from someone who had his type of experience and current working situation."

    "Privilege to receive lessons from him. What a supertalented man."

    "Knowledgeable and personable presenter, provided information clearly for all levels of experience."
  • Learn more about sponsoring this event
    Keynotes with:
    Jake Jacobson Jake Jacobson, Children's Mercy Kansas City
    Justin Allen Justin Allen, Ragan Consulting Group
    Breakout sessions with:
    Vanessa Picariello Norwegian Cruise Line
    Vanessa Picariello
    Senior director of public relations
    How to prepare for and handle crisis communications in an increasingly turbulent world
    Brandi Boatner IBM
    Brandi Boatner
    Digital experience manager
    Deciphering the data: Measurement secrets that can help PR pros come out on top
    Mark Ragan Ragan Communications
    Mark Ragan
    CEO
    Brand journalism boot camp to transform your PR and content strategy
    Richard Bistrong Front-Line Anti-Bribery LLC
    Richard Bistrong
    CEO
    From white-collar crime to industry thought leader: Lessons from a journey to rebuild reputations
    Deirdre Breakenridge Pure Performance Communications
    Deirdre Breakenridge
    CEO
    From white-collar crime to industry thought leader: Lessons from a journey to rebuild reputation
    Amir Bibawy The Associated Press
    Amir Bibawy
    Editor of breaking news and digital strategy
    Think like a journalist: How to write compelling copy that appeals to your audience
    Russ Somers TrendKite
    Russ Somers
    Vice president of marketing
    PR pros in action: How to use data to measure and boost your bottom line
    Douglass Hatcher Communicate4IMPACT
    Douglass Hatcher
    Founder and president
    Why the story of business will be the business of story in the 21st Century
    Donna Leinwand Leger USA Today
    Donna Leinwand Leger
    Managing editor
    Can you stand out in "The Pitch Tank"?
    Alexander Kaufman HuffPost
    Alexander Kaufman
    Politics team reporter
    Can you stand out in "The Pitch Tank"?
    Natan Edelsburg Muck Ruck
    Natan Edelsburg
    Chief operating office
    Can you stand out in "The Pitch Tank"?
    Hugo Rojo NPR
    Hugo Rojo
    Corporate social media communications manager
    Can you stand out in "The Pitch Tank"?
  • Learn more about sponsoring this event
    Keynotes with:
    Dante Ragazzo Tapestry
    Dante Ragazzo
    Director of enterprise portal
    Karen Lilla IBM
    Karen Lilla
    Andrew Jayne Cigna
    Andrew Jayne
    Internal communications manager
    Kate McMillan JetBlue Airways
    Kate McMillan
    Corporate communications manager
    Breakout sessions with:
    Jennifer Ruffino Edward Jones
    Jennifer Ruffino
    JonesLink senior department leader
    How to quantify intranet return on investment
    Karissa Quinlan UPMC
    Karissa Quinlan
    Senior manager, internal communications technology
    Launch day isn't the beginning ... or the end: Practical tips to make sure you're prepared
    Shel Holtz Holtz Communication + Technology
    Shel Holtz
    Principal
    If you build it, they will come ... or will they? Increasing employee engagement with your intranet
    Daren Jennings Interact
    Daren Jennings
    Vice president of sales
    Are you guilty of intranet malpractice? A modern approach to classic intranet mistakes
    Jenni Baker KIPP Foundation
    Jenni B. Baker
    Product innovation manager
    Design thinking: DIY techniques to drive intranet improvements
  • Learn more about sponsoring this event
    Keynotes with:
    Jake Jacobson Jake Jacobson, Children's Mercy Kansas City
    Justin Allen Justin Allen, Ragan Consulting Group
    Breakout sessions with:
    Richard Bistrong Front-Line Anti-Bribery LLC
    Richard Bistrong
    CEO
    From white-collar crime to industry thought leader: Lessons from a journey to rebuild reputations
    Deirdre Breakenridge Pure Performance Communications
    Deirdre Breakenridge
    CEO
    From white-collar crime to industry thought leader: Lessons from a journey to rebuild reputation
    Amir Bibawy The Associated Press
    Amir Bibawy
    Editor of breaking news and digital strategy
    Think like a journalist: How to write compelling copy that appeals to your audience
    Russ Somers TrendKite
    Russ Somers
    Vice president of marketing
    PR pros in action: How to use data to measure and boost your bottom line
    Douglass Hatcher Communicate4IMPACT
    Douglass Hatcher
    Founder and president
    Why the story of business will be the business of story in the 21st Century
    Donna Leinwand Leger USA Today
    Donna Leinwand Leger
    Managing editor
    Can you stand out in "The Pitch Tank"?
    Alexander Kaufman HuffPost
    Alexander Kaufman
    Politics team reporter
    Can you stand out in "The Pitch Tank"?
    Natan Edelsburg Muck Ruck
    Natan Edelsburg
    Chief operating office
    Can you stand out in "The Pitch Tank"?
    Hugo Rojo NPR
    Hugo Rojo
    Corporate social media communications manager
    Can you stand out in "The Pitch Tank"?
  • Featuring keynote speakers:
    Justina Chen Justina Chen is the former Executive Communications Manager, Speechwriter and Publicist for the President of Entertainment at Microsoft.
    Justin Fong Justin Fong is the Vice President of Internal Communications at Teach For America, whose mission is to build the movement to eliminate educational inequity by enlisting the nation's most promising leaders as teachers.
  • TESTIMONIALS

    "LOVED Kim Darnofall! She shared lots of practical/proven ideas from her experience. Definitely embodied the "show/don't tell" philosophy of presenting... much appreciated!"



    "Kim's presentation was both enjoyable and informative. Great use of visuals and examples. One of the best presentations from the conference."



    "Karen Trewin is a great presenter with a lot of fantastic information. I walked out of the sessions with more ideas that I could ever execute. Very well done."



    "Karen was excellent. She was funny, engaging and she kept me interested the entire time. In fact I wish the session was longer. She gave concrete examples and was extremely informative. I really enjoyed her presentation."

  • Three great keynotes that will energize and inspire you!
    NASA astronauts Michael Fossum and Ron Garan share their personal experiences with using social media to get the public excited and engaged in the world beyond Planet Earth.
    Michael FossumRonald Garan
    Carlos Dominguez Carlos Dominguez helps you make the case to persuade your executives to embrace social media.
    Steve Crescenzo Steve Crescenzo shows you the winners and sinners in government websites and social media efforts—with practical tips you can take back to your office immediately.
    Speakers include:
    Eric Hamilton U.S. ARMY CORPS OF ENGINEERS 
    Eric Hamilton
    Shawn Eklund U.S. NAVY
    LT Shawn Eklund
    Jessica Schindelar CENTERS FOR DISEASE CONTROL AND PREVENTION (CDC)
    Jessica Schindelar
    Curtis Burns TSA
    Curtis "Blogger Bob" Burns
    Kristina Rietmann WASHINGTON STATE GOVERNOR'S OFFICE
    Kris Rietmann
    Laura Howe AMERICAN RED CROSS
    Laura Howe
    Justin V. Concepcion HOUSTON MAYOR'S OFFICE
    Justin V. Concepcion
    Nicole Cloutier-Lemasters NASA
    Nicole Cloutier-Lemasters
    Nicholas Ledner UNICEF
    Nicholas Ledner
    Eric Erickson IRS
    Eric Erickson
    Director
    J. Overton U.S. NAVY
    J. Overton
    Amanda Eamich U.S. DEPARTMENT OF AGRICULTURE
    Amanda Eamich
    John Yembrick NASA
    John Yembrick
  • Summit speakers include:
    Bob Garfield Bob Garfield
    NPR
    Patrick Stiegman Patrick Stiegman
    ESPN.com
    Michael Litchfield Michael Litchfield
    Doremus
    Brooks Thomas Brooks Thomas
    Southwest Airlines
    Mary Henige Mary Henige
    General Motors
    Maggie Giddens Maggie Giddens
    DoubleTree by Hilton
    Morgan Baden Morgan Baden
    Scholastic
    Joe Cohen Joe Cohen
    MWW
    Ruth Sarfaty Ruth Sarfaty
    Sparkpr
    Summit location

    Newseum

    This event is being held at The Newseum in Washington, D.C.—a 250,000-square-foot museum of news that offers visitors an experience that blends five centuries of news history with up-to-the-second technology and hands-on exhibits.
  • Summit location:
    Newseum

    This event is being held at The Newseum in Washington, D.C.—a 250,000-square-foot museum of news that offers visitors an experience that blends five centuries of news history with up-to-the-second technology and hands-on exhibits.
  • Summit speakers include:
    Bob Garfield Bob Garfield
    NPR
    Patrick Stiegman Patrick Stiegman
    ESPN.com
    Michael Litchfield Michael Litchfield
    Doremus
    Brooks Thomas Brooks Thomas
    Southwest Airlines
    Mary Henige Mary Henige
    General Motors
    Maggie Giddens Maggie Giddens
    DoubleTree by Hilton
    Morgan Baden Morgan Baden
    Scholastic
  • Keynotes with:
    Lee Aase Mayo Clinic Center for Social Media
    Lee Aase
    Dr. Farris Timimi Mayo Clinic
    Dr. Farris Timimi
    Dr. Natasha Burgert KCKidsDoc.com
    Dr. Natasha Burgert
    Sessions with:
    Dr. Jeff Benabio American Academy of Dermatology
    Dr. Jeff Benabio
    Shawn Bishop Mayo Clinic
    Shawn Bishop
    Chris Boyer Inova Health System
    Chris Boyer
    Dan Buck SSM Cardinal Glennon Children’s Medical Center
    Dan Buck
    Dr. Sharonne N. Hayes Women's Heart Clinic at Mayo Clinic
    Dr. Sharonne N. Hayes
    Dr. Ivor Horn Children's National Medical Center
    Dr. Ivor Horn
    Ashley Howland Baylor Health Care System
    Ashley Howland
    Brycie Jones Oregon Health & Science University (OHSU)
    Brycie Jones
    Libby Manship Indiana University Health
    Libby Manship
    Alexis Nahama VCA Animal Hospitals
    Alexis Nahama
    Laura Perry UCLA School of Nursing
    Laura Perry
    Dr. Chris Porter OnSurg
    Dr. Chris Porter
    Grace Rodney The Children's Medical Center of Dayton
    Grace Rodney
    Michael Schwartzberg Greater Baltimore Medical Center
    Michael Schwartzberg
    Maggie Silver Centers for Disease Control and Prevention
    Maggie Silver
    Iana Simeonov University of California San Francisco (UCSF)
    Iana Simeonov
    Deb Song Rush University Medical Center
    Deborah Song
    Dr. Bryan Vartabedian Baylor College of Medicine & Texas Children’s Hospital
    Dr. Bryan Vartabedian
  • We're excited to partner with NASA for this event.
    Space Center Houston

    The summit will be held at Space Center Houston, the Official Visitor Center for NASA's Johnson Space Center. The event will take place steps away from thrilling historic space exhibits, including the Apollo 17 command module, Lunar Rover Vehicle trainer, moon rocks, space capsules and a full-scale replica of the shuttle.
  • Practical and insightful keynotes with:
    Amber Naslund Amber Naslund, President of SideraWorks and co-author of the social business book "The NOW Revolution."
    Stephanie Schierholz Stephanie Schierholz, 2012 Winner of the Shorty Award for Best Social Media Manager, and Social Media Manager at Raytheon.
    Sessions with:
    Sharif Renno U.S. CELLULAR
    Sharif Renno
    Lindsay Kniffin CISCO
    Lindsay Kniffin
    Michael Aaron Bepko WHOLE FOODS MARKET
    Michael Aaron Bepko
    Michael Savoni GENERAL MOTORS
    Michael Savoni
    Jenny Weigle CAREERBUILDER
    Jenny Weigle
    Kirsten Hamstra SAS
    Kirsten Hamstra
    Samantha Ogborn WALGREENS
    Samantha Ogborn
    Claire Johnston ASCO
    Claire Johnston
    Chris Boyer INOVA HEALTH SYSTEM
    Chris Boyer
    Samantha Hosenkamp RAGAN COMMUNICATIONS
    Samantha Hosenkamp
  • Your workshop leader:
    Mark Ragan Ragan Communications 
    Mark Ragan
    CEO
  • Check out a preview of the sessions here:
    Thomas Smith Disney Destinations
    Thomas Smith
    Justin Fong Teach for America
    Justin Fong

    Play video

    Jeremy Epstein Sprinklr
    Jeremy Epstein

    Play video

    Drew Keller StoryGuide
    Drew Keller

    Play video

    Andrew Hokenson Best Buy
    Andrew Hokenson

    Play video

    Ryan Penagos MARVEL
    Ryan Penagos

    Play video

    Rocky Walls 12 Stars Media Production
    Rocky Walls

    Play video

    Paolo Tosolini Run Studios
    Paolo Tosolini

    Play video

    Beverly Jackson The Grammys
    Beverly Jackson

    Play video

    Diana Kowalksy REI
    Diana Kowalsky

    Play video

    Sean O’ Driscoll Ant’s Eye
    Sean O’ Driscoll

    Play video

    Kim Darnofall SAS
    Kim Darnofall

    Play video

     
  • Keynotes with:
    Lee Aase Mayo Clinic Center for Social Media
    Lee Aase
    Dr. Farris Timimi Mayo Clinic
    Dr. Farris Timimi
    Dr. Natasha Burgert KCKidsDoc.com
    Dr. Natasha Burgert
    Sessions with:
    Shawn Bishop Mayo Clinic
    Shawn Bishop
    Chris Boyer Inova Health System
    Chris Boyer
    Dan Buck SSM Cardinal Glennon Children’s Medical Center
    Dan Buck
    Dr. Sharonne N. Hayes Women's Heart Clinic at Mayo Clinic
    Dr. Sharonne N. Hayes
    Ashley Howland Baylor Health Care System
    Ashley Howland
    Brycie Jones Oregon Health & Science University (OHSU)
    Brycie Jones
    Libby Manship Indiana University Health
    Libby Manship
    Alexis Nahama VCA Animal Hospitals
    Alexis Nahama
    Grace Rodney The Children's Medical Center of Dayton
    Grace Rodney
    Michael Schwartzberg Greater Baltimore Medical Center
    Michael Schwartzberg
    Maggie Silver Centers for Disease Control and Prevention
    Maggie Silver
    Iana Simeonov University of California San Francisco (UCSF)
    Iana Simeonov
    Deb Song Rush University Medical Center
    Deborah Song
  • Featured Speakers Include:
    Dennis Massengill SAS
    Dennis Massengill
    Karen Lee SAS 
    Karen Lee
    Karen Trewin Mayo Clinic
    Karen Trewin
    Sara Tatchio Ford Motor Company 
    Sara Tatchio
    Ethan McCarty IBM 
    Ethan McCarty
    Alyson Outen Micron 
    Alyson Oüten
    Steve Crescenzo Crescenzo Communications 
    Steve Crescenzo
  • Featured Speakers Include:
    Rob Friedman ELI LILLY and COMPANY
    Rob Friedman
    Mark Ragan RAGAN COMMUNICATIONS
    Mark Ragan
    Becky Graebe SAS
    Becky Graebe
    Kim Darnofall SAS 
    Kim Darnofall
    James Ylisela Jr. DUFF MEDIA PARTNERS  
    Jim Ylisela Jr.
    Michael Smart MICHAELSMARTPR 
    Michael Smart
    Steve Crescenzo Crescenzo Communications 
    Steve Crescenzo
  • Featured Speakers:
    Karl GudeMICHIGAN STATE UNIVERSITY
    Karl Gude, former director of information graphics at Newsweek and The Associated Press
    How to use infographics to tell compelling visual stories
    Joe Strupek STATE FARM
    Joe Strupek, assistant vice president, public affairs
    Not yours, not mine, but ours: Collaboration in successful visual storytelling
    Shel Holtz HOLTZ COMMUNICATION + TECHNOLOGY
    Shel Holtz, principal
    Virtual reality is coming. Are you ready?
    Maureen McCarty HUMAN RIGHTS CAMPAIGN
    Maureen McCarty, deputy marketing director
    Facebook, Snapchat or none of the above: Develop a strong content distribution strategy
    Michael SchmidtARNOLD PALMER MEDICAL CENTER
    Michael Schmidt, vice president
    Create a process to shoot powerful videos on a limited budget
    John SchoonoverMICROSOFT PRODUCTION STUDIOS
    John Schoonover, senior executive producer
    Executive video: How to get senior leaders to relax and trust your video team
    Armistead BookerAMERICAN MUSEUM OF NATURAL HISTORY
    Armistead Booker, associate director of design and visual communication
    The power of design: The dos and don'ts of visual storytelling
    Ashley CallahanChick-fil-A, Inc.
    Ashley Callahan, content strategy and PR manager
    Find inspiration where you live: Identify visual stories in your own backyard
    Tad Kanae MERCER
    Tad Kanae, senior associate, internal social business strategist
    Measurement is king: How to measure social and visual communications to achieve real business outcomes
    Erin Robinson-Lis MERCER
    Erin Robinson-Lis, global head, colleague communications
    Measurement is king: How to measure social and visual communications to achieve real business outcomes
    Lee SchosidSAP
    Lee Schosid, director of global branding
    Storytelling with data: How to do data visualization
  • Featured Speakers:
    Andrew Davis Author of Brandscaping
    Andrew Davis

    Turn your content marketing costs into tangible assets?
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo
    Winners and sinners in content marketing and brand journalism: Learn about the organizations that do it right...and the ones that do it wrong!
    Dux Raymond Sy Innovative-e 
    Dux Raymond Sy

    Lead the digital marketing revolution: 4 key steps to maximize social media
    Kathie Miller NPR 
    Kathie Miller

    Content matters: Ask the experts panel
    Mark Ragan Ragan Communications 
    Mark Ragan

    Rope'em in: How to write irresistible headlines in the age of social media
    Melissa Rach Dialog Studios 
    Melissa Rach

    Content and cash: How to prove the value of your content
    David Higdon NASCAR 
    David Higdon

    Driven to change: How NASCAR revs up communications through unprecedented fan engagement
    Andrew Lennie WGN-TV 
    Andrew Lennie

    Rope 'em in: How to write irresistible headlines in the age of social media
    Mary C. Hickey AARP
    Mary C. Hickey

    Letting go of the past: How AARP embraced the content revolution
    Matthew Royse Forsythe Technology 
    Matthew Royse

    A to Z: 26 things you should know about content marketing before you leave this conference
    Rebecca Salerno Indiana University
    Rebecca Salerno
    Buyer personae: How to customize content based on the emotional states of target audiences
    Sam Jemielty DDB Chicago
    Sam Jemielty

    Content matters: Ask the experts panel
    Darrell Jursa Fleishman Hillard
    Darrell Jursa

    Conversation to content: The "black box"
    Hilary Marsh Content Company 
    Hilary Marsh

    Content matters: Ask the experts panel
    Matthew Stock U.S. Waterproofing
    Matthew Stock
    How content marketing saved a family business from a gloomy forecast: The story of US Waterproofing
    James Ylisela Duff Media Partners
    James Ylisela

    Running the news desk: How to build an editorial process for content marketing
  • Keynotes with:
    Chris Bevolo Chris Bevolo, Author of “Joe Public Doesn't Care About Your Hospital”, will share how revamped marketing communications will make your messages relevant to patients, internal staff and the media like never before.
    Steve Crescenzo Steve Crescenzo, CEO of Crescenzo Communications a national authority on integrating print and online and an eloquent evangelist for getting executives fired up about social media, will show you how to tell your organization's greatest stories to your most important audiences.
    Sessions with:
    Chris Boyer North Shore-LIJ Health  
    Chris Boyer
    Prove the ROI—real, cash-value ROI!—of all your communications by creating an internal measurement discipline
    Stephanie Johnson ADVOCATE HEALTH CARE 
    Stephanie Johnson
    How to conceive, create and launch your brand journalism site
    Karen Trewin Mayo Clinic
    Karen Trewin
    Amplify your message through content coordination to increase your output and decrease your costs
    Deborah Song Rush University Medical Center
    Deborah Song
    Hospital Social: Create a strong, living social media culture to boost your organization's visibility and reputation
    Thurston Hatcher Rush University Medical Center
    Thurston Hatcher
    Hospital Social: Creating a strong, living social media culture to boost your organization's visibility and reputation
    Ann Tracy Mueller HEALTH CARE COMMUNICATION NEWS
    Ann Tracy Mueller
    How to make the most of video for your hospital communications
    Ryan Nagdeman LOYOLA HEALTH SYSTEM
    Ryan Nagdeman
    How to make the most of video for your hospital communications
    James Ylisela Jr. DUFF MEDIA PARTNERS INC.
    James Ylisela Jr.
    How to conceive, create and launch your brand journalism site
  • Keynotes with:
    Andrew Davis Andrew Davis, bleeding-edge marketing futurist and author, will share insights on how to feel less overwhelmed by, more inspired by, and more focused on, your digital communications.
    Adam BrownAdam Brown, Executive Strategist at Salesforce.com, will show you how to get a measurable, significant effect on your business from digital.
    Sessions with:
    Morgan Johnston JETBLUE AIRWAYS 
    Morgan Johnston
    Engage customers, build brand awareness and diffuse crises with a blog
    Maria Poveromo ADOBE 
    Maria Poveromo
    Digital PR measurement tips: Best advice from the trenches
    Joe Vazquez KPIX NEWS
    Joe Vazquez
    Should you tweet, Facebook or email? How to connect with journalists using social media
    Holly Potter KAISER PERMANENTE
    Holly Potter
    Digital PR measurement tips: Best advice from the trenches
    Don Clark WALL STREET JOURNAL
    Don Clark
    Should you tweet, Facebook or email? How to connect with journalists using social media
    Mary Simms FEMA
    Mary Simms
    Should you tweet, Facebook or email? How to connect with journalists using social media
    Tim Fitzpatrick PACIFIC GAS AND ELECTRIC COMPANY
    Tim Fitzpatrick
    Welcome remarks
    Drew Keller STORYGUIDE
    Drew Keller
    Use YouTube to boost your brand by making your content go viral
    Sam Hosenkamp RAGAN COMMUNICATIONS
    Sam Hosenkamp
    Digital PR measurement tips: Best advice from the trenches
    Shel Holtz HOLTZ COMMUNICATION + TECHNOLOGY
    Shel Holtz
    How to use content to drive your PR and marketing efforts
  • Keynotes with:
    Ashley BrownAshley Brown, Group Director, Digital Communications & Social Media at The Coca-Cola Company, will show you how Coca-Cola wrote original content for its owned media to break through the noise.
    Mark PennMark Penn, Executive Vice President of Advertising and Strategy at Microsoft Corporation, will present cutting-edge insights born from the fast-paced world of political communication.
    Mary FlowersMary Flowers, Vice President of Global Associate Communications at Walmart and Jenifer Bice, Senior Director of Global Associate Communications at Walmart, will show how employee insights spur more effective communication.
    Jenifer Bice
    Breakout sessions with:
    Jon Bird American Airlines 
    Jon Bird
    Standing up for the #newAmerican: How we use digital crisis management to defend our changing American Airlines brand
    David Higdon NASCAR 
    David Higdon
    How NASCAR ignited its communications through unprecedented fan and media engagement
    Mary Sojka Hyatt
    Mary Sojka
    Rethink a "one size fits all" intranet
    Norman B. Rice The Seattle Foundation
    Norman B. Rice
    What NGOs can learn about engagement from a government champion of civic debate and dialogue
    Michael Aaron Bepko Whole Foods Market
    Michael Aaron Bepko
    "Pin It!" Understand social networking around personal interests
    Steve Clayton Microsoft
    Steve Clayton
    Lessons from Microsoft's investigative journalist
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo
    Take the "corporate" out of corporate communications
    Kimberly Ovitt St. Jude Children’s Research Hospital
    Kimberly Ovitt
    To know you is to love you: How demystifying your organization can help make it a great workplace
    Karan Chandler Federal Reserve Bank of Chicago
    Karan Chandler
    Extreme makeover: How the Federal Reserve Bank of Chicago changed its (pin) stripes
    Fletcher Dean The Dow Chemical Company
    Fletcher Dean
    Speechwriters: It's not just about the writing
    Hoyt Finnamore Mayo Clinic
    Hoyt Finnamore
    Boost employee engagement with storytelling, compelling content and a social intranet
    Sam Hosenkamp Raytheon
    Stephanie Schierholz
    Surround-Sound: The convergence of paid, owned and earned media at Raytheon
  • Keynotes with:
    Laura HoweLaura Howe, Vice President, Public Relations, American Red Cross
    Scott LinabargerScott Linabarger, Senior Director, Multichannel Content Marketing, Cleveland Clinic
    Breakout sessions with:
    Sandra Fathi Affect  
    Sandra Fathi
    How to prove the value of your social media efforts
    Krisleigh Hoermann American Heart Association 
    Krisleigh Hoermann
    How to integrate your social media strategy across your organization
    Jen Reeves AARP
    Jen Lee Reeves
    From follower to trendsetter: Digital platforms and trends to maximize your social media strategy
    Grace Rodney The Children's Medical Center of Dayton
    Grace Rodney
    Top social tools for raising money and awareness
    Jim Ylisela Jr. Duff Media Partners Inc.
    Jim Ylisela Jr.
    How to conceive, create and launch your brand journalism site
    David Neff Lights. Camera. Help
    David J. Neff
    Top social tools for raising money and awareness
    Kevin Dando PBS
    Kevin Dando
    30 ideas in 30 minutes
    Laura Perry UCLA School of Nursing
    Laura Perry
    30 ideas in 30 minutes
    Nicholas Ledner UNICEF
    Nicholas Ledner
    From follower to trendsetter: Digital platforms and trends to maximize your social media strategy
    Matt Wood University of Chicago Medicine
    Matt Wood
    30 ideas in 30 minutes
  • Praise for Cindy and Steve:
    Cindy Crescenzo Crescenzo Communications 
    Cindy Crescenzo
    President
    Steve Crescenzo Crescenzo Communications 
    Steve Crescenzo
    CEO
    "(Steve's seminar) dramatically changed the trajectory of our internal communication efforts. It was a seismic shift noticed at the highest levels of our organization...If you have the chance to attend—don't miss it!"
    —Kathy Baeir, Lockheed Martin

    "In my thirty years experience with an aerospace company that advocates professional development, very few seminars have provided practical value, but this one did. Thank you,"
    —Michael Smalley, Manager, Communications & Advertising, Crane Aerospace & Electronics

    "I was able to bring back some great strategies for my group and also have a renewed sense in my ability to perform my own research and question the way we have always done things. Great course!"
    —Megan Wolfinger, AltaLink

    "This is the first seminar that made me laugh like I was visiting a comedy club, but also allowed me to walk away with invaluable information."
    —Angelica Evans, Johns Hopkins

    "I thought the presentation style with the hand-offs between Steve and Cindy was great, the current real-life examples very engaging, and the whole ‘show' to be well-prepared with a good flow. I learned a lot, and will take back some great techniques to refine on the job. I'd definitely recommend this to other communicators."
    —Anthony Chu, Federal Aviation Administration

    "I can't say enough about the Strategy Ladder that was presented. I couldn't get moving on rolling out an initiative, and it's exactly what I needed to get started. Thank you!"
    —Patricia Kelly, Pfizer
  • Your presenter:
    Steve Crescenzo Crescenzo Communications 
    Steve Crescenzo
    CEO
  • Featuring:
    Lee Aase Mayo Clinic Center for Social Media
    Lee Aase
    Opening keynote: Accelerating the social media revolution
    Dr. Farris Timimi Mayo Clinic Center for Social Media 
    Dr. Farris Timimi
    Opening keynote: Accelerating the social media revolution
    Dr. Bryan Vartabedian Baylor College of Medicine 
    Dr. Bryan Vartabedian
    Closing keynote: Public medicine: Understand the transformed role of the physician in an open, networked age
    Gina Czark NEWYORK-PRESBYTERIAN HOSPITAL
    Gina Czark
    Making cause-related marketing social
    Adelina Espat MD ANDERSON CANCER CENTER
    Adelina Espat
    Hottest trends—Instagram, Infographics and Vine
    Rhonda Mann BETH ISRAEL DEACONESS MEDICAL CENTER
    Rhonda Mann
    Communicate in a crisis to inform employees, the public and media: Best practices
    Amanda Changuris Frederick Memorial Hospital
    Amanda Changuris
    Sticky situations: How to handle social media when it gets messy
    Deborah Song RUSH UNIVERSITY MEDICAL CENTER
    Deborah Song
    How to identify and engage employee ambassadors to help tell your story
    Sheryl M. Ness Mayo Clinic Cancer Education Program
    Sheryl M. Ness, RN, M.A.
    Create a greater voice: How to get doctors and nurses to write an engaging blog
    Bob West SUNY Upstate Medical University
    Bob West
    The emperor has no clothes: 21st century medicine in America
    Nicholas Dragon Intermountain Healthcare
    Nicholas Dragon
    Set up social media for your hospital so safe that even execs will sign off on it
    Dr. Edward Creagan MAYO CLINIC
    Dr. Edward Creagan
    Reputation is everything: How medical professionals can best manage their online reputation
    Cynthia Floyd Manley Vanderbilt University Medical Center
    Cynthia Floyd Manley
    Across (fr)enemy lines: Build an integrated social media team
    Chris Boyer NORTH SHORE-LIJ HEALTH SYSTEM
    Chris Boyer
    Create an internal measurement discipline to prove your social media ROI
    Kimberly Shrack Magee Rehabilitation Hospital
    Kimberly Shrack
    Create a greater voice: How to get doctors and nurses to write an engaging blog
    Alexandra Tursi FLETCHER ALLEN HEALTH CARE
    Alexandra Tursi
    Pinterest: A powerful tool to share wellness content
    Michael Schmidt ARNOLD PALMER MEDICAL CENTER
    Michael Schmidt
    Create health care marketing videos patients love
  • Keynotes with:
    Andrew DavisAndrew Davis, bleeding-edge marketing futurist and author, shares insights on how to brand your content, your staff and your vision.
    Peter LaMottePeter LaMotte, Senior Vice President and Chair, Digital Practice at LEVICK, reveals how to measure your brand reputation during and after a crisis.
    Mark RaganMark Ragan, CEO of Ragan Communications will present an extended keynote discuss the role of the content producer in the age of social media.
    Breakout sessions with:
    Tomas Kellner GE
    Tomas Kellner
    Transform your external corporate blog from a press release aggregator into a content factory
    Victor Reiss Fedex 
    Victor Reiss
    How to curate and create visual content
    Michael Smart MICHAELSMARTPR
    Michael Smart
    7 secrets of the new media relations superstars
    Krisleigh Hoermann AMERICAN HEART ASSOCIATION
    Krisleigh Hoermann
    How to get media attention on Facebook, Twitter and LinkedIn
    Murali HILL+KNOWLTON
    Murali
    How to prove the value of PR to your company: It's all about measurement
    Jerry Berger BETH ISRAEL DEACONESS MEDICAL CENTER
    Jerry Berger
    The dos and don'ts of crisis management
    Won Ha Kaiser Permanente
    Won Ha
    The dos and don'ts of crisis management
    Lee Gordon 180 COMMUNICATIONS
    Lee Gordon
    Did you really just say that to a reporter? How to treat every interview as a business opportunity
    Chris Brooks Hilton Worldwide
    Chris Brooks
    How to get media attention on Facebook, Twitter and LinkedIn
    Sarah Skerik PR Newswire
    Sarah Skerik
    How to prove the value of PR to your organization
    Elizabeth Sorrell National Audubon Society
    Elizabeth Sorrell
    How to curate and create visual content
  • Keynotes with:
    Mark Ragan Mark Ragan, CEO of Ragan Communications, will share how to get sustainable adoption for your social networks.
    Steve Clayton Steve Clayton is Editor of the Next at Microsoft blog, resident Microsoft storyteller and manages Microsoft's 'owned' corporate media platforms.
    Breakout sessions with:
    Michael Smart MichaelSMARTPR
    Michael Smart
    7 secrets of the new media relations superstars
    Dan Ronan American Bus Association
    Dan Ronan
    The holy grail of PR writing: Clear, concise and creative content
    Sean McGinnis Sears Holding Company 
    Sean McGinnis
    Writing for SEO: A guide to crafting content that people can't help but promote
    Jim Ylisela Jr. Duff Media Partners Inc.
    Jim Ylisela Jr.
    The holy grail of PR writing: Clear, concise and creative content
    Carolyn Shelby Chicago Tribune Media Group
    Carolyn Shelby
    Writing for SEO: A guide to crafting content that people can't help but promote
    Nick Papagiannis Cramer-Krasselt
    Nick Papagiannis
    Writing for SEO: A guide to crafting content that people can't help but promote
    Michael Long MPS/PRCC at Georgetown University
    Michael Long
    The perfectly written press release (and the one-paragraph PR pitch)
    Caroline Michaud Preferred Hotel Group
    Caroline Michaud
    The perfectly written press release (and the one-paragraph PR pitch)
    Paige Steers Jones Lang LaSalle
    Paige Steers
    The holy grail of PR writing: Clear, concise and creative content
  • Keynotes with:
    Don BartholomewDon Bartholomew, Senior Vice President, Digital & Social Media Research, Ketchum
    Tom WebsterTom Webster, Vice President, Strategy for Edison Research
    Breakout sessions with:
    Priya Ramesh Burson-Marstellar 
    Priya Ramesh
    How to measure the value of social media strategy
    Cory Edwards Adobe 
    Cory Edwards
    How to link PR to business results
    Sandra Fathi Affect
    Sandra Fathi
    How to develop an effective PR measurement strategy
    Pete Codella Alexander's
    Pete Codella
    Top tools for PR measurement: What they do, how to manage them and what they cost
    Kevin Dando PBS
    Kevin Dando
    How to measure the value of social media strategy
    Barbara Rozgonyi CoryWest Media
    Barbara Rozgonyi
    Top tools for PR measurement: What they do, how to manage them and what they cost
    Sean Williams Communication AMMO
    Sean Williams
    PR measurement in action: Best practices from three measurement case studies
    Pauline Draper-Watts Edelman Berland
    Pauline Draper-Watts
    How to link PR to business results
    Andrew Bowins MasterCard Worldwide
    Andrew Bowins
    PR measurement in action: Best practices from three measurement case studies
    Angela Jeffrey Salience Insight
    Angela Jeffrey
    How to measure the value of social media strategy
    Bill Dalbec APCO Insight®
    Bill Dalbec
    PR measurement in action: Best practices from three measurement case studies
  • Keynotes with:
    Tom RathTom Rath, Senior Scientist for Gallup and best selling author.
    Michele SullivanMichele Sullivan, Director of Corporate Communications for Land O'Lakes.
    Breakout sessions with:
    Aaron French TEACH FOR AMERICA 
    Aaron French
    Build an internal social network that fosters employee collaboration
    Kim Jokisch RED HAT
    Kim Jokisch
    Get employees interested in producing content and engaged in being ambassadors for your organization
    Lynn Benjamin FEDERAL RESERVE BANK OF CHICAGO
    Lynn Benjamin
    Stuck in a medieval time warp? How the Federal Reserve Bank of Chicago pulled its employee communications into the 21st Century
    Kelli Clark RALEIGH-DURHAM AIRPORT AUTHORITY
    Kelli Clark
    Get employees interested in producing content and engaged in being ambassadors for your organization
    Sebastian Cosgrove AIR CANADA
    Sebastian Cosgrove
    Build an internal social network that fosters employee collaboration
    Alyson Outen MICRON TECHNOLOGY
    Alyson Oüten
    Maintain employee confidence, trust and engagement during a crisis
    Laura A. Grover QUINTILES
    Laura A. Grover
    Build an internal social network that fosters employee collaboration
    Karan Chandler FEDERAL RESERVE BANK OF CHICAGO
    Karan Chandler
    Stuck in a medieval time warp? How the Federal Reserve Bank of Chicago pulled its employee communications into the 21st Century
  • Keynotes with:
    James GilbeyJames Gilbey, Vice President Group Creative Director, Discovery Communications, will discuss the importance of innovation and creativity in your everyday writing.
    Jim YliselaJim Ylisela, President and Co-Owner of Duff Media Partners will discuss how to build an editorial process for your corporation.
    Breakout sessions with:
    Mike Long Georgetown University 
    Mike Long
    The power of storytelling: What you can learn from executive speechwriters
    Chris Brooks Hilton Worldwide
    Chris Brooks
    How to write for social media consumption: Twitter, Facebook and YouTube
    Meredith Pratt
            Straton Communications
    Meredith Pratt
    Think like an editor: Slim down your prose, remove fluff
    Tomas Kellner GE
    Tomas Kellner
    Transform your external corporate blog from a press release aggregator into a content factory
    Justina Chen Formerly with Microsoft
    Justina Chen
    Corporate storytelling: Winning hearts and minds?
    Rod Thorn PepsiCo
    Rod Thorn
    The power of storytelling: What you can learn from executive speechwriters
    Megan Maisel MD Anderson
    Megan Maisel
    How to write for social media consumption: Twitter, Facebook and YouTube
    Vinca LaFleur West Wing Writers
    Vinca LaFleur
    The power of storytelling: What you can learn from executive speechwriters
    Karissa Marcum FEMA
    Karissa Marcum
    Think like an editor: Slim down your prose, remove fluff
  • Keynotes with:
    Cheryl FiandacaCheryl Fiandaca
    Bureau Chief, Public Information
    Boston Police Department
    Lisa StarkLisa Stark
    Correspondent
    ABC News
    Matthew CooperMatthew Cooper
    National Correspondent
    National Journal
    Donna Leinwand LegerDonna Leinwand Leger
    Reporter
    USA Today
    Breakout sessions with:
    Laura Howe AMERICAN NATIONAL RED CROSS
    Laura Howe
    Crisis communication strategies to manage an online crisis
    Jim Ylisela DUFF MEDIA PARTNERS
    Jim Ylisela
    Optimize your online newsroom content for media coverage
    Michael Long GEORGETOWN UNIVERSITY
    Michael Long
    Create a pitch that gets the media's attention every time
    Evan Welsh SAP
    Evan Welsh
    How to get media attention on Twitter and LinkedIn
    Priya Ramesh BURSON-MARSTELLER
    Priya Ramesh
    Crisis communication strategies to manage an online crisis
    Michael McManus SODEXO
    Michael McManus
    How to get media attention on Twitter and LinkedIn
    Lori Russo STANTON COMMUNICATIONS
    Lori Russo
    How to get media attention on Twitter and LinkedIn
  • You'll hear from these dynamite speakers:
    Aaron French TEACH FOR AMERICA 
    Aaron French
    Build an internal social network that fosters employee collaboration
    Kim Jokisch RED HAT
    Kim Jokisch
    Get employees interested in producing content and engaged in being ambassadors for your organization
    Evan Welsh SAP
    Evan Welsh
    How to get media attention on Twitter and LinkedIn
    Lynn Benjamin FEDERAL RESERVE BANK OF CHICAGO
    Lynn Benjamin
    Stuck in a medieval time warp? How the Federal Reserve Bank of Chicago pulled its employee communications into the 21st Century
    Sebastian Cosgrove AIR CANADA
    Sebastian Cosgrove
    Build an internal social network that fosters employee collaboration
    Alyson Outen MICRON TECHNOLOGY
    Alyson Oüten
    Maintain employee confidence, trust and engagement during a crisis
    Laura A. Grover QUINTILES
    Laura A. Grover
    Build an internal social network that fosters employee collaboration
    Laura Howe AMERICAN NATIONAL RED CROSS
    Laura Howe
    Crisis communication strategies to manage an online crisis
    Mike Long Georgetown University 
    Mike Long
    The power of storytelling: What you can learn from executive speechwriters
    Vinca LaFleur West Wing Writers
    Vinca LaFleur
    The power of storytelling: What you can learn from executive speechwriters
    Priya Ramesh BURSON-MARSTELLER
    Priya Ramesh
    Crisis communication strategies to manage an online crisis
    Michael McManus SODEXO
    Michael McManus
    How to get media attention on Twitter and LinkedIn
    Chris Brooks Hilton Worldwide
    Chris Brooks
    How to write for social media consumption: Twitter, Facebook and YouTube
    Karissa Marcum FEMA
    Karissa Marcum
    Think like an editor: Slim down your prose, remove fluff
    Tomas Kellner GE
    Tomas Kellner
    Transform your external corporate blog from a press release aggregator into a content factory
    Jim Ylisela Duff Media Partners
    Jim Ylisela
    Running the news desk: How to build an editorial process
    Rod Thorn PepsiCo
    Rod Thorn
    The power of storytelling: What you can learn from executive speechwriters
    Megan Maisel MD Anderson
    Megan Maisel
    How to write for social media consumption: Twitter, Facebook and YouTube
  • Keynotes with:
    Marcus SheridanMarcus Sheridan, Founder of The Sales Lion, will show you how to use your current employees to generate more content for no extra cost.
    Mark RaganMark Ragan, CEO of Ragan Communications, will explore how the role of the content producer has changed for good in the Age of Social Media.
    Kiersten LawsonKiersten Lawson, Content Strategy Director, Waggener Edstrom Worldwide, will provide tools and tips for creating content that delights and captivates.
    Breakout sessions with:
    Sandra Fathi AFFECT
    Sandra Fathi
    Sticky Content: Are your stories "obsolete after a single tweet"? How to create content for the long haul
    Daniel Lemin CONVINCE & CONVERT 
    Daniel Lemin
    Get it right with personas
    Jenn Eldin AMERICAN EXPRESS
    Jenn Eldin
    Brand or publisher? Walking the authenticity tightrope
    Julie Fleischer Kraft Foods Group
    Julie Fleischer
    Content disciplined by big data: How to mine data to create content and experiences that engage consumers
    Jenna Pelkey GE Corporate
    Jenna Pelkey
    Customer experience as brand: Step inside GE Garages, become a designer, an inventor, an innovator
    Adele Revella Buyer Persona.com
    Adele Revella
    Listen, then write: How content marketers become buyer experts
    Marcus Nelson Addvocate.com
    Marcus Nelson
    5 reasons your content could be holding you back
  • Your instructors:
    Mark RaganMark Ragan, CEO of Ragan Communication, is a former award-winning political and investigative newspaper reporter. He currently acts as editor in chief of four major news sites for corporate and organizational communicators.
    Jim YliselaJim Ylisela has more than 30 years of experience in journalism, teaching and communications consulting. Jim also taught for 13 years in the graduate program at Northwestern University's Medill School of Journalism.
    We've crisscrossed the country with this workshop and are pleased to share some rave reviews from your peers:
    I loved all of the interaction that we had for this workshop. It really helped that Mark and Jim were constantly asking us questions and keeping us on our toes about problems in our workplace and finding ways to cure common problems in our writing.

    I really enjoyed this workshop and felt that it provided applicable business writing advice/tips.

    I always go into a writing workshop thinking I already know everything that will be taught. I was pleasantly surprised at this one, using tips quite literally every day.

    It was a great fresher as well as learning some new tips and tools. Best writing workshop I have taken in a long time.

    It was an excellent workshop. There were a lot of helpful tips, and it was nice to address the fundamentals. There was a good balance of addressing external and internal communications.

    Excellent content. Enthusiastic, knowledgeable speakers, great energy.

    It was very relevant, entertaining and interesting. Some of it was a refresher. But truly of the tips and tricks you forget as you begin to drown in corporate-speak. This was an exceptional class.
  • Keynotes with:
    Gottfried LeibbrandtGottfried Leibbrandt, CEO, SWIFT will discuss the importance of executive communications and what it takes to be effective in the c-suite.
    Dave CoplinDave Coplin, Chief Envisioning Officer, Microsoft UK, will discuss the power of "enterprise social" and how this cultural change in collaboration can benefit your organization.
    Mark RaganMark Ragan, CEO, Ragan Communications, will discuss how to develop a content strategy that turns prospects into buyers and converts readers into brand evangelists for your company.
    Tom CoombesTom Coombes, Founder and CEO, Cognito will discuss how big data can be used to inform your PR strategy.
    Kim BratanataKim Bratanata, Head of Social and Digital Media, SWIFT, will show how to infuse dry topics with tongue-in-cheek creativity while you stay on message.
    Breakout sessions with:
    Laurence VanheeFormerly of Belgian Ministry of Social Security
    Laurence Vanhee

    Happiness at work? How to increase employee engagement and satisfaction to boost the bottom line
    Drew Keller StoryGuide
    Drew Keller

    How organizations use branding in internal video and storytelling to create a corporate identity
    Cor Hospes Tsjee.com
    Cor Hospes

    Give content, get customers: How your brand can become a publisher in 5 steps
    Sarah Kellman SAP
    Sarah Kellman

    Social media alchemy: Turning customers into mentors and employees into ambassadors
    Cindy Penders ING
    Cindy Penders

    Challenges for PR and media relations in a continuously changing media landscape
    Craig Le Grice Blue Rubicon
    Craig Le Grice

    Build, manage and defend your corporate reputation in the social age
    Allan Schoenberg CME Group
    Allan Schoenberg

    Creating and maintaining content that sticks around for the long haul on social media
    Justina Chen Formerly of Microsoft
    Justina Chen

    The secrets of storytelling: Create a powerful narrative to engage all your internal and external audiences
  • Press pages
  • Speakers include:
    Adam SingerGOOGLE 
    Adam Singer
    Social that adds up: Performance and measurement
    Justin Fong TEACH FOR AMERICA
    Justin Fong
    Create an enterprise social network: How to make the impossible possible
    Lisa ArneySAS
    Lisa Arney
    The super water cooler: Create an intranet that spans the globe, connects staff and breeds innovation
    Carolyn Shelby CHICAGO TRIBUNE MEDIA GROUP
    Carolyn Shelby
    SEO: A guide to crafting content that people can't help but promote
    Victor Reiss FEDEX
    Victor Reiss
    The corporate symphony: Taking center stage
    Michael Schmidt Arnold Palmer Medical Center
    Michael Schmidt
    Creating powerful marketing videos that share your organization's story
    Natanya Anderson WHOLE FOODS
    Natanya Anderson
    Social media engagement: Tried and true tactics
    Allison Fitzpatrick DAVIS & GILBERT
    Allison Fitzpatrick
    How to manage the legal and PR risks in social media
    Lee Gordon Mercury Marine
    Lee Gordon
    How newsrooms use social media to report and break news—and how that helps you as a PR pro
    Steve Crescenzo CRESCENZO COMMUNICATIONS
    Steve Crescenzo
    "Safe" social media: How to put Web 2.0 tools to use in your organization without scaring executives or damaging your brand
    Jon BirdAMERICAN AIRLINES
    Jon Bird
    Social rebranding: The #newAmerican is arriving
    Peter Balistrieri NORTHWESTERN MUTUAL
    Peter Balistrieri
    Social media for social impact: How to get engagement around a cause
    Rocky Walls 12 Stars Media
    Rocky Walls
    Overcoming the four obstacles to create an effective brand journalism video program
    Robyn Itule Insight Enterprises
    Robyn Itule
    Real-world strategies to work with your legal department—while still allowing social media to thrive at your organization
    Carrie Parker American Express
    Carrie Parker
    Creating shareable content: Lessons from American Express OPEN Forum
  • Presentations with:
    Tim McIntyreDOMINO'S PIZZA
    Tim McIntyre
    Find out how Domino's Pizza broke all of the rules of traditional marketing to turn its brand around
    Andrew Davis BRANDSCAPING
    Andrew Davis
    5 secrets that will inspire the media to pick up your pitch
    Ian Greenleigh Olapic
    Ian Greenleigh
    You are a source: How to reach and influence journalists on social media
    Andy BlumPR EXECUTIVE
    Andy Blum
    How to create a memorable press event that lands big coverage
    Andrea Brunais VIRGINIA TECH
    Andrea Brunais
    Build a newsy YouTube channel: Punch up your content with stories
    Daniel N. Lewis SESAME STREET
    Daniel N. Lewis
    How (and why) puppets play on social media
    Laura Howe American Red Cross
    Laura Howe
    Prove your worth: How to measure the effectiveness of your communications
    Ed James Cornerstone Agency
    Ed James
    How to create a memorable press event that lands big coverage
    Kate Lowery Whole Foods
    Kate Lowery
    Big brand results on a small budget: How to tell better stories outside the walls of the store
  • Hear from these dynamite speakers:
    Ashley CallahanThe Coca-Cola Company
    Ashley Callahan
    Carlos Dominguez Cisco
    Carlos Dominguez
    Michael BritoWCG
    Michael Brito
    Ron Petrovich MAYO CLINIC
    Ron Petrovich
    Leigh Blaylock RED HAT
    Leigh Blaylock
    Michael Bepko WHOLE FOODS MARKET
    Michael Bepko
    Andrew Lennie WGN-TV
    Andrew Lennie
    Matthew Royse FORSYTHE TECH
    Matthew Royse
    Mark Ragan RAGAN COMMUNICATIONS
    Mark Ragan
    Jim Ylisela DUFF MEDIA PARTNERS
    Jim Ylisela
    Brett JewkesNASCAR
    Brett Jewkes
  • Keynotes with:
    Nancy DuarteNancy Duarte, Principal of Duarte, Inc. will discuss how to inspire enthusiasm and support your vision through great storytelling.
    Jon FavreauJohn Favreau, former Director of Speechwriting for President Barack Obama will show you how to get behind your words and create dialogue that powerfully articulates what matters and why we should care.
    Andrew DavisAndrew Davis will teach you how to use visual storytelling to create a sudden urge to act.
    Breakout sessions with:
    John SchoonoverMicrosoft Production Studios 
    John Schoonover
    Executive video: How to get senior leaders to be at ease with and trust your video team
    Jocelyn SimsFederal Reserve Bank of Chicago 
    Jocelyn Sims
    Stuck in a medieval time warp? How the Federal Reserve Bank of Chicago pulled its employee communications into the 21st Century
    David HigdonNASCAR 
    David Higdon
    How NASCAR ignited its communications through unprecedented fan and media engagement
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo
    Employee engagement: The communicator's role is critical
    Chris Close JLL America
    Chris Close
    How to smite your enemies (or why I learned to love metrics and you should too)
    Bonita BrodtNorthwestern Memorial HealthCare 
    Bonita Brodt
    Use inside voices to break down barriers and reach outside corporate walls
    Justin Fong Teach for America
    Justin Fong
    Inform and inspire your employees with budget-friendly video
    Blair Klein AT&T
    Blair Klein
    Bringing sexy back:  How simplifying your social media footprint pays off
    Karl Gude Michigan State University
    Karl Gude
    How to engage your audience with visual storytelling
    Chris Olson USAA
    Chris Olson
    Engaging employees through communities: USAA's best practices in building a culture of collaboration
    Dalal Haldeman Johns Hopkins Medicine
    Dalal Haldeman
    Transfer of power: Bridging the gap in executive communications during a change in top leadership
    Ed Garsten Chrysler
    Ed Garsten
    Chrysler's pioneering approach to corporate journalism
    Sandra Fathi Affect
    Sandra Fathi
    Crisis management in the age of social media
    Lee Gordon Mercury Marine
    Lee Gordon
    Coach your boss or client to ace the next media interview
    Tripp Frohlichstein MediaMasters, Inc.
    Tripp Frohlichstein
    How to develop the right message for your leaders (and organization)


  • Hear from these dynamite speakers:
    Ashley CallahanThe Coca-Cola Company
    Ashley Callahan
    Carlos Dominguez Cisco
    Carlos Dominguez
    Michael BritoWCG
    Michael Brito
    Ron Petrovich MAYO CLINIC
    Ron Petrovich
    Leigh Blaylock RED HAT
    Leigh Blaylock
    Michael Bepko WHOLE FOODS MARKET
    Michael Bepko
    Andrew Lennie WGN-TV
    Andrew Lennie
    Mark Ragan RAGAN COMMUNICATIONS
    Mark Ragan
    Jim Ylisela DUFF MEDIA PARTNERS
    Jim Ylisela
    Brett JewkesNASCAR
    Brett Jewkes
  • Keynotes with:
    Justina ChenJustina Chen, an Executive Communications Strategist and Storytelling Consultant who was the former Executive Communications Manager, Speechwriter and Publicist for the President of Entertainment at Microsoft.
    Mark RaganMark Ragan, CEO of Ragan Communications, is a former award-winning political and investigative newspaper reporter. He is the creator and editor-in-chief of four major online news sites for corporate and organizational communicators.
    Jim YliselaJim Ylisela, President and CEO of Duff Media Partners, Inc., has more than 30 years of experience in journalism, teaching and communications consulting. Jim also taught for 13 years in the graduate program at Northwestern University's Medill School of Journalism.
    Sessions with:
    Carolyn ShelbyTRIBUNE COMPANY 
    Carolyn Shelby
    Writing for SEO: A guide to crafting content that people can't help but promote
    Mike LongGEORGETOWN UNIVERSITY 
    Mike Long
    The perfectly written press release (and the one-paragraph PR pitch)
    Mary OliveriCBD MARKETING 
    Mary Oliveri
    The zen of writing words that get read: Creative tips to get to the good stuff faster
    Justin Allen EYE OPENER
    Justin Allen
    10 ways to get TV and digital video producers to listen to your pitches (and 10 ways to get them to ignore you)
  • Hear from these dynamite speakers:
    Catherine FisherLINKEDIN
    Catherine Fisher
    Crispin Sheridan SAP
    Crispin Sheridan
    Paull Young CHARITY: WATER
    Paull Young
    Andrew DavisBrandscaping
    Andrew Davis
    Ron Petrovich MAYO CLINIC
    Ron Petrovich
    Adam SingerGOOGLE
    Adam Singer
    Jerod Morris COPYBLOGGER
    Jerod Morris
    Matt Rozen ADOBE
    Matt Rozen
    Mark Ragan RAGAN COMMUNICATIONS
    Mark Ragan
    Steve Crescenzo CRESCENZO COMMUNICATIONS
    Steve Crescenzo
    Lutz Finger Linkedin
    Lutz Finger
    Ashley Brown Spredfast
    Ashley Brown
  • Featuring:
    krisleigh hoermann American Heart Association
    Krisleigh Hoermann
    Powerful tools for visual storytelling
    Ann Andrews Morris AndMore Communications
    Ann Andrews Morris
    Effective strategies to prevent and manage a digital crisis
    David Oarr APCO Worldwide
    David Oarr
    Measure the value of internal communications
    Ashley Howland Baylor Scott & White Health
    Ashley Howland
    How to build a social media program that's ethical and compliant
    Alice Ackerman Carilion Clinic
    Alice Ackerman, MD
    Get your leadership to sign off on social media
    Jake Jacobson Children’s Mercy Hospital
    Jake Jacobson
    What to do when you work with really, really smart people
    Therese Lockemy Johns Hopkins Medicine
    Therese Lockemy
    Connecting the people of the world with the people of Johns Hopkins Medicine
    Elizabeth Harty Mayo Clinic
    Elizabeth Harty 
    Give employees a voice with Yammer
    Karl W. Oestreich Mayo Clinic
    Karl W. Oestreich, ABC
    Create and launch a brand journalism site
    Greg Matthews MDigitalLife
    Greg Matthews
    Reunited and it feels so good: How hospitals and doctors use online channels to communicate in partnership
    Lisa Arledge Powell MediaSource
    Lisa Arledge Powell
    Use brand journalism for earned media
    Michael J. Sacopulos Medical Risk Institute
    Michael J. Sacopulos
    Online reviews: Why you should care and what you need to know about them
    Sue Klein Nebraska Methodist Health System
    Sue Klein
    Audience participation: The power of letting your patients own your brand
    Tracey Christensen Piedmont HealthCare
    Tracey Christensen
    Powerful tools for visual storytelling
    Susan Krieger Spectrum Health
    Susan Krieger
    Google+ Hangout: Not your grandmother’s press conference
    Brian Gresh University of Utah Health Care
    Brian Gresh
    Breaking down the silos to create an integrated content strategy
    Ryan D. Madanick University of North Carolina School of Medicine
    Ryan D. Madanick
    Break down the barrier: Get your physicians to see the upside of social media
    Heather Gjerde Scripps Health
    Heather Gjerde
    Social storytelling that engages and involves your employees
  • Featuring:
    Michele SullivanLAND O' LAKES 
    Michele Sullivan
    From order-taker to strategic partner: Transform communications to match business strategy
    Justina ChenMICROSOFT (formerly) 
    Justina Chen
    The 7 secrets of storytelling: Engage. . .energize. . .enthrall!
    Mike FernandezCARGILL
    Mike Fernandez
    Back to the future
    Tim ConnellyCARGILL 
    Tim Connelly
    How to build a global master brand, one colleague at a time
    Taylor Cole HOTELS.COM
    Taylor Cole
    Amplify your messages with interactive news releases that generate buzz
    Monica Wiant US BANK
    Monica Wiant
    Tell stories to energize your company-wide, multi-channel campaign for a special event
    Dave Watson THE HOME DEPOT
    Dave Watson
    Attention, retention, engagement, advocacy: Home Depot's "AREA" model for internal communications
    David Grossman The Grossman Group
    David Grossman
    Cutting to win: 6 steps for getting employees on your side during cost cuts
    Ron Petrovich Mayo Clinic Center for Social Media
    Ron Petrovich
    How the Mayo Clinic takes its story directly to the media: A case study
    Dallas Lawrence MATTEL (formerly)
    Dallas Lawrence
    Best practices to protect your brand—before, during and after a crisis
    Michael Smart MichaelSMARTPR
    Michael Smart
    The strategic secrets of media pitching success—what will work in 2015
    Fletcher Dean The Dow Chemical Company
    Fletcher Dean
    The key to successful and sustained storytelling: The Executive Thought Leadership Plan
    Mallorie Rosenbluth Likeable Media
    Mallorie Rosenbluth
    Social storytelling: How to boost your brand by weaving stories into your social communications
  • Your instructors:
    Mark RaganMark Ragan, CEO of Ragan Communications, is a former award-winning political and investigative newspaper reporter. He currently acts as editor in chief of four major news sites for corporate and organizational communicators.
    Jim YliselaJim Ylisela has more than 30 years of experience in journalism, teaching and communications consulting. Jim also taught for 13 years in the graduate program at Northwestern University's Medill School of Journalism.
  • Your presenter:
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo
    One of the nation's leading experts in employee communications, he has helped thousands of communicators improve their print and electronic communication. Steve was voted the No. 1 seminar leader for the IABC Global Conference for three years in a row (2008, 2009 and 2010), and has spoken in IABC's "All Star Track" for the past five years.
  • Featuring:
    Adam Pisoni YAMMER
    Adam Pisoni
    Turn disruption into an organizational plus: The power of open communication
    Adam Brown SALESFORCE
    Adam Brown
    It's just a sandwich: How to remember what effective communications is all about
    Larry Emond GALLUP
    Larry Emond
    The global state of engagement²
    Katherine HallenMICROSOFT 
    Katherine Hallen
    Day One of a merger and beyond: Build employee engagement in an acquisition
    Carol SorianoMICROSOFT 
    Carol Soriano
    Day One of a merger and beyond: Build employee engagement in an acquisition
    Kenton OlsonSEATTLE SEAHAWKS 
    Kenton Olson
    Put the social back in social media: Build a scalable response strategy
    Tina DavisCOMCAST 
    Tina Davis
    How to influence executives to get a truly social enterprise
    Therese Van RyneMOTOROLA SOLUTIONS 
    Therese Van Ryne
    Strengthen your PR to project a global voice for your company
    Robin FarrWESTJET AIRLINES
    Robin Farr
    Strategies for communicating with a distributed workforce
    Daniel Orme-Doutre MICROSOFT
    Daniel Orme-Doutre
    Digital signage and employee comms: Key lessons from Microsoft
    Paolo Tosolini RUN STUDIOS
    Paolo Tosolini
    Digital signage and employee comms: Key lessons from Microsoft
    Mary Viola CDW
    Mary Viola
    Build the perfect partnership: own employee engagement with your CEO
    Joie Healy CISCO 
    Joie Healy
    Brand journalism: Beyond the buzz
    Jami Hahn HOME INSTEAD SENIOR CARE®
    Jami Hahn
    How to communicate big ideas on a beer budget
    Drew Keller STORYGUIDE
    Drew Keller
    How to create a video production process that optimizes your time and your organization's resources
    Doug Thomas OFFICE.COM, MICROSOFT
    Doug Thomas
    Grass-roots video marketing inside billion-dollar companies
    Dani Townsend KAISER PERMANENTE
    Dani Townsend
    Measure communications effectiveness: Stop counting activity and start measuring results
    Cory Edwards ADOBE
    Cory Edwards
    Rethink your business to be social-by-design: Build a social media Center of Excellence
    Allison Fitzpatrick DAVIS & GILBERT
    Allison Fitzpatrick
    How to manage the legal and PR risks in social media
    Aaron Hunt UNION PACIFIC RAILROAD
    Aaron Hunt
    How Union Pacific uses its history to engage media, employees and rail fans
    Danielle Brigida NATIONAL WILDLIFE FEDERATION
    Danielle Brigida
    How to match social media strategy to your organization's goals
    Mindy Mizell INTERNATIONAL JUSTICE MISSION
    Mindy Mizell
    Think like a journalist: Use breaking news for real-time PR & crisis management
    Mark Ragan RAGAN COMMUNICATIONS
    Mark Ragan
    Breathe life back into your writing! Create irresistible content that engages stakeholders and builds your brand
    Jordan Reese LEHIGH UNIVERSITY
    Jordan Reese
    Do the right thing: Preserving reputation through a year-long crisis
    Kristin Graham EXPEDIA, INC.
    Kristin Graham
    Do's and don'ts learned from dot-com employee communications
    Carolyn Shelby THE TRIBUNE COMPANY
    Carolyn Shelby
    How to demonstrate hard ROI through social media measurement
  • Featuring:
    Adam Pisoni YAMMER
    Adam Pisoni
    Turn disruption into an organizational plus: The power of open communication
    Adam Brown SALESFORCE
    Adam Brown
    It's just a sandwich: How to remember what effective communications is all about
    Larry Emond GALLUP
    Larry Emond
    The global state of engagement²
    Katherine HallenMICROSOFT 
    Katherine Hallen
    Day One of a merger and beyond: Build employee engagement in an acquisition
    Carol SorianoMICROSOFT 
    Carol Soriano
    Day One of a merger and beyond: Build employee engagement in an acquisition
    Kenton OlsonSEATTLE SEAHAWKS 
    Kenton Olson
    Put the social back in social media: Build a scalable response strategy
    Tina DavisCOMCAST 
    Tina Davis
    How to influence executives to get a truly social enterprise
    Therese Van RyneMOTOROLA SOLUTIONS 
    Therese Van Ryne
    Strengthen your PR to project a global voice for your company
    Robin FarrWESTJET AIRLINES
    Robin Farr
    Strategies for communicating with a distributed workforce
    Daniel Orme-Doutre MICROSOFT
    Daniel Orme-Doutre
    Digital signage and employee comms: Key lessons from Microsoft
    Paolo Tosolini RUN STUDIOS
    Paolo Tosolini
    Digital signage and employee comms: Key lessons from Microsoft
    Mary Viola CDW
    Mary Viola
    Build the perfect partnership: own employee engagement with your CEO
    Joie Healy CISCO 
    Joie Healy
    Brand journalism: Beyond the buzz
    Jami Hahn HOME INSTEAD SENIOR CARE®
    Jami Hahn
    How to communicate big ideas on a beer budget
    Doug Thomas OFFICE.COM, MICROSOFT
    Doug Thomas
    Grass-roots video marketing inside billion-dollar companies
    Cory Edwards ADOBE
    Cory Edwards
    Rethink your business to be social-by-design: Build a social media Center of Excellence
    Allison Fitzpatrick DAVIS & GILBERT
    Allison Fitzpatrick
    How to manage the legal and PR risks in social media
    Aaron Hunt UNION PACIFIC RAILROAD
    Aaron Hunt
    How Union Pacific uses its history to engage media, employees and rail fans
    Danielle Brigida NATIONAL WILDLIFE FEDERATION
    Danielle Brigida
    How to match social media strategy to your organization's goals
    Mindy Mizell INTERNATIONAL JUSTICE MISSION
    Mindy Mizell
    Think like a journalist: Use breaking news for real-time PR & crisis management
    Jordan Reese LEHIGH UNIVERSITY
    Jordan Reese
    Do the right thing: Preserving reputation through a year-long crisis
    Kristin Graham EXPEDIA, INC.
    Kristin Graham
    Do's and don'ts learned from dot-com employee communications
    Carolyn Shelby THE TRIBUNE COMPANY
    Carolyn Shelby
    How to demonstrate hard ROI through social media measurement
  • Featuring:
    Eric SchnureFor more than 20 years, former White House speechwriter Eric Schnure has counseled leading executives and organizations, helping make their messages more memorable, their words more effective and their delivery more powerful. In addition to strategic communications and speechwriting, Eric lectures and conducts workshops around the world on storytelling and the art and science of persuasion.
    Bob LehrmanBob Lehrman was Chief Speechwriter for Vice President Al Gore in the White House, before leaving to begin Lehrman Communications, his speechwriting business, and has taught at American University since 1998. As a speechwriter, he has written thousands of speeches for politicians at every level, including presidential candidates, governors, senators, cabinet secretaries, corporate CEOs, heads of nonprofits and celebrities.


  • Your Presenter:
    Drew Keller Drew Keller is an award-winning television producer, editor, web developer and educator.

    He is one of Ragan's highest rated speakers. Here are some reviews from his recent trainings:

    "His workshop was easily the best I've ever attended. Entertaining, informative, engaging, relevant and current. I couldn't believe some of the things I was learning—and I am not exactly someone who's in the dark when it comes to technology."

    "Educational, informative, entertaining. You can tell he knows his stuff and enjoys it!"

    "Extremely knowledgeable, but was able to translate to those who aren't as familiar with video."

    "He was exceptional. Very helpful during the conference and after; made his resources available to participants and has made himself available afterwards for questions/tips."

    "He was outstanding. Best presenter yet!"
  • You'll hear from one of these leading infographics instructors:
    Bill ShanderBill Shander is Founder of Beehive Media, a Boston-based data visualization and information design consultancy. Bill specializes in creating interactive experiences for thought leadership, research, advocacy and knowledge management. Having focused on "Digital Design for Knowledge" for most of his career, he brings unique insight into what it takes to deliver rich, engaging and impactful content to diverse audiences. Clients over the years have included PricewaterhouseCoopers, Strategy&, Harvard University, World Economic Forum and the EPA. Bill has a B.A. in English from Wesleyan University and a M.A. in Journalism from the University of Colorado at Boulder.
    Bob ZeniBob Zeni is an editor, a designer and infographics guru. He has more than three decades of experience in journalism, graphic design and teaching. His clients have included AT&T, Accenture, American Bar Assn., Baxter Healthcare, BMO/Harris Bank, Edelman, Gagen MacDonald, Hill & Knowlton, ITW, JonesLangLaSalle, McDonald's, Motorola, Northern Trust, Walgreens, Weber Shandwick and dozens of others. Before starting Bob Zeni & Associates 25 years ago, he spent ten years in commercial publishing, designing Crain's Chicago Business as founding art director and leading the art, design and photography departments at the Chicago Sun-Times as managing editor for graphics. Bob teaches in the School of Journalism at DePaul University and in the Visual Communications Department at the School of the Art Institute of Chicago.
  • Keynotes with:
    Andrew DavisAndrew Davis, Brandscaping
    Lexie Riegelhaupt Lexie Riegelhaupt, Mashable
    Breakout sessions with:
    Scott Linabarger Cleveland Clinic
    Scott Linabarger
    Social ROI: Measuring the value of engaging consumers with strong content
    Brandi Boatner IBM
    Brandi Boatner
    Media relations strategies in the age of Twitter, Buzzfeed and digital content
    Michael Pranikoff PR Newswire
    Michael Pranikoff
    Demand attention now: Creating your brand's moment of truth
    Andrew Bowins MasterCard
    Andrew Bowins
    Create a powerful content strategy for PR communications
    Allyson Collins NYU Langone Medical Center
    Allyson Collins
    Visual storytelling: How to create images and infographics that are worth a thousand words (and shares)
    Paull Young charity: water
    Paull Young
    Video storytelling techniques to generate buzz, drive traffic and raise funds
    Michael SinatraWhole Foods
    Michael Sinatra
    Media relations strategies in the age of Twitter, Buzzfeed and digital content
    Andrew BlumAJB Communications
    Andrew Blum
    Media relations strategies in the age of Twitter, Buzzfeed and digital content
  • Keynotes with:
    Tim McIntyreTim McIntyre
    Vice President, Communications
    Domino's
    Crayton WebbCrayton Webb
    Vice President, Corporate Communications & Corporate Social Responsibility
    Mary Kay Inc.
    Breakout sessions with:
    Michael Beadle UBISOFT 
    Michael Beadle, Associate Director of Public Relations
    Characters, plot, theme, narrative: The art of storytelling
    Christopher Ian Bennett GUITAR CENTER
    Christopher Ian Bennett, Vice President of Communications & Corporate Affairs
    Deb O'Connor WHIRLPOOL CORPORATION
    Deborah O'Connor, Director of Global Corporate Reputation and Community Relations
    How a newsroom became the solution to #FixPR at Whirlpool Corporation
    Mary Jo Polidore DALLAS/FORT WORTH AIRPORT
    Mary Jo Polidore, Vice President, Communications and Public Affairs
    Match your PR strategies to your business objectives
    Sandra Fathi AFFECT
    Sandra Fathi, President
    How to create an effective crisis communications plan before disaster strikes
  • Keynotes with:
    Larry SolomonLarry Solomon, Senior Vice President, Corporate Communications, AT&T, will discuss changing your company's brand and your skills for a mobile-social world.
    Breakout sessions with:
    Brendan Hurley GOODWILL OF GREATER WASHINGTON 
    Brendan Hurley, Chief Marketing Officer
    The move toward mobile:  A Goodwill approach
    Karen LeeSAS INSTITUTE 
    Karen Allen Lee, Senior Director, Internal Communications
    How social media makes SAS a smarter, stronger global enterprise
    Joy Hays AT&T
    Joy Hays, Director of Digital and Social Media
    Create a first-rate social media content strategy
    Marc Matthews FLEISHMANHILLARD
    Marc Matthews, Senior Vice President, Social Media Engagement
    Social media governance: One big happy family
    Paul Roberts UNISYS
    Paul Roberts, Global Vice President, Unified Social Business
    Deliver breakthrough value from social technologies: Unisys's social business transformation
    Kevin Winterfield IBM
    Kevin Winterfield, Enterprise Social & Digital Strategist, Influencer Engagement Manager
    How to be a social agent of change
  • Keynotes with:
    Mark BuchananMark Buchanan, Brand Experience Design, Program Lead with Cisco, will speak about Cisco's brand language initiative and how it has transformed the company.
    Steve CrescenzoSteve Crescenzo, CEO of Crescenzo Communications, will discuss the communicator's role in employee engagement
    Breakout sessions with:
    Sharon McIntoshANDTHEN COMMUNICATIONS 
    Sharon McIntosh, President
    Educating and empowering your employees to become brand ambassadors
    John Slavney BP
    John David Slavney, Director of Digital Communications, US
    Use simple technology to drive radical efficiency in employee communications
    Stefan Riches STANTEC
    Stefan Riches, Senior Writer and spark Editor
    From zero to story: How Hemingway, a hundred dollar bill, and digital technology helped kick-start Stantec's storytelling culture
    Valeri Oliver ALLSCRIPTS
    Valeri Oliver, Internal Communications Senior Consultant
    All IN! How to cultivate employees who embody your company's goals
  • You'll hear from these dynamite speakers:
    Tim McIntyre DOMINO'S 
    Tim McIntyre, Vice President, Communications
    How Domino's Pizza broke all the traditional marketing rules to turn its brand around
    Michael Beadle UBISOFT 
    Michael Beadle, Associate Director of Public Relations
    Characters, plot, theme, narrative: The art of storytelling
    Christopher Ian Bennett GUITAR CENTER
    Christopher Ian Bennett, Vice President of Communications & Corporate Affairs
    Deb O'Connor WHIRLPOOL CORPORATION
    Deborah O'Connor, Director of Global Corporate Reputation and Community Relations
    How a newsroom became the solution to #FixPR at Whirlpool Corporation
    Mary Jo Polidore DALLAS/FORT WORTH AIRPORT
    Mary Jo Polidore, Vice President, Communications and Public Affairs
    Match your PR strategies to your business objectives
    Sandra Fathi AFFECT
    Sandra Fathi, President
    How to create an effective crisis communications plan before disaster strikes
    Crayton Webb MARY KAY INC.
    Crayton Webb, Vice President, Corporate Communications & Corporate Social Responsibility
    Larry SolomonAT&T SERVICES, INC.
    Larry Solomon, Senior Vice President, Corporate Communications
    Evolve your company's brand and your skills for a mobile-social world
    Brendan Hurley GOODWILL OF GREATER WASHINGTON 
    Brendan Hurley, Chief Marketing Officer
    The move toward mobile:  A Goodwill approach
    Karen LeeSAS INSTITUTE 
    Karen Allen Lee, Senior Director, Internal Communications
    How social media makes SAS a smarter, stronger global enterprise
    Joy Hays AT&T
    Joy Hays, Director of Digital and Social Media
    Create a first-rate social media content strategy
    Marc Matthews FLEISHMANHILLARD
    Marc Matthews, Senior Vice President, Social Media Engagement
    Social media governance: One big happy family
    Paul Roberts UNISYS
    Paul Roberts, Global Vice President, Unified Social Business
    Deliver breakthrough value from social technologies: Unisys's social business transformation
    Kevin Winterfield IBM
    Kevin Winterfield, Enterprise Social & Digital Strategist, Influencer Engagement Manager
    How to be a social agent of change
    Mark BuchananCISCO
    Mark Buchanan, Brand Experience Design, Program Lead
    How powerful is the pen? We're finding out at Cisco
    Sharon McIntoshANDTHEN COMMUNICATIONS 
    Sharon McIntosh, President
    Educating and empowering your employees to become brand ambassadors
    John Slavney BP
    John David Slavney, Director of Digital Communications, US
    Use simple technology to drive radical efficiency in employee communications
    Stefan Riches STANTEC
    Stefan Riches, Senior Writer and spark Editor
    From zero to story: How Hemingway, a hundred dollar bill, and digital technology helped kick-start Stantec's storytelling culture
    Valeri Oliver ALLSCRIPTS
    Valeri Oliver, Internal Communications Senior Consultant
    All IN! How to cultivate employees who embody your company's goals
    Steve CrescenzoCrescenzo Communications
    Steve Crescenzo, CEO
    The communicator's role in employee engagement
  • Featuring:
    Shel Holtz HOLTZ COMMUNICATIONS + TECHNOLOGY
    Shel Holtz, Principal
    Earned Social Media: Online's Holy Grail
    Jenina Nunez MCDONALD'S
    Jenina Nuñez, U.S. Communications Manager
    Influencer marketing: How to engage and capitalize on the voices that affect your brand
    Dan Hindin Ketchum Global Research & Analytics
    Dan Hindin, Vice President, Global Digital Research & Analytics
    The consumer journey: How to measure digital at five key moments in the customer lifecycle
    Peter Ternes GENERAL MOTORS
    Peter Ternes, Social Media Strategist
    How to match your measurement strategies to your budget and organizational goals
    Andrew Bowins MASTERCARD
    Andrew Bowins, Senior Vice President, Corporate & Digital Communications
    The war on content pollution and the fight for relevance in the Digital Age
    David Herbert UNITED STATES GEOLOGICAL SURVEY
    David Hebert, Internal and Audio-Visual Communications Chief
    Keep the C-suite sane: The art and science of goal-setting and measurement
    Shashi Bellamkonda BOZZUTO.COM
    Shashi Bellamkonda, Vice President, Digital Marketing
    How to match your measurement strategies to your budget and organizational goals
    Sandra Fathi AFFECT
    Sandra Fathi, President
    Payback: The ROI of social media measurement
  • Featuring:
    Shel Holtz HOLTZ COMMUNICATIONS + TECHNOLOGY
    Shel Holtz, Principal
    Earned Social Media: Online's Holy Grail
    Jenina Nunez MCDONALD'S
    Jenina Nuñez, U.S. Communications Manager
    Influencer marketing: How to engage and capitalize on the voices that affect your brand
    Dan Hindin Ketchum Global Research & Analytics
    Dan Hindin, Vice President, Global Digital Research & Analytics
    The consumer journey: How to measure digital at five key moments in the customer lifecycle
    Peter Ternes GENERAL MOTORS
    Peter Ternes, Social Media Strategist
    How to match your measurement strategies to your budget and organizational goals
    Andrew Bowins MASTERCARD
    Andrew Bowins, Senior Vice President, Corporate & Digital Communications
    The war on content pollution and the fight for relevance in the Digital Age
    David Herbert UNITED STATES GEOLOGICAL SURVEY
    David Hebert, Internal and Audio-Visual Communications Chief
    Keep the C-suite sane: The art and science of goal-setting and measurement
    Shashi Bellamkonda BOZZUTO.COM
    Shashi Bellamkonda, Vice President, Digital Marketing
    How to match your measurement strategies to your budget and organizational goals
    Sandra Fathi AFFECT
    Sandra Fathi, President
    Payback: The ROI of social media measurement
  • Your speakers include:
    Thomas Smith DISNEY PARKS
    Thomas Smith
    Director of Social Media
    David Higdon NASCAR
    David Higdon
    Managing Director, Integrated Marketing Communications
    Vroom Tweet Post! How NASCAR informs its business through unprecedented fan and media engagement
    Ashley Brown Spredfast (formerly Coca-Cola Company)
    Ashley Brown
    Vice President of Social Strategy
    Don't meet the benchmark, become it: New brand content strategies
    Gina CzarkNEWYORK-PRESBYTERIAN 
    Gina Czark
    Head of Social Media
    Create social employees that become your rock-star social media team
    Karl GudeASSOCIATED PRESS (formerly) 
    Karl Gude
    Director of Infographics
    How to engage your audience by creating buzz-worthy Infographics
    Carolyn FoxNATIONAL GEOGRAPHIC 
    Carolyn Fox
    Director of Content Initiatives
    Create a successful integrated content social media campaign: Lessons from National Geographic Travel

    Jaclyn LindseyCHARITY: WATER 
    Jaclyn Lindsey
    Director of Key Relationships
    Disruption: How charity: water changes the way people give
    Lisa ArneySAS 
    Lisa Arney
    Internal Communications Manager
    How to extend the reach of internal video on social media
    Greg GalantMUCK RACK
    Greg Galant
    Co-Founder and CEO
    Unleash the power of social media for PR: pitch, monitor and measure
    Jill Hirz LINKEDIN
    Jill Hirz
    Corporate Communications Manager
    Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company
  • Sessions with:
    Frances Reimers PCI
    Frances Reimers
    Infographics worth a thousand words
    Mark Trocino Crystal Run Healthcare
    Mark Trocino
    Infographics worth a thousand words
    Michael BepkoWHOLE FOODS 
    Michael Bepko
    How to engage your audience with visual storytelling
    Jennifer AraniFARMERS INSURANCE 
    Jennifer Arani
    Digital signage strategies for corporate message building
    Joie Healy Cisco
    Joie Healy
    Video storytelling to humanize your company's purpose and build brand affinity
    Krisleigh Hoermann AMERICAN HEART ASSOCIATION
    Krisleigh Hoermann
    Pin it to win it: How to tell your brand story on Pinterest
    Jen Lee Reeves AARP
    Jen Lee Reeves
    Top visual-storytelling resources: What they do, how to manage them, what they cost
    EKaterina Walter Sprinklr
    Ekaterina Walter
    Make your communications memorable with visual storytelling
    Pre-conference workshops with:
    Shel HoltzHOLTZ COMMUNICATION + TECHNOLOGY 
    Shel Holtz
    Social visual communication is your future as a corporate communicator
    Clint SchaffDARE 
    Clint Schaff
    Infographics boot camp for PR and corporate communicators
    Drew KellerSTORY GUIDE 
    Drew Keller
    Create powerful videos without a big team or budget
    Jen GrantJen Grant
    #nofilter: Master Instagram for PR
  • Sessions with:
    Julie Roehm SAP
    Julie Roehm
    Krisleigh Hoermann AMERICAN HEART ASSOCIATION
    Krisleigh Hoermann
    Tyler Litchenberger McDONALD'S USA
    Tyler Litchenberger

    How to go from speaking at customers to engagement and conversation
    Amanda TodorovichCleveland Clinic 
    Amanda Todorovich

    How to develop an infographics strategy: Key lessons from Cleveland Clinic
    Kevin DandoPBS 
    Kevin Dando

    Top resources for visual storytelling: What they do, how to manage them and what they cost
    Jess HaneburyTHREADLESS 
    Jess Hanebury

    Pin it to win it: How to tell your brand story on Pinterest
    Graham RobertsThe New York Times 
    Graham Roberts

    What corporate communicators must know about graphic design
    Kim DwyerNationwide Children's 
    Kim Dwyer

    Digital signage strategies for corporate message building
  • Keynotes with:
    Nancy SeidemanEMORY UNIVERSITY
    Nancy Seideman, Associate Vice President, University Communications Executive Director, University Media Relations
    Taylor Wilson NEBRASKA MEDICINE
    Taylor Wilson, Sr. Media Relations Coordinator
    Breakout sessions with:
    Carol CrawfordCENTERS FOR DISEASE CONTROL AND PREVENTION 
    Carol Crawford, Chief, Digital Media Branch, Division of Public Affairs
    Social Media and Ebola: How to manage social media during a crisis
    Evelyn Hernandez Bellevue Hospital Center
    Evelyn Hernández, Associate Executive Director, Public Affairs and Community Relations Managing the hype and hysteria through collaboration and composure: Bellevue treats NYC's first and only Ebola patient
    Paul Baltes NEBRASKA MEDICINE
    Paul Baltes, Manager, Corporate Communications
    Keep morale up: How to engage staff and protect your reputation from the inside out when crisis strikes
    Taylor Wilson NEBRASKA MEDICINE
    Taylor Wilson, Sr. Media Relations Coordinator
    Beating the crisis crush: Preparing spokespeople for the sudden increase of media attention
    Come a day early (Jan. 29) for pre-conference workshops with:
    James E. LukaszewskiRisdall Marketing Group
    James E. Lukaszewski, President of The Lukaszewski Group Division
    Tripp FrohlichsteinMEDIA MASTERS, Inc.
    Tripp Frohlichstein, President
    Jess TodtfeldSUCCESS IN MEDIA, INC. 
    Jess Todtfeld, President
    Mark RaganRAGAN COMMUNICATIONS 
    Mark Ragan, CEO
  • Keynotes with:
    Nancy SeidemanEMORY UNIVERSITY
    Nancy Seideman, Associate Vice President, University Communications Executive Director, University Media Relations
    Taylor Wilson NEBRASKA MEDICINE
    Taylor Wilson, Sr. Media Relations Coordinator
    Breakout sessions with:
    Carol CrawfordCENTERS FOR DISEASE CONTROL AND PREVENTION 
    Carol Crawford, Chief, Digital Media Branch, Division of Public Affairs
    Social Media and Ebola: How to manage social media during a crisis
    Evelyn Hernandez Bellevue Hospital Center
    Evelyn Hernández, Associate Executive Director, Public Affairs and Community Relations Managing the hype and hysteria through collaboration and composure: Bellevue treats NYC's first and only Ebola patient
    Paul Baltes NEBRASKA MEDICINE
    Paul Baltes, Manager, Corporate Communications
    Keep morale up: How to engage staff and protect your reputation from the inside out when crisis strikes
    Taylor Wilson NEBRASKA MEDICINE
    Taylor Wilson, Sr. Media Relations Coordinator
    Beating the crisis crush: Preparing spokespeople for the sudden increase of media attention
  • Keynotes with:
    Rod Thorn Rod Thorn, Senior Director of Communications for PepsiCo
    Mark Buchanan Mark Buchanan, Lead for Brand Experience Design at Cisco
    Cappy SuretteCappy Surette, Senior Manager for Executive Communications, Walt Disney World Resort
    Breakout sessions with:
    Monique VisintainerMICROSOFT 
    Monique Visintainer, Senior Executive Communications Manager
    Executives? They may be VIPs but they're only half of your communications strategy
    Danny Woodward VIRGINIA COMMONWEALTH UNIVERSITY
    Danny Woodward, Director of Executive Communications
    The knack of time: Master your calendar; master your speeches
    David Levey DRUG ENFORCEMENT ADMINISTRATION
    David Levey, Lead Speechwriter
    30 ideas in 30 minutes panel
    Dean FoustUPS
    Dean Foust, Director of Executive Communications
    The Strategic Speechwriter: How to connect your work with the organization's larger strategic goals through thought leadership
    Randy LeeMBO Partners, Inc
    Randy Lee, Speechwriter Consultant
    Communications during a transition in leadership
    Karen WingPENN STATE UNIVERSITY
    Karen Wing, primary Speechwriter for the Office of the President
    Navigate a crisis: How to speak from the executive suite
    Joel SchwartzbergAmerican Society for the Prevention of Cruelty to Animals (ASPCA)
    Joel Schwartzberg, Senior Director of Strategic and Executive Communications
    How to coach your speakers—and yourself—to make points clearly and convincingly through effective public speaking techniques
    Gregory BellDEPARTMENT OF HOUSING AND URBAN DEVELOPMENT
    Gregory Bell, Senior Speechwriter
    30 ideas in 30 minutes panel
    Rosemary KingROSEMARY KING, LLC
    Rosemary King, Ph.D., Independent Speechwriter
    30 ideas in 30 minutes panel
    Luke BoggsTHE COCA-COLA COMPANY
    Luke Boggs, Director of Executive Communications
    Communications during a transition in leadership
    Fletcher DeanTHE DOW CHEMICAL COMPANY
    Fletcher Dean, Director of Executive Communications
    Rhetorical devices that should be in every speechwriter's toolkit
    Rob FriedmanELI LILLY AND COMPANY
    Rob Friedman, Senior Director of Executive Communications
    How to create an effective TED talk
  • Conference Speakers:
    David RocklandKETCHUM CHANGE 
    David Rockland, Managing Director and CEO
    From Barcelona to integration: Powerful measurement principles for superior PR programs
    Nicole Moreo PEPPERCOMM
    Nicole Moreo, Senior Manager, Research and Analytics
    Achieving PR's "Holy Grail"—Secrets of tying PR to business objectives (and impressing execs)
    Larisa Cioaca LOCKHEED MARTIN
    Larisa Cioaca, Manager, Media Relations
    Advanced analytics for media relations: How to code media coverage and extract real business insights for the C-suite
    Toni DeLanceyUNITED STATES POSTAL SERVICE

    Toni DeLancey, Senior Manager, Public Relations
    Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results
    Danielle BrigidaUS FISH & WILDLIFE SERVICE
    Danielle Brigida, National Social Media Manager
    Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results
    Dr. Erica Taylor SoutherlandHOWARD UNIVERSITY
    Dr. Erica Taylor Southerland, Assistant Professor
    Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results
    Jonathan RickTHE JONATHAN RICK GROUP
    Jonathan Rick, President
    Show me the stories: How to measure and market social media to the C-suite
    Kari D'EliaEMC CORPORATION
    Kari D'Elia, Manager, Social and Business Insights
    Smarter social media programs: How to use social data to shape PR messaging and social strategy
    Catherine SchumPORTER NOVELLI
    Catherine Schum, Executive Vice President, Strategic Planning, Analytics and Research
    The PR guide to mastering big data: How to mine your data for actionable insights
    Bianca PradeSKDKNICKERBOCKER
    Bianca Prade, Vice President
    Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results
  • Conference Speakers:
    Anne Tramer Brownlee OMNI HOTELS AND RESORTS
    Anne Tramer Brownlee, Vice President, Corporate Communications
    Socially devoted to you: How to make your cross-channel communications consistent
    Eileen SheilCLEVELAND CLINIC
    Eileen Sheil, Executive Director, Corporate Communications
    How to turn PR measurement into a leadership behavior
    Christopher Ian BennettTED Vancouver
    Christopher Ian Bennett, Senior Director and Chief Speechwriter
    How to broker an exclusive story: When fewer press hits are better than more
    Torod NeptuneVERIZON WIRELESS
    Torod Neptune, Vice President and Head of Corporate Communications
    Beyond breaking news: How to invent and practice measurable brand journalism
    Douglass HatcherMASTERCARD
    Douglass Hatcher, Vice President and Senior Business Leader, Thought Leadership Communications
    How to summit the PR mountain: An interactive, tailored roundtable
    Molly McKenna JandrainMCDONALD'S USA
    Molly McKenna Jandrain, Director of Public Relations
    How McDonald's uses content and engagement to build its brand
    David HigdonNASCAR
    David Higdon, Vice President, Integrated Marketing Communications
    Shape perception: How NASCAR boosts itself with reputation management
    Tim McIntyreDOMINO'S
    Tim McIntyre, Vice President, Communications for Domino's Pizza
    Negative brand-equity crisis: How Domino's turned it around
    Dean FoustUPS 
    Dean Foust, Director of Executive Communications
    The new PR: Why PR should lead thought leadership in your organization
    Jessica Nielsen LOCKHEED MARTIN
    Jessica Nielsen, Vice President of Communications
    How your press office should prepare for and respond to data breaches
    David HebertUNITED STATES GEOLOGICAL SURVEY (USGS)
    David Hebert, Internal and Audio-Visual Communications Chief
    The line between audience insights and invasions of privacy: The blurred outlines of modern market intelligence
    Dan RonanAMERICAN BUS ASSOCIATION
    Dan Ronan, Senior Director Communications, Media Relations and Communications
    Crisis communications beyond Day One: How to implement a better crisis plan
    Pete WeissmanThought Leader Communications
    Pete Weissman, Founder
    Thought Leadership lightning roundtable: How to put thought leadership into action
    Steve SchrierNAVISTAR
    
Steve Schrier, Director of Corporate Communications and Chief Spokesperson
    How to manage issues before a crisis hits
  • Keynotes with:
    Raymond F. Kerins, Jr.BAYER CORPORATION 
    Raymond F. Kerins, Jr., Senior Vice President, Head of Communications & Government Relations
    Achieving the Nirvana of Communications: How Bayer hit the "C-suite spot," boosted budgets and tied media relations to reputation
    Tammy Gordon AARP
    Tammy Gordon, President, Social Communications & Strategy; Vice President, AARP Studios
    Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
    Jay Hamilton MARRIOTT INTERNATIONAL
    Jay Hamilton, Head of Digital Corporate Relations
    Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
    Sara DunajPRINCESS CRUISES

    Sara Dunaj, Manager, Social Media
    Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
    Mark RaganRAGAN COMMUNICATIONS
    Mark Ragan, CEO, Editor-in-Chief
    Breakthrough brand journalism: How to create and share stellar stories that build your brand, bottom line and buzz
    Sessions with:
    Elina KazanMACY'S
    Elina Kazan, Vice President, Media Relations & Cause Marketing
    Keep the love alive with the press: Inspiring secrets of building long-term relationships with A-list media
    Kevin MartinezESPN
    Kevin Martinez, Vice President of Corporate Outreach
    Reinventing reputation amid media cynicism: How corporate citizenship can transform your coverage and reputation
    Jay HamiltonMARRIOTT INTERNATIONAL
    Jay Hamilton, Head of Digital Corporate Relations
    Revitalizing your media relations strategy: How to reach millennials, engage boomers and skyrocket social media results
    Tammy GordonAARP
    Tammy Gordon, President of Social Communications & Strategy, Vice President of AARP Studios
    Lights, camera, action! Think like Hollywood studios to create kick-ass videos that woo the press and break the Internet
    Bob VarettoniVERIZON COMMUNICATIONS
    Bob Varettoni, Executive Director, Corporate Communications
    Face the press with confidence: Timeless media training techniques for turning execs into media darlings
    Sarah ShepardBUSINESS WIRE
    Sarah Shepard, Vice President, New York
    Press release (r)evolution: 7 secrets of wowing the press and public in the age of selfies
    Susan GetgoodBLOGHER NETWORK /
    SHE-KNOWS MEDIA

    Susan Getgood, Senior Vice President of Integrated Marketing
    Mastering A-list media, blogger and influencer outreach: The latest paid and PR pitching techniques for reaching millions
    Jill SeimanGLAMAMOM
    Jill Seiman, Founder
    Mastering A-list media, blogger and influencer outreach: The latest paid and PR pitching techniques for reaching millions
    Lance SomerfeldCITY DADS GROUP
    Lance Somerfeld, Co-Founder
    Mastering A-list media, blogger and influencer outreach: The latest paid and PR pitching techniques for reaching millions
    Pre-conference workshops with:
    Katie CreaserAFFECT
    Katie Creaser, Vice President
    Next-gen social media relations: Proven methods for placing stories and building journalist relationships beyond Twitter
    Michael SmartMICHAEL SMARTPR
    Michael Smart, Principal
    From snooze to news: 8 formulas to generate newsworthy, shareable angles that journalists and social media love
    Katie Delahaye PainePAINE PUBLISHING
    Katie Delahaye Paine, Founder
    What's your "kick butt" media measurement index? How to create a budget-boosting media analysis scorecard
    Mary S. MillerABBVIE (FORMERLY)
    Mary Miller
    What's your "kick butt" media measurement index? How to create a budget-boosting media analysis scorecard
  • Featured Speakers:
    Dux Raymond SyAVEPOINT PUBLIC SECTOR 
    Dux Raymond Sy, Chief Technology Officer
    #ShiftHappens: How to inspire, transform and facilitate business-driven corporate communications
    Margaret Barrett AON CORPORATION
    Margaret Barrett, Director, Global Internal Communications
    Case study: How a global business transformed its internal news channel
    Tina Davis COMCAST ENGINEERING & PLATFORM SERVICES
    Tina Davis, Executive Director, Communications & Employee Engagement
    Build a culture of innovation: How to spur ideation through internal social media
    William Amurgis NETJETS, INC.
    William Amurgis, Director, Global Corporate Communications
    A strategic plan to improve your intranet
    Tim ConnellyCARGILL
    Tim Connelly, Director of Employee Communications
    Here, there and everywhere: Five ways to reach a distributed workforce
    Karen LeeSAS
    Karen Lee, Senior Director of Internal Communications
    How social media makes SAS a smarter, stronger global enterprise
    Steve CrescenzoCRESCENZO COMMUNICATIONS

    Steve Crescenzo, CEO
    When worlds collide: Tap your internal audience to tell your best stories to the world
  • Featured Speakers:
    Dallas LawrenceTHE RUBICON PROJECT
    Dallas Lawrence, Senior Vice President, Head of Corporate Communications
    Best practices to protect your brand—before, during and after a crisis
    Jenina Nunez MCDONALD'S
    Jenina Nuñez, Manager, Social Engagement, U.S. Digital
    How to work with a PR agency: Manage your partnership for maximum success
    Marcy Cohen MASTERCARD
    Marcy Cohen, Vice President and Senior Business Leader, Worldwide Communications
    The war on content pollution and the fight for relevance in the Digital Age
    Nicole Mladic NORTHWESTERN UNIVERSITY FEINBERG SCHOOL OF MEDICINE
    Nicole Mladic, Communications Director
    Create an agile comms strategy that connects to all your audiences
    Jeff HechtINSIGHT ENTERPRISES
    Jeff Hecht, Internal Communications Manager
    Create an agile comms strategy that connects to all your audiences
    Rachel GerdsBMO FINANCIAL
    Rachel Gerds, Vice President and Director of North American Digital Content
    Create an agile comms strategy that connects to all your audiences
    Michael SchmidtARNOLD PALMER MEDICAL CENTER FOUNDATION
    Michael Schmidt, Vice President
    Create a process for capturing powerful videos
    Ashley Callahan CHICK-FIL-A, INC.
    Ashley Callahan, Content Strategy and PR Manager
    Social media is more than social
    Justina ChenMICROSOFT (formerly) 
    Justina Chen, Story Strategist
    Storytelling: How to win hearts and minds
  • Featured Speakers:
    Brandy King SOUTHWEST AIRLINES
    Brandy King, Communications Director, Southwest Airlines
    Surround sound: The irresistible art of listening and engaging
    Maria SaltzADOBE 
    Maria Saltz, Senior Manager of Social Media Analytics
    Beyond likes and followers: How to measure social's business value
    Marc Matthews FLEISHMANHILLARD
    Marc Matthews, Senior Vice President, Social Media Engagement
    Social media governance: One big happy family
    Monica Wiant U.S. BANK
    Monica Wiant, Director, Social Media Training & Employee Engagement
    Can you teach #social? Inside U.S. Bank's social media employee training program
    Vickie BatesUCLA
    Vickie Bates, Communications and Change Management Lead
    Infographics: How to get the good, avoid the bad and banish the ugly
    Thom LytleEMC CORPORATION
    Thom Lytle, Director, Social Business & Community Engagement
    Mo' accounts, mo' problems: Social branding alignment
    Maggie Avram
LAUGHLIN CONSTABLE

    Maggie Avram, Social and Content Integration Manager
    Your social reputation: Practical advice for managing your company's reputation online
  • You'll hear from these dynamite speakers:
    Dallas LawrenceTHE RUBICON PROJECT
    Dallas Lawrence, Senior Vice President, Head of Corporate Communications
    Best practices to protect your brand—before, during and after a crisis
    Jenina Nunez MCDONALD'S
    Jenina Nuñez, Manager, Social Engagement, U.S. Digital
    How to work with a PR agency: Manage your partnership for maximum success
    Marcy Cohen MASTERCARD
    Marcy Cohen, Vice President and Senior Business Leader, Worldwide Communications
    The war on content pollution and the fight for relevance in the Digital Age
    Nicole Mladic NORTHWESTERN UNIVERSITY FEINBERG SCHOOL OF MEDICINE
    Nicole Mladic, Communications Director
    Create an agile comms strategy that connects to all your audiences
    Jeff HechtINSIGHT ENTERPRISES
    Jeff Hecht, Internal Communications Manager
    Create an agile comms strategy that connects to all your audiences
    Rachel GerdsBMO FINANCIAL
    Rachel Gerds, Vice President and Director of North American Digital Content
    Create an agile comms strategy that connects to all your audiences
    Michael SchmidtARNOLD PALMER MEDICAL CENTER FOUNDATION
    Michael Schmidt, Vice President
    Create a process for capturing powerful videos
    Ashley Callahan CHICK-FIL-A, INC.
    Ashley Callahan, Content Strategy and PR Manager
    Social media is more than social
    Justina ChenMICROSOFT (formerly) 
    Justina Chen, Story Strategist
    Storytelling: How to win hearts and minds
    Maria SaltzADOBE 
    Maria Saltz, Senior Manager of Social Media Analytics
    Beyond likes and followers: How to measure social's business value
    Marc Matthews FLEISHMANHILLARD
    Marc Matthews, Senior Vice President, Social Media Engagement
    Social media governance: One big happy family
    Brandy King SOUTHWEST AIRLINES
    Brandy King, Communications Director, Southwest Airlines
    Surround sound: The irresistible art of listening and engaging
    Monica Wiant U.S. BANK
    Monica Wiant, Director, Social Media Training & Employee Engagement
    Can you teach #social? Inside U.S. Bank's social media employee training program
    Vickie BatesUCLA
    Vickie Bates, Communications and Change Management Lead
    Infographics: How to get the good, avoid the bad and banish the ugly
    Thom LytleEMC CORPORATION
    Thom Lytle, Director, Social Business & Community Engagement
    Mo' accounts, mo' problems: Social branding alignment
    Maggie Avram
LAUGHLIN CONSTABLE

    Maggie Avram, Social and Content Integration Manager
    Your social reputation: Practical advice for managing your company's reputation online
    Dux Raymond SyAVEPOINT PUBLIC SECTOR 
    Dux Raymond Sy, Chief Technology Officer
    #ShiftHappens: How to inspire, transform and facilitate business-driven corporate communications
    Margaret Barrett AON CORPORATION
    Margaret Barrett, Director, Global Internal Communications
    Case study: How a global business transformed its internal news channel
    Tina Davis COMCAST ENGINEERING & PLATFORM SERVICES
    Tina Davis, Executive Director, Communications & Employee Engagement
    Build a culture of innovation: How to spur ideation through internal social media
    William Amurgis NETJETS, INC.
    William Amurgis, Director, Global Corporate Communications
    A strategic plan to improve your intranet
    Tim ConnellyCARGILL
    Tim Connelly, Director of Employee Communications
    Here, there and everywhere: Five ways to reach a distributed workforce
    Karen LeeSAS
    Karen Lee, Senior Director of Internal Communications
    How social media makes SAS a smarter, stronger global enterprise
    Steve CrescenzoCRESCENZO COMMUNICATIONS

    Steve Crescenzo, CEO
    When worlds collide: Tap your internal audience to tell your best stories to the world
  • Keynotes with:
    Graham Roberts THE NEW YORK TIMES
    Graham Roberts
    John Meyer Lemonly
    John T. Meyer
    Breakout sessions with:
    Seth Kolloen ALLRECIPES.COM
    Seth Kolloen
    Joie HealyCISCO 
    Joie Healy
    Charlene SarmientoGOODWILL INDUSTRIES INTERNATIONAL 
    Charlene Sarmiento
    Shel HoltzHOLTZ COMMUNICATION + TECHNOLOGY 
    Shel Holtz
    Kaitlyn ViaterLINHARTPR 
    Kaitlyn Viater
    Noel RunkleLINHARTPR 
    Noel Runkle
    Denise TanguaySCRIPPS HEALTH 
    Denise Tanguay
    Cathy Hackl Globally Social
    Cathy Hackl
    Megan BerrySTANTON COMMUNICATIONS 
    Megan Berry
    Jennifer BlyARIN 
    Jennifer Bly
    Drew KellerSTORYGUIDE 
    Drew Keller
  • Keynote Speakers:
    Brian Solis ALTIMETER GROUP
    Brian Solis, Principal Analyst; Author, "WTF: What's the Future of Business," "The End of Business as Usual" and "Engage"
    #AdaptiveContent: Using responsive design to reinvent corporate storytelling and reignite ROI
    Scott AbelTHE CONTENT WRANGLER

    Scott Abel, CEO; Co-author, "The Language of Content Strategy," Contributor, EContent Magazine
    The content marketing forecast: 15 powerful trends you can't afford to ignore
    Karen PeltyszynCITI
    Karen Peltyszyn, Senior Vice President of Social Media
    The content marketing forecast: 15 powerful trends you can't afford to ignore
    John Phillip LoofLINKEDIN
    John Phillip Loof, Product Manager
    The content marketing forecast: 15 powerful trends you can't afford to ignore
    Pre-conference workshops with:
    Mary Wayte BradburneCISCO
    Mary Wayte Bradburne, Strategy Lead, Social Media Communications
    Bank on brand journalism: How to do content marketing that supports business goals
    Kirsten ChialaCISCO
    Kirsten Chiala, Digital Content Manager
    Bank on brand journalism: How to do content marketing that supports business goals
    Buddy ScaleraThe Medicines Company
    Buddy Scalera, Senior Director, Content Strategy
    The power of S-T-O-R-Y: How to create and distribute corporate narratives that move audiences, social media and markets
    Michelle KillebrewIBM, CLICKZ
    Michelle Killebrew, Program Director, Strategy & Solutions—Social Business, IBM; Contributing Writer, ClickZ
    The power of S-T-O-R-Y: How to create and distribute corporate narratives that move audiences, social media and markets
    Jill Hirz JonesLINKEDIN 
    Jill Hirz Jones, Evangelist
    Breakthrough brand journalism on LinkedIn: How to leverage the world's #1 professional network to boost brand, messaging and reach
    John Phillip Loof LINKEDIN
    John Loof, Product Manager
    Breakthrough brand journalism on LinkedIn: How to leverage the world's #1 professional network to boost brand, messaging and reach
    Mark RaganRAGAN COMMUNICATIONS
    Mark Ragan, CEO and Publisher
    Transform teams into content marketing heroes: How to integrate brand journalism for greater reach and ROI
    Breakout sessions with:
    Charles KhaELECTRONIC ARTS
    Charles Kha, Senior Director, Digital Communications
    Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
    Scott AbelTHE CONTENT WRANGLER, UNIVERSITY OF BERKELEY
    Scott Abel, CEO; Co-author, "The Language of Content Strategy," Contributor, EContent Magazine
    Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
    Karen PeltyszynCITI
    Karen Peltyszyn, Senior Vice President of Social Media
    Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
    Wayne ScholesRed Touch Media Group
    Wayne Scholes, Executive Chairman & CEO
    Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
    Angie KozieskiFORD MOTOR COMPANY
    Angie Kozleski, Global Marketing and Digital Communications Manager
    Case Study: How to integrate content marketing in the real world—best practices and pitfalls to avoid
    Patrick DarlingINTEL
    Patrick Darling, Online Media Relations Manager
    Concept to Cannes: How to create award-winning video, infographics and photos that reach millions in a mobile world
    Ekaterina WalterSPRINKLR
    Ekaterina Walter, Evangelist; Author, "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand"
    Concept to Cannes: How to create award-winning video, infographics and photos that reach millions in a mobile world
    Brian WallaceNowSourcing
    Brian Wallace, President & Founder
    How to make infographics that actually work
    Louis GrayGOOGLE
    Louis Gray, Senior Program Manager, Google Analytics
    Measurement math or myth? Practical ways to prove value and ROI for your content marketing efforts
    John Phillip LoofLINKEDIN
    John Loof, Product Manager
    Measurement math or myth? Practical ways to prove value and ROI for your content marketing efforts
    Jason MillerLinkedIn Marketing Solutions
    Jason Miller, Leader of Global Content and Social Initiatives
    Measurement math or myth? Practical ways to prove value and ROI for your content marketing efforts
  • Keynote Speakers:
    Brian Solis ALTIMETER GROUP
    Brian Solis, Principal Analyst; Author, "WTF: What's the Future of Business," "The End of Business as Usual" and "Engage"
    #AdaptiveContent: Using responsive design to reinvent corporate storytelling and reignite ROI
    Scott AbelTHE CONTENT WRANGLER

    Scott Abel, CEO; Co-author, "The Language of Content Strategy," Contributor, EContent Magazine
    The content marketing forecast: 15 powerful trends you can't afford to ignore
    Karen PeltyszynCITI
    Karen Peltyszyn, Senior Vice President of Social Media
    The content marketing forecast: 15 powerful trends you can't afford to ignore
    John Phillip LoofLINKEDIN
    John Phillip Loof, Product Manager
    The content marketing forecast: 15 powerful trends you can't afford to ignore
    Breakout sessions with:
    Charles KhaELECTRONIC ARTS
    Charles Kha, Senior Director, Digital Communications
    Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
    Scott AbelTHE CONTENT WRANGLER, UNIVERSITY OF BERKELEY
    Scott Abel, CEO; Co-author, "The Language of Content Strategy," Contributor, EContent Magazine
    Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
    Karen PeltyszynCITI
    Karen Peltyszyn, Senior Vice President of Social Media
    Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
    Wayne ScholesRed Touch Media Group
    Wayne Scholes, Executive Chairman & CEO
    Amazing audience experiences: How to develop content that converts prospects into buyers and audiences into brand evangelists
    Angie KozieskiFORD MOTOR COMPANY
    Angie Kozleski, Global Marketing and Digital Communications Manager
    Case Study: How to integrate content marketing in the real world—best practices and pitfalls to avoid
    Patrick DarlingINTEL
    Patrick Darling, Online Media Relations Manager
    Concept to Cannes: How to create award-winning video, infographics and photos that reach millions in a mobile world
    Ekaterina WalterSPRINKLR
    Ekaterina Walter, Evangelist; Author, "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand"
    Concept to Cannes: How to create award-winning video, infographics and photos that reach millions in a mobile world
    Brian WallaceNowSourcing
    Brian Wallace, President & Founder
    How to make infographics that actually work
    Louis GrayGOOGLE
    Louis Gray, Senior Program Manager, Google Analytics
    Measurement math or myth? Practical ways to prove value and ROI for your content marketing efforts
    John Phillip LoofLINKEDIN
    John Loof, Product Manager
    Measurement math or myth? Practical ways to prove value and ROI for your content marketing efforts
    Jason MillerLinkedIn Marketing Solutions
    Jason Miller, Leader of Global Content and Social Initiatives
    Measurement math or myth? Practical ways to prove value and ROI for your content marketing efforts
  • Speakers:
    Susan Warner MasterCard
    Susan Warner, Vice President of Worldwide Communications
    How SharePoint transformed internal communications at MasterCard
    Jessica NobleHallmark Cards 
    Jessica Noble, Digital Communication Consultant
    Lessons learned from SharePoint 2010: Building SharePoint 2013
    Juliana Wallace Land O'Lakes, Inc.
    Juliana Wallace leads internal communications
    From productivity wasteland to a robust collaboration: How Land O' Lakes reinvented its intranet
    Matt Ontell Yammer.
    Matt Ontell, Director of Customer Success
    Improve internal communications with enterprise social networks
  • Keynotes with:
    Jay MoyeCoca-Cola Company 
    Jay Moye
    Karl GudeMichigan State University 
    Karl Gude
    Breakout sessions with:
    David MurrayBLUE CROSS BLUE SHIELD OF MICHIGAN 
    David Murray
    Laura Nathan-GarnerMD ANDERSON CANCER CENTER 
    Laura Nathan-Garner
    Amanda Todorovich CLEVELAND CLINIC
    Amanda Todorovich
    Bernhard Mors MASTERCARD
    Bernhard Mors
    Brian Wallace NowSourcing
    Brian Wallace
    Tyler LitchenbergerMcDONALD'S USA
    Tyler Litchenberger
    Shel HoltzHOLTZ COMMUNICATION + TECHNOLOGY
    Shel Holtz
    Megan BerrySTANTON COMMUNICATIONS
    Megan Berry
    Drew KellerSTORYGUIDE
    Drew Keller
    Brian CamenGOLIN
    Brian Camen
  • Keynotes with:
    Mark Buchanan CISCO
    Mark Buchanan
    Winning with Words: How Cisco reinvented its brand language to make powerful connections and inspire action
    Paul FurigaWORDWRITE COMMUNICATIONS

    Paul Furiga
    PR Storytelling: Harnessing synaptic shortcuts to share your brand story in the era of social media seduction
    Breakout sessions with:
    Tripp FrohlichsteinMEDIAMASTERS
    Tripp Frohlichstein
    The Incredible Power of Message Mapping: How to focus messages to strengthen branding, positioning and reputation
    Amy GuthTRIBUNE PUBLISHING COMPANY AND WGN RADIO
    Amy Guth
    10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches
    Sandra GuyCHICAGO SUN-TIMES
    Sandra Guy
    10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches
    Raschanda HallBUSINESS WIRE
    Raschanda Hall
    Amazing Press Releases: Power writing secrets and multimedia techniques for maximizing reach, readers and ROI
    Richard LaermerRLM PR
    Richard Laermer
    10 Seconds to Succeed or Die: Editors reveal how to craft winning phone, email and social media pitches
    Lindsay NicholsAmerica's Charities
    Lindsay Nichols
    Amazing Press Releases: Power writing secrets and multimedia techniques for maximizing reach, readers and ROI
    Mary OlivieriCBD MARKETING 
    Mary Olivieri
    Brilliance on Demand: Breakthrough creative processes to inspire, transform and accelerate your writing
    Pre-conference workshop with:
    Mark RaganRagan Communications
    Mark Ragan
    Brand Journalism for Corporate Communicators
  • FEATURING KEYNOTE PRESENTATIONS FROM:
    John Yembrick NASA
    John Yembrick, social media manager
    Out-of-this-world social media with NASA
    Kristin Graham EXPEDIA (FORMERLY)
    Kristin Graham, former vice president, engagement and communications
    Rule #1: Don't be boring!
    Justina ChenMICROSOFT (FORMERLY)

    Justina Chen
    From leader to thought leader: Develop your own TED talk for internal and external audiences
    ALSO FEATURING:
    Todd JohnsonKONTIKI
    Todd Johnson, president
    How to use new media to reach multigenerational audiences
    Alison KnowltonTEACH FOR AMERICA
    Alison Knowlton, director, staff engagement
    The rise and fall and rise of Yammer: How Teach For America revitalized the use of social media with a dispersed workforce
    Kirsten HamstraSAS
    Kirsten Hamstra, global social media manager
    Beyond marketing and communications: Bring social to your business
    Jake JacobsonCHILDREN'S MERCY KANSAS CITY
    Jake Jacobson, senior manager, public relations
    Turn the choir into preachers: Empower others to sing your praises
    Mary BradburneCISCO 
    Mary Wayte Bradburne, strategy lead, social media communications
    Protect and promote your brand on social media
    Serena EhrlichBUSINESS WIRE
    Serena Ehrlich, director of social & evolving media
    Word-of-mouth marketing, social and multimedia in PR in 2015
    Lauren Lawson-ZilaiGOODWILL INDUSTRIES INTERNATIONAL 
    
Lauren Lawson-Zilai, director of public relations and national spokesperson
    More than a store: How Goodwill uses social media to boost visibility and mission awareness
    Tara Darrow NORDSTROM
    Tara Darrow, public affairs and corporate responsibility director
    How to prepare a proactive crisis communications plan (that we hope you never have to use)
    Sandra FathiAFFECT
    Sandra Fathi, president
    Trade secrets your agency isn't sharing: How to get the most out of agency partnerships
    Rocky Walls12 STARS MEDIA
    Rocky Walls, CEO
    Create or vend: How to choose the best option for your video budget
    Debbie O'BrienINFORMATICA
    Debbie O'Brien, vice president, corporate communications
    How to build a data-driven communications team
    Mary MassonUNIVERSITY OF MICHIGAN HEALTH SYSTEM
    Mary Masson, director of institutional positioning
    How to grab headlines by telling your story in a news-style video
    Cindy CrescenzoCRESCENZO COMMUNICATIONS
    Cindy Crescenzo, president
    Successful communication starts with listening: How to use research and measurement to create a communication plan that works
    Mary OlivieriCBD MARKETING
    Mary Olivieri, senior vice president and creative director
    Communicate with pictures: The writer's role in creating powerful infographics
    Don HarderCBD MARKETING
    Don Harder, associate creative director, design director
    Communicate with pictures: The writer's role in creating powerful infographics
    Jennifer JohnstonSALESFORCE
    Jennifer Johnston, senior director, employee marketing and engagement
    How to build employer branding that penetrates the web, the public, and traditional media
    Elizabeth HartyMAYO CLINIC
    Elizabeth Harty, specialist, communications public affairs
    How to make your toughest critics (your employees) your best ambassadors
    Eileen SuazoLORD CORPORATION
    Eileen Suazo, manager, global internal communications
    The line of sight from employees to your corporate strategy: Tie your corporate brand to your employee brand
    Juliana WallaceLAND O'LAKES
    Juliana Wallace, senior manager, internal communications
    Plan for the unplanned: How to make, then break your intranet content strategy rules
    Tracey GroveMICROSOFT
    Tracey Grove, director, communications and recognition, customer service
    When failure is not an option: How to build a culture of resilience
    Amy Nielsen-ScottUMPQUA BANK

    Amy Nielsen-Scott, vice president, internal communications manager
    Listen, plan, activate! How to develop agile change management that increases employee engagement, trust and buy-in
    Vince GollaKAISER PERMANENTE
    Vince Golla, director, digital media and syndication
    A different look at social listening: Kaiser Permanente's Center for Social Intelligence
  • Keynotes with:
    Jay MoyeCoca-Cola Company 
    Jay Moye
    Karl GudeMichigan State University 
    Karl Gude
    Breakout sessions with:
    David MurrayBLUE CROSS BLUE SHIELD OF MICHIGAN 
    David Murray
    Laura Nathan-GarnerMD ANDERSON CANCER CENTER 
    Laura Nathan-Garner
    Amanda Todorovich CLEVELAND CLINIC
    Amanda Todorovich
    Bernhard Mors MASTERCARD
    Bernhard Mors
    Brian Wallace NowSourcing
    Brian Wallace
    Tyler LitchenbergerMcDONALD'S USA
    Tyler Litchenberger
  • FEATURING KEYNOTE PRESENTATIONS FROM:
    John Yembrick NASA
    John Yembrick, social media manager
    Out-of-this-world social media with NASA
    Kristin Graham EXPEDIA (FORMERLY)
    Kristin Graham, former vice president, engagement and communications
    Rule #1: Don't be boring!
    Justina ChenMICROSOFT (FORMERLY)

    Justina Chen
    From leader to thought leader: Develop your own TED talk for internal and external audiences
    ALSO FEATURING:
    Todd JohnsonKONTIKI
    Todd Johnson, president
    How to use new media to reach multigenerational audiences
    Alison KnowltonTEACH FOR AMERICA
    Alison Knowlton, director, staff engagement
    The rise and fall and rise of Yammer: How Teach For America revitalized the use of social media with a dispersed workforce
    Kirsten HamstraSAS
    Kirsten Hamstra, global social media manager
    Beyond marketing and communications: Bring social to your business
    Jake JacobsonCHILDREN'S MERCY KANSAS CITY
    Jake Jacobson, senior manager, public relations
    Turn the choir into preachers: Empower others to sing your praises
    Mary BradburneCISCO 
    Mary Wayte Bradburne, strategy lead, social media communications
    Protect and promote your brand on social media
    Serena EhrlichBUSINESS WIRE
    Serena Ehrlich, director of social & evolving media
    Word-of-mouth marketing, social and multimedia in PR in 2015
    Lauren Lawson-ZilaiGOODWILL INDUSTRIES INTERNATIONAL 
    
Lauren Lawson-Zilai, director of public relations and national spokesperson
    More than a store: How Goodwill uses social media to boost visibility and mission awareness
    Tara Darrow NORDSTROM
    Tara Darrow, public affairs and corporate responsibility director
    How to prepare a proactive crisis communications plan (that we hope you never have to use)
    Sandra FathiAFFECT
    Sandra Fathi, president
    Trade secrets your agency isn't sharing: How to get the most out of agency partnerships
    Debbie O'BrienINFORMATICA
    Debbie O'Brien, vice president, corporate communications
    How to build a data-driven communications team
    Mary MassonUNIVERSITY OF MICHIGAN HEALTH SYSTEM
    Mary Masson, director of institutional positioning
    How to grab headlines by telling your story in a news-style video
    Jennifer JohnstonSALESFORCE
    Jennifer Johnston, senior director, employee marketing and engagement
    How to build employer branding that penetrates the web, the public, and traditional media
    Elizabeth HartyMAYO CLINIC
    Elizabeth Harty, specialist, communications public affairs
    How to make your toughest critics (your employees) your best ambassadors
    Eileen SuazoLORD CORPORATION
    Eileen Suazo, manager, global internal communications
    The line of sight from employees to your corporate strategy: Tie your corporate brand to your employee brand
    Juliana WallaceLAND O'LAKES
    Juliana Wallace, senior manager, internal communications
    Plan for the unplanned: How to make, then break your intranet content strategy rules
    Tracey GroveMICROSOFT
    Tracey Grove, director, communications and recognition, customer service
    When failure is not an option: How to build a culture of resilience
    Amy Nielsen-ScottUMPQUA BANK

    Amy Nielsen-Scott, vice president, internal communications manager
    Listen, plan, activate! How to develop agile change management that increases employee engagement, trust and buy-in
    Vince GollaKAISER PERMANENTE
    Vince Golla, director, digital media and syndication
    A different look at social listening: Kaiser Permanente's Center for Social Intelligence
  • Keynotes with:
    Graham Roberts THE NEW YORK TIMES
    Graham Roberts
    John Meyer Lemonly
    John T. Meyer
    Breakout sessions with:
    Seth Kolloen ALLRECIPES.COM
    Seth Kolloen
    Joie HealyCISCO 
    Joie Healy
    Charlene SarmientoGOODWILL INDUSTRIES INTERNATIONAL 
    Charlene Sarmiento
    Denise TanguaySCRIPPS HEALTH 
    Denise Tanguay
    Cathy Hackl Globally Social
    Cathy Hackl
  • Featured Speakers:
    Jason TownsendNASA
    Jason Townsend, deputy social media manager
    NASA's out-of-this-world visual storytelling
    Drew Keller STORY GUIDE
    Drew Keller, television producer, editor, Web developer, educator
    Create powerful videos without a big team or budget
    Jen Lee Reeves AARP
    Jen Lee Reeves, manager, digital strategy
    Top visual-storytelling resources: What they do, how to manage them, what they cost
    Bill ShanderBEEHIVE MEDIA
    Bill Shander, founder and CEO
    Infographics boot camp for PR and corporate communicators
    Jeanne WolfsonFREDDIE MAC
    Jeanne Wolfson, communications strategy director
    How to make the case for—and transition to—a visual storytelling organization
    Danielle BrigidaU.S. FISH AND WILDLIFE SERVICE 
    Danielle Brigida, national social media manager
    How to create visual content that sparks big buzz
    Mindy MizellINTERNATIONAL JUSTICE MISSION
    Mindy Mizell, global public relations director
    How to optimize visual content for Pinterest, Instagram, Facebook and other platforms
    Kevin DandoPBS 
    Kevin Dando, senior director, social media strategy and digital communications
    How to optimize visual content for Pinterest, Instagram, Facebook and other platforms
    Jessica NielsenLOCKHEED MARTIN (formerly) 
    Jessica Pantages Nielsen, vice president, communications
    How to optimize visual content for Pinterest, Instagram, Facebook and other platforms
    Nikki MitchellBAYLOR SCOTT & WHITE HEALTH 
    Nikki Mitchell, vice president of public relations
    How to optimize visual content for Pinterest, Instagram, Facebook and other platforms
    Bill ShanderBEEHIVE MEDIA  
    Bill Shander, founder and CEO
    Storytelling with data: How to do data visualization
    Ekaterina WalterSprinklr 
    Ekaterina Walter, global evangelist
    Make your communications memorable with visual storytelling
    Gordon JohndroeTHE BOEING COMPANY 
    Gordon Johndroe, vice president of government operations communications
    Videos speak louder than words: When and how to use videos for corporate storytelling
  • Praise for Justina Chen:
    Justina Chen Justina Chen is consistently rated as one of Ragan's top speakers.

    Here's feedback from others who have gained from her training:

    "I am completely clear that my improvement as a speaker is directly correlated with Justina's new approach, her meticulous writing, and the new visual style."
    —Robbie Bach, former president, Microsoft

    "That was just perfect, exactly what we needed. Justina did an amazing job of jamming through all that content in such a concise way."
    —Dan Nordstrom, CEO, Outdoor Research

    "I believe there was sufficient content in Justina Chen's keynote to justify the cost of attending the entire conference."
    —Ian Griffin, speechwriter

    "You made a difference for many if not all the individuals at a very personal level. There were some powerful impacts and insights at a very human level thanks to your skill, insights and courage."
    —Sue Bevington, corporate vice president, Microsoft

    "Justina gave an opening that handcuffed me to the seat for the rest of the seminar."
    —Corporate Writers and Editors Conference, University of Chicago Booth School of Business

    "I wish there were another higher level than 'excellent.' Justina is in a class by herself. She has such a great spirit that permeates her presentations. Simply outstanding."
    —SWIFT, Brussels, Belgium

    "Best training workshop I attended at Microsoft, by far! I think you are uniquely talented in telling your stories and using your stories to touch the hearts others."
    —Senior Women in Marketing (directors to presidents), Microsoft
  • FEATURING PRESENTATIONS FROM:
    Craig Civale BAYLOR SCOTT & WHITE HEALTH
    Craig Civale, manager, media relations
    How to transform your editorial process and develop your own brand narrative
    Deke JonesBAYLOR SCOTT & WHITE HEALTH

    Deke Jones, manager, media relations
    How to transform your editorial process and develop your own brand narrative
    Rob FriedmanELI LILLY AND CO. (FORMERLY)
    Rob Friedman, former senior director of executive communications
    How to turn your leaders into thought leaders—and propel your organization forward
    Kirsten ChialaCISCO
    Kirsten Chiala, digital content manager
    Storytelling: How to create content that counts
    Torod NeptuneVERIZON WIRELESS, INC.
    Torod Neptune, corporate vice president corporate communications
    The trusted advisor: How to be indispensable to your C-suite
    Lynn LoignonKOHL'S
    Lynn Loignon, vice president of internal communication
    How to connect to and energize a distributed workforce with digital technology
    Amanda TodorovichCLEVELAND CLINIC
    Amanda Todorovich, director, content marketing
    Measure your storytelling: How to use data-secure resources and leadership support
    Marianne ShipleyBAYLOR SCOTT & WHITE HEALTH
    Marianne Shipley, director corporate communications
    The value of communicating from an outside-in perspective
    Jessica NielsenLOCKHEED MARTIN (FORMERLY)
    Jessica Nielsen, former vice president, communications
    How to prepare for and respond to data breaches
    Holly SivecCOMMONWEALTH FINANCIAL NETWORK 
    Holly Sivec, HR communications manager
    How to revive your employee publication and why it matters
    Jacob Sloan BAYLOR SCOTT & WHITE HEALTH
    Jacob Sloan, director of external digital communications and social media
    Opening your heart: Inspire your audience with strategic emotional storytelling
    Mike O'LenickFLORIDA HOSPITAL
    Mike O'Lenick, director of internal communications
    Winning webcasts: How to use video as an essential tool for strategic communication
    Tara HerberthKAISER PERMANENTE
    Tara Herberth, senior director for national PR & communications
    From integration to syndication: How to make the most of your resources
    Steve CrescenzoCRESCENZO COMMUNICATIONS
    Steve Crescenzo, CEO
    When worlds collide: Tap your internal audience to tell your best stories to the world
    Todd JohnsonKONTIKI
    Todd Johnson, president
    A different point of view: Know your employees' perspective to increase engagement
    Krisleigh HoermannAMERICAN HEART ASSOCIATION
    Krisleigh Hoermann, director of operations and digital and social media consultant
    From like to love: How to build a powerful brand-advocate program in your organization
  • FEATURING PRESENTATIONS FROM:
    Torod NeptuneVERIZON WIRELESS, INC.
    Torod Neptune, corporate vice president corporate communications
    The trusted advisor: How to be indispensable to your C-suite
    Lynn LoignonKOHL'S
    Lynn Loignon, vice president of internal communication
    How to connect to and energize a distributed workforce with digital technology
    Amanda TodorovichCLEVELAND CLINIC
    Amanda Todorovich, director, content marketing
    Measure your storytelling: How to use data-secure resources and leadership support
    Marianne ShipleyBAYLOR SCOTT & WHITE HEALTH
    Marianne Shipley, director corporate communications
    The value of communicating from an outside-in perspective
    Jessica NielsenLOCKHEED MARTIN (FORMERLY)
    Jessica Nielsen, former vice president, communications
    How to prepare for and respond to data breaches
    Holly SivecCOMMONWEALTH FINANCIAL NETWORK 
    Holly Sivec, HR communications manager
    How to revive your employee publication and why it matters
    Jacob Sloan BAYLOR SCOTT & WHITE HEALTH
    Jacob Sloan, director of external digital communications and social media
    Opening your heart: Inspire your audience with strategic emotional storytelling
    Mike O'LenickFLORIDA HOSPITAL
    Mike O'Lenick, director of internal communications
    Winning webcasts: How to use video as an essential tool for strategic communication
    Tara HerberthKAISER PERMANENTE
    Tara Herberth, senior director for national PR & communications
    From integration to syndication: How to make the most of your resources
    Steve CrescenzoCRESCENZO COMMUNICATIONS
    Steve Crescenzo, CEO
    When worlds collide: Tap your internal audience to tell your best stories to the world
    Todd JohnsonKONTIKI
    Todd Johnson, president
    A different point of view: Know your employees' perspective to increase engagement
    Krisleigh HoermannAMERICAN HEART ASSOCIATION
    Krisleigh Hoermann, director of operations and digital and social media consultant
    From like to love: How to build a powerful brand-advocate program in your organization
  • This year you'll hear keynotes by:
    Jon FavreauJon Favreau, President Obama's former Director of Speechwriting on storytelling with President Obama in an age of sound bites.
    Justina ChenJustina Chen, former Executive Communications Manager, Speechwriter and Publicist for the President of Entertainment at Microsoft, on how to create a career-defining speech for your leader.
    A panel of distinguished Cicero judges on what makes an award-winning speech.
    Jerry TarverJerry Tarver, "Dean of Speechwriters" and Professor Emeritus at the University of Richmond.
    Tom RosshirtTom Rosshirt, former Speechwriter for President Clinton
    Dana RubinDana Rubin, Chief of the New York Speechwriters Roundtable
    Jan CookJan Cook, veteran corporate, university and nonprofit speechwriter
    Fletcher DeanFletcher Dean, Director of Leadership Communications at The Dow Chemical Co. and author of 10 Steps to Writing a Great Speech
    Practical, tip-packed sessions with:
    Traci Carpenter ROCKERFELLER FOUNDATION 
    Traci Carpenter
    How to use the speechwriting process to add value to any organization
    Desson Thomson U.S. STATE DEPARTMENT
    Desson Thomson
    The alchemy of funny: How to use humor to illuminate speeches with power and authority, and even get your principal to—uh—see the light
    Caryn Alagno EDELMAN
    Caryn Alagno
    Chart your career path: Job advice from three successful speechwriters
    Vincent Rhodes EASTERN VIRGINIA MEDICAL SCHOOL
    Vincent Rhodes
    How video can save your speaker and your speechwriting sanity
    Dean Foust UPS
    Dean Foust
    The speech is just the start: Use social media to position your executive as a thought leader
    Rob Friedman ELI LILLY & CO.
    Rob Friedman
    Motivate the troops: The speech to energize, boost morale in tough times and convince people to do hard things
    Mike Long GEORGETOWN UNIVERSITY
    Mike Long
    Time management for speechwriters
    Douglass Hatcher MASTERCARD
    Douglass Hatcher
    Chart your career path: Job advice from three successful speechwriters
    Aaron Hoover UNIVERSITY OF FLORIDA
    Aaron Hoover
    New tricks for writing the old ceremonial speech
    Nate Osburn U.S. DEPARTMENT OF COMMERCE
    Nate Osburn
    10 lessons learned in 10 years . . . that you can learn in just 60 minutes
    Lori Zetlin S3 – STRATEGIC SPEAKER SERVICES, INC.
    Lori Zetlin
    Beyond the speech: How to brand your speakers as true thought leaders
  • Speakers:
    Peter Yewell Facebook
    Peter Yewell is a Sales Director at Facebook, where he works closely with brands and agencies in the San Francisco Bay Area and the Pacific Northwest. Prior to Facebook, Peter was West Region Sales Manager for Yahoo Hotjobs national sales team.
    Lucas Mast Yahoo!
    Lucas Mast manages all corporate social media and views at Yahoo! His team is responsible for finding and publishing the best content and news across Yahoo's industry-leading properties and products through official corporate channels including Yodel (Yahoo's corporate blog), Facebook, Twitter, Yahoo! Video and YouTube.
    Maria Poveromo Adobe Systems, Inc.
    Maria Poveromo, Director, Social Media for Adobe Systems, Inc., manages social media strategy at Adobe. Her team set the organization and strategic direction for social media activities across Adobe.
    Sudha Jamthe PayPalX
    Sudha Jamthe, Social Media Strategist for PayPalX platform, has a contagious passion for grassroots communities. She believes in the power of social media to both disrupt and build all facets of one's business. Sudha brings 15 years of experience in Internet marketing and is passionate about social technologies, platform play and mobile space.
    Becky Graebe SAS
    Becky Graebe, Internal Communications Manager at SAS, will show you how they engage the internal audience with the creative use of new technologies.
    Chip Rodgers SAP
    Chip Rodgers will show how SAP has built a successful network of virtual communities connecting more than 2 million individuals around the world. He will discuss the components of such communities, trends in community engagement and how each community supports business objectives.
  • Speakers:
    Jason Golden American Red Cross
    Jason Golden is the Senior Systems and Operations Lead for the American Red Cross national headquarters Communications department and has been involved in Red Cross communications for 10 years. His day job includes maintaining the national Red Cross chapter database, providing internal communications solutions to the organization and staying on top of the latest technology trends.
    Lee Aase Mayo Clinic
    Lee Aase is Director of the Mayo Clinic Center for Social Media. Through the Center for Social Media and the Social Media Health Network, Mayo is accelerating its adoption of social media and helping other health-related organizations get started.
    Dr. Bill Crounse, MD Microsoft Corp.
    Bill Crounse, MD, is Senior Director, Worldwide Health, for the Microsoft Corp.
    Dr. Claire McCarthy, MD Children's Hospital of Boston
    Claire McCarthy, MD, is a pediatrician with 20 years of primary care and writing experience. A graduate of Harvard Medical School, Dr. McCarthy did her residency training at Children’s Hospital Boston and has worked as a primary care pediatrician ever since.
    Matt Cyr Children's Hospital of Boston
    Matt Cyr is the Director of Patient and Family Communications at Children's Hospital Boston. He has helped develop one of the most comprehensive, coordinated and successful hospital social media programs in the country. The hospital's Thrive blog was named one of the best pediatric health blogs in the U.S. by Parent and Child magazine in 2009.
    Megan Maisel The University of Texas MD Anderson Cancer Center
    Megan Maisel, Associate Director for Internal Communications at the MD Anderson Cancer Center, shares how her team uses these tools to educate, inspire and motivate employees who are Making Cancer History (r).
    Dr. Bryan Vartabedian, MD Texas Children's Hospital/Baylor College of Medicine
    Bryan Vartabedian, MD, is an assistant professor of Pediatrics at Baylor College of Medicine in Houston, Texas, and attending physician at Texas Children's Hospital, America's largest children's hospital.
    Wendy Sue Swanson Seattle Children's Hospital
    Dr. Wendy Sue Swanson, a blogging and tweeting pediatrician at Seattle Children’s Hospital, will show you how to get your physicians engaged in social media. Swanson takes advantage of social media to communicate to patients, parents and the outside audience.
    Melissa Tizon Swedish
    Melissa Tizon, Swedish Health Services’ Communications Director, will reveal how the largest nonprofit health system serving great Seattle established a social media strategy before launching its successful program.
    Dr. Ted Eytan The Permanente Federation
    Ted Eytan, MD, is board certified in family practice with an interest in patient empowerment and patient-centered health information technology. He uses social media to promote Kaiser Permanente's work and his involvement with health 2.0 and health IT.
    Vince Golla Kaiser Permanente
    In this session, Vince Golla will talk about Kaiser Permanente's use of video in its PR activities, lessons learned and how the team concluded that free is great, cheap is better, but the best solution ultimately is "you've gotta spend money to make money."
  • Speakers:
    Christy Amador Coca-Cola
    Christy Amador led some of the Company's earliest interactive programs and has continued to leverage this experience to integrate digital and traditional concepts in innovative and meaningful ways for brands/companies.
    Justina Chen Microsoft
    Justina Chen is the former Executive Communications Manager, Speechwriter, and Publicist for Robbie Bach, president of Microsoft's Entertainment & Devices Division. Her speeches were lauded as "almost single-handedly changing the way we think about executive communications at Microsoft. Her work has been a staggering reminder of the power of exquisite storytelling."
    Ben Edwards IBM
    Ben Edwards is Vice President of Digital Strategy and Development at IBM. In this role, Ben leads the strategy, design and development of IBM's marketing and communications within the digital realm - including web, mobile and social media.
    Jeramie McPeek Phoenix Suns
    Jeramie McPeek is Vice President of Digital for the Phoenix Suns. Currently in his 19th season with the National Basketball Association's Phoenix Suns, Jeramie McPeek manages the organization's social media.
    Max Green Children's Hospital Boston
    Max Green is Director of Interactive Strategy for Children's Hospital Boston.
    Frank DeMaria The NASDAQ OMX Group, Inc
    Frank DeMaria is Senior Vice President (SVP) of Global Corporate Communications at The NASDAQ OMX Group, Inc (NASDAQ:NDAQ), the world's largest exchange.
    Paul McClay Definition 6
    Paul McClay leads the Strategy and Digital Groups for Definition 6, one of the fastest-growing integrated interactive agencies in the country.
    Paolo Tosolini Enterprise social video consultant
    Paolo Tosolini is an enterprise social video consultant helping organizations embrace social media, online video and mobility as parts of their internal communications and knowledge sharing strategy.
    Drew Keller Award-winning television producer
    Drew Keller is an award-winning television producer, editor, web developer and educator. His production experience ranges from international documentaries to prime time specials; community events to national advertising; multimedia and children's programming to home movies of his kids.
  • Speakers:
    Blair Klein AT&T
    Blair Klein is responsible for identifying, evaluating and launching new strategic lines of internal communications for AT&T as Executive Director - Emerging Communications.
    Michael Long Georgetown University
    Michael Long teaches graduate courses in PR writing and speechwriting at Georgetown University. He has written for dozens of high-profile professionals including candidates for office, cabinet members and Fortune 100 CEOs.
    Chris Boyer Inova Health System
    Chris Boyer, Senior Manager of Digital Communications at Inova Health System, will outline a systematic way to create a social media marketing campaign that is an easy addition to your existing communication efforts, and will drive bottom-line results.
    Jonathan Mast Black & Veatch
    Jonathan Mast is the Manager, New Media & Channels, part of the Global Marketing & Communication Channels team for Black & Veatch, a leading global engineering, consulting and construction company. He oversees the company's emerging media.
    Blake Jackson Chesapeake Energy Corporation
    Blake Jackson is the Social Media Coordinator at Chesapeake Energy Corporation, one of the largest natural gas producers in the nation and the most active driller of new wells in the United States.
  • Keynotes that will inspire you to new heights in your speechwriting:
    Adam FrankelSpecial guest added:

    Mr. Sorensen’s former Assistant and current Senior Speechwriter to President Obama, Adam Frankel, will open our conference with a brief tribute to Theodore C. Sorensen.
    Opening keynote
    A panel of speechwriters from presidential administrations over the last 25 years will discuss what it takes to write for the highest office in the land.
    Clark Judge
    Clark Judge, Speechwriter, President Ronald Reagan
    Winston Chriss
    Chriss Winston, Speechwriter, President George H. Bush
    Shesol Jeff
    Jeff Shesol, Speechwriter, President Bill Clinton
    John P. McConnell
    John P. McConnell, Speechwriter, President George W. Bush
    Steinhorn Leonard
    Leonard Steinhorn, Moderator, American University
     
    Murray DavidClosing keynote
    Vital Speeches of the Day editor David Murray will take you through a jam session of 60 minutes of entertaining, inspirational and instructive samplings from winners of the 2011 Cicero Speechwriting Awards.
  • You’ll hear from these dynamite speakers:
    Dennis Massengill SAS
    Dennis Massengill
    Karen Trewin Mayo Clinic
    Karen Trewin
    Sara Tatchio Ford Motor Company 
    Sara Tatchio
    Rob Friedman ELI LILLY and COMPANY
    Rob Friedman
    Alyson Outen Micron 
    Alyson Oüten
    Ethan McCarty IBM 
    Ethan McCarty
    Evan Welsh SAP
    Evan Welsh
    Laura HoweAmerican National Red Cross
    Laura Howe
    Kirsten Hamstra SAS
    Kirsten Hamstra
    Maggie Fox SOCIAL MEDIA GROUP 
    Maggie Fox
    Shel Holtz HOLTZ COMMUNICATION + TECHNOLOGY 
    Shel Holtz
    Steve Crescenzo Crescenzo Communications 
    Steve Crescenzo
  • Keynotes with:
    Martha Burger Chesapeake
    Martha Burger
    Senior Vice President
    Human & Corporate Resources
    Erin Moran Great Place to Work® US
    Erin Liberman Moran
    Senior Vice President
    Business Development
    Justin FongTEACH FOR AMERICA 
    Justin Fong
    Vice President
    Internal Communications
    Sessions with:
    Libby Catalinich REI 
    Libby Catalinich
    Director
    Corporate Communications
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo
    CEO
    Courtney Dobrow Morningstar
    Courtney Goethals Dobrow
    Director
    Internal Communications
    Jessica Fenske Mayo Clinic
    Jessica Fenske
    Public Affairs Specialist
    Institutional Communications
    Katie Hasbargen Microsoft
    Katie Hasbargen
    Senior Communications Manager
    Drew Keller StoryGuide
    Drew Keller
    Developer & Host
    Jenn Mann SAS
    Jennifer Mann
    Vice President
    Human Resources
    Erin Liberman Moran Great Place to Work® U.S.
    Erin Liberman Moran
    Senior Vice President
    Business Development
    Kimberly Ovitt St. Jude Children's Research Hospital
    Kimberly Ovitt
    Senior Vice President
    Communications
    Shannon D. Smith Intel Corporation
    Shannon D. Smith
    Rewards & Recognition Manager
    Alicia Swanson Cisco
    Alicia Swanson
    Global Communications Lead
    Strategic Communications Consulting
    Toby Ward Prescient Digital Media
    Toby Ward
    Founder & CEO
    Melody Wortmann American Fidelity Assurance Company
    Melody Wortmann
    Assistant Vice President
    Corporate Communications and Creative Services
  • SPEAKERS INCLUDE:
    Tom Smith DISNEY PARKS
    Tom Smith
    Theron Skees Walt Disney Imagineering
    Theron Skees
    Amy Ravit Korin GOOGLE 
    Amy Ravit Korin
    Brandy King SOUTHWEST AIRLINES 
    Paul Flaningan
    Patrick Stiegman ESPN.com
    Patrick Stiegman
    Michael Aaron Bepko WHOLE FOODS
    Michael Aaron Bepko
    Ryan Penagos MARVEL
    Ryan Penagos
    John Cirone MICROSOFT
    John Cirone
    Jeramie McPeek PHOENIX SUNS
    Jeramie McPeek
    Sara Folkerts SPRINT NEXTEL
    Sara Folkerts
    Kevin Dando PBS
    Kevin Dando
    William Amurgis AMERICAN ELECTRIC POWER
    William Amurgis
    Karan Chandler FEDERAL RESERVE BANK OF CHICAGO
    Karan Chandler
    Rebecca Lowell Edwards SAS
    Karen Lee
    Catherine Hernandez KAISER PERMANENTE
    Catherine Hernandez
  • Keynotes with:
    Don Bartholomew Ketchum
    Don Bartholomew
    Rohit Bhargava Influential Marketing Group 
    Rohit Bhargava
    Sessions with:
    Christopher Barger Voce Communications
    Christopher Barger
    Paula Berg <