Visual Communications Conference at Cisco
CONFERENCE

Visual Communications Conference at Cisco

Sept. 21-23, 2016
San Jose, California
Price: $1195
Member Price: $945

Pre-conference workshops: Sept. 21 | Main conference: Sept. 22-23

Video production ∙ Story for brands ∙ Content management ∙ Infographics ∙ YouTube ∙ Instagram ∙ Snapchat ∙ Facebook ∙ LinkedIn ∙ VR ∙ 3D ∙ 360 Video ∙ Creativity training ∙ Millennial and Gen Z marketing ∙ UX

  • Attract and engage audiences with visual storytelling
  • Stand out from the content glut with high-quality images
  • Leverage mobile to reach millennials and Generation Z
  • Script, shoot and share riveting emotional videos
  • Enthrall audiences with the Hero's Journey
  • Master the top social media platforms for visuals

Twitter hashtag: #RaganVisual

Presented by: Hosted by:     Sponsored by:
Ragan Communications, Inc.  Cisco     InCharged

Can't attend in person? Sign up for our live webcast.

Product Code: Y6CV0CA
Quantity:
Ragan Insider
Price: $279
 
  • Learn more about sponsoring this event
    Keynotes with:
    Joie Healy CISCO
    JOIE HEALY
    Corporate Social Media Lead, Global Corporate Communications

     
    Tom Gerace "Storynomics"
    TOM GERACE
    Co-Author with Robert McKee

    Get storified! Use the Hero's Journey to increase revenue and brand loyalty
    Scott Habetz CISCO
    SCOTT HABETZ
    Global Executive Creative Director, Chief Storyteller

    Zag! Six questions to help shape an ordinary idea to a great idea
    Dennis Lim CISCO
    DENNIS LIM
    Global Executive Creative Director, Chief of Design

    Zag! Six questions to help shape an ordinary idea to a great idea
    Gopi Kallayil GOOGLE
    GOPI KALLAYIL
    Chief Evangelist, Brand Marketing

    Break through the digital clutter: Visual, emotional, interactive storytelling
    Breakout sessions with:
    Lou Bortone Lou Bortone Video Marketing
    LOU BORTONE, president
    YouTube channels that rock: How to dominate with Webby-worthy videos
    Ty Stafford Omelet
    TY STAFFORD, senior content strategy manager

    YouTube channels that rock: How to dominate with Webby-worthy videos
    Laura Wilson GEORGETOWN UNIVERSITY
    LAURA WILSON, director of digital engagement and social media
    Snapchat and live video: Join the live storytelling revolution to reach millennials
    Alejandro Franceschi Cisco Systems
    ALEJANDRO FRANCESCHI, design manager, global marketing and corporate communications
    Going virtual: Break into VR, 3D and 360 video with immersive storytelling
    Tim Greenberg world surf league
    TIM GREENBERG, senior vice president, digital
    Going virtual: Break into VR, 3D and 360 video with immersive storytelling 
    Vy Spear contiki usa
    VY SPEAR, public relations manager
    Going virtual: Break into VR, 3D and 360 video with immersive storytelling 
    Ned Atkins UPLOAD
    NED ATKINS, VR evangelist and marketing producer
    Going virtual: Break into VR, 3D and 360 video with immersive storytelling 
    Karl Gude NEWSWEEK, AP (FORMERLY)
    KARL GUDE, former director, information graphics
    Unlock your creativity: Start making inspired infographics that stand out
    Lisa Morton sas institute
    LISA MORTON, senior research and development project manager
    Get graphic! How to visualize information to motivate employees and teams
    Mike Manuel LINKEDIN
    MIKE MANUEL, senior manager of content marketing and social media production
    Display it, don't say it: Stand out with visual storytelling on LinkedIn
    Dan Frommer RECODE
    DAN FROMMER, editor in chief
    Visual storytelling in the media: How multimedia Is reshaping coverage
    Beth Perrell GOODWILL INDUSTRIES
    BETH PERELL, vice president of communications and information management
    Let's break down paid silos! How to boost reach for your visual content
    Chad Pollitt RELEVANCE
    CHAD POLLITT, author, "The Content Promotion Manifesto"
 and adjunct professor, internet marketing, Indiana University Kelley School of Business
    Let's break down paid silos! How to boost reach for your visual content
    Niki Smith drake university
    NIKI SMITH, digital media strategist
    Communication's holy grail: How to speak to Gen Z without using words
    Mimi Young Behavior DESIGN
    MIMI YOUNG, co-founder and managing director
    The Age of the Customer: Tying the user experience into your story
    PLUS! Two-hour workshops with:
    Kirsten Chiala cisco
    KIRSTEN CHIALA, digital content lead, social media communications
    From script to screens: How to stop creating boring corporate video
    John Zissimos SALESFORCE
    JOHN ZISSIMOS, chief creative officer
    Reveal your brand's purpose: Transform your company with the power of storytelling
    Katie Creaser AFFECT
    KATIE CREASER, vice president
    Immersive social media: A deep dive into the top social platforms for visuals
    Andrew Bates AARP
    Andrew Bates, director of enterprise data strategy
    Immersive social media: A deep dive into the top social platforms for visuals
  • Learn more about sponsoring this event
    Keynotes with:
    Joie Healy CISCO
    JOIE HEALY
    Corporate Social Media Lead, Global Corporate Communications

     
    Tom Gerace "Storynomics"
    TOM GERACE
    Co-Author with Robert McKee

    Get storified! Use the Hero's Journey to increase revenue and brand loyalty
    Scott Habetz CISCO
    SCOTT HABETZ
    Global Executive Creative Director, Chief Storyteller

    Zag! Six questions to help shape an ordinary idea to a great idea
    Dennis Lim CISCO
    DENNIS LIM
    Global Executive Creative Director, Chief of Design

    Zag! Six questions to help shape an ordinary idea to a great idea
    Gopi Kallayil GOOGLE
    GOPI KALLAYIL
    Chief Evangelist, Brand Marketing

    Break through the digital clutter: Visual, emotional, interactive storytelling
    Breakout sessions with:
    Lou Bortone Lou Bortone Video Marketing
    LOU BORTONE, president
    YouTube channels that rock: How to dominate with Webby-worthy videos
    Ty Stafford Omelet
    TY STAFFORD, senior content strategy manager

    YouTube channels that rock: How to dominate with Webby-worthy videos
    Laura Wilson GEORGETOWN UNIVERSITY
    LAURA WILSON, director of digital engagement and social media
    Snapchat and live video: Join the live storytelling revolution to reach millennials
    Alejandro Franceschi Cisco Systems
    ALEJANDRO FRANCESCHI, design manager, global marketing and corporate communications
    Going virtual: Break into VR, 3D and 360 video with immersive storytelling
    Tim Greenberg world surf league
    TIM GREENBERG, senior vice president, digital
    Going virtual: Break into VR, 3D and 360 video with immersive storytelling 
    Vy Spear contiki usa
    VY SPEAR, public relations manager
    Going virtual: Break into VR, 3D and 360 video with immersive storytelling 
    Ned Atkins UPLOAD
    NED ATKINS, VR evangelist and marketing producer
    Going virtual: Break into VR, 3D and 360 video with immersive storytelling 
    Karl Gude NEWSWEEK, AP (FORMERLY)
    KARL GUDE, former director, information graphics
    Unlock your creativity: Start making inspired infographics that stand out
    Lisa Morton sas institute
    LISA MORTON, senior research and development project manager
    Get graphic! How to visualize information to motivate employees and teams
    Mike Manuel LINKEDIN
    MIKE MANUEL, senior manager of content marketing and social media production
    Display it, don't say it: Stand out with visual storytelling on LinkedIn
    Dan Frommer RECODE
    DAN FROMMER, editor in chief
    Visual storytelling in the media: How multimedia Is reshaping coverage
    Beth Perrell GOODWILL INDUSTRIES
    BETH PERELL, vice president of communications and information management
    Let's break down paid silos! How to boost reach for your visual content
    Chad Pollitt RELEVANCE
    CHAD POLLITT, author, "The Content Promotion Manifesto"
 and adjunct professor, internet marketing, Indiana University Kelley School of Business
    Let's break down paid silos! How to boost reach for your visual content
    Niki Smith drake university
    NIKI SMITH, digital media strategist
    Communication's holy grail: How to speak to Gen Z without using words
    Mimi Young Behavior DESIGN
    MIMI YOUNG, co-founder and managing director
    The Age of the Customer: Tying the user experience into your story

There's a ton of visual content out there. Make sure yours stands out so you drive reach, results and ROI.

Our brains process visuals 60,000 times faster than text. They also retain much more information when it's delivered visually. That's why visuals capture the shorter attention spans of today's audiences. It's also why we're drowning in visual content—so many brands are flooding the media and social media with poor-quality images, videos and infographics that ROI is plummeting.

The good news: This conference will give communicators the inspiration, creative guidance and training they need to create high-quality visuals and videos that stand out so they can supercharge their communications, boost engagement and spark their social media.

Attendees will learn the latest tools, techniques and management strategies to enhance visual storytelling, simplify communications and revitalize social media with emotionally compelling images, infographics and videos to deliver on business goals.

Held at Cisco's headquarters, our conference will give your team the insight and foresight to stay ahead of the visual communications revolution.

These idea-packed days will help you outsmart, outperform and outclass the competition.

You'll learn how to:

  • Inject life and emotion into dry corporate video
  • Become the visual storytelling expert at your company
  • Integrate visuals, video and infographics into your content strategy
  • Build your own visual brand journalism team and in-house studio
  • Apply the brain science behind why stories capture our attention
  • Find and identify video opportunities for your company or client
  • Reinvent your brand story using the Hero's Journey
  • Create visual concepts that hook millennials and Generation Z
  • Transform ordinary ideas into extraordinary ones
  • Shoot professional run-and-gun style video with a smartphone
  • Transform your mobile device into a mini VR and 360-video studio
  • Use storyboard templates and scripts to improve your narratives
  • Navigate minefields and streamline approvals for your visuals
  • Manage and scale visual content creation
  • Foster creativity and brainstorm brilliant campaigns
  • Choose the best cameras, mics and editing software
  • Set realistic KPIs to keep visual campaigns on track and on time
  • Plan and post engaging visuals on the top social media channels
  • Create and dominate YouTube channels
  • Partner with vloggers and YouTube celebrities to increase reach
  • Leverage overlooked visual opportunities on LinkedIn
  • Enhance your company and personal brand with Slideshare
  • Use rich imagery for greater shares when publishing on LinkedIn
  • Create a Snapchat strategy to drive business goals
  • Use Snapchat for interviews, live events, chats and more
  • Find and add friends and followers to Snapchat
  • Create great images, animated gifs and emojis
  • Use free online resources to easily produce infographics
  • Share your infographics to social media for greater reach
  • Add paid promotions to your visual content campaigns
  • Strike the perfect balance between organic and paid
  • Buy video ads on Facebook and YouTube
  • Track and measure the ROI of your visual communications
  • Leverage internal and external brand ambassadors to push visual content
  • Apply a user experience mindset to your campaigns
  • Prepare your client or company for the next phase of visual storytelling
  • And so much more!

Who should attend?

checkmark Marketing
checkmark Digital communications
checkmark Content marketing
checkmark Brand journalism
checkmark Public relations
checkmark Media relations
checkmark Corporate communications
checkmark Social media
checkmark PR
checkmark Public affairs
checkmark Branding
checkmark Global communications
checkmark Community relations
checkmark Strategic communications
checkmark Corporate affairs
checkmark Video
checkmark Video production
checkmark Web content

Don't waste time or money at conferences that talk theory, models or "paradigms." Leave this inspiring conference with practical tips you can use immediately—and that set your team up for success.

Attend a unique conference experience ∙ Engage in a learning adventure ∙ Participate in a prestigious professional development opportunity ∙ Connect with influencers



Presented by: Hosted by:           Sponsored by:
Ragan Communications, Inc. Cisco           InCharged