The Content Makeover

The Content Makeover

Feb 6: Miami
Price: $945
Member Price: $795

Is your communication stuck in neutral—or worse, going in reverse? Is your writing stale and your video lifeless? Are you having trouble making the important stuff interesting? Are you bored out of your skull?

Sounds like you're due for an upgrade. Come to our all-day workshop with two guys who are helping communicators like you refine, revise and redefine what it means to be a brand journalist in the new age of storytelling. Join Mark Ragan and Jim Ylisela as they take you through the latest indispensable tools and techniques for today's communicator.

You'll learn how to:

  • Assess the state of your communications and refocus on what matters most
  • Take an important but boring topic and turn it into comms gold
  • Incorporate photos and video into your editorial mix using your smartphone
  • Change your editorial process to inspire creative approaches to content
  • Use brand journalism to take your storytelling to greater heights
  • Draw a crowd by combining the power of video and social media
Product Code: YZCM
  • Presenters:
    Mark Ragan Ragan Communications, Inc.
    Mark Ragan
    Publisher and CEO
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela
    Co-founder and managing partner


Mark Ragan Mark Ragan is the publisher and CEO of Ragan Communications, Inc., the nation’s leading provider of corporate communication information and training. For 15 years, Mark covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine.
Jim Ylisela Jim Ylisela is co-owner and managing partner at Ragan Consulting Group. and an award-winning veteran Chicago journalist and former publisher of Jim designed newsrooms for organizations such as Northwestern University's Medill Graduate School of Journalism, where he served as faculty member and co-director of the Medill News Service from 1988 to 2001.He launched newsrooms and trained staff at organizations as Advocate Health Care, Baptist Health, Denver Water, Jones Lang LaSalle, Omaha Public Power District, Metropolitan State University of Denver, and the University of Alberta.