The Content Makeover

The Content Makeover

Feb 6: Miami
Price: $945
Member Price: $795

Is your communication stuck in neutral—or worse, going in reverse? Is your writing stale and your video lifeless? Are you having trouble making the important stuff interesting? Are you bored out of your skull?

Sounds like you're due for an upgrade. Come to our all-day workshop with two guys who are helping communicators like you refine, revise and redefine what it means to be a brand journalist in the new age of storytelling. Join Mark Ragan and Jim Ylisela as they take you through the latest indispensable tools and techniques for today's communicator.

You'll learn how to:

  • Assess the state of your communications and refocus on what matters most
  • Take an important but boring topic and turn it into comms gold
  • Incorporate photos and video into your editorial mix using your smartphone
  • Change your editorial process to inspire creative approaches to content
  • Use brand journalism to take your storytelling to greater heights
  • Draw a crowd by combining the power of video and social media
Product Code: YZCM
  • Presenters:
    Mark Ragan Ragan Communications, Inc.
    Mark Ragan
    Publisher and CEO
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela
    Co-founder and managing partner



Workshop venue:
Cambridge Innovation Center Miami
1951 NW 7th Avenue
Suite 600
Miami, FL 33136

Hotel accommodations:
Springhill Suites is closest hotel to the workshop venue:
SpringHill Suites Miami Downtown/Medical Center
1311 NW 10th Avenue
Miami, FL

We also recommend these hotels:
2727 Indian Creek Drive
Miami, FL

Mandarin Oriental
500 Brickell Key Drive
Miami, FL