The Content Makeover

The Content Makeover

Feb 6: Miami
Price: $945
Member Price: $795

Is your communication stuck in neutral—or worse, going in reverse? Is your writing stale and your video lifeless? Are you having trouble making the important stuff interesting? Are you bored out of your skull?

Sounds like you're due for an upgrade. Come to our all-day workshop with two guys who are helping communicators like you refine, revise and redefine what it means to be a brand journalist in the new age of storytelling. Join Mark Ragan and Jim Ylisela as they take you through the latest indispensable tools and techniques for today's communicator.

You'll learn how to:

  • Assess the state of your communications and refocus on what matters most
  • Take an important but boring topic and turn it into comms gold
  • Incorporate photos and video into your editorial mix using your smartphone
  • Change your editorial process to inspire creative approaches to content
  • Use brand journalism to take your storytelling to greater heights
  • Draw a crowd by combining the power of video and social media
Product Code: YZCM
  • Presenters:
    Mark Ragan Ragan Communications, Inc.
    Mark Ragan
    Publisher and CEO
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela
    Co-founder and managing partner


Phone registration
Please call 312.960.4100 or 800.493.4867.

Online registration

Cancellation policy
All cancellations are subject to a $150 service fee (per attendee). If you cancel up to 10 days before the workshop date, you will receive a refund of your payment minus the service fee. If you cancel less than 10 days before the workshop date, your payment will be credited toward a future Ragan event, minus the service fee. Registrants who fail to attend and do not cancel prior to the event are not entitled to a credit or refund of any kind. No exceptions.