Speechwriting and Executive Communications Workshop

Speechwriting and Executive Communications Workshop

April 24: Charlotte, North Carolina
Price: $945
Member Price: $795
  • Use storytelling techniques that best fit your speaker and audience
  • 4 ways to organize your speech structure
  • Proven techniques to open and close your speech
  • Write with language your audiences will understand and remember

Twitter hashtag: #RaganSpeechwriting

Ragan Communications, Inc. Foundation For The Carolinas

Product Code: YZSW
  • Your Presenter, Rob Friedman:
    Rob FriedmanRob Friedman is the retired senior director of executive communications at Eli Lilly and Company, where, over the past 20 years, he wrote for three CEOs and other senior executives. A former editor of Speechwriter's Newsletter and a speechwriter for the AMA and Ameritech, Rob has also instructed thousands of professional communicators from around the world.
    Rave reviews for Rob's sessions:

    I absolutely loved this session. My questions were answered, and then some.

    The content and Rob's delivery were both terrific. I learned a ton that will help me in my job.

    The workshop provided a good overview on how to write effective speeches.

    Excellent, knowledgeable and engaged presenter.

    Rob provides very practical, usable tips for any speechwriter—regardless of their experience level.

    Rob is very good at sharing information at a level that people new to speechwriting and those just looking for a tune up can appreciate.

    Rob provides clear, compelling insight. Highly recommend his workshop.

    Bob is a wonderful speaker, easy to connect with, has a wealth of experiences and stories to share with us aspiring speechwriters.

Truer than ever in the "Age of Social Media": When leaders want to influence, inspire, make a case or make a difference, they give a speech.

In this interactive workshop, you'll learn everything you need to write effective speeches, including the speech as a strategic tool; how to use the tools of persuasion to further your goals; get your audience on your side; write with style; and extend the influence of your speeches beyond the auditorium's walls. You'll learn how to work effectively with your speakers. And you'll learn how to get them to tell the stories that touch people's hearts—the keys to getting action

You will learn:

  • Strategy and purpose: how to discover the topics best-suited to further your organization's – and speaker's – goals
  • The tools of persuasion: how to make your case and support it with compelling evidence
  • Writing for the ear: the language that will help your audiences understand and remember
  • The importance of storytelling: how to find the stories that best fit your speaker, your argument, and your audience – and how to tell them
  • How to open and close your speech: proven techniques for getting people's attention, holding it, and moving them to action
  • Effective speech structures: four ways to organize your material and make it easier for your audience to follow
  • Beyond the four walls: how to work with speakers; analyze audiences; research your topics; publicize your speeches; and measure your results
  • Getting results: the secrets to moving and inspiring people to deliver the action you want

Who should attend?

checkmark New speechwriters
checkmark Executive communicators
checkmark Communications managers
checkmark Internal communicators
checkmark PR professionals
checkmark Corporate speechwriters
checkmark Government speechwriters
checkmark Freelance speechwriters
checkmark Veteran speechwriters

Ragan Communications, Inc. Foundation For The Carolinas