Speechwriting and Executive Communications Workshop

Speechwriting and Executive Communications Workshop

April 24: Charlotte, North Carolina
Price: $945
Member Price: $795
  • Use storytelling techniques that best fit your speaker and audience
  • 4 ways to organize your speech structure
  • Proven techniques to open and close your speech
  • Write with language your audiences will understand and remember

Twitter hashtag: #RaganSpeechwriting

Ragan Communications, Inc. Foundation For The Carolinas

Product Code: YZSW
  • Your Presenter, Rob Friedman:
    Rob FriedmanRob Friedman is the retired senior director of executive communications at Eli Lilly and Company, where, over the past 20 years, he wrote for three CEOs and other senior executives. A former editor of Speechwriter's Newsletter and a speechwriter for the AMA and Ameritech, Rob has also instructed thousands of professional communicators from around the world.
    Rave reviews for Rob's sessions:

    I absolutely loved this session. My questions were answered, and then some.

    The content and Rob's delivery were both terrific. I learned a ton that will help me in my job.

    The workshop provided a good overview on how to write effective speeches.

    Excellent, knowledgeable and engaged presenter.

    Rob provides very practical, usable tips for any speechwriter—regardless of their experience level.

    Rob is very good at sharing information at a level that people new to speechwriting and those just looking for a tune up can appreciate.

    Rob provides clear, compelling insight. Highly recommend his workshop.

    Bob is a wonderful speaker, easy to connect with, has a wealth of experiences and stories to share with us aspiring speechwriters.


The workshop begins at 9 a.m. and ends at 5 p.m.

This workshop will be structured to cover all the elements listed below, but times will be adjusted according to the attendees' training needs.

  • Openings and important background: Attendees will learn the techniques for opening a speech, the importance of understanding each audience, the purpose of executive communications, and how to determine the strategic topics their speakers and organizations should focus on. We'll use exercises to help each participant identify the topics best for them.
  • The tools of persuasion: We'll discuss key techniques of argumentation and the five forms of evidence used to support claims. An exercise will provide hands-on practice.
  • Storytelling: Attendees will learn about the six types of stories most effective in speeches, how to tell them, and how to find those that best fit their speakers.
  • Writing for the ear: We'll discuss the distinction between writing for print and writing a speech, with examples and hands-on exercises.
  • Structure, the Close: Attendees will learn four ways to structure a speech and five techniques for closing a speech.
  • Beyond the four walls: Attendees will learn how to work effectively with speakers; research topics; publicize speeches; and measure results. Depending on time, we may also cover topics such as delivery and the use of visuals.