Hands-On Video Boot Camp:

Hands-On Video Boot Camp:

September 19 • Calgary, AB
Price: $745
Member Price: $595
  • Soup-to-nuts tips to shoot, light and edit your video
  • Learn the 7 elements of storytelling with video
  • Quick & dirty ways to get good lighting without spending lots of money
  • How to use social media to get more people to watch your videos

Product Code: YZVW

The new community connectivity will rely on web video. Browsers, set-top and mobile devices, on demand and point of sale; we are all making the jump to video storytelling. To succeed you need to create the right video for your audience.

If you have a camera, microphone and editing software, and you're shooting videos, that's a great start. But do you have what you need to succeed? With the right training you can seize this once-in-a-lifetime opportunity!

This one-day workshop walks you through the entire production cycle. You will get first-hand experience with cameras, lights, and microphones. You will explore several production models to see what works best for you. And you will learn best practices and theory in production, distribution and audience engagement.

You’ll learn:

  • The 7 elements of storytelling
  • Script basics and when to skip the script
  • What equipment you need to get started and how much it'll cost
  • Cameras, files & formats: What path makes the most sense for you?
  • The production practices survival guide: Camera height, framing, & environment
  • Sequencing and mastering ways to avoid the "talking head" video
  • How to shoot an interview (it's not as straightforward as you think)
  • How to set up 3-point (or interview) lighting
  • The best way to shoot when you can't use external lighting
  • Why sound is so important and how you can make yours better
  • Editing basics and the importance of b-roll
  • Social media distribution and syndication in a changing media landscape
  • Adding mobile video to your marketing mix