Video Boot Camp for Communicators
WORKSHOP

Video Boot Camp for Communicators

November 10 - Denver
Price: $795
Member Price: $645
  • Techniques to take your video beyond the talking head and PowerPoint graphic
  • Script basics and when to skip the script
  • Lighting survival guide—How to take advantage of real-world lighting situations
  • Keys to effective video storytelling: the narative curve, the hero, the visual story, the emotional destination

Presented by Ragan Communications

Hashtag: #raganvideo

 

Product Code: YZVW
Register
 
  • Your instructor:
    Drew Keller Drew Keller is an award-winning television producer, editor, Web developer and educator. His production experience ranges from international documentaries to prime- time specials; community events to national advertising; multimedia and children's programming to home movies of his kids. Drew recently developed an internal media portal for Microsoft, is the developer and host of StoryGuide, a video storytelling blog, writes for and produces the PBS series, BizKids, and serves on the faculty at the University of Washington's Masters of Communication in Digital Media program. His research and lectures include Web-based storytelling, production best practices, video syndication models and the effects of Web video on social networks.
 

HOUR-BY-HOUR AGENDA

9 a.m.-9:30 a.m.
Getting started

  • Understanding the big picture
  • Why is video becoming an effective tool for business communication?
  • Defining video content types and purposes—video news release, case study, studio program, event coverage, product release, how-to, video presentation, executive briefing
  • Why you should abandon the inverted pyramid of the print news story
  • Keys to effective video storytelling: the narative curve, the hero, the visual story, the emotional destination

9:30 a.m.-10 a.m.
Video production jumpstart

  • Composition basics: understand how camera position, framing, and sequencing affect visual storytelling
  • Frame your interview: where you place your subject in the frame and why
  • Understand the interview: How do you ensure you get what you need to tell your story?
  • How to use your environment to tell your story

10 a.m.-10:30 a.m.
Interview exercise

  • Teams (2 participants each) break into teams to practice interview techniques

10:30 a.m.-noon
Storytelling and the interview

  • Review exercise results
  • Audience identification: Tailor your message to connect with your community
  • Use video effectively in a content marketing funnel
  • Balance content and promotion
  • Story focus exercise
  • Write for the ear (active voice, 1st person v. 3rd person, sentence length)
  • How do you script the story? What format works best for you?

Noon-1 p.m.
Lunch on your own

1 p.m.-2 p.m.
Writing to the interview

  • Participants review an interview transcript selecting the most effective parts to tell a concise story.
  • 2 or 3 sound-bite scripts are selected for editing. These versions are quickly assembled in front of participants to discover the difference in tone between reading a transcript and hearing information.

Telling visual stories

  • Use the camera as your best tool for engaging an audience. Learn the techniques to take your video beyond the talking head and PowerPoint graphic.

2 p.m.-2:30 p.m.
Video sequencing exercise

  • Participants build a simple visual narrative using a pocket camera. Participants use concepts from the morning presentation, practicing the techniques of good visual storytelling.

2:30 p.m.-3:45 p.m.
Tripods, lighting and audio

  • Review sequencing footage captured by workshop participants
  • Tripods and stabilizing your camera
  • Lighting survival guide—How to take advantage of real-world lighting situations
  • Getting the best audio... mic selection, listening to your room, mic position

4 p.m.-4:45 p.m.
Exploit your brand in video and in your content channels

  • What is your brand voice? How can you capitalize on brand assets to effectively connect with a viewer?
  • Become a "trusted advisor" with a simple production calendar
Use your smartphone or tablet for production
  • The accessory and app ecosystem that will augment your smartphone to capture great video
  • What you need to enhance the audio captured with your smartphone when shooting video

4:45 p.m.-5 p.m.
Review

  • Final thoughts

**Times are approximate. As discussions, exercises and interest dictate, some sections may be expanded or contracted to allow more time for what the participants want most out of the class.