Hands-On Video Boot Camp:

Hands-On Video Boot Camp:

September 19 • Calgary, AB
Price: $745
Member Price: $595
  • Soup-to-nuts tips to shoot, light and edit your video
  • Learn the 7 elements of storytelling with video
  • Quick & dirty ways to get good lighting without spending lots of money
  • How to use social media to get more people to watch your videos

Product Code: YZVW

9 a.m.-9:30 a.m.
Getting started

  • An overview of the big picture when you plan your video
  • Why are you creating more video content for the Web?
  • A survey of internet, intranet, mobile and point-of-sale video

9:30 a.m.-11 a.m.
Storytelling jumpstart

You will learn:

  • The rules of storytelling
  • How to script your story
  • How to use your environment to tell your story
  • Composition basics: Camera position, framing, and sequencing

11 a.m.-11:30 a.m.

  • Teams will tell a simple visual narrative through using thoughtful camera angles. Participants will use concepts from the morning lecture and practice the techniques of good storytelling.

11:45 a.m.-noon
Eliminate the shakes

You will learn:

  • How to use different tripods
  • How to stabilize your camera without a tripod

Noon-1 p.m.
Lunch on your own

1 p.m.-1:30 p.m.
The Interview, lighting and audio

  • Review morning workshop footage
  • Lighting survival guide: How to take advantage of real-world lighting situations
  • Getting the best audio: Mic selection, listening to your room, mic position
  • There is more to interviews than asking questions. How to insure you get what you need to tell your story

2 p.m.-3 p.m.
How to shoot an interview

  • Participants will break into teams to practice interview and lighting techniques
  • Review workshop interview footage

3 p.m.-4 p.m.
Making the right cut: editing tutorial

You will learn:

  • How to get started
  • How to edit your interview
  • How to illustrate your point with cover footage
  • How to export your final file

4 p.m.-5 p.m.
Publishing online video

You will learn:

  • How do you connect the content you created with your users, viewers and customers?
  • Internal options for intranet distribution
  • How to publish your video on the Web
  • SEO, ranking, search, promotion, annotations, tags and metrics: How do you make sense of it all?
  • How to use social media to distribute your video
  • The future of mobile

*Times are approximate. As discussions, exercises and interest dictate, some sections may be expanded or contracted to allow more time for what the participants want most out of the class.