Storyteller's Writing Workshop

Storyteller's Writing Workshop

March 8: Washington, DC
May 23: Kansas City
July 11: Fort Collins, Colorado
Sept. 13: Clearwater, Florida
Price: $945
Member Price: $795
  • Make every word count for impatient, distracted audiences
  • Write headlines and teasers readers can't ignore
  • Choose the right words to enliven video, photos, infographics and social media
  • Fine-tune your reporting skills to add color and texture to your storytelling

Twitter hashtag: #RaganWriting

Product Code: YZWW
  • Presenters:
    Mark Ragan Ragan Communications, Inc.
    Mark Ragan
    Publisher and CEO
    Jim Ylisela Ragan Consulting Group
    Jim Ylisela
    Co-owner and managing partner


Mark Ragan Mark Ragan is the publisher and CEO of Ragan Communications, Inc., the nation's leading provider of corporate communication information and training, and co-owner of Ragan Consulting Group. He cut his teeth in journalism as a reporter for the Williston Daily Herald in North Dakota, the Anderson Independent-Mail in South Carolina and the Billings Gazette in Montana. Ragan later covered Congress, the White House and national political campaigns for Copley News Service, States News Service, New York Newsday, the San Diego Union-Tribune and Insight Magazine. He has applied his journalistic skills to the organization built by his father, Larry Ragan, creating some of the first brand journalism news sites in the industry with and, which attract 1 million visitors a year.
Jim Ylisela Jim Ylisela is co-owner and managing partner of Ragan Consulting Group. He is an award-winning veteran Chicago journalist with more than 30 years of experience in newspapers and magazines, including the Chicago Sun-Times, the Chicago Tribune, Chicago magazine, The Chicago Reporter and Crain's Chicago Business. Jim has won a dozen awards for investigative reporting and is the author of "Who Killed the Candy Lady?", an investigation into Chicago's greatest unsolved murder, the disappearance of candy heiress Helen Brach. From 1988 to 2001, Ylisela served on the faculty and was co-director of the Medill News Service at Northwestern University's Medill School of Journalism. With RCG, he works with communicators across industries to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.