Consumer Tech Pitch Tank

Consumer Tech Pitch Tank

Recorded: February 16, 2017
Price: $199
Member Price: $159

An on-demand webinar recording presented with Muck Rack featuring TIME and Wired contributor John Pullen, Damon Beres at Mashable, Daniel Cooper at Engadget, David Freeman at, David Hamilton at Associated Press and Lisa Johnston at TWICE.

Just one hit in a top tech outlet can be worth thousands. Join this panel to land that hit. In just 90 minutes, they’ll reveal the gadgets, gear, apps and science they’re covering in 2017—and how to pitch them. They’ll also teach you how to build golden media relationships with other tech outlets.

Other benefits of this on-demand webinar:

  • Access for you and your entire team to watch
  • You’ll learn from and pitch journalists at major outlets
  • You’ll receive all PPT slides and handouts
Product Code: Z17TP01


Natan Edelsburg is the EVP at Sawhorse Media where he's the senior supervising producer of the Shorty Awards (honoring the best of social media) and handles the business side of Muck Rack (where journalists and sources connect). Edelsburg is also the Executive Editor of The Drum's Found Remote where he covers the future of TV and interviews top executives at TV networks about the impact social is having on their companies. He's previously worked on influencer marketing campaigns for Nokia, Showtime, WellPoint, PepsiCo, BIO, A&E and more. Edelsburg’s also worked at 360i, Bain & Company, Showtime and LinkedIn.
David Freeman is the editorial director of NBCNews MACH, a new vertical dedicated to coverage of the scientific and technological innovations that are transforming human lives. Previously, he worked at The Huffington Post, where he ran the science vertical. He’s also worked for CBS News and other media outlets.
Damon Beres, Deputy Tech Editor at Mashable, writes about how people navigate a changing world -- a subject that encompasses changes in our social networks, innovations in video games, new efforts in energy storage and sustainability, the "Internet of Things" and plenty more. In his current role, he directs coverage for Mashable's channel on Snapchat Discover. He also guides daily production from start to finish, including story and multimedia selection, cover line crafting, copywriting and editing. His work has appeared in The Huffington Post, Reader's Digest magazine, and other outlets.
Daniel Cooper is an LPC Graduate turned technology journalist with an interest in commercial and corporate law, intellectual property, technology and business. He’s Engadget’s senior editor covering stories on gadgets, science and technology. He produces long-form pieces for the iPad magazine Distro on lifestyle and science, as well as long-form pieces for, including in-depth analyses of long-running news stories such as Bitcoin.
David Hamilton David Hamilton is an award-winning former Wall Street Journal reporter with extensive online and print experience managing news teams and covering technology, business, health and science. As an editor, he builds and manages news teams, sets editorial priorities, runs special projects, manages event coverage and directs and mentors writers. As a writer, he stakes out ground in a given coverage area; reports through complicated, tangled subjects; and delivers clean, organized pieces—long or short—that pack an analytical punch and, when called for, a powerful narrative.
Lisa Johnston is digital editor at TWICE, a B-to-B magazine and website for the tech and consumer electronics retail industries. In addition to managing digital editorial operations for the brand, she reports on a variety of industry beats and assists in producing the bimonthly print publication. She is also the founding editor of TWICE’s Women of Tech advisory board.
John Patrick Pullen is an experienced magazine journalist who has written and edited about technology, travel, small business trends, and other topics for a variety of publications and websites, worldwide. He has covered technology, travel, and trends—with narrative arcs and solid reporting—for publications including Entrepreneur, Fortune, The Magazine, Men's Journal, Time, Wired and others.