Powerful PR Writing Virtual Summit

Powerful PR Writing Virtual Summit

Friday, May 19, 2017
Noon-3:30 p.m. Central
Price: $445
Member Price: $345

This three-hour how-to webinar will detail how you can master today's most important communication skill.

Over three hours of virtual workshop training featuring writing experts Michael Smart (Michael SMARTPR), Erin Robinson-Lis (Ameriprise Financial), John Walls (Hilton Worldwide), Ken O'Quinn (Writing with Clarity) and Beth Nylund (StoryStudio Words for Work).

Top 6 reasons to attend this virtual summit:

  • You'll receive all presentations and handouts.
  • You'll receive a certificate of completion.
  • You'll get access to an on-demand recording of the entire event for six months.
  • You'll hear and interact with the nation's leading infographics experts.
  • You're guaranteed hands-on, how-to instruction and techniques you can use immediately.
  • You'll attend this immersive summit without leaving work or your desk!
Presented by:    
PR University PR Daily PRSA: Public Relations Society of America
Product Code: Z17VC06


Michael Smart Michael Smart is principal of MichaelSMARTPR. When a top 25-web outlet sought to get its content shared consistently on other sites, Michael was the person they turned to. His popular presentations are consistently among the highest rated at the conferences he addresses. More important, people leave his sessions to produce and pitch content that earns national media coverage, gets shared via the right channels and ultimately gets seen by key audiences. Michael consults for Aflac, Georgia Tech and the U.S. Department of Labor.
Erin Robinson-Lis Erin Robinson-Lis is an award-winning, successful corporate communications professional. She develops and executes effective, creative internal and executive communications strategies to inform, engage and inspire large audiences at American Express, PepsiCo, Mercer and, most recently, Ameriprise Financial. Erin has provided strategic and editorial counsel to CEOs and senior leaders on message development, organizational change and HR communications, mergers and acquisitions, and crisis response. She's presented at industry meetings on business writing, change communication, engaging employees through social media, CSR and measurement. She's led global teams with outstanding results. A versatile writer, Erin wrote a young-adult realistic fantasy novel. Her work was awarded the 2015 Kathryn Gurfein Writing Fellowship from Sarah Lawrence College.
Beth Nyland As a creative business communicator, Beth Nyland refuses to be bland and boring. Instead, she guides individuals and organizations to string words into stories that motivate people to think, believe and take action—because that's how business gets done. Her experience includes both agency and corporate roles, all focused on raising the quality of internal and external communications, often with global teams. In addition to serving as lead instructor on the StoryStudio Words for Work faculty, Beth runs Spencer Grace. Her client list includes Aon, Beam Suntory, FCB, Federal Reserve Bank of Chicago, Harman Industries, LyonsCG, Motorola, PepsiCo, Regional Transportation Authority, SmithBucklin, Society of Actuaries, and Unilever. @bethnyland
John Walls John Walls is the director of brand public relations, luxury and lifestyle brands at Hilton Worldwide. He’s a creative, engaging and strategic PR professional with more than 11 years’ experience planning and coordinating communications programs, from a nationwide launch of new guest amenity offerings for one of the world’s largest hotel brands to organizing revenue-generating events for a regional automobile insurance provider. He has a proven track record of securing significant media coverage through unique and effective PR programs for global consumer and technology brands including Hilton Worldwide, Match.com and Cisco.
Ken O'Quinn Ken O'Quinn is the founder of Writing With Clarity. He conducts corporate writing workshops worldwide, working extensively with corporate communications and PR teams, as well as staff and managers in other areas of business to improve their professional writing skills. A seasoned writer himself, he also provides one-on-one coaching for Fortune 500 organizations and global PR firms. Previously, he had a journalism career with the Associated Press. His clients have included corporate communicators, business professionals and executives at such organizations as Chevron, Visa, Oracle, John Deere, Raytheon, Burson-Marsteller and Fleishman Hillard. @kenoquinn