Crisis Communications in the Digital Era
Interactive Course

Crisis Communications in the Digital Era

By Shel Holtz, ABC
Price: $199
Member Price: $159

How to create a crisis communications plan before an online emergency sinks your brand’s reputation.

  • Learn from Domino’s, U. S. Airways, and other companies that have undergone trials by fire.
  • Avoid the biggest mistake firms make in responding to crises.
  • Find out why transparency from the start of a crisis has a major effect on the bottom line.

A course featuring Shel Holtz.

Product Code: Z1AC02

Shel HoltzShel Holtz, ABC, is Principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Shel has more than 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.