Social Media Newsrooms and News Releases:
Interactive Course

Social Media Newsrooms and News Releases:

Price: $199
Member Price: $159

How to deepen relationships with reporters, become the go-to authority for journalists, lure the media to your website, and boost buzz about your company.

  • Find out why a social media news release is three times more likely than a traditional press release to be picked up and read by a mainstream media reporter.
  • Learn why it’s five times more likely than an old-style release to be read by a blogger.
  • Discover how to create social media news releases that will extend your reach among influential journalists.

A course featuring Shel Holtz.

Product Code: Z1AC04

Shel HoltzShel Holtz, ABC, is Principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Shel has more than 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.