Content Marketing: How to produce, publicize and distribute your own content like a media company
Interactive Course

Content Marketing: How to produce, publicize and distribute your own content like a media company

Price: $199
Member Price: $159

Listen to this interactive course and you’ll be ready to talk knowledgeably and confidently about best practices and the finer points of content marketing with Web sales gurus.

You can deepen your knowledge of this powerful new PR and marketing discipline with Shel’s trail-blazing interactive course, taking in his wonderfully illustrative slides, his encyclopedic range of links to classic examples of content marketing, and his superlative charts, graphs, and infographics.

Product Code: Z2AC11
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Shel HoltzShel Holtz, ABC, is Principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Shel has more than 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.