The Inspiring Internal Communicator
WEBCAST ON DEMAND

The Inspiring Internal Communicator

Price: $395
Member Price: $295

Join us for this double-header from Steve Crescenzo, a witty, popular communicator known for transforming company messaging—and getting results.

You’ll learn how to:

  • Master the two kinds of writing needed in today's communication
  • Change your style when you move among blogs, traditional stories, podcasts, print writing and writing for the Web
  • Develop the skills you need in order to have a job in 5 years
  • Master 7 crucial communication roles that will be in demand no matter what organization you work in
  • Love your own writing—so your audience loves it, too

Product Code: Z3WC10
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  • Your presenter:
    Steve Crescenzo Crescenzo Communications
    Steve Crescenzo
    One of the nation's leading experts in employee communications, he has helped thousands of communicators improve their print and electronic communication. Steve was voted the No. 1 seminar leader for the IABC Global Conference for three years in a row (2008, 2009 and 2010), and has spoken in IABC's "All Star Track" for the past five years.

SESSION ONE
“Employee communications 3.0: 7 ways you can be relevant 5 years from now.”

Your newsletter? It features an unreadable article by your executive headlined, “A Word from the President.” Zzzzzz.

Your local newspaper website? They’ve got sports. A hurricane tracker. Party tips. NFL cheerleader photos.

And let’s not even get into Cosmopolitan magazine, with its sex tips like “The Backstairs Boogaloo.”

That’s what you’re competing with. Want to keep your job in changing times—and have fun doing it?

Listen up as Crescenzo lets you in on the secrets in this funny, dynamic session.

“One-way, top-down corporate communications doesn’t work anymore,” Steve says.

You will learn:

  • How to become a social media spy—and an alchemist, spinning corporate dross into gold
  • Why the old job description for corporate communications doesn't make sense any more
  • What skills you must develop now in order to have a job in 5 years
  • 7 crucial communication roles that will be in demand no matter what organization you work in
  • How your new role will make people in the organization want to get a seat at your table—rather than the other way around
  • The tools, tactics, and tricks you must master to succeed

In topsy-turvy times, Steve offers a message of hope. While there’s more competition than ever for attention, you are needed more than ever.

Hear about the tools at your disposal, such as print, Web sites and intranets, blogs, Twitter, Pinterest and Instagram, Facebook, podcasts and video.

Find out why three-way communication is here to stay (top-down, bottom-up, and employee-to-employee). And why that’s a good thing.

SESSION TWO
“How many hats can you wear as a writer? Writing for print, online, social media and multimedia.”

Organizational writers wear lots of hats. You must write for traditional print publications, websites, and intranets—while also creating content for blogs and Twitter.

And you also have to think about writing for multimedia channels—video and podcasts.

Steve Crescenzo fills you in on how to switch gears and write effectively for print, online content, Web 2.0 vehicles, and multimedia channels. And he’ll have you doing it in ways that grab your employees and make them eager consumers of your content.

In this session from a Ragan conference, Steve Crescenzo will show you:

  • How to master the two kinds of writing needed in today's communication
  • How to change your writing style when you move among blogs, traditional stories, podcasts, print writing and writing for the Web
  • How to apply textbook rules for great writing to every vehicle you write for
  • How to inject personality and character into your content for social media

Steve asks the hard questions: How many of you have been bored with what you’re writing—at the time you’re writing it?

Learn to shake it up, stop fighting the wrong battles, and focus your attention on what you need to get done.

Think you don’t need to change? Better reconsider.

“Corporate” writing is dead. Find out what’s next—and how you can use vibrant new media to grab people. Discover the power of images, and learn how they transcend cultural barriers and speak effectively to diverse groups.

Steve’s session is chock-full of examples—and resounds with his unique brand of humor. Join him, and figure out how to win fans across your organization.