Content marketing: Become your own media outlet

Content marketing: Become your own media outlet

Price: $395
Member Price: $295

Did you hear about the hospital chain that caught CNN's interest by its own nurse's visits to a violence-plagued Chicago neighborhood? Or the juicer manufacturer whose full-length documentary caused a run on their product?

Boost your own organization by adopting the approach of journalists and TV producers. In this three-for-one session, hear how to gain value by producing stories, blogs, videos and other content your customers will devour.

You'll learn:

  • How to become a media outlet, rather than begging journalists for coverage
  • How to use the new social media editor as a bridge between organizational content and influencers throughout the Web 2.0 world
  • The importance of tone, concision, consistency, and storytelling to a content brand
  • How to think like a TV producer
  • How to create a news desk to assign, edit, post, and maintain the content on your site
Product Code: Z3WC27


What is a Ragan webcast on-demand?
A Ragan webcast on-demand is a Ragan Communications webcast that we have made available to you as an "on-demand" product. This means once you purchase the "webcast on-demand" you can start watching it immediately, AND watch it as many times as you want within your 90 day subscription window. The webcast on-demand contains best examples and experiences from our workshops, conferences , and other live events. This material is highly beneficial because it is presented by more than one author, which gives you multiple perspectives on one topic.

What do I need to access a webcast on-demand?
1.) A paid subscription to the product
2.) Browser with updated flash and enabled JavaScript

What if I don't have an active ragan account?
To activate your account simply copy your Web ID number (your Web ID number is located in your email receipt with the format: W0000000) and enter it in the appropriate box on the Account Activation Page.

How many times can I watch this course?
Unlimited times within 90 days. This is a subscription based product.

Is the webcast accessible to both PC and MAC users?
Yes. Presentations will work on any platform that supports flash and javascript. Please make sure that your internet browser and flash are updated.

Customer service
If you have any questions please call customer service at 800.878.5331 or email