Native Advertising (aka Sponsored Content):
Interactive Course

Native Advertising (aka Sponsored Content):

Price: $199
Member Price: $159

What is Native Advertising (aka Sponsored Content)?

Shel Holtz defines it as “Advertising that is integrated into the content of a media site.”

Here’s why you must know the secrets of this new way of branding and selling:

  • In the last 5 years, this new powerhouse for integrated marketing specialists has popped up all over the PR, marketing and communication landscape.
  • In the last 3 years, Native Advertising has exploded. You know it as the multi-billion-dollar content-marketing industry. There is no end in sight for this blazing hot tool.
  • Studies prove Native Advertising has extraordinary selling power. It changes minds about brands and draws new fans and customers to a brand, and changes corporate reputations.
Product Code: Z4AC01

Shel HoltzShel Holtz, ABC, is Principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Shel has more than 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.