Native Advertising (aka Sponsored Content):
Interactive Course

Native Advertising (aka Sponsored Content):

Price: $199
Member Price: $159

What is Native Advertising (aka Sponsored Content)?

Shel Holtz defines it as “Advertising that is integrated into the content of a media site.”

Here’s why you must know the secrets of this new way of branding and selling:

  • In the last 5 years, this new powerhouse for integrated marketing specialists has popped up all over the PR, marketing and communication landscape.
  • In the last 3 years, Native Advertising has exploded. You know it as the multi-billion-dollar content-marketing industry. There is no end in sight for this blazing hot tool.
  • Studies prove Native Advertising has extraordinary selling power. It changes minds about brands and draws new fans and customers to a brand, and changes corporate reputations.
Product Code: Z4AC01

What is a Ragan Interactive Course?
A Ragan interactive course is an online on-demand presentation prepared for you by an expert in the field. The presentation contains best practices, examples and case studies of the topic being presented.

What do I need to access a interactive course?
1.) An active Ragan account login
2.) A current paid order for the interactive course you are trying to access
3.) A browser with updated flash and enabled JavaScript

What if I don't have a ragan account login?
To activate an account simply copy your Web ID number (your Web ID number is located in your receipt - format: W0000000) and enter it in the appropriate box on the Account Activation Page.

How many times can I watch this course?
Unlimited times within 90 days. This is a subscription based product.

Is the interactive course accessible to both PC and MAC users?
Yes. It will work on any platform that supports flash and javascript. Please make sure that your internet browser and flash are updated.

Customer Service
If you have any questions or need to register by phone, please call customer service at 800-878-5331 or 312-960-4100.