Gamification in Communications
Interactive Course

Gamification in Communications

Price: $249
Member Price: $189

What is gamification? Why should organizational communicators care? Shel Holtz’s interactive course “Gamification and Communications” shows you why and how to gamify messages and stories that get read and get real action by employees.

  • Why communicators must seriously consider using gamification
  • How to deploy game dynamics and mechanics to non-game situations—like stories
  • When to gamify your stories and other communications and when NOT to gamify
  • Companies that’ve gamified processes, sales, marketing, customer service, employee training, and communications with amazing success
  • Why communicators should think of gamification as another tool in their toolkits, like video or social media
  • Six common gamification techniques for organizational communicators
Product Code: Z6AC01

Shel HoltzShel Holtz, ABC, is Principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Petrobras, Aetna, John Deere, Manulife Financial, Hewitt Associates, General Mills, USAA, Applied Materials, Symantec, Raytheon, The World Bank, Petrobras, Amdocs, Disney, FedEx, Freescale Semiconductor, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.

Shel has more than 30 years of organizational communications experience in both corporate and consulting environments. He is experienced in employee communications, compensation and benefits communications, corporate public relations, media relations, financial communications, investor relations, and marketing communications. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, communicating business initiatives, and communications research.